This post right here is a little on the tricky side. The reason why I say that is because, while I'm pretty sure that 90 percent of people reading this can totally understand where the title is coming from, I'm also willing to bet that most figure that, even if they love their friend to death, if they don't like them anymore, what's the point in trying to keep them around?
That's a fair question. But here's something to think about. As a marriage life coach, I'm a huge believer in and supporter of couples being the best of friends. The reason why is because I like what best means. It means (among other things) "of the highest quality" and the "most suitable and desirable". When two people see each other and their relationship, in this light, there isn't too much they can't overcome. If the love is there and both are willing to work through the bumps in the road, oftentimes, they can get back to "like".
In many ways, I feel the same way about friendships. If you love your friend but you currently don't like her very much, there's a pretty good chance that there's something that happened or something that you've been suppressing, overtime, that needs to be addressed. Once it is, if the both of you are truly committed to making the friendship work and last, there's a good chance that you can get back to the "like place" again. The reason why I say that is because I've been there before. Thankfully, my friend and I made it through; in many ways, we're in a healthier state than we've ever been because we were open and honest with while remaining committed to one another.
How did we get there? By applying this list of dos and don'ts. I encourage you to give them a try to see if it can save your friendship as well.
DO Figure Out What Exactly Is Bothering You
I think that one of the hardest things about being in a relationship with, just about anyone, is it pushes you to learn about things that you might not any other way. Things like communication, compromise, empathy and forgiveness. Oh, and patience. You need lots and lots of that. No greater time are these kinds of things tested than when you are at a point and place in your friendship where you feel like you almost can't stand your friend anymore. Chances are, she hasn't become a totally different person overnight. No, whatever it is that is currently bothering you, it started off as a snowflake; now it is an avalanche either because you've been suppressing your feelings or you haven't been able to quite put your finger on what the real issue is.
It's pretty unrealistic to expect to find a solution to something when you can't pinpoint what the actual problem is. So, take some time out to really ponder what bothers you about your friend. Is it a character issue? Is it that the two of you are growing apart in some areas? Did she do something that you never, in a million years, would expect out of her? The clearer you're able to detect the "challenge", the more probable it will be to work through it.
DON’T Gossip About It to Other People
Here's the thing to remember about gossip—not all of it is salacious or untrue. By definition, gossip can be simply sharing the private affairs of others. When you're going through a rough patch with a friend, it can be really tempting to blab it to other people. Usually, it's not because you are trying to be vindictive or malicious; it's simply so you can have others "on your side" about why you feel the way that you do. But if you want to make issues worse with your friend, gossiping about her is definitely the way to do it.
For one thing, once the words leave your mouth, you can't guarantee that they won't get back to her. Secondly, who's to say that the same human receptacle who's receiving what you're saying doesn't already have some unsavory info on you as well?
One of my favorite self-help quotes of all time is, "Complain to someone who can help you." If you really need someone to bounce your thoughts off of, 1) find someone who is helpful and not messy, and 2) try and consult with someone who is outside of the circle that the two of you share. Whether you and your friend ultimately work through matters or decide to part ways, you owe it to your friendship to be as peaceful and respectful as possible in how you handle your concerns.
DO Determine If It’s a Deal-Breaking Issue or Not
Everything should come with deal-breakers; including friendships (see "Why Friendships Should Come With Deal-Breakers Too"). Deal-breakers are simply the things that, after you've tried to negotiate your way through a compromise with someone, you can't seem to find one. On the friendship front, selfishness should be a deal-breaker. Repeatedly not honoring your time or privacy should be a deal-breaker. Setting a boundary, only for your friend to cross it, several times, that should be a deal-breaker. Someone who doesn't respect your other relationships? Yep, also a deal-breaker. These are just a few examples but honestly, everyone's deal-breakers are different. What you've got to decide is, if you're feeling some type of way about your friend, is it due to something that is irritating you or if it's something that is putting the entire relationship into drama and trauma?
One of my friends, she recently had to take some steps back from a friend who was being super-patronizing and condescending. At first, my friend was willing to overlook the particular incident. Then, when she reflected and realized that it was a pattern that she had been overlooking for years, she knew it was time to draw a line in the sand.
Again, no relationship on this planet works without compromise. But if what you're trying to work through is ultimately going to do you more harm than good, that is the textbook definition of being a deal-breaker.
DON’T Be Passive Aggressive While You’re Processing It All
Speaking of relational deal-breakers, I'd have to say that, if I had one, passive aggressiveness would probably be one of them. Ugh. These kinds of people are just so freakin' draining to deal with. Passive aggressive people tend to say nothing is wrong with them when something clearly is. Or, they will use backhanded compliments and/or cynicism or sarcasm in order to deflect when something is awry. Or, they will go ghost on you rather than volunteer what is bothering them. Or, they will hop on social media and start a rant along the lines of "You know what? Nothing upsets me more than when a person does…" Le sigh. Y'all know the kind of individuals that I'm talking about.
It is unfair—and a little emotionally immature as well—to expect your friend to read your mind about whatever is irking you. If you don't like something that she is doing, taking the passive aggressive approach is low-key manipulative and super counterproductive. Plus, all it really does is put both of you on edge. Nothing good can ultimately come from that approach.
DO Schedule a Time to Discuss What's Going On
I'll raise my hand in this class and say that some of my biggest blow-ups with friends (or ex-friends) is that, when it came to something we didn't like about each other, rather than prepare the other person for the conversation, we totally blindsided the other. When you decide to tell someone that you are unhappy with the relationship or dissatisfied with something about them and, they weren't given a heads up, take it from me—it comes across as if you are attacking them. It also feels hella disrespectful.
So, rather than picking up the phone when your friend calls and unleashing your gripes, ask her when it's a good time to have lunch or to get drinks. Let her know that there are some things about y'all's friendship you'd like to discuss. It may make her a little antsy, but it will also prepare her to have a serious conversation. That way, even if she doesn't "like" what you have to say, she can, at the very least, respect your approach.
DON’T Go on the Attack or Be Closed-Off to What She Has to Say
Here's the thing that a lot of people miss when it comes to having heartfelt relationship chats—they tend to NOT check their ego at the door. Although there is nothing that irritates me more than someone who wants to bring up an issue simply because I did (you know, like when you say "I don't like it when you such-and-such" and they turn around and say something along the lines of "Well, I don't like it when you do such-and-such"), you are just as human as your friend is. This means that there is at least a 65 percent chance that there's something about you that she's not to thrilled about either; something that she's been trying to figure out how to bring to your attention.
If she decides to use this lil' quality time chat to bring it up, try and keep an open mind about it. Sure, she might be leaning on the side of petty, but there is a chance that there is some truth to what she's sharing. Let the emotional maturity in you say, "If we can knock as many issues out in one convo, let's do it" instead of going on the attack—or the defensive.
DO Try and Find an Ultimate Resolve
Whenever I get to a point of outgrowing some of my clothes (which at this point, has more to do with style than size), because a lot of them are pieces that I absolutely adored at some point, I don't simply toss them into the trash. I might give them to a friend or donate them. The point is, I still try and treat them like they still have value. Because they do.
Along these same lines, an author by the name of Zoe Sugg once said, "But then I wondered if sometimes our friendships are a bit like clothes and when they start feeling uncomfortable it's not because we've done anything wrong. It just means that we've outgrown them." Maybe you and your friend will sit down, talk out whatever is bothering you and come out being all the better for it. Or maybe, you will discover that a part of the reason why you don't like her is because she makes you feel uncomfortable. And that is because she's simply not a good fit for your life anymore.
If it ends up being Door #2, still try and treat her with dignity and what you two once had with respect. If you love but don't like her anymore, maybe it's not about cutting her off but just putting the friendship in a different category or prioritizing it differently.
Friendships go through changes just like any other type of relationship does. If the love is still there, give it some room to help you work through the tough times. Maybe, just maybe, it can get you back to a place of liking her again.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
Should You Take An Ex-Friend Back?
10 Signs You've Got A Close (TOXIC) Friend
How To Heal From A Broken Friendship
The Truth About Maintaining Friendships As An Adult
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
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From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
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And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
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Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
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Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023