
CEO Cannabis Connoisseur Wanda James Reveals How She Planted The First Seeds Of Success

In The Smoking Gun, we talk to CEO cannabis connoisseurs about how they planted the very first seeds of success in their careers, how they balance their day-to-day life, and how they are using their work to make the marijuana market more inclusive to people of color.
Society tells us there are two types of people in this world: polished professionals who are CEOs of wildly successful businesses and people who like to get high AF. But Simply Pure CEO Wanda James is living proof that you, too, can be a woman who does both, sis.
Courtesy of Wanda James.
As a veteran, former member of President Obama's Finance Committee, previous campaign manager for congressman-turned-Colorado Governor, Jared Polis, and full-time business owner, there's no doubt that Colorado dispensary owner Wanda James has a lot on her plate. But this trailblazer is on a mission to ensure that every single person in our community has the opportunity to eat. After her brother was indicted and incarcerated for a minor weed offense at only 18 years old, Wanda discovered a discrepancy in the system that was obviously disproportionate to people of color and decided to become the agent of change that she wanted to see in the cannabis industry.
In 2009, Wanda and her husband, restaurateur Scott Durrah, became the first Black dispensary owners in Colorado, and since have used their platform to advocate for the abolition of mass incarceration and create opportunities for people of color in the cannabis industry. Wanda told xoNecole exclusively, "Along the way, we found out that cannabis is indeed, truly medicinal. That we can save people; we could help vets with PTSD...we found out that we can help babies with epilepsy and grownups with MS. So all of a sudden we've gone from a recreational plant that the side effects make you giggle and eat cheesecake, and we found that this amazing plant also heals your body."
I had a chance to sit down, roll up, and blaze one with this trailblazer, who spilled all the tea on how she got started, her love of the plant, and what she's doing to change the landscape for people of color in the cannabis industry. Here's what I learned:
What is your first memory of being introduced to cannabis?
I was 16, and I was hanging out with a really good friend of mine. He was giving me a ride home and he pulled out a joint and he's like, "You ready to try this yet?" And I was like, "You know what? Alright, I'll try it."
At first, I was scared because I was expecting to be stoned, [like] walls were gonna move and I was going to see pink elephants and my mind was going to be blown, and I was going to be stoned. And what I found was I was delightfully elevated. My thoughts became more focused because there were so many different things that I was thinking and feeling and I enjoyed it.
What does your day to day look like?
I want to be fair. I want people to know that I work my ass off and I need young people and I need women to know that, y'all, what everybody thinks they see, it's like the iceberg, right? That's 20% of what I do. The 80% of what I do is that underside of the iceberg. I am up every single day at 4:30 AM, Saturday and Sunday included. I don't sleep in; I can't sleep in. The minute I get up, I turn on my computer. I answer all of my emails from the last 10 hours or so. During that time, it's quiet. I can think and I can get my thoughts out. So I return all my emails. I then do all of my accounting. I take a shower and I'm in the office by 9:30, 10:00 every day.
I usually leave the office at about 5:30 or 6:00 every night, or maybe a little earlier and maybe Kali, my assistant, and I will go and end the day and smoke a joint and she'll go off and do her things. I'll get home here at about 6:30 or so. Scott and I will have dinner together. Maybe catch a few movies or whatever else. And then I'm usually in bed at about 11:00, 11:30 every day.
Has working in the cannabis industry always been a goal for you?
No, and it's funny because you're the second young person that's asked me, has this always been a goal? You have to remember, up until 2009 [when] I was 44 years old, the goal of selling weed would have made me a drug dealer, not an entrepreneur. See the difference?
Photo by Joe Mahoney
"Up until 2009 [when] I was 44 years old, the goal of selling weed would have made me a drug dealer, not an entrepreneur. See the difference?"
Yes! There is definitely a difference!
And this is what's really inspiring, you may not even know what your career is yet because your career may not have even been invented yet. I did not know until 2009 that the possibility of this being a business would even be a thing. I wasn't really sure what it was going to be, but I didn't think it was going to be that.
What inspired you to join the market in the first place?
Because of my 25 years with three senators on speed dial, with a governor on speed dial, with Congress on speed dial, we felt relatively confident that we were going to be able to enter this industry without the fear of going to jail, which was the point of entering the industry. Because up until then, Black people had been going to jail. When we started in 2009, the goal was social justice. $260 worth of the street value of bad cannabis cost my brother 10 years of his life. He never saw an attorney, which, when he told me that I didn't understand until I saw When They See Us.
He [later] tested positive on his piss test and they immediately put an 18-year-old in a privatized prison, where for the next four and a half years, my brother picked cotton every day. He had to pick a hundred pounds of cotton a day in Texas to purchase his freedom. My brother became a slave. A whole bunch of people's brothers became a slave because that became an American-Corporate balance. My brother picked a hundred pounds of cotton every day for four years. How much does the cotton industry owe my family?
For almost seven years, we were the only ones in Colorado and that's a shame. And this is the racism that we've got to be able to fight. I've often said that my father's generation fought to be able to ride the bus, right? To get on the bus and sit where they wanted to on the bus. Our challenge is how do we own the bus? How do we own the bus line, right? So, it's one thing to decriminalize, which is great. We should not be going to jail for this. But now let's take it a step further.
What has your extensive professional career working with Presidents and Fortune 500 Companies taught you about the work you’re doing now?
Ironically, everything that I have done in my life up until this point has prepared me for this point. When you're going through your life and like, "Why am I here? Why am I doing this?" When I look back on it, everything that I have done has trained me for this.
After 25 years in politics, I know how to talk to US senators. I know how to talk to governors. Hell, I know how to talk to presidents, right? So everything that I have done in my life has prepared me for this one moment in time. Even my love of the plant, you know? I'm not just the business owner, I'm a client.
Courtesy of Wanda James
"After 25 years in politics, I know how to talk to US senators. I know how to talk to governors. Hell, I know how to talk to presidents, right? So everything that I have done in my life has prepared me for this one moment in time. Even my love of the plant, you know? I'm not just the business owner, I'm a client."
I love that! And I saw in a previous interview you said that at your house, there’s weed in the wine, food, and beer and I’ve never aligned with someone so closely in my life. In your own words, what are your views on medical and recreational cannabis usage?
The only time that I didn't smoke was the five years that I was in the military because the penalty was too high for a military officer in the late 80s, early 90s. If you were caught with illegal drugs, you went directly to jail, period. No conversation, no nothing. You just went to jail. So I wasn't going to chance that.
If you go to The Officer's Club, you could get top-shelf alcohol for 75 cents a drink. If you could drink all night and get up in the morning and put on your uniform, you were doing it right. And during that time of my life, I mean that was probably the time that I felt the least like myself. I was in my twenties, so hangovers don't last long and you're able to deal with your day, but [you're] nowhere near as sharp as you could be, nowhere near as engaged as you could be and it was because of alcohol. So it's been interesting to me when I look at alcohol versus cannabis. Alcohol loses all the time in my book.
What is the biggest misconception you think people have about marijuana products?
I think that the biggest misconception about cannabis is that people want to put it in the drug column. For me, when I think of drugs, I think of something that your body doesn't necessarily want or doesn't want, may need but doesn't want. I think that cannabis is something that works with our bodies. It works in total alignment with our bodies.
I just don't see this as a negative at all. I run three businesses, I'm up at 4:30 every morning, my husband and I are in great shape; we run, we do all kinds of athletic things. Neither one of us have any "ailments" to speak of; we don't have high blood pressure, we don't have diabetes and I'm not saying that's because of cannabis, but I'm also not saying it's not because of cannabis.
What advice do you have for women like me who want to enter the cannabis industry but may be intimidated by the barriers to entry?
Don't be intimidated, first and foremost. Take the word "intimidated" out of your vocabulary. And let me say, we all feel nervous sometimes. We all feel anxiety sometimes. Every time I go into a meeting, I feel nervous. I get that weird feeling in my stomach. I'm like, "Oh, here we go." But you know what though? That's life. That's not a negative feeling. That's a positive feeling. That's your adrenaline getting going. Adrenaline is getting released in your body so that your brain gets sharp.
We need to learn to love that feeling because that's the feeling of excitement and things happening. Yes, it's scary. Absolutely. It's scary because you know what? It might not work, but so what? So what? Because it might work.
"Every time I go into a meeting, I feel nervous. I get that weird feeling in my stomach. I'm like, "Oh, here we go." But you know what though? That's life. That's not a negative feeling. That's a positive feeling. That's your adrenaline getting going. Adrenaline is getting released in your body so that your brain gets sharp."
What footprint do you plan to leave on the cannabis industry when you retire?
I want this industry to be the catalyst for ending slave labor in America. Because when we talk about mass incarceration, we are talking about [in cannabis-related arrests alone], 800,000 people a year arrested for simple possession before legalization started. A year. Not 800,000 people total; a year. So I want this industry to be equitable. I want it to shine a light on what racism has done to destroy the black and brown community.
And then I want to see cannabis be the means of fixing that issue. Okay. In other words, I want to see our families and our communities benefit long-term from cannabis in the exact same way that Kennedys benefited from Irish whiskey when it was illegal. I want to see America pay its debt. And it is a debt and they do owe us, and I think that cannabis, that this industry can be the vehicle in order to make that happen.
Make sure to stop by Simply Pure the next time you're in Colorado and keep up with Wanda's adventures on Instagram @WandaLJames!
*Some responses have been edited and condensed for clarity.
Featured image courtesy of Wanda James.
- Wanda James Is The First African American Dispensary Owner ... ›
- The Rise of a Colorado Cannabis Entrepreneur: Wanda James ... ›
- A Cannabis Pioneer's 'Lonely' Place in the Industry | The Takeaway ... ›
- Best Cannabis Dispensary | Meet Simply Pure's Leadership Team ›
- Wanda James - CEO - Simply Pure Dispensary | LinkedIn ›
- Welcome to Simply Pure Cannabis Dispensary and CBD Brand ›
- This Weed Warrior Is Breaking Barriers In The Marijuana Movement ›
- Wanda L. James (@WandaLJames) | Twitter ›
- Wanda James - Wikipedia ›
- Dispensary Owner and Marijuana Activist Wanda James Talks ... ›
Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
2025 BET Awards: Ciara Lists Her Dating Non-negotiables, Jordin Sparks Talks Love & More
'Black Girl Magic' Poet Mahogany L. Browne Talks Banned Books And The Power Of The Creative Pivot
You know you’re dealing with a truly talented and profound voice of a generation when the powers that be attempt to silence it. As a poet, educator, and cultural curator, Mahogany L. Browne has carved out a powerful space in the world of literature and beyond.
From penning the viral poem, “Black Girl Magic,” to writing Woke: A Young Poet’s Call To Justice (a book once banned from a Boston school library), to becoming the 2024 Paterson Poetry Prize winner and a poet-in-residence at Lincoln Center—her path exemplifies resilience, reinvention, and unapologetic artistry. She's published more than 40 works and paid the bills with her craft, a divine dream for many creatives seeking release, autonomy, and freedom in a tough economic climate.
A Goddard College graduate, who earned an MFA from Pratt Institute and was awarded an honorary doctorate from Marymount Manhattan College, Mahogany offers unapologetic realness with a side of grace and empowerment. "I started touring locally. I started creating chat books so that those poems will go in the hands of the people who were sitting in the rooms," she shared.
"And then I started facilitating poetry workshops, so I used my chat books as curriculum. And that, in turn, allowed me to further invest in my art and show the community and people who were hiring me that it wasn't just a one-off, that it's not just, you know, a fly by night—that I am invested in this art as much as I am invested in your community, in your children's learning, in our growth."
Mahogany has a special way of moving audiences, and her superpower sparks shifts in perspective, post-performance introspection, and strengthening of community bonds, especially among Black women. (One can undeniably recognize her gift for arousal of the spirit and mind merely from her listening to her insights from the other side of a Google Hangout call. I can only imagine the soul-stirring, top-tier sensory encounter when watching her perform in person.)
In this chat with xoNecole, Mahogany reflects on sustaining a creative career, the aftermath of writing a banned book, and using poetry for both healing, community-building, and activism.
Anthony Artis
xoNecole: What are three key things that have laid the foundation for a sustainable creative career for you?
Mahogany L Browne: What has helped me is that I'm willing to go in being an expert at knowing poetry and knowing the way in which art can change the landscape of our lives, not just as a poet, but also as a poetry facilitator. How you move through classes, those things are mastered, right? So when I go into another space that's maybe tech-heavy, I don't mind learning and being, you know, a student of the wonder of how we can make this magic, work together.
Two, you’ve got to know how to pivot. Sometimes we say, ‘Alright, this is what my life is going to be. I'm going to be a New York Times best-selling author. I'm going to, you know, have an album that's Grammy-nominated. And then, say you get dropped from your record label. That doesn't mean you can't make an album anymore. You can also still create an album that can be submitted to the Grammys. So, what does a pivot look like as an artist who doesn't have an institution behind them? Pivot being a student of the wonder.
Relationships also really help. How do I serve the community? And in turn, that tells me how the community can show up. For me, I have long-standing ties with a community that will outlast my one life. So, what does it mean to create space where these relationships can develop, can be nurtured, can be rooted, can be cultivated? Creating space—it happens through relationships.
xoN: With today’s economic challenges, what does your current creative process look like, and what are you working on?
MB: I’m always thinking five years ahead. I just reviewed the pages for two children’s books and recently released a YA novel. I’m drafting an adult fiction manuscript now.
Anything I create is founded with the root of poetry, but it can exist in captions. It can exist in commercials. It can exist as a musical. So that's where I’m at now.
xoN: You started performing "Black Girl Magic" in 2013, had an acclaimed performance of it via PBS and the work went on to viral success shortly after. Talk more about the inspiration. And what do you think about the continued relevance more than a decade later?
MB: I wrote it as a rally cry for the mothers who had been keeping themselves truly in harm's way by, you know, being a part of the community right after the death of their child or their loved one. They are usually mothers of victims of police brutality—and just seeing how they showed up in these community spaces, they are devout to the cause but obviously still grieving.
"I wanted this poem to be just a space of reclamation, of joy and of you, of your light, of your shine, of your brilliance, in any which way in which you fashion. Every room you enter is the room you deserve to be in. What does it mean to have a poem like that that exists?"
And the first time I did the poem, the Weeping that occurred, right? It was like this blood-letting of sorts. The next time I performed it, I'm moved to tears because I'm seeing how it's affecting other women who have just been waiting to hear, ‘You belong. You deserve. You are good. We see you. Thank you, despite everything that they said to make you regret being born in this beautiful brown, dark-skinned, light-skinned, but Black body.’
Black women are the backbone—period. Point blank. And so, that that poem became a necessity, not just to the fortitude of Black women in the community, but like you know, in service of healing the Black women.
xoN: One of your books was banned at a school in Boston, and it was later reinstated due to parental and activist support. What was that experience like?
MB: Well, I think it happened because they were racist. That's it. Point blank. The reversal of it was empowering, right? I realized, oh, I thought we just had to sit here and be on a banned book list. But no, parents are actually the leaders of this charge.
So to see that, the parents said, ‘Nah, we're not gonna let you take this book out of my baby’s school just because it's a Black kid on the front saying, ‘Woke’ and they're talking about being a global citizen. They're talking about accountability. They're talking about accessibility. They're talking about allyship, and you don't want them to have compassion or empathy or have even an understanding, right? So no, we rebuke that, and we want this book here anyway.’ To see that happen in that way. I was, like, reaffirmed. Absolutely.
xoN: You recently organized the Black Girl Magic Ball at the Lincoln Center in New York. Honorees included author and entrepreneur Rachel Cargle and National Black Theater CEO Sade Lythcott. What impact did it have and what expanded legacy do you hope to leave with your creative works?
MB: I was really interested in not celebrating just the book, but celebrating the community that made the book possible. And so I gave out five awards to women doing that thing, like, what does it mean to be a Black girl in this world?
I just thought it was gonna be an amazing time. Everybody's gonna dress up—we're gonna celebrate each other. And boom, I then realized that it responded to like a gaping hole. There was a missing thing for Black girls of all walks of life, all ages, right?
"It's very intergenerational. That was intentional to come together and celebrate just being us."
You have all these instances where just being you is either the butt of a joke or it's diminished and not worthy of a specific title in these larger institutions. So what does it mean to just to be loved up on and celebrated?
It felt like a self-care project at first. You know, for the first couple of years, folks were coming and they were getting that sisterhood. They were getting that tribe work that they were missing in their everyday lives.
I love the Black Girl Magic Ball because we got us. If I go out with a bang, they'll remember that Mahogany worked her a** off to make sure all the Black girls everywhere knew that she was the light. We are the blueprint.
For more information on Mahogany L. Browne, her work, and her future projects, visit her website or follow her on IG @mobrowne.
Featured image by Anthony Artis
Listen, based on what I know (because I have learned to not talk about celebrities like I know them, unless I actually do), I have a lot of respect for the filmmaking phenomenon Ryan Coogler. In fact, a close friend of mine and I were recently talking about how much we enjoyed an NPR interview that he did late last month (“Ryan Coogler Paid A Steep Price For The Films He Made”).
And although I’ve heard the his movie Sinners is “that one” right now (did you know that it has crossed the $300 million mark at the time of this being published?), because I am a bit squeamish when it comes to violence and gore, I am still on the fence about personally checking it out; especially after Michael B. Jordan said himself that all of the (fake) blood even caused him to need to take breaks throughout filming. I dunno…maybe in the daytime. We’ll see. LOL.
Anyway, all of the talk about vampires — you know, due to the film — did cause me to wonder something that might seem rather random, yet that’s oftentimes how my mind works: Do vampires give each other hickeys? As I Googled for an answer, besides a book that has a title close to that name, I did notice an ABC feature from when the vampire Twilight film series was all the rage several years back. It was inquiring if teens were suddenly biting each other (back then) because of the movie(s).
The sexologist who was interviewed came to the conclusion that since biting is “an extension of the hickey” and hickeys are (typically) considered to be passionate, that’s why teens were interested in doing it. As far as what vampires do with each other? I couldn’t find a definitive answer.
I dunno. With hickeys also being called “love bites” and “suck marks” and with folks oftentimes describing vampire-themed movies as sexy, I would think that they could. Either way, what we know for sure is that those of us in the real world do it — and so, in honor/acknowledgement of that, I figured that now would be a perfect time to share some facts about hickeys. Ready?
1. Humans Are Copying Animals When They Give Hickeys
Aight, so what exactly is the origin story of hickeys? It would seem that it came from the literature of authors who wrote about what animals like lions and wolves do whenever they are showing affection towards one another. Apparently, humans saw this and eventually began to follow suit.
Hey, that doesn’t sound so crazy to me, considering doggy style continues to be a fan favorite among our species, and…have you ever seen two cats have sex before? I have, more than once, and the male cat is typically biting on the female one, in her neck region, during the act. So, when I really stop to think about all of this, it definitely tracks.
2. Hickeys Are Oftentimes a Low-Key Power Play
Ah, perfect. If you click here, you will actually see a picture of two cats having sex, and — like I just said, the male cat is biting the female cat. One reason why is because male cat penises have barbs on them which can make the entry or exit of intercourse literally painful for the female. And so, the male cat holds her in place by biting her, so that she doesn’t run away. And yes, along these same lines, some believe that hickeys can serve as their own power dynamic shift, even among humans — especially based on where a person decides to put one. I guess it would be like “peeing on your territory” in a way — hmph, which is something else that animals tend to do.
3. Hickeys Are Nothing More than a Bruise
Okay, so what actually causes a hickey to happen? Well, when someone sucks and gently bites on your skin, it can break some of the surface blood vessels that are underneath your skin to break. When that happens, it results in a bruise. If someone does this to you for about a half a minute, you should notice a hickey emerge in a matter of minutes and, depending on how “good” of a job they did, a hickey can stick around for as much as a couple of weeks.
4. “Temperature Play” Speeds Up the Healing Process of Hickeys
Again, depending on how “good” of a job someone did at giving you a hickey, it could last between two days and two weeks. If you want yours to fade faster, because, again, hickeys are a bruise, it’s a good idea to bring some temperature play into action. What I mean by that is, start off by putting an ice pack on your hickey for up to 10 minutes, twice a day, for the first two days.
Then, after 48 hours, apply a warm compress for 10 minutes a few times a day. You might also want to apply a bit of peppermint oil to your hickey and gently massage that area as well; that will help to bring more blood flow to the spot, so that your skin can heal faster.
5. If You Take Blood Thinners, Hickeys Will Last Longer
If you’re someone who takes blood thinners, that will keep hickeys aren’t for a longer period of time. That’s because blood thinners are specifically designed to slow down the blood clotting process that’s in your body. So, if you’re big on hickeys and you even take aspirin on a fairly regular basis, you’re gonna have to accept that the “hickey healing hacks” may not actually work for you (at least not as quickly or effectively).
6. Certain “Natural Things” Can Make Them Last Longer Too
Speaking of blood thinners, even if you aren’t on any meds, did you know that certain foods provide blood-thinning effects as well? Some of those include ginger, garlic, aloe, turmeric, and cayenne pepper, and even supplements including vitamin E and melatonin. Just something to keep in mind. (By the way, vitamin C and the bromelain in pineapples can help to heal hickeys as far as supplements and foods go).
7. No, Hickeys Will Not Give You Cancer
It actually wasn’t until I was doing research for this article that I even heard the myth that hickeys can give you cancer. What in the world? Yeah, if you heard that somewhere before, pay that tale no mind, because science absolutely says otherwise. For the most part, hickeys are relatively harmless.
8. They Can Give You an Infection, Though
And why did I just say, “for the most part”? Yeah, you caught that, huh? Well, there is an extreme instance where a woman had a stroke due to a hickey because it happened on top of a major artery — that’s hella rare, though. What is more common is oral herpes transmitted through hickeys.
Not to mention the fact that a hickey is usually a bruise more than a wound; however, if your skin does end up being broken or you’re giving a hickey and blood is somehow transmitted…well, I’m sure you could see how this could be potentially problematic. Bottom line, get — and stay getting — tested. Just to be on the safe side. Hickeys or not.
9. A Dream About Getting a Hickey Is Actually a Warning
Remember how I said earlier that sometimes the person who is giving the hickey is doing so as an act of power? Well, along those same lines, if you happen to dream that someone is giving you a love bite, keep in mind that it probably isn’t about anything sexual; usually, it means that you are either in a toxic or stressful situation and you’re trying to figure out if you should approach it with logic or emotion. The more you know.
10. Sometimes Pain Creates Pleasure
Someone who enjoys being tortured or humiliated during sex, they fall into a category that is known as sexual masochism — and no, that is not what I am referring to here. What I am speaking about is the fact that, because pain and pleasure sensations are housed in the same part of the brain, when mild pain is felt, that could be why it arouses you — and that could be why you may enjoy receiving hickeys (I mean, if you actually do). They both have been proven to create a dopamine and opioid surge, which can intensify your sexual responses and reactions.
____
Hickeys do tend to create a very polarizing response: folks either adore them or loathe them. Either way, now you know what they’re all about, so if you’re on the “A” team, share it with those who are also in your club.
It could make them appreciate hickeys — love bites, suck marks — that much more, chile.
Dig in. #wink
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Giphy