
Not too long ago, I was having a conversation with someone who is still hung up on her ex. The deets are these—they were together for a couple of years, they broke up because she wanted something more long-term while he didn't, and they've been broken up for about six months now.
Me? I'm the kind of person who is a total advocate for taking as much time as a person needs to heal. At the same time, I don't get how anyone can do that if they don't "clean break" their relationship with someone; even if it's only for a season. Unfortunately, the woman I'm referring to isn't doing that. Not even close. While she's out here thinking that she can't move on from her ex because there is some sort of cosmic connection between the two of them, I'm on the sidelines totally believing that it has more to do with some of the things I'm about to share with you.
When you dated someone that you were really into, just like you didn't fall for them overnight, it takes more than a week to get over them too. But, if you are really struggling to let one of your exes go, something tells me it may have to do with one of the six reasons on this list, sis. Does it?
He Broke Up with You (Not the Other Way Around)
One particular ex that I have, I wish we had never gotten into a relationship. Not because he isn't a good guy; last I checked, he totally is. It's just that, he has a rule that once he breaks up with someone, the last thing that he wants to be with them is friends. And since he and I were homies first, not having him in my life can be hard, at times. Anyway, when I ran into him once and shared that with him, he rolled his eyes in the most masculine way possible and said, "Shellie, you already know that I don't stay connected to exes…especially you because you are the one who broke up with me."
On the onset, what he said might seem egotistical. And yes, there might be some of that thrown into the mix. But I can sympathize with a lot of where he is coming from. When you're in a relationship with someone, you care about them deeply and ending it isn't on your radar, when they decide to call things off—where exactly are your feelings supposed to go? Even if you are truly hurt by what they did, that doesn't mean that you don't care about them anymore.
So yeah, out of all of the reasons why you may not be able to get over your ex, them breaking up with you could be the most impacting. For this one, clean-breaking, time, healing, and accepting the reality of what happened is the prescription that I would recommend. You deserve someone who wants you. It's hard to get to him if you're still all mentally and emotionally caught up in your ex.
You Didn’t Get the Closure That You Needed
I've got a theory that a lot of men don't want to give women closure because they have, what I call, "keep her on the shelf" syndrome. What I mean by that is so long as they don't formally or officially end things, in their mind, it gives them the opportunity to come back—or at least reach out for time to time or (if you're not careful) get some a few times a year. As a result, when we don't require that closure transpires, that can get us caught up in their tawdry little web. We'll be out here not letting ourselves fully move on because we think there is still a chance to make something happen with "him".
Not only does this kind of drama keep you stuck, it's also pretty cruel on his part. Sure, he might still have feelings for you and sure, he might not be sure what the future holds but he's not guaranteeing you anything either. Plus, I wouldn't be surprised in the least that he's got five other girls caught up in the very same web he's been spinning for you (SMDH).
If there's one thing that I know about a man, it's that what he wants, he will make it clear that he desires it; he will also do everything within his power to obtain it and maintain it.
If your ex is only making the effort to call to see if he's still got an emotional hold on you or if he can come over and "hit", engage the conversation. Invite him over. Then get the closure that you need while making sure you close your home's door and your heart's door afterwards. A man who is emotionally ambiguous is a man who doesn't need to waste one minute of your time. Don't let him.
The Relationship Is Now a Situationship
Please tell me that you said "duh" when you read this particular point. Oh my goodness, words cannot convey enough how real oxytocin is! If you're out here downgrading what you've got going on from a relationship to a situationship, what that sounds like to me is, he's getting all of the perks and privileges of being with you without the responsibilities. When a man gets that comfortable, of course he's not going to totally end things. Why should he? There's a huge chance that you're being his girlfriend without him being your boyfriend in return.
Just recently, while getting my nails done, I was talking to a woman who told me that she was no longer with her ex. You know what else she said? They still have sex and she's even had—count 'em—two children by him since they "ended" things. But because they aren't "officially" together, he sees other women.
Why wouldn't he? They aren't in a relationship; they are in a situationship. And when there aren't clear standards put into place between two people, that makes things confusing. It also makes it close to impossible to get over them too.
You Haven’t Set Boundaries with the People You Both Share
In hindsight, one of the absolute hardest things about breaking things off with the exes in my life was realigning boundaries with their family members. Shoot, to this day, one of my exes nieces and nephews still come to me for insight and advice and we've been broken up for well over a decade now. My ex has a relative, in particular, who continues to hope that we'll end up back together someday. Yeah, that's not gonna happen, but when the break-up was fresh, hearing that person talk about what could've been, on loop, it was a little difficult—and I was the one who actually ended it.
I'm not saying that it's automatic that if a relationship comes to an end, the relationships that were birthed out of that connection need to automatically follow suit. But what I am saying is, if you're still talking to his mama every week, shopping with this sister all of the time, or going over there for holidays, that is bound to do a number on your psyche. Same goes for both of you having friends who like to provide updates on what the two of you are doing, even though the two of you are apart.
So yeah, a new normal, complete with a new set of boundaries of each other's peeps, are also needed. Otherwise, it could take you for-e-ver to totally get over your ex.
You’re Not Being Intentional About Grieving and Moving On
Anyone who doesn't feel that a relationship is like a death is someone who hasn't been in love before. I've been through a lot, but when I look back, very few things even come close to heartache. Sometimes, it's so devastating that we want to do any and everything but walk through the grieving process. But believe me, if you don't, you are going to feel confusion, pain, resentment or all of the above for much longer than you ever should.
A few months ago, I wrote "Why You Need To Grieve Your Past Relationship". If you're not still over your ex and you actually want to be (I'm about to get more into that in just a sec), please check it out.
Sometimes, no matter what our ex is or isn't doing since the break-up, we're not able to get past him because we're not making it a point to walk through the five stages of grief (denial, anger, bargaining, depression, acceptance) so that we can really, truly and fully heal.
You Don’t Want to Get Over Him
I recently read a quote that said, "How often have you wounded yourself by getting angry, fearful, jealous or vengeful?" In the context of this article, I'll add another quote about the power of the mind—"I found that when you start thinking and saying what you really want, your mind automatically shifts and pulls in that direction." What both of these points point to is the fact that if you can't get over your ex, it's probably because you don't want to. You're literally not choosing to.
Just think about it. If the break-up was bad and/or he has made it abundantly clear that he doesn't want to be with you anymore, to keep pining for him…is that not a form of self-harm? And since thinking and saying what we want is what ends up tugging at our spirits, isn't that continually choosing to hurt yourself?
I'm not saying that there aren't instances when exes break up and get back together. In fiction, there's Queen Sugar's Darla and Ralph Angel. In the real world, there are examples like R&B artist Miguel and his wife Nazanin Mandi and Common and his girlfriend Angel Rye. Still, I'm thinking that if you're reading this, there is something within that is telling you that it's time to focus on some other things; that holding a torch for your ex has been burning you, not benefiting you.
Besides, if he wants you back, he'll make that abundant clear in his own way and time (check out "If He REALLY Wants You Back, He'll Do This."). In the meantime, why not use the time apart to heal, to better yourself and to evolve as an individual. That way, if getting back together is truly meant to be, hopefully, because you are both in a healthier space, breaking up again will hardly be necessary (reading this article again will be too).
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
Have You Brought Ex Baggage Into Your New Relationship?
Why Running Into Your Ex Can Be The Best Thing Ever
#AskDV: How Do I Get Over An Ex?
I Broke Up With My Boyfriend After Four Years And A Year Later He Became The Love Of My Life
Feature image by Shutterstock
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









