CEO Cannabis Connoisseur Wanda James Reveals How She Planted The First Seeds Of Success
In The Smoking Gun, we talk to CEO cannabis connoisseurs about how they planted the very first seeds of success in their careers, how they balance their day-to-day life, and how they are using their work to make the marijuana market more inclusive to people of color.
Society tells us there are two types of people in this world: polished professionals who are CEOs of wildly successful businesses and people who like to get high AF. But Simply Pure CEO Wanda James is living proof that you, too, can be a woman who does both, sis.
Courtesy of Wanda James.
As a veteran, former member of President Obama's Finance Committee, previous campaign manager for congressman-turned-Colorado Governor, Jared Polis, and full-time business owner, there's no doubt that Colorado dispensary owner Wanda James has a lot on her plate. But this trailblazer is on a mission to ensure that every single person in our community has the opportunity to eat. After her brother was indicted and incarcerated for a minor weed offense at only 18 years old, Wanda discovered a discrepancy in the system that was obviously disproportionate to people of color and decided to become the agent of change that she wanted to see in the cannabis industry.
In 2009, Wanda and her husband, restaurateur Scott Durrah, became the first Black dispensary owners in Colorado, and since have used their platform to advocate for the abolition of mass incarceration and create opportunities for people of color in the cannabis industry. Wanda told xoNecole exclusively, "Along the way, we found out that cannabis is indeed, truly medicinal. That we can save people; we could help vets with PTSD...we found out that we can help babies with epilepsy and grownups with MS. So all of a sudden we've gone from a recreational plant that the side effects make you giggle and eat cheesecake, and we found that this amazing plant also heals your body."
I had a chance to sit down, roll up, and blaze one with this trailblazer, who spilled all the tea on how she got started, her love of the plant, and what she's doing to change the landscape for people of color in the cannabis industry. Here's what I learned:
What is your first memory of being introduced to cannabis?
I was 16, and I was hanging out with a really good friend of mine. He was giving me a ride home and he pulled out a joint and he's like, "You ready to try this yet?" And I was like, "You know what? Alright, I'll try it."
At first, I was scared because I was expecting to be stoned, [like] walls were gonna move and I was going to see pink elephants and my mind was going to be blown, and I was going to be stoned. And what I found was I was delightfully elevated. My thoughts became more focused because there were so many different things that I was thinking and feeling and I enjoyed it.
What does your day to day look like?
I want to be fair. I want people to know that I work my ass off and I need young people and I need women to know that, y'all, what everybody thinks they see, it's like the iceberg, right? That's 20% of what I do. The 80% of what I do is that underside of the iceberg. I am up every single day at 4:30 AM, Saturday and Sunday included. I don't sleep in; I can't sleep in. The minute I get up, I turn on my computer. I answer all of my emails from the last 10 hours or so. During that time, it's quiet. I can think and I can get my thoughts out. So I return all my emails. I then do all of my accounting. I take a shower and I'm in the office by 9:30, 10:00 every day.
I usually leave the office at about 5:30 or 6:00 every night, or maybe a little earlier and maybe Kali, my assistant, and I will go and end the day and smoke a joint and she'll go off and do her things. I'll get home here at about 6:30 or so. Scott and I will have dinner together. Maybe catch a few movies or whatever else. And then I'm usually in bed at about 11:00, 11:30 every day.
Has working in the cannabis industry always been a goal for you?
No, and it's funny because you're the second young person that's asked me, has this always been a goal? You have to remember, up until 2009 [when] I was 44 years old, the goal of selling weed would have made me a drug dealer, not an entrepreneur. See the difference?
Photo by Joe Mahoney
"Up until 2009 [when] I was 44 years old, the goal of selling weed would have made me a drug dealer, not an entrepreneur. See the difference?"
Yes! There is definitely a difference!
And this is what's really inspiring, you may not even know what your career is yet because your career may not have even been invented yet. I did not know until 2009 that the possibility of this being a business would even be a thing. I wasn't really sure what it was going to be, but I didn't think it was going to be that.
What inspired you to join the market in the first place?
Because of my 25 years with three senators on speed dial, with a governor on speed dial, with Congress on speed dial, we felt relatively confident that we were going to be able to enter this industry without the fear of going to jail, which was the point of entering the industry. Because up until then, Black people had been going to jail. When we started in 2009, the goal was social justice. $260 worth of the street value of bad cannabis cost my brother 10 years of his life. He never saw an attorney, which, when he told me that I didn't understand until I saw When They See Us.
He [later] tested positive on his piss test and they immediately put an 18-year-old in a privatized prison, where for the next four and a half years, my brother picked cotton every day. He had to pick a hundred pounds of cotton a day in Texas to purchase his freedom. My brother became a slave. A whole bunch of people's brothers became a slave because that became an American-Corporate balance. My brother picked a hundred pounds of cotton every day for four years. How much does the cotton industry owe my family?
For almost seven years, we were the only ones in Colorado and that's a shame. And this is the racism that we've got to be able to fight. I've often said that my father's generation fought to be able to ride the bus, right? To get on the bus and sit where they wanted to on the bus. Our challenge is how do we own the bus? How do we own the bus line, right? So, it's one thing to decriminalize, which is great. We should not be going to jail for this. But now let's take it a step further.
What has your extensive professional career working with Presidents and Fortune 500 Companies taught you about the work you’re doing now?
Ironically, everything that I have done in my life up until this point has prepared me for this point. When you're going through your life and like, "Why am I here? Why am I doing this?" When I look back on it, everything that I have done has trained me for this.
After 25 years in politics, I know how to talk to US senators. I know how to talk to governors. Hell, I know how to talk to presidents, right? So everything that I have done in my life has prepared me for this one moment in time. Even my love of the plant, you know? I'm not just the business owner, I'm a client.
Courtesy of Wanda James
"After 25 years in politics, I know how to talk to US senators. I know how to talk to governors. Hell, I know how to talk to presidents, right? So everything that I have done in my life has prepared me for this one moment in time. Even my love of the plant, you know? I'm not just the business owner, I'm a client."
I love that! And I saw in a previous interview you said that at your house, there’s weed in the wine, food, and beer and I’ve never aligned with someone so closely in my life. In your own words, what are your views on medical and recreational cannabis usage?
The only time that I didn't smoke was the five years that I was in the military because the penalty was too high for a military officer in the late 80s, early 90s. If you were caught with illegal drugs, you went directly to jail, period. No conversation, no nothing. You just went to jail. So I wasn't going to chance that.
If you go to The Officer's Club, you could get top-shelf alcohol for 75 cents a drink. If you could drink all night and get up in the morning and put on your uniform, you were doing it right. And during that time of my life, I mean that was probably the time that I felt the least like myself. I was in my twenties, so hangovers don't last long and you're able to deal with your day, but [you're] nowhere near as sharp as you could be, nowhere near as engaged as you could be and it was because of alcohol. So it's been interesting to me when I look at alcohol versus cannabis. Alcohol loses all the time in my book.
What is the biggest misconception you think people have about marijuana products?
I think that the biggest misconception about cannabis is that people want to put it in the drug column. For me, when I think of drugs, I think of something that your body doesn't necessarily want or doesn't want, may need but doesn't want. I think that cannabis is something that works with our bodies. It works in total alignment with our bodies.
I just don't see this as a negative at all. I run three businesses, I'm up at 4:30 every morning, my husband and I are in great shape; we run, we do all kinds of athletic things. Neither one of us have any "ailments" to speak of; we don't have high blood pressure, we don't have diabetes and I'm not saying that's because of cannabis, but I'm also not saying it's not because of cannabis.
What advice do you have for women like me who want to enter the cannabis industry but may be intimidated by the barriers to entry?
Don't be intimidated, first and foremost. Take the word "intimidated" out of your vocabulary. And let me say, we all feel nervous sometimes. We all feel anxiety sometimes. Every time I go into a meeting, I feel nervous. I get that weird feeling in my stomach. I'm like, "Oh, here we go." But you know what though? That's life. That's not a negative feeling. That's a positive feeling. That's your adrenaline getting going. Adrenaline is getting released in your body so that your brain gets sharp.
We need to learn to love that feeling because that's the feeling of excitement and things happening. Yes, it's scary. Absolutely. It's scary because you know what? It might not work, but so what? So what? Because it might work.
"Every time I go into a meeting, I feel nervous. I get that weird feeling in my stomach. I'm like, "Oh, here we go." But you know what though? That's life. That's not a negative feeling. That's a positive feeling. That's your adrenaline getting going. Adrenaline is getting released in your body so that your brain gets sharp."
What footprint do you plan to leave on the cannabis industry when you retire?
I want this industry to be the catalyst for ending slave labor in America. Because when we talk about mass incarceration, we are talking about [in cannabis-related arrests alone], 800,000 people a year arrested for simple possession before legalization started. A year. Not 800,000 people total; a year. So I want this industry to be equitable. I want it to shine a light on what racism has done to destroy the black and brown community.
And then I want to see cannabis be the means of fixing that issue. Okay. In other words, I want to see our families and our communities benefit long-term from cannabis in the exact same way that Kennedys benefited from Irish whiskey when it was illegal. I want to see America pay its debt. And it is a debt and they do owe us, and I think that cannabis, that this industry can be the vehicle in order to make that happen.
Make sure to stop by Simply Pure the next time you're in Colorado and keep up with Wanda's adventures on Instagram @WandaLJames!
*Some responses have been edited and condensed for clarity.
Featured image courtesy of Wanda James.
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Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Even though I am a proud Gemini, it’s no secret that my favorite month of the year is actually October (which is a part of the reason why I decided to release my third book during that month). Since fall is my favorite season, typically, October brings all of the quintessential autumn weather right along with it (although, if you live in Music City like I do, this year, it’s not until mid-October that the highs will start to be in the mid-60s…UGH).
And y’all know what that means — pretty leaves, shorter days (I actually like that part), and cooler weather for layering. Hell, for some, it might even bring about cuddle season (I rolled a few times at theCuddle Season series that’s on Tubi right now).
And with the changes that Mother Nature is about to have in store for us, it’s important that you do a bit of tweaking to your skincare regimen (because you do have one of those…right?) so that your skin, from head to toe, can remain just as beautiful as it has all summer long.
With summer ending and fall arriving just days from now, please take a moment to make sure that you’ve got the following things in mind for how to prep (and pamper) your skin before autumn makes its full and official arrival.
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1. Make Sure Your Skin Products Have (More) Water in Them
Even if you live in a climate where it rains more (or seems more humid) during the fall, you still need to up your hydration — both inside and out. As far as your skin goes, it’s because, between colder weather, brisk winds, and dry heat that comes from central heat and air, it becomes easier for your skin to lose the moisture that it needs in order to remain looking supple and moist.
So, as far as your skin products go, this is a good time to switch over to ones that have water (or more water) as their base. Besides buying products that say “water” on the packaging, look on the label to see if/that water is the first ingredient that’s listed in order to check this tip off of your to-do list.
2. Use a Thicker Moisturizer
Speaking of maintaining hydration, in order to “lock in” the moisture that is in your skin, it’s a good idea to go with a thicker moisturizer as well. Some skincare experts say that it’s a good idea to opt for the type of moisturizer that contains ceramides; that’s because they help to increase hydration, literally protect your skin from environmental elements (including outdoor pollution), reduce inflammation, help prevent and/or speed up the healing process of breakouts and work to soften the appearance of fine lines and wrinkles — and you need all of this during the fall season, for sure.
3. Try a Hyaluronic Acid-Based Serum
If you don’t already use hyaluronic acid, please check out, “Why Your Skin, Hair, And Nails Need Hyaluronic Acid Like...Yesterday” because I think it will convince you to start. Between at-home chemical peels and this type of acid, I have definitely seen my skin appear brighter and more even-toned.
The reasons why a serum that has hyaluronic acid in it would be ideal for the fall is because it can actually help your skin to produce more collagen and elastin, it can add hydration to your skin, and it can “stretch” it so that any fine lines and wrinkles that you may have won’t appear as prominent. Serums, specifically, are beneficial because they contain other ingredients that can unclog your pores as well as fade out dark spots (just an FYI).
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4. Consider an Overnight Mask (Once a Week)
You probably already know that when you sleep, your body rejuvenates itself — and your skin is no exception. That’s why it’s so important to have a nighttime routine for your skin and that it includes applying some type of moisturizer.
If you want to deeply moisturize your skin (especially your face and neck), consider applying an overnight mask (which is sometimes referred to as a sleep mask) once a week or so.
Not only does it help to moisturize your skin, but an overnight mask can also serve as a barrier to keep dirt, dust, and debris off of your skin while you rest; plus, it nourishes your skin cells as they replicate themselves. If you’ve never tried an overnight mask before, People has a list of options that you can check out here, while Byrdie has a list that you can check out here.
5. DO NOT Heat Up Your Bathwater
If there’s nothing that you enjoy more on a chilly autumn day than to come home, disrobe, and soak in a bathtub of water that’s about as hot as you can stand it, trust me, I totally get it. At the same time, I am going to encourage you to rethink doing that. Why? Well, as tranquil as super-hot water may be, if you indulge so on a constant basis, it can dehydrate your body, which can lead to dry and itchy skin.
That’s why it’s ideal to bathe in a water temperature that is no more than a couple of degrees higher than your body temperature at the most. Your skin will thank you if you do.
6. Pamper with Some Black Spruce Essential Oil
Every chance I get, I try to bring a new (as far as the platform is concerned) kind of essential oil up. That’s because, as I’ve said a billion times before, essential oils are one of my favorite things ever! Well today, I’m curious about if you’ve ever heard of black spruce oil. The fact that the oil comes from the black spruce pine tree kind of makes it fitting for this article since Christmas is (wow) just a few months away.
Anyway, when it comes to reducing stress, improving the quality of your sleep, deeply cleansing your skin, bringing balance to your hormones, and reducing inflammation, this is an essential oil that can make all of that happen for you (just to make sure to dilute it with distilled water or a carrier oil first; essential oils tend to be pretty potent).
7. Wear Cotton, Polyester or Silk in Between Your Wool
Wool can definitely keep you warm. Sometimes, it can be itchy as all get out too; that’s due to the lanolin that’s in the fabric — and when you have a sensitivity to it, that can irritate your skin. Although some people end up with the type of wool allergy that makes it best for them not to wear wool at all, if yours is only minor, there is a workaround.
Do your best to “shield your skin” by putting on something that is made out of cotton, polyester, or silk before putting your wool garment on. That will serve as a buffer and also keep the wool from drying your skin out. Plus, who doesn’t like the layered look? Exactly.
8. Invest in Some Foot Balm and Moisture-Wicking Socks
Your feet are going to be covered up during the fall and winter more than they ever were in the spring and summer seasons; that’s why you definitely need to get some type of foot balm for them. Not only can it help to prevent dry feet and cracked heels, but foot balms are also helpful when it comes to keeping minor foot infections at bay, preventing blisters from occurring, and keeping odor from becoming (too much of) a problem.
While you’re at it, make sure to get yourself some moisture-wicking socks, especially if your feet have a tendency to sweat a lot. The cool thing about moisture-wicking fabrics is not only can they keep sweat from irritating you, but they also work to keep your feet nice and dry during inclement weather.
9. Sip on Some White Tea
If herbal tea is totally your thing and you’ve got some hair goals that you want to reach over the next several months, check out “10 Teas That Are Great For The Fall Season — As Far As Hair Growth Is Concerned.” As far as your skin goes, a tea that you need to add to your collection is white tea.
From an overall health standpoint, white tea is good for you because it is loaded with antioxidants, fights oral decay, and reduces your risk of heart disease. The reason why it’s great for your skin is because the antioxidants that are in it can help fight off free radicals, boost the production of collagen, and slow down the signs of aging.
10. Roll Out That Humidifier
I’m actually a big fan of humidifiers. So much, in fact, that I once penned an entire piece that was devoted to them (check out “10 Really Good Reasons To Get Yourself A Humidifier This Fall”). I’m closing this fall skin prep list by shouting humidifiers out because if your HVAC unit is drying the hell out of your hair, a humidifier will put moisture back in so that your skin remains hydrated while you’re indoors. That way, your skin can remain moist and keep that youthful glow right into the coldest months of the year. Perfect.
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Featured image by LumiNola/Getty Images