
How To Finance Your Dream Business Without Complicated Investment Or Stress

Turning that business idea into a reality can seem overwhelming, especially when you sit and think about all the money it might take to get things going. But sis, get out of your own head when it comes to business funding. If you have a viable idea or you've been running a side hustle that you'd like to take the next level, the best thing to do is actually get strategic, write down solutions, and act.
We've got you covered to get started. Here are a few ways to finance your business without too much overcomplicated hassle or stress:
1. Get an investor.
The venture capital process can seem a bit intense, and it does involve a lot of moving parts, but that's not the only way to get an investor. Your initial investor could literally be a mentor, former boss, friend, or family member. Sometimes it's just simply someone believing in you and loaning (or even donating) a couple hundred dollars to get your business launched (especially those that are online-based) or a couple thousand as an investor expecting a return within a certain amount of time.
You can also try crowdfunding, where, sometimes, donors are investors in the startup of your business. You'll need to research platforms like Kickstarter or Fundable, for example, to find out which one is right for your funding goals, which would be a good fit for the type of business you're starting, which one has the right site capabilities and the rules or guidelines you have to follow for each. You'll also need to, in some cases, create content, use storytelling, market yourself and your skills, or provide incentives for people to invest in order to successfully reach fundraising goals. (You can find more information on setting up a crowdfunding campaign here and here.)
Think outside the box on this because when it comes to getting startup funds, you really have to be strategic, set a plan, and pace yourself. You'll also need to be clear on what you're offering and to whom.
You also have to be okay with hearing the word no and fine-tune your sales skills in order to get people to buy into your idea. If you're not quite the salesperson or public speaker, partner up with or hire someone who is. Maybe your startup dream includes a co-founder or partner who has the gift of gab, knows marketing, and likes the hustle of pitching a business. A coach or experienced professional can also help you with this. Organizations like Score and the Small Business Administration (SBA) also offer virtual events or seminars that include how-tos in this regard.
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2. Apply for grants.
As cliche as it sounds, there is, indeed, lots of free money out there, especially for women and women of color who have solid business goals and tenacity and actually want to do the work toward building or expanding a business.
For some grants, you'll need to follow protocols, submit paperwork, and do your due diligence in terms of what's required of you once you are awarded the funds. For others, it's simply an application and an award. Period. Either way, free money is worth the effort, and taking the time to apply for a multitude of small grants or a couple of big ones is well worth it.
(You can find a great list of grants for women entrepreneurs here and here, and be sure to keep searching because, again, there are many options if you consistently search and apply.)
3. If it's a side hustle, actually funnel your profits back into expanding the business to become profitable enough for you to quit your job.
If you're looking to quit your job in order to turn your side hustle into a full-time business, be deliberate about funneling the profits from that side business back into it so that it can grow. Avoid the temptation to use that money for things like vacations, a larger home or apartment, or shopping sprees.
Create a budget where you can track how you're using the profits and where you can re-invest in terms of tech products, automation tools, interns, team members, or a larger space to serve more customers so that you can see real results.
4. Use some of your 9-to-5 earnings for funding.
While you're working, create an exit plan (whether is one for the next year, five years, or even 10 years) where you are not only thinking about when you'll have enough money to launch the business (and possibly quit or lessen your hours or responsibilities) but you'll have enough of a cushion to sustain any emergency or other costs or fees associated with launching your business.
You can set aside the money today via savings, investment, or another account so that when you're ready to lease that space, build out that prototype, pay for that website launch and hosting, or hire a team, you have the funds to do so.
If you're a creative, try something like Patreon. While this is not a fundraising platform (I reiterate, it is not), you can use the funds from your followers or supporters to save up for your business or to launch a business that is an extension of what you already do in your day job as a creative.
You might have to sacrifice a few luxuries depending on your timeline, but be sure you're adjusting your plan according to your current lifestyle, responsibilities, spending habits, and other factors so that you can be realistic in your approach to this. Do your research on the overhead and launch costs of your business (here's a good resource) so that you can at least have an idea of how much money you might need at the onset.
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5. Enter a pitch competition.
Many pitch competitions offer thousands of dollars to winners, as well as other resources. Typically you'd have to enter and then go through rounds of basically selling the idea and feasibility of your business to a panel of judges. The qualifications to enter might vary but oftentimes many startups have gotten the financial leg-up they needed to really take their dream businesses to the next level.
And don't just stop at one. Maybe $5,000 isn't enough and you need more. Well, enter more competitions and try your hand at adding to those funds. (You can find more about pitch competition resources here and here.)
As with applying for grants, be diligent, patient, and deliberate in your search, write a list and put them on your calendar---or even create a spreadsheet or Google doc---and take the time to find opportunities both for small and large amounts. Schedule the time to search, get to know the qualifications, find out more about how past winners were successful, and get a coach if you need to.
6. Apply for accelerator or mentorship programs.
The great thing about these programs is that, on top of funding, you get the support and networking you need to really succeed at fully launching your business. While some require applicants to already have been in business for a while, some do not, so get out there and again, do your research. From large companies like Amazon to nonprofits like the Black Owned Media Equity And Sustainability Institute, there are options out there for you to not only get the money you need but the actual mentorship and support.
If you think you don't quite meet the requirements of some of these accelerator or mentorship programs, find out how you can qualify and work toward being qualified so that you can really get in the game and become a success.
(Find out more on accelerator and mentorship programs here and here.)
7. Get a bank loan or use credit.
I listed this one last because I'm not a huge fan of this---as I'm more of a bootstraps-DIY kind of girl when it comes to my approach to launching anything---especially if you've never launched a business before, but if you qualify, you're comfortable with managing your own personal finances well, and you have the resources, go to your local credit union or other bank and apply for a business loan. This can be a great boost for you to get your business off the ground. You can also use funds from a personal loan from a bank you already have a relationship with and apply those funds to start your business.
Don't be afraid of exploring all funding options if you truly want to make your business dream a reality. It takes deliberate effort, confidence in your path and idea, and a willingness to be strategic and relentless in your pursuit.
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Adrian Marcel On Purpose, Sacrifice, And The 'Signs Of Life'
In this week's episode of xoMAN, host Kiara Walker talked with R&B artist Adrian Marcel, who opened up, full of heart and authenticity, about his personal evolution. He discussed his days transitioning from a young Bay Area singer on the come-up to becoming a grounded husband and father of four.
With honesty and introspection, Marcel reflected on how life, love, and loss have shaped the man he is today.
On ‘Life’s Subtle Signals’
Much of the conversation centered around purpose, sacrifice, and listening to life’s subtle signals. “I think that you really have to pay attention to the signs of life,” Marcel said. “Because as much as we need to make money, we are not necessarily on this Earth for that sole purpose, you know what I mean?” While he acknowledged his ambitions, adding, “that is not me saying at all I’m not trying to ball out,” he emphasized that fulfillment goes deeper.
“We are here to be happy. We are here [to] fulfill a purpose that we are put on here for.”
On Passion vs. Survival
Adrian spoke candidly about the tension between passion and survival, describing how hardship can sometimes point us away from misaligned paths. “If you find it’s constantly hurting you… that’s telling you something. That’s telling you that you’re going outside of your purpose.”
Marcel’s path hasn’t been without detours. A promising athlete in his youth, he recalled, “Early on in my career, I was still doing sports… I was good… I had a scholarship.” An injury changed everything. “My femur broke. Hence why I always say, you know, I’m gonna keep you hip like a femur.” After the injury, he pivoted to explore other careers, including teaching and corporate jobs.
“It just did not get me—even with any success that happened in anything—those times, back then, I was so unhappy. And you know, to a different degree. Like not just like, ‘I really want to be a singer so that’s why I’m unhappy.’ Nah, it was like, it was not fulfilling me in any form or fashion.”
On Connection Between Pursuing Music & Fatherhood
He recalled performing old-school songs at age 12 to impress girls, then his father challenged him: “You can lie to these girls all you want, but you're really just lying to yourself. You ain't growing.” That push led him to the piano—and eventually, to his truth. “Music is my love,” Marcel affirmed. “I wouldn’t be a happy husband if I was here trying to do anything else just to appease her [his wife].”
Want more real talk from xoMAN? Catch the full audio episodes every Tuesday on Spotify and Apple Podcasts, and don’t miss the full video drops every Wednesday on YouTube. Hit follow, subscribe, and stay tapped in.
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I Tried It: 3 Low-Maintenance Wigs That Will Elevate Your Look This Season
There's nothing like the feeling you get when your hair is done. It can instantly boost your confidence and put you in a great mood. I've never been a stranger to hair trends and I often experiment with the latest braided styles and colors.
But there are moments when I just don't feel like doing my hair. I'm natural and a lot of times I will braid or twist my hair up and cover it with a scarf or turban. However, when I crave a different look without the hassle of styling, I reach for a wig.
I've always had a love-hate relationship with wigs. Sometimes, I struggle to get them to lay flat and don't get me started with the bonding glue process. So when it comes to wearing wigs, I like to keep it nice and breezy around this b--- (word to Katt Williams), especially in the summertime.
That's why I jumped at the chance to try these three versatile wigs from Luvme Hair. Each one offers a unique look and is surprisingly low maintenance, which aligns perfectly with my philosophy that wearing wigs should make life easier. Let’s dive into the three styles below.
Headband Wig
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This was the first wig I tried on, and I instantly fell in love with it. So much so that it took me weeks to even consider trying the other two. I’m partial to colored hair, especially blonds, browns, and reds, so I was skeptical about the jet black hair. However, I think the color, combined with the curl pattern, worked surprisingly well for me.
One of the things I really liked about this wig was that I didn’t have to braid my hair down first. I could simply throw it over a low ponytail, which is the epitome of a low-maintenance style. The headband has combs inside and velcro on the ends, ensuring a secure fit.
Half Wig
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I had never worn a half wig before, so I faced some challenges. I cornrowed the bottom half of my hair where the wig would sit, but I believe this made it more difficult to use the combs. It might just be me though. I straightened the top part of my hair to blend it with the wig, which looked cute for about five minutes.
Firstly, I have a brown/blonde color mix on the ends of my hair, and the half wig is black. So, I had to hide some of the color (I didn’t have time to dye the wig). Secondly, straightening my hair myself is always a hassle because it never lasts long. Add to that the summer humidity, and you get a hot mess. Despite all this, I managed to get some cute pictures before things got out of control, and that’s all that matters, right?
Would I consider this a low-maintenance hair style? Yes and no. I think it’s unrealistic for me during the summer, especially since I enjoy summer activities. However, when the weather cools down, I’ll definitely rock it, dyed, of course.
Bob
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Now, this is the wig I was nervous about. I never had a bob and I didn't think I would like it. But once I put bobiana on, my mind instantly changed. I finally understood why the gworls rave about the bob so much. It was giving boss. It was giving grown woman. It was giving the bob means business. Iykyk. It was the ultimate statement.
I will say when I first put it on, one side of my wig just would not lay flat. It took some trial and error, but I finally managed to get it to look good. With the bob, I highly recommend braiding your hair down first as small as you can so it can lay as flat as possible. I really liked the ash blonde color, which is perfect for summer. The length also makes it a great low-maintenance style for the season, so you don't have to worry about the hair making your neck sweaty.
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