It's weird. Although my face isn't naturally dry, the skin that's on the rest of my body can never get enough coconut oil, shea butter, or sweet almond oil (my favorite moisturizers). And my scalp? I washed it and deep conditioned it right before I got my latest rounds of box braids in, but three days into them, my scalp was lookin' like the Sahara.
For years, I used to get so irritated because it seemed like no matter what I did, I was going to be able to write "dry" on some body part. Also, a few hours into my day my scalp was going to have flakes, no matter how much I pampered it. But lately, I've realized that in order for my skin to get the hydration that it needs, it's not enough to put moisture-rich products on it; I also need to drink more water than I tend, to take an oil supplement (my personal faves are evening primrose oil and flaxseed oil), and get some foods that are proven to moisturize my skin and hair into my system.
If you have the same problem that I do, these are some of the foods that will get your skin, scalp, and hair back into a good hydration balance. My top 10 are as follows.
1. Oatmeal
I'd be shocked if you didn't grow up having a bowl of oatmeal, at least some of the time. Good thing too because oats are considered to be one of the healthiest grains on the planet. That makes perfect sense considering the fact that a half a cup will give you 191 percent manganese, 41 percent phosphorus, 39 percent thiamin (B1), 34 percent magnesium and 24 percent copper of the daily intake level of these nutrients that your body needs (it's a good source of iron and fiber too). Oats also contain avenanthramides to lower your blood pressure.
As far as your skin goes, colloidal oatmeal is the way to go. It's basically fine oats that are boiled to the point of becoming an extract so that your skin is able to get all of the nutrients that will keep it soft and smooth. You can purchase this type of oatmeal in the form of a powder or as a soap. Or, if you'd prefer to use the raw oats that are already in your house, treat your dry skin, psoriasis, or eczema by pouring a cup of oats and 10 drops of lavender essential oil into your running bathwater. Make sure the water is not too hot (hot water can dry you out too) and soak in the combo for no more than 30 minutes. You'll get out and immediately feel the difference.
2. Herbal Tea
If you're like me and you think that the best comparison to water, taste-wise, is that it's a lot like "wet air", add a little bit of excitement by having some herbal tea. There is absolutely not enough time or space to get into all of the ways that different herbs can benefit your body. But, if you're trying to figure out which ones are the best for your hair and skin specifically, here are the ones that I recommend.
- Nettle Leaf maintains skin tone and fights premature greying.
- Oatstraw improves skin texture and strengthens hair follicles.
- Hibiscus contains omega-3 fatty acids and natural alpha hydroxy acids (AHAs) to increase the elasticity in your skin as well as your hair.
- Matcha has Vitamin K that will increase blood circulation and chlorophyll to protect your skin and hair cells.
- Dandelion provides liver support so that toxins are removed from your skin's pores and your hair's follicles.
- Chamomile contains anti-inflammatory, antiseptic, and antimicrobial properties that improve the appearance of psoriasis, eczema, and acne scars, along with antioxidants that improve cell damage as it relates to your hair.
- Burdock Root has phenolic acid, luteolin, and quercetin in it—all of which are antioxidants that detoxify your system so that your hair and skin cells remain healthy and strong.
Hair Moisture Tip: If you decide to use herbal tea as a hair rinse, add a little bit of honey. Honey is a humectant; this means that it will pull moisture from the air and keep your locks super soft and conditioned.
3. Citrus Fruit
Citrus fruit is one of the greatest sources of Vitamin C that there is. That automatically means that when you decide to peel an orange, cut into a grapefruit or drink some detox water that contains lemon or lime, you are consuming loads of antioxidants. Some other good things that come from citrus fruit include the fact that they are a great source of fiber, they contain flavonoids (plant compounds) that promote heart health, and potassium that does all sorts of things, including lowering your risk of high blood pressure and strokes.
Because citrus fruit contains somewhere between 80-90 percent water, it's an excellent way to hydrate your skin. Plus, citrus fruit also contains ascorbic acid that builds collagen in your skin and hair, along with Vitamin C to reduce uneven pigmentation.
(If you're a fan of infused water, try out this refreshing rainbow citrus infused water recipe.)
4. Cucumbers
Another food that has over 90 percent of water in it are cucumbers. Cucumbers contain protein and fiber (1 gram), along with sugar and sodium (2 grams) per serving (cucumbers have Vitamin C, potassium, magnesium, and manganese in them too). Cucumbers also have a lot of antioxidants and micronutrients that help to manage your blood pressure, keep you regular, improve your gut health, strengthen your bones (thanks to the Vitamin K that's in them), and regulate diabetes (if that is an issue for you).
If you eat a cup of cucumber cubes, the ascorbic acid and caffeic acid in them will prevent water retention so that water will flow freely throughout your body. Cucumbers also contain silica, a mineral that reduces eye puffiness and inflammation. Silica, along with the water that's in cucumbers, can help to increase your hair's elasticity as well.
Skin Acne Tip: Slice a couple of cucumbers and rub them directly onto your pimples or acne scars in order to soothe the inflammation and reduce the appearance of marks.
5. Tomato
Although we were taught that tomatoes are a fruit, a lot of us tend to forget that. It's a fruit that made the list because if you cut up even just one and put it into your salad, you'll be getting 40 percent of the Vitamin C that your body requires each and every day. Tomatoes also have the antioxidant lycopene in them; we all need this in order to strengthen our vision. Tomatoes also contain fiber to keep us regular and properties to protect our skin from sun damage (click here to read a great study on how tomatoes are also helpful for diabetes management).
Tomatoes are your skin and hair's friend because they have vitamins A, B, C, and E. These all work together to make your skin supple while reducing breakage and excessive shedding of your tresses. Something else that tomatoes do is boost the production of collagen so that your skin looks "plumper" and your hair is more manageable.
Hair Mask Tip: A mixture of one tomato and two tablespoons of castor oil, applied to your scalp for 1-2 hours, will increase blood circulation, pamper hair follicles, and increase hair growth. (Don't forget to thoroughly rinse it out with cool water in order to seal your cuticles.)
6. Olive Oil
When it comes to the kinds of oils that you should cook with, not all are created equal. As far as the oils that you should absolutely avoid, canola, corn and vegetable oil top the list. On the flip side, an oil that is good for you is olive oil. It contains a monounsaturated fat called oleic acid that protects your body from cancer, antioxidants to reduce your cholesterol levels, anti-inflammatory properties and ingredients that can help to keep type-2 diabetes, heart disease and Alzheimer's disease at bay.
Your skin and hair will love olive oil because of the antioxidants and hydrating squalene (a natural organic compound) that deeply penetrates your pores and follicles. (If you want to know the best kind of olive oils to use, check out "The Best Olive Oils, According to People Who Consume a Lot of It".)
Skin Exfoliation Tip: Mix one-part sea salt and one-part olive oil to create a scrub. Gently massage your clean damp skin with the solution to remove dead skin cells and ultimately even skin tone.
7. Sunflower Seeds
If you like to snack on sunflower seeds, you are doing wonders for your health, whether you realize it or not. The high amounts of selenium, magnesium and Vitamin E make these kinds of seeds good for your heart. Sunflower seeds are also great when it comes to treating inflammation and reducing symptoms that are related to asthma and rheumatoid arthritis. Something else that these seeds do is fight off free radicals, detox your system and, thanks to all of the magnesium that's in them, sunflower seeds can even help to reduce the intensity of headaches.
The Vitamin E that's in sunflower seeds makes it a food that's a fat-soluble antioxidant. What that basically means is these seeds will help to keep your cells healthy. In fact, a cup of sunflower seeds will give you 90 percent of the daily amount of Vitamin E that you need. If you want skin that is youthful and glowing, and hair that has strong follicles, sunflower seeds will definitely help to get you there.
8. Salmon
For starters, salmon contains something that all of us need a consistent amount of—omega-3 fatty acids EPA and DHA. We need these acids in order to decrease inflammation and lower your blood pressure. Salmon is also a wonderful source of protein (something our hair definitely needs). Another wonderful thing about salmon is it's basically an edible B-complex; it also has potassium, selenium and the antioxidant astaxanthin that protects the heart, prevents skin damage, and gives your skin a youthful appearance.
The other good thing about salmon and the omega-3s is the fact that it lubricates your scalp and skin so that you have less brittle hair and dry skin after having it a couple of times a week.
9. Bone Broth
Bone broth is the result of simmering the bones and connective tissue of meat. You can purchase some, usually on the soup aisle of your local grocery store. Or, you can make your own. The reason why you should consider consuming bone broth is it can do wonders for your system. Bone broth is loaded with protein; it can remineralize teeth; strengthen immunity; shorten the lifespan of a cold; build muscle; fight inflammation and is definitely a source of hydration. The more fluid that is in your system, the better, and, because bone broth gives you electrolytes, it's another way to give your skin and hair the moisture that it needs.
By the way, if you're wondering if there is somewhat of a vegetarian alternative for bone broth, indeed there is. You can click here to learn more about it.
10. Red Wine
Let's end this on a super high note, shall we? If you're looking for another reason to enjoy (no more than) 1-1 ½ glasses of wine a day, moisturizing your skin and hair is another. Red wine has antioxidants to boost your immune system, increase your brain power, lower your cholesterol, and resveratrol that will add to your longevity.
Something else that's pretty cool about red wine is the fact that the flavonoids and antioxidants in red wine will produce more of the fibrous structural protein keratin to replenish your hair and skin and fight off free radicals. Red wine also contains polyphenols that will help to prevent cell oxidation. And, of course, red wine's got plenty of water to hydrate your skin and hair from the inside out.
Hair Rinse Tip: If you add a cup of red wine to freshly washed hair and let it sit for 15-20 minutes and do this bi-weekly for two months, you should see a significant reduction in hair shedding and overall hair loss. Yep, you can literally pour red wine all over you and be all the better for it. Enjoy!
Feature image by Getty Images
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."
Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."
Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."
Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image courtesy