The Black and Brown wellness and fitness baddies had 2023 in a chokehold, and they're still going strong. Many are creating apps, advocating for body positivity, and showing us that we can redefine narrow, sometimes-misinformed mantras of what "wellness" really means, especially as women of color. And there's indeed money to be made, with professionals---who ensure you're at your healthiest---tapping into the $5.6 trillion industry with boldness and innovation.
That being said (or read), let's get into a few great career options---based on 2024 wellness trends forecast by experts---for women who are passionate about empowering and motivating others to achieve their health goals, and who want to find ways to leverage their skills in those industries to make a good living:
1. Doula/Childbirth Consultant
According to a recent McKinsey report, women are investing more in pregnancy- and mother-related products and services, especially in the realm of women-focused healthcare and facilities. With the underrepresentation of Black and Brown women in the space, this is the perfect opportunity to not only be a disruptor but to expand on the world of the esteemed foremothers of doula and childbirth work.
In this role, where you'll offer physical, emotional, and informational support, you can earn up to $81,000 a year, depending on the region, education, experience, and training.
Per a recent report, women are investing more in pregnancy.
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2. Somnologist/Sleep Coach
The report also indicates that sleep is a key area in terms of wellness trends, with more women looking to increase quantity and quality, with 37 percent of U.S. consumers expressing "a desire for additional sleep and mindfulness products and services." If this is your thing, an intriguing option is becoming a professional who studies and/or treats sleeping disorders or someone who can help women find strategies and methods to help them build healthy sleeping habits or pinpoint barriers to that.
You can earn more than $200,000 per year as a somnologist, and the job requires earning a medical and/or doctoral degree as well as licensing. Sleep coaches can earn six-figure annual salaries as well, but the job doesn't necessarily require a college degree. You'll need training, of course, and you won't have the same duties of a doctor (i.e., diagnosing disorders or prescribing medicines).
3. Holistic Healthcare Practitioner
These professionals address the physical, mental, and even spiritual when considering treatments and remedies when it comes to healthcare. For some, there's an implementation and consideration of science and non-traditional medicine, while others skew more toward natural ways of constructing plans for healing. Certifications and training make for a more credible position in the industry, and you can earn more than $126,000 per year in this role.
If you're fascinated by the connection between our guts and our overall health, this is another realm you can explore under this umbrella, as more than 50 percent of people in the U.S., U.K., and China are prioritizing gut health, according to this report. The average base yearly salary for a gastroenterologist is more than $300,000 in top markets; naturopathic physicians can make more than $100,000 yearly, and as a credentialed physician or nurse, you can specialize in gut health with a natural approach.
Intuitive healing and spiritual wellness are also becoming more of a priority for women, according to this expert, and tools like immersive ASMR are being used for optimal mental wellness, so if you're into ways of combining the nontraditional with traditional when in a healing practice, this role might be perfect for you.
Kickboxing is just one of the combat sports "expected to go more mainstream" in 2024.
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4. Combat Fitness Instructor
Hear me out: We need more Black and Brown women in fields like this, especially since, per the experts, combat sports are "expected to go more mainstream" this year. We're talking about the cardio and other health-related benefits that come from doing activities like jiu-jitsu, karate, kickboxing, to name a few. And if you've ever done a Tae Bo class, whether in-person or via YouTube (a trademarked fitness system created and made famous by Billy Blanks), you've witnessed firsthand what a mix of martial arts and aerobics can do.
You can earn upwards of $76,000 depending on the market and your level of experience, or you can charge by the hour as a freelance instructor. You can also build up your own online platform, create courses for corporations or small businesses, or get hired on women's retreats.
5. Wellness Retreat Entrepreneur
Speaking of retreats, they're all the rage nowadays, and you can't really open your TikTok or Instagram app without seeing an ad for one targeting women. (I mean, just consider how women are willing to pay more than $15,000 for a retreat to help them address the effects of perimenopause and menopause.) And with "slow travel" being a top trend forecast by experts, travelers are apparently craving experiences for grounding, coping with burnout and anxiety, or other mental health restoration that contributes to women's wellness efforts. So, getting into organizing and/or hosting wellness retreats might be your best career move this year.
There are so many facets one could get into with this, so the money you can make doing this can vary. Entrepreneurs and hosts who lead retreats can sure see five- and six-figure revenues for sure, and depending on the scale of the retreat, whether sponsors are involved, and how vast participation is, it can increase to millions.
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“There’s a whole other facet to the show that is a lot about human transformation and helping people through tough times,” Tyka shared. “We had a four-time cancer survivor, people in recovery, and folks going through family issues. So, there’s a lot of tears and heart behind the homes.”
From PA to Powerhouse
Tyka didn’t come from a design school background—instead, she got her start as a production assistant on a home makeover show, learning everything on the job. That hands-on experience, along with her work on Queer Eye, helped her hone her collaborative skills and appreciate the emotional impact of design.
“I didn’t really realize it before, but when you see someone come into their newly transformed home for the first time and just fall to their knees in tears, you realize how deep it goes.”
TikTok to TV
Her journey to hosting her own show started where many modern stories do—on social media.
“I started posting interior design content on TikTok three years ago, which is actually what led to me getting my own show. TikTok totally changed my life,” she said.
Her comment section quickly became a hub of people who wanted beautiful homes but had no clue where to start. That realization helped her shape the mission behind Design My Space—empowering everyday people to create spaces that truly reflect who they are.
Big Impact, Small Budget
If you think you need a big budget to get that “Pinterest-worthy” home, think again. Tyka’s design philosophy is all about making the most of what you have. Her top tips?
“The biggest tool in our arsenal is paint. It’s probably the least expensive with the biggest impact. I also always tell everybody to hang curtains all the way to the ceiling and make sure they touch the floor—it instantly makes your space look more expensive and glamorous.”
She also recommends being strategic about where you splurge: save on rugs, but don’t be afraid to invest in art and lighting.
“Art is something you can have with you forever. And lighting is the most important element to the space for me.”
“The biggest tool in our arsenal is paint. It’s probably the least expensive with the biggest impact. I also always tell everybody to hang curtains all the way to the ceiling and make sure they touch the floor—it instantly makes your space look more expensive and glamorous.”
Designing with Identity
At the heart of Tyka’s work is the idea that your space should feel like you—not just a recreation of a TikTok trend.
“I see so many homes that lack personality and individuality. If we can bring your heritage into it—your ancestry, your favorite movie, a place you’ve traveled to—that’s what makes a space actually cool and different.”
That intentionality is especially important as a Black woman leading in a space that has often lacked diverse representation.
“I’ve always loved interior design since I was a kid and didn’t see many people at all that looked like me in the space. So it’s special to be in this position and inspire others. I think we’ve always been tastemakers in beauty, fashion, and design—it’s nice to finally get that recognition.”
The Beyoncé Dream
When asked what celebrity home she’d love to design, her answer was instant.
“Beyoncé. Beyoncé. Beyoncé is the only answer," she exclaimed. "I’d love to do her creative space—where she writes music or records. Somewhere that feeds her energy.”
The Emotional Blueprint
Design isn’t just about what you see—it’s also about how you feel. Tyka urges people to decorate with emotion in mind.
“Ask yourself, how do you want to feel at home? Joyful? Relaxed? Energized? For me, I want to feel peaceful, so I use a lot of closed storage to keep things clutter-free. That helps ease my mind and anxiety.”
As for creative blocks? They’re not even on her mood board.
“I’ve never experienced a creative block. Every project is new, and every person is different. That inspires me to keep pushing the boundaries.”
Design My Space Tyka Pryde is now streaming onBET Her andBET.com. If you’re ready to rethink your space—and your sense of self—Tyka Pryde is the name to know.
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