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Here’s Why Femailer Is The Beauty Box You Never Knew You Needed

Created by a woman of color for women of color.

I Tried It

The beauty industry is an ever-growing industry. There are constant releases in haircare, skincare, and makeup and it can be overwhelming and expensive to keep up with. However, if you're someone who likes to try new things for a portion of the price, then you may want to consider a subscription beauty box. It's a simple way to get everything you need delivered right to your door. And if there's anything that this pandemic taught us, it's how to survive when the world is forced to stay six feet apart. Even though most of the world is going back to "normal," this is another option for those of you who still want to keep it safe.


Let's address the elephant in the room, one of the biggest concerns with beauty boxes is having a box full of products that don't fit our skin or hair type. It is very frustrating to get a box of eight products and you can only use two of them. One key thing to look into when joining a subscription service is, who are these products really for? Is it made with black women in mind? Does it provide useful products for me? Don't worry...I got you, sis.

Let me save you the hassle and tell you why Femailer is the subscription box you never knew you needed.

What's a Femailer?

Krissy Lewis/xoNecole

Femailer is a quarterly beauty box that features a range of 5-8 full-sized beauty products for women of color at an affordable price. The value of a typical box is up to $120, but as a member, you get it for more than half the price, $30 to be exact -- every season.

The creator of Femailer, Ashlee Gomez, has combined her 11+ years in the beauty industry as a licensed cosmetologist and beauty marketing professional to deliver a solution that allows women of color to identify and embrace not just their outer, but more importantly their inner beauty.

Each box is curated with three main missions in mind: to satisfy your beauty needs, give you inspiration and resources that'll help you flourish inside and out, and introduce you to quality products by other black-owned brands.

Each quarterly box features premium haircare, skincare, makeup, and lifestyle products from brands like Creme of Nature, Black Radiance, SheDavi, Lottabody, custom Femailer jewelry, and much more.

In my box, I received:

Krissy Lewis/xoNecole

  • "I'm Speaking" Tote Bag
  • Lottabody Boost Me Curl Boosting Smoothie
  • Lottabody Hold Me Maximum Hold Styling Gel
  • Lottabody Elongate Me Curl Stretcher
  • Beauty Bakerie | Brownie Bar
  • AHAVA l Mineral Hand Cream
  • KISS - Glam Fantasy Nails | Trampoline Set

Along with two bonus items:

  • Lottabody Satin Scarf
  • "I'm Making Herstory" Button

Krissy Lewis/xoNecole

Each product is hand-picked, Ashlee and her team actually use themselves to make sure members are getting quality products that promote healthy hair and beauty practices for each season. It's also worth mentioning that Femailer also provides tips and tricks on how to use each product. So whether you're a beginner or seasoned beauty guru, you get access to tutorials, reviews, and even members-only pop-up shops.

I'm saying...this is a lot for just $30, it's definitely a steal!

My honest review: 

Krissy Lewis/xoNecole

Let's start with the Lottabody products.

The entire Milk & Honey collection is made with milk protein and honey to help restore moisture to your hair. Here's a breakdown of each product I received:

The Lottabody Milk & Honey Boost Me Curl Boosting Smoothie

The Lottabody Boost Me Curl Boosting Smoothie is a curl-enhancing formula that adds definition, shine and a light-to-medium hold to your hair. This product is so good it can stand alone to style and refresh your curls. Because of its versatility, it can be used as a leave-in and styling cream for wash n' go's, twist-out, and braid-out styles.

The Lottabody Milk & Honey Elongate Me Curl Stretcher

The Elongate Me Curl Stretcher is a thick nourishing cream that treats dry, rough strands and helps restore moisture to brittle hair. It can be used as a styler and leave-in. It moisturizes your hair and helps minimize frizz. To be honest, it's a tough claim to elongate curls with just a product because shrinkage is inevitable.

I wouldn't rely heavily on this for fighting shrinkage, but it's good for added moisture and definition. To help fight shrinkage, you can use the raking method and apply the gel after to hold your curls in place.

The Lottabody Milk & Honey Hold Me Maximum Hold Styling Gel

Lastly, is the Hold Me Maximum Hold Styling Gel. The hold with this gel is 10 out of 10. I say that because it has the key things you want in a styling gel: hold, crunchless curls, no flaking, definition, and shine. The Hold Me styling gel also helps prolong the wear of your hairstyle; it kept my curls intact for 4-5 days.

On the right, old twist-out; on the left, old twist-out refreshed and revived with Lottabody.

Krissy Lewis/xoNecole

I used the Boost Me Curl Boosting Smoothie and Hold Me Maximum Hold Styling Gel to refresh my old, dry twist-out and those two products were all I needed. It enhanced my curls and gave my hair more volume and hold. I don't think you need to use both the curl stretcher and the curl boosting smoothie together, one or the other is fine but it depends on what your hair needs.

On the left, close-up of pigmented highlighter; on the right, defined cheekbone with Beauty Bakerie.

Krissy Lewis/xoNecole

The next product I used was the Beauty Bakerie Brownie Bar Face Palette. I've been wanting to try Beauty Bakerie for a while, so I'm glad I was able to try it out because I love this palette. The Brownie Bar comes with a powder contour, bronzer, and highlight. The formula is buildable so that you can start light and get the hang of how and where to contour.

I need to warn y'all though, I'm very new to bronzing and contouring but this is very beginner-friendly and gave me the confidence to try it out. It's also very blendable and pigmented, so a little goes a long way especially with the highlighter. On the left is a close-up of how pigmented the highlighter is and I only used a small amount. On the right is how defined my cheekbone is after using the bronzer.

Overall, I definitely think Femailer is worth a try. It features products for women of color with all skin and hair types so you'll never have to wonder if a product will work for you. In my experience, I also think it motivates you to try new products and techniques! Like I mentioned before I've been wanting to try contouring and it's like the universe heard me and brought me this.

I also want to add that the vibe of the bag was very empowering, from the statement tote and pin to the beauty finds, I really enjoyed the experience Femailer provided.

Featured image by Krissy Lewis/xoNecole

ACLU By ACLUSponsored

Over the past four years, we grew accustomed to a regular barrage of blatant, segregationist-style racism from the White House. Donald Trump tweeted that “the Squad," four Democratic Congresswomen who are Black, Latinx, and South Asian, should “go back" to the “corrupt" countries they came from; that same year, he called Elizabeth Warren “Pocahontas," mocking her belief that she might be descended from Native American ancestors.

But as outrageous as the racist comments Trump regularly spewed were, the racially unjust governmental actions his administration took and, in the case of COVID-19, didn't take, impacted millions more — especially Black and Brown people.

To begin to heal and move toward real racial justice, we must address not only the harms of the past four years, but also the harms tracing back to this country's origins. Racism has played an active role in the creation of our systems of education, health care, ownership, and employment, and virtually every other facet of life since this nation's founding.

Our history has shown us that it's not enough to take racist policies off the books if we are going to achieve true justice. Those past policies have structured our society and created deeply-rooted patterns and practices that can only be disrupted and reformed with new policies of similar strength and efficacy. In short, a systemic problem requires a systemic solution. To combat systemic racism, we must pursue systemic equality.

What is Systemic Racism?

A system is a collection of elements that are organized for a common purpose. Racism in America is a system that combines economic, political, and social components. That system specifically disempowers and disenfranchises Black people, while maintaining and expanding implicit and explicit advantages for white people, leading to better opportunities in jobs, education, and housing, and discrimination in the criminal legal system. For example, the country's voting systems empower white voters at the expense of voters of color, resulting in an unequal system of governance in which those communities have little voice and representation, even in policies that directly impact them.

Systemic Equality is a Systemic Solution

In the years ahead, the ACLU will pursue administrative and legislative campaigns targeting the Biden-Harris administration and Congress. We will leverage legal advocacy to dismantle systemic barriers, and will work with our affiliates to change policies nearer to the communities most harmed by these legacies. The goal is to build a nation where every person can achieve their highest potential, unhampered by structural and institutional racism.

To begin, in 2021, we believe the Biden administration and Congress should take the following crucial steps to advance systemic equality:

Voting Rights

The administration must issue an executive order creating a Justice Department lead staff position on voting rights violations in every U.S. Attorney office. We are seeing a flood of unlawful restrictions on voting across the country, and at every level of state and local government. This nationwide problem requires nationwide investigatory and enforcement resources. Even if it requires new training and approval protocols, a new voting rights enforcement program with the participation of all 93 U.S. Attorney offices is the best way to help ensure nationwide enforcement of voting rights laws.

These assistant U.S. attorneys should begin by ensuring that every American in the custody of the Bureau of Prisons who is eligible to vote can vote, and monitor the Census and redistricting process to fight the dilution of voting power in communities of color.

We are also calling on Congress to pass the John Lewis Voting Rights Advancement Act to finally create a fair and equal national voting system, the cause for which John Lewis devoted his life.

Student Debt

Black borrowers pay more than other students for the same degrees, and graduate with an average of $7,400 more in debt than their white peers. In the years following graduation, the debt gap more than triples. Nearly half of Black borrowers will default within 12 years. In other words, for Black Americans, the American dream costs more. Last week, Majority Leader Chuck Schumer and Sen. Elizabeth Warren, along with House Reps. Ayanna Pressley, Maxine Waters, and others, called on President Biden to cancel up to $50,000 in federal student loan debt per borrower.

We couldn't agree more. By forgiving $50,000 of student debt, President Biden can unleash pent up economic potential in Black communities, while relieving them of a burden that forestalls so many hopes and dreams. Black women in particular will benefit from this executive action, as they are proportionately the most indebted group of all Americans.

Postal Banking

In both low and high income majority-Black communities, traditional bank branches are 50 percent more likely to close than in white communities. The result is that nearly 50 percent of Black Americans are unbanked or underbanked, and many pay more than $2,000 in fees associated with subprime financial institutions. Over their lifetime, those fees can add up to as much as two years of annual income for the average Black family.

The U.S. Postal Service can and should meet this crisis by providing competitive, low-cost financial services to help advance economic equality. We call on President Biden to appoint new members to the Postal Board of Governors so that the Post Office can do the work of providing essential services to every American.

Fair Housing

Across the country, millions of people are living in communities of concentrated poverty, including 26 percent of all Black children. The Biden administration should again implement the 2015 Affirmatively Furthering Fair Housing rule, which required localities that receive federal funds for housing to investigate and address barriers to fair housing and patterns or practices that promote bias. In 1980, the average Black person lived in a neighborhood that was 62 percent Black and 31 percent white. By 2010, the average Black person's neighborhood was 48 percent Black and 34 percent white. Reinstating the Obama-era Fair Housing Rule will combat this ongoing segregation and set us on a path to true integration.

Congress should also pass the American Housing and Economic Mobility Act, or a similar measure, to finally redress the legacy of redlining and break down the walls of segregation once and for all.

Broadband Access

To realize broadband's potential to benefit our democracy and connect us to one another, all people in the United States must have equal access and broadband must be made affordable for the most vulnerable. Yet today, 15 percent of American households with school-age children do not have subscriptions to any form of broadband, including one-quarter of Black households (an additional 23 percent of African Americans are “smartphone-only" internet users, meaning they lack traditional home broadband service but do own a smartphone, which is insufficient to attend class, do homework, or apply for a job). The Biden administration, Federal Communications Commission, and Congress must develop and implement plans to increase funding for broadband to expand universal access.

Enhanced, Refundable Child Tax Credits

The United States faces a crisis of child poverty. Seventeen percent of all American children are impoverished — a rate higher than not just peer nations like Canada and the U.K., but Mexico and Russia as well. Currently, more than 50 percent of Black and Latinx children in the U.S. do not qualify for the full benefit, compared to 23 percent of white children, and nearly one in five Black children do not receive any credit at all.

To combat this crisis, President Biden and Congress should enhance the child tax credit and make it fully refundable. If we enhance the child tax credit, we can cut child poverty by 40 percent and instantly lift over 50 percent of Black children out of poverty.

Reparations

We cannot repair harms that we have not fully diagnosed. We must commit to a thorough examination of the impact of the legacy of chattel slavery on racial inequality today. In 2021, Congress must pass H.R. 40, which would establish a commission to study reparations and make recommendations for Black Americans.

The Long View

For the past century, the ACLU has fought for racial justice in legislatures and in courts, including through several landmark Supreme Court cases. While the court has not always ruled in favor of racial justice, incremental wins throughout history have helped to chip away at different forms of racism such as school segregation ( Brown v. Board), racial bias in the criminal legal system (Powell v. Alabama, i.e. the Scottsboro Boys), and marriage inequality (Loving v. Virginia). While these landmark victories initiated necessary reforms, they were only a starting point.

Systemic racism continues to pervade the lives of Black people through voter suppression, lack of financial services, housing discrimination, and other areas. More than anything, doing this work has taught the ACLU that we must fight on every front in order to overcome our country's legacies of racism. That is what our Systemic Equality agenda is all about.

In the weeks ahead, we will both expand on our views of why these campaigns are crucial to systemic equality and signal the path this country must take. We will also dive into our work to build organizing, advocacy, and legal power in the South — a region with a unique history of racial oppression and violence alongside a rich history of antiracist organizing and advocacy. We are committed to four principles throughout this campaign: reconciliation, access, prosperity, and empowerment. We hope that our actions can meet our ambition to, as Dr. King said, lead this nation to live out the true meaning of its creed.

What you can do:
Take the pledge: Systemic Equality Agenda
Sign up

Featured image by Shutterstock

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