Who Is Keith Lee? What To Know About The Popular TikTok Food Critic
TikTok’s most adored food critic, Keith Lee, has given us an inside look at his personal restaurant experiences. Lee reviews food from a variety of restaurants in his car on a scale from 1-10 and does so in a way that feels honest and relatable. His videos have amassed millions of views over the years and have amplified several local businesses to prime success.
Most recently, Lee visited a taco food truck named Tacos 2 Tierras; after his satisfactory experience, Lee decided to share it with his online community of over 14 million followers. The local food truck's social media page gained thousands of followers nearly overnight.
Lee continuously makes his online community aware of the best and not-so-great restaurants. However, we still wonder, “Who is Keith Lee?” Here are a few facts about the relatively private food critic that has every restaurant owner on the edge of their seat.
1.Family Is His Number One Priority
@keith_lee125 Family Vlog taste test 💕 would you soend the day with us ? 💕 #foodcritic
Besides being married to the food scene, Keith Lee is also committed to his family. He and his wife, Ronnie Lee, have been together since college and tied the knot in 2020. The couple share two children, Karter and Riley. Keith began filming his TikToks when his wife was pregnant with their first child. At the time, he would make videos of his wife’s cravings. He has often shared his runs to the grocery store and restaurants. His devotion to his wife's food cravings eventually led to an incredible career as a food critic.
2.He’s A Trained Fighter
@ufc You heard him, TUNE IN! #keithlee #ufc #mma
Keith Lee and his brother have been professional fighters since the TikToker was 18. During his senior year of high school, Lee and his family moved to Las Vegas to pursue his fighting career. Lee opened up to Today during an interview, saying, “They [his parents] came to me and was like, ‘We leave for Vegas tomorrow.’ And I was like, alright, so we packed our stuff and left.”
He and his brother continued to fight professionally in Vegas until the pandemic hit in 2020. Before then, Lee quickly rose the ladder in the fighting scene and made a name for himself. He told Today, “I made it to Bellator, one of the biggest fighting promotions. I had two fights before the pandemic started.”
3.Keith Lee Is From Detroit
Although Lee now makes a living traveling to different cities and tasting different foods, there was once a time when he didn’t leave his hometown. The food critic was born and raised in Detroit, Michigan, and told Today he hadn’t been anywhere besides Virginia as a child. He told the outlet, “I grew up in inner-city Detriot. I’d never even traveled outside of Detroit other than once to Virginia.”
4."God Is Amazing"
@keith_lee125 💕 Testimony 💕 God Is Amazing 🙏🏽 #foodcritic ♬ Long Journey - Rod Wave
Besides giving his honest opinion about restaurants, Keith Lee isn’t shy about his faith. He regularly praises God in his TikTok videos, and so does his family. Lee can almost always be heard saying phrases like "God is amazing," "God is good,” or “God is the greatest” when talking about his restaurant experiences or run-ins with fans. Recently, he shared a testimony video showing the incredible moments he’s been able to experience with his family since the takeoff of his social media career. Lee captioned the video, “God is amazing!” He sure is!
5.“The Keith Lee Effect”
@cleos_southerncuisine I’m so humbled and filled with sooo much joy with the amount of support! Thank you to everyone! My Day 1’s and my @Keith Lee wave ❤️ forever grateful #keithleeeffect promise to make proud
Imagine having a strong online presence to the point you have your own slogan. This is the reality for Lee, whose presence is now known as “The Keith Lee effect.” His “cult-like” following began to give him the slogan after noticing his reviews' strong impact on local businesses. This can be seen in real-time when he reviews under-the-radar restaurants or mom-and-pop food spots and a good review results in those restaurants booming in popularity and business not too soon after he shares his experience with his audience.
Recently, Lee caused an all-out war online after he visited Atlanta and chronicled his experience. For example, when he visited Real Milk and Honey, he said that his family was told they were closed for a deep cleaning, but when he walked in, they recognized him and tried to serve him. He and his family decided to leave. Things took a turn for the worse when the restaurant owner put out a TikTok video seemingly taking a dig at Lee by claiming he didn't know him. While the restaurant has since apologized, the damage was already done. Videos surfaced on TikTok of the once-busy restaurant being empty. The Keith Lee effect is nothing to be played with.
6.His Love For Sneakers Is Unmatched
@keith_lee125 Sneaker Wall Makeover Day 1 💕 would you try it ? 💕 #sneakerkeith #foodcritic ♬ original sound - Keith Lee
Everyone has a vice, and for Keith Lee, it’s sneakers. He hasn’t been shy about openly expressing his love for sneakers, recently showing his sneaker collection on TikTok to his supporters. The massive shoe collection was apparent in the video while Lee expressed a new milestone. Telling his audience, “It’s been two weeks since I’ve bought a pair of sneakers.” He then shared that he is in the middle of a sneaker closet makeover! We love to see it!
7.From Door-Dasher To Partnering With DoorDash
@keith_lee125 Thank you to all the Dashers for doing what you do #doordashpartner @DoorDash #foodcritic ♬ original sound - Keith Lee
Before the “Keith Lee Effect,” a young Keith Lee was pursuing his dream of becoming a professional fighter. Working as a Door Dasher in between his fighting training, Lee used the money he made to provide him with gas and lunch to keep going. Fast forward a few years later, his hard work finally paid off in a way he didn’t expect, with a DoorDash partnership. Lee openly shared his DoorDash days in a video posted to social media.
8.A Faithful Man With A Hint Of Fear
It takes a fearless person to live life loudly on the internet. However, Keith Lee’s biggest fear isn’t the internet - it’s the ocean. An intense video was shared of Lee attempting to face his challenge of entering the ocean. Lee, known for his calming spirit, can be seen screaming while trying to go in. Friends are alongside Lee, encouraging him to dive in. One of his friends can be seen going into the ocean to provide Lee with comfort.
Lee hilariously goes into the ocean while accidentally flipping his boat and friend into the water. Thankfully, the two were able to make it back into the boat safe and sound.
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ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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When discussing the topic of raising children, discipline is often the first thing that comes to mind. Children need discipline. Full stop. But what is discipline? And how do we draw the line between discipline and revenge?
The origin of the word "discipline" can be traced back to the Latin word "disciplina," which means "instruction" or "teaching." Over time, however, discipline has come to be synonymous with punishment, with parents relying on shame, fear, and/or physical pain to curb undesirable behavior.
Teaching takes time, so nipping it in the bud in whatever fashion parents deem necessary (within reason) has become the norm. But is this what’s best for children? And when does it become less about curbing undesirable behavior and more about getting our licks back for offenses we feel our children should know better to do?
In my work as a parenting coach, I’ve often heard parents say, “I asked him nicely three times before spanking him. He didn’t stop doing it until I did, so clearly talking doesn’t work.”
And the parent isn’t wrong. Talking often doesn’t work the first, the third, or the even the 10th time. And the reason is directly tied to brain development.
Children cannot and do not process information the way an adult can. Auditory processing is not fully developed until a child is 14 or 15 years old. And even then, if a child has auditory processing delays or Auditory Processing Disorder (APD), they may always struggle with processing auditory commands. According to Susie S. Loraine, MA, CCC-SLP, the term auditory processing refers to how the brain perceives and interprets sound information. Several skills determine auditory processing ability—or listening success. They develop in a general four-step hierarchy, but all work together and are essential for daily listening.
Without this understanding, discipline can easily become revenge because parents will then view their child’s misdeeds as a personal slight. Instead of teaching them to do better, parents now want to show them the consequences of not doing better. This is why it's imperative for parents to discern between discipline and revenge to maintain healthy relationships with their children.
5 WAYS TO DISTINGUISH BETWEEN PARENTAL GUIDANCE AND RETALIATION:
Understanding The Intent
Discipline is rooted in love and concern for the child's well-being. It focuses on teaching lessons and helping children understand the consequences of their actions. Conversely, revenge-driven actions stem from a desire to inflict pain or punishment as payback for perceived slights or disobedience. Parents should reflect on their motives before taking disciplinary actions. Ask yourself whether your intention is to help your child learn or to make them suffer for upsetting you.
Example: If a child accidentally breaks a valuable item, a disciplinary response would involve discussing the importance of being careful and working with the child to come up with a way to replace or fix what they’ve broken. On the other hand, a vengeful reaction might involve yelling, harsh punishment, or bringing up past mistakes to intensify guilt.
Maintaining Emotional Regulation
Effective discipline requires parents to remain calm and composed, even in challenging situations. It's natural to feel upset or frustrated when children misbehave, but responding with anger or resentment can escalate the situation and blur the line between discipline and revenge. Before addressing the issue, take a moment to breathe and collect your thoughts.
Example: If a child cannot follow instructions, a disciplined response would involve calmly explaining why their cooperation is necessary in working with the child to accomplish the goal. Conversely, a retaliatory response might involve shouting, name-calling, or resorting to physical punishment out of anger.
Promoting Growth and Learning
Discipline should always aim to promote growth and learning. It involves guiding children toward making better choices and understanding the impact of their actions on themselves and others. Effective discipline strategies include positive reinforcement, setting clear expectations, and providing opportunities for reflection and growth.
Example: If a child repeatedly forgets to complete their chores, a disciplinary approach would involve discussing the importance of responsibility and finding solutions together, such as creating a chore chart or setting reminders with Siri or Alexa. In contrast, a revenge-driven response might involve imposing overly harsh punishments or belittling the child, which can undermine their self-esteem and hinder their ability to learn from their mistakes.
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Building Trust and Communication
Trust and open communication are essential components of a healthy parent-child relationship. Discipline should strengthen this bond by fostering trust and encouraging children to confide in their parents without fear of judgment or retaliation. When children feel safe and supported, they're more likely to accept discipline as a form of guidance rather than punishment.
Example: If a child admits to breaking a rule or making a mistake, a disciplined response would involve listening to their perspective, discussing the consequences of their actions, and working together to find a solution. Conversely, a retaliatory response might involve accusations, blame, or shutting down communication, which can erode trust and damage the parent-child relationship.
Seeking Professional Guidance
Parenting is a learning journey, and, disciplining children is a delicate balance between guiding them toward responsible behavior and nurturing their growth. By understanding the intent behind our actions, maintaining emotional regulation, promoting growth and learning, building trust and communication, and seeking professional guidance when needed, as parents we can help our children built on love, respect, and understanding.
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