
Songs are amazin', man. While I was reading an article on Cosmo's site—one that we are gonna get all up into in just a second—it's crazy what came to mind. OK, so here's my music trivia question for the day. How many of y'all remember Novel from back in the day? If you don't, let me trigger your memory a bit. Here's the chorus to his song, "Peach":
I can eat a peach for hours
Especially when it's sweet not sour
I love it when it's juicy; it's doin' something to me
I can eat a peach for hours
Maybe we can talk for hours
Maybe take a raindrop shower
You can be my queen; I can be yo' king
I can eat a peach for hours
I don't know. Chalk it up to being a really lucky gal, I guess, but back in my sexually-active days, these were the kind of men I knew; not figuratively. Personally. Also, most of the sex I had was in my 20s with men who are also in their 20s. That's why it kinda threw me off when, according to a survey that was conducted by the condom manufacturer Skyn—brace yourselves now—only 35 percent of heterosexual millennial men perform oral sex. Then, to add further insult to injury, according to an exclusive poll that was conducted by Skyn and Cosmo, "Fourteen percent of 18 to 22-year-olds said they 'don't think it's necessary.' And nearly 50 percent of 18 to 27-year-olds are more comfortable having sex than they are giving oral (compared to 32 percent of 28 to 32-year-olds)." What in the world is goin' on?
I read all of Cosmo's article and it had some good content in it. But whenever I hear stuff like this, the natural journalist—and Black woman; not necessarily in that order—in me usually likes to do my own investigating.
Why Men Literally NEED to Have Oral Sex
First, the technical stuff. Going down can trigger the production of oxytocin and DHEA in both partners; this can protect them from heart disease and while calming them down so that they can get a good night's rest. I've been knowing for a while now that vaginal fluid is the ultimate probiotic because it contains between 100,000 to 100 million Lactobacillus cells (depending on the woman). This is a good thing because probiotics are what support our digestive tract. Probiotics also build up our immune system, can help us to lose belly fat, decreases allergy and eczema-related symptoms and can even reduce depression, stress and anxiety. So, strictly from a health standpoint, 65 percent of men are truly missing out when they don't "eat the peach".
Then there's a strong relational point. According to scientific research, a woman is less likely to cheat if her man is a cunnilingus partaker (I feel led to add here, a "good cunnilingus partaker". It's one thing to do it; it's another matter entirely to do it well).
Oh, and for any guy who may be reading this, doesn't do "it" and says that a woman is shallow if not getting oral is what will make her step out, to that, I say this—on the surface, you would be correct, sir. But look deeper. First, how would you feel if your partner (especially if you happen to be in a serious relationship) didn't want to go down on you? And secondly, I don't think that not being on the oral sex receiving end is so much the issue as the selfishness—and, from where I'm sitting, immaturity—is.
Just recently, I wrote about sexual deal-breakers. And, you know what? When it comes to this particular sexual issue, if you and your partner start off the relationship with the understanding that oral sex is not your thing—either of y'all's thing—while that personally baffles me (LOL), I respect that. To each their own. But if you're out here thinking that fellatio should be a given, but cunnilingus isn't on the table—or, as the guys in the poll put it "isn't necessary"—that's a whole and entire problem. You not being an oral sex reciprocator means that you care more about your pleasure than your partner's. And that, dear sir, is what could possibly cause a woman to cheat. Hey, I'm not saying it's right. I'm just saying I can very easily connect the dots on that.
Still, I'm not gonna be out here patronizing the fellas by assuming that at least some of them are aware of the information I just shared. Especially since I do happen to know a few guys who feel like since they are "packin'", their woman is fully satisfied without cunnilingus (uh, they might want to ask her). That's why, aside from what I just shared, I decided to ask some guys in my world what they thought about the study. The names are changed (because you can be private and freaky, right?) but their responses are verbatim.
Do Guys Like Going Down on Women? 7 Men Have the Answer
*The names have been changed for anonymity
*Perry (35, Married)
"It doesn't surprise me that guys in their 20s and early 30s struggle with giving oral sex. There are so many dumb decisions that are made during that time, including not really getting to know our sexual partners. For a lot of young men, it's not even about fully experiencing sex. They're just out here trying to get a nut. It wasn't until I really started to feel for a woman that I wanted to see all that sex had to offer. I will say this to the guy bucks—you don't know what you're missin'. There is nothing like pleasing a woman. You realize you never really know pleasure until you do."
*Maxwell (24, Single)
"35 percent? That's hilarious, man. I don't know if this is a good or bad thing, but I was out here, 'peach eatin' as you call it, before I even got head for the first time. If I'm gonna be really real about it, I did that before I had sex. Maybe it was all of the porn I saw. Maybe because the first girl I did that to had never experienced it before. I've never really thought about it. I just know one time was all I needed. A brotha is definitely hooked!"
*Damon (40, Engaged)
"I'll be real with you. A lot of us perform oral sex on a trial-by-trial basis. Some women we're into enough to do it and some we're not. Some ladies might be upset but, some have the right hygiene, some don't. Some landscape in a way that's appealing, some don't. Some, we don't even see as someone we want to get that close to or with. I think the number is higher than 35. I just think that 35 may be the amount of men who do it all of the time. A lot of us are way pickier."
*Allen (29, Single)
"I know we've got a lot going on when we ejaculate, but unless a woman has been with a woman in that way, they don't get that they have a lot going on down there too. Some of us just need to ease into all of that. My first time story is I always thought I would never go down on a girl. But one time, the head that I got was so f—kin' good that I was like, 'I'm a punk ass nigga if I don't try and make her feel the same way.' I haven't looked back since. Damn, where's her phone number?"
*Keith (32, Single)
"I think that if a man likes to kiss, he likes to kiss everywhere. That's all I got to say about it."
*Rashad (45, Married)
"Don't let these lames fool you. If a guy doesn't go down, it's more about him than you. On the emotional tip, it's a vulnerable act. We've got a lot of ego too, so it's scary to think that we might do it and our partner won't be pleased. A lot of men try and project that not going down is about the woman, but it's all about him. Don't @ me on that."
*Shawn (30, Single)
"I don't think you can fully know a woman until you have consumed ever part; her p—y included. I don't just mean the woman you're with at the time. I mean, you have a lot to learn about all women until you do. The smell. The sounds that she makes. The way she touches you when it happens. Even the way that she cums—it's all just…different. It's like she's letting you in on a side to her that is classified information. That alone makes it a hell of a turn on. Hell, addicting. Men do it. Men like it. Those who don't should categorize themselves with the rest of us."
Welp. There you have it. It's not like I didn't try and find "one of the 35 percent". Thankfully, the men I know find oral sex—whether they are giving or receiving it—to be very, very necessary. Not to "cunnilingus shame" those who don't but, maybe this lil' write-up will at least give you something else/more to think about.
After all, in the wise words of some man who I'm sure goes down on a regular basis—"Don't knock it until you've tried it." Peach-eatin' will richly bless you in more ways than one. If you don't believe me, read this all over again. And again...and again (while listening to Novel to totally gas you up!).
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
Who Knew Oral Sex Has An Official Time Limit?
Are You Ready To Amp Up Your Oral Sex Game? Try This.
Oral Fixation: 6 Ladies Share Their Best Oral Sex Tips and Tricks
Jill Scott Is Proof That Oral Sex Can Be Empowering
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
Courtesy
Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
Courtesy
Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
Shutterstock
Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









