Quantcast

Here’s Why Femailer Is The Beauty Box You Never Knew You Needed

Created by a woman of color for women of color.

I Tried It

The beauty industry is an ever-growing industry. There are constant releases in haircare, skincare, and makeup and it can be overwhelming and expensive to keep up with. However, if you're someone who likes to try new things for a portion of the price, then you may want to consider a subscription beauty box. It's a simple way to get everything you need delivered right to your door. And if there's anything that this pandemic taught us, it's how to survive when the world is forced to stay six feet apart. Even though most of the world is going back to "normal," this is another option for those of you who still want to keep it safe.


Let's address the elephant in the room, one of the biggest concerns with beauty boxes is having a box full of products that don't fit our skin or hair type. It is very frustrating to get a box of eight products and you can only use two of them. One key thing to look into when joining a subscription service is, who are these products really for? Is it made with black women in mind? Does it provide useful products for me? Don't worry...I got you, sis.

Let me save you the hassle and tell you why Femailer is the subscription box you never knew you needed.

What's a Femailer?

Krissy Lewis/xoNecole

Femailer is a quarterly beauty box that features a range of 5-8 full-sized beauty products for women of color at an affordable price. The value of a typical box is up to $120, but as a member, you get it for more than half the price, $30 to be exact -- every season.

The creator of Femailer, Ashlee Gomez, has combined her 11+ years in the beauty industry as a licensed cosmetologist and beauty marketing professional to deliver a solution that allows women of color to identify and embrace not just their outer, but more importantly their inner beauty.

Each box is curated with three main missions in mind: to satisfy your beauty needs, give you inspiration and resources that'll help you flourish inside and out, and introduce you to quality products by other black-owned brands.

Each quarterly box features premium haircare, skincare, makeup, and lifestyle products from brands like Creme of Nature, Black Radiance, SheDavi, Lottabody, custom Femailer jewelry, and much more.

In my box, I received:

Krissy Lewis/xoNecole

  • "I'm Speaking" Tote Bag
  • Lottabody Boost Me Curl Boosting Smoothie
  • Lottabody Hold Me Maximum Hold Styling Gel
  • Lottabody Elongate Me Curl Stretcher
  • Beauty Bakerie | Brownie Bar
  • AHAVA l Mineral Hand Cream
  • KISS - Glam Fantasy Nails | Trampoline Set

Along with two bonus items:

  • Lottabody Satin Scarf
  • "I'm Making Herstory" Button

Krissy Lewis/xoNecole

Each product is hand-picked, Ashlee and her team actually use themselves to make sure members are getting quality products that promote healthy hair and beauty practices for each season. It's also worth mentioning that Femailer also provides tips and tricks on how to use each product. So whether you're a beginner or seasoned beauty guru, you get access to tutorials, reviews, and even members-only pop-up shops.

I'm saying...this is a lot for just $30, it's definitely a steal!

My honest review: 

Krissy Lewis/xoNecole

Let's start with the Lottabody products.

The entire Milk & Honey collection is made with milk protein and honey to help restore moisture to your hair. Here's a breakdown of each product I received:

The Lottabody Milk & Honey Boost Me Curl Boosting Smoothie

The Lottabody Boost Me Curl Boosting Smoothie is a curl-enhancing formula that adds definition, shine and a light-to-medium hold to your hair. This product is so good it can stand alone to style and refresh your curls. Because of its versatility, it can be used as a leave-in and styling cream for wash n' go's, twist-out, and braid-out styles.

The Lottabody Milk & Honey Elongate Me Curl Stretcher

The Elongate Me Curl Stretcher is a thick nourishing cream that treats dry, rough strands and helps restore moisture to brittle hair. It can be used as a styler and leave-in. It moisturizes your hair and helps minimize frizz. To be honest, it's a tough claim to elongate curls with just a product because shrinkage is inevitable.

I wouldn't rely heavily on this for fighting shrinkage, but it's good for added moisture and definition. To help fight shrinkage, you can use the raking method and apply the gel after to hold your curls in place.

The Lottabody Milk & Honey Hold Me Maximum Hold Styling Gel

Lastly, is the Hold Me Maximum Hold Styling Gel. The hold with this gel is 10 out of 10. I say that because it has the key things you want in a styling gel: hold, crunchless curls, no flaking, definition, and shine. The Hold Me styling gel also helps prolong the wear of your hairstyle; it kept my curls intact for 4-5 days.

On the right, old twist-out; on the left, old twist-out refreshed and revived with Lottabody.

Krissy Lewis/xoNecole

I used the Boost Me Curl Boosting Smoothie and Hold Me Maximum Hold Styling Gel to refresh my old, dry twist-out and those two products were all I needed. It enhanced my curls and gave my hair more volume and hold. I don't think you need to use both the curl stretcher and the curl boosting smoothie together, one or the other is fine but it depends on what your hair needs.

On the left, close-up of pigmented highlighter; on the right, defined cheekbone with Beauty Bakerie.

Krissy Lewis/xoNecole

The next product I used was the Beauty Bakerie Brownie Bar Face Palette. I've been wanting to try Beauty Bakerie for a while, so I'm glad I was able to try it out because I love this palette. The Brownie Bar comes with a powder contour, bronzer, and highlight. The formula is buildable so that you can start light and get the hang of how and where to contour.

I need to warn y'all though, I'm very new to bronzing and contouring but this is very beginner-friendly and gave me the confidence to try it out. It's also very blendable and pigmented, so a little goes a long way especially with the highlighter. On the left is a close-up of how pigmented the highlighter is and I only used a small amount. On the right is how defined my cheekbone is after using the bronzer.

Overall, I definitely think Femailer is worth a try. It features products for women of color with all skin and hair types so you'll never have to wonder if a product will work for you. In my experience, I also think it motivates you to try new products and techniques! Like I mentioned before I've been wanting to try contouring and it's like the universe heard me and brought me this.

I also want to add that the vibe of the bag was very empowering, from the statement tote and pin to the beauty finds, I really enjoyed the experience Femailer provided.

Featured image by Krissy Lewis/xoNecole

For the past 20 years, Target has introduced us to new and emerging designers from around the world, all at an incredible value. In the latest installment of their upcoming designer collection, this fall, Target features rising Haitian-American designer Victor Glemaud as one of four designer collections dropping today. Launching his eponymous leisurewear collection in 2006, the NYC-based designer expresses iconic and fun fashion through statement knitwear, designed for women of all races, sizes and personalities.

Keep reading... Show less
The daily empowerment fix you need.
Make things inbox official.

This is something that I've been wanting to write about for a while now. There are a few reasons why too. One is that I grew up hearing that happiness is an emotion — and a fleeting one at that; that's why the focus should actually be more on being in a state of joy. Secondly, I can't tell you how many times I have looked a husband or wife in the eye as they told me they were leaving their marriage — not because of infidelity or abuse; it was simply because "I'm not happy anymore" (more on that in a bit). And three, I also can't tell you how many times a day will go by without me hearing or reading some variation of "do whatever makes you happy". LAWD.

Keep reading... Show less

So, here's the deal about store-bought lubricant. Oftentimes, when people think about using it, it's in reference to "treating" vaginal dryness or making sex easier post-menopause (when our vagina walls tend to be thinner and our natural lubrication isn't as much as it once was). However, as you're about to see in just a few minutes, it really doesn't matter how wet you're naturally able to get or how old you are, everyone should have at least a few tubes of lube in their possession — an oil-based kind for non-penetrative sexual stimulation; a water-based one for sexy toys (or if you or your partner's genitalia is naturally sensitive) and a silicone-based one for intercourse.

Keep reading... Show less

Cuffing season just got a little bit hotter! This fall, Ready to Love is coming back to our screens for an all-new season, just in time for us to screen and cuddle up with potential baes in real life. For its fourth season, the hit show is trading in their popular Houston and Atlanta backdrops seen in previous seasons for the nation's capital: Washington, D.C. And as host Nephew Tommy Miles tells it, it's all about "location, location, location," baby!

Keep reading... Show less

We all know the feeling. You plop down in a stylist's seat excitedly waiting for your slay to begin, only to be met with a look of panic when they actually lay eyes on your hair. As a woman with thick and coarse 4C textured hair, I know that gaze well. Sadly, so do most Black women, and it's been an ongoing problem in the entertainment world for decades.

Keep reading... Show less
Exclusive Interviews

Exclusive: Lucky Daye Is Doing It For The Culture, From The Soul

Every so often, an artist comes along who seems to be a physical manifestation of all that we are.

Latest Posts