Serena Williams has always embodied what it means to be a champion. As the investor also steps into her entrepreneurial era, she's showing us that winning isn’t just reserved for the court. With her latest venture, Wyn Beauty, Serena is serving us the ultimate beauty game-changer: 'makeup you can move in.'
In a sea of celebrity beauty brands, Wyn Beauty stands out with its 'Wyn Chartreuse' touches (a color that's signature to the brand and significant to Serena) and its commitment to high-performing formulas with staying power for 'active beauty.' Just ask the founder. "I created Wyn Beauty to be active beauty. Active doesn’t always mean sport. I think moms are very active, and everyday women are very active," Serena recently shared with Glossy.
Wyn Beauty made its debut in April, and to celebrate her iconic U.S. Open win 25 years ago, Serena has recently introduced two new collections: the Starting Line lip liners and Acceptance Speech lip glosses. Keep scrolling for more about the newly dropped products and some faves from the Wyn Beauty line.
Wyn Beauty Starting Line Peptide-Infused Lip Liner
Starting Line in "Excellence"
Level up your lip game with Wyn Beauty's latest line of liners. Introducing the Starting Line Peptide-Infused Lip Liner that is vying for a spot in your makeup rotation. Pigmented, soft, and creamy, these liners add depth and water-resistant color to any pout. It glides on smoothly, and the color lasts on your lips for up to 17 hours.
Wyn Beauty Acceptance Speech Shimmering Hydrating Lip Gloss
Acceptance Speech in "Trophy"
Feels like a non-sticky lip balm, and shimmers like a gloss, Acceptance Speech is serving high shine and long-lasting hydration with each application. Available in eight gorgeous shades, Wyn Beauty's new Acceptance Speech lip gloss delivers vibrant color while keeping your lips soft and nourished.
Wyn Beauty Featuring You Hydrating Skin Enhancing Tint SPF 30
Featuring You Hydrating Skin Enhancing Tint
A lightweight tinted moisturizer, the Featuring You Hydrating Skin Enhancing Tint goes on cool and enhances your skin by providing buildable coverage with SPF 30 and a hydrating effect that lasts days afterward. As one PopSugar editor puts about the product, "If you want an easy, wearable tint, you can't go wrong." Copping this is a no-brainer.
Wyn Beauty Nothing to See Soft Matte Creamy Concealer
Nothing to See Soft Matte Creamy Concealer in "Rise"
Nothing to See Soft Matte Creamy Concealer is a medium-coverage buildable creamy concealer that gives a soft-matte finish. The long wear formula lasts all day while conditioning the skin with hydration that lasts up to 72 hours. Available in 20 shades, it's the perfect complement to the brand's skin tint.
Wyn Beauty Word of Mouth Max Comfort Matte Lipstick
Word of Mouth in "Dare"
Super-pigmented color, matte finish, and 24-hour hydration? Say less. Word of Mouth Max Comfort is a matte lippie that wears all day without drying your lips. Its conditioning formula allows the lipstick to glide on smoothly and stays on all day without smudging or smearing.
Wyn Beauty Big Vision Lengthening & Defining Tubing Mascara
Big Vision Lengthening & Defining Tubing Mascara in "Focus Black"
Smudge-resistant and flake-resistant are just two of the winning attributes of this Wyn Beauty product. The Big Vision Lengthening & Defining Tubing Mascara is an award-winning mascara with tubing technology that packs maximum definition and maximum hydration for big lash energy.
Wyn Beauty Glideline Waterproof Liquid Eyeliner
Glideline Waterproof Liquid Eyeliner in "Focus Black"
With a felt tip applicator built for ultra-precision and a formula that is "24-hour, waterproof, smudge-proof, and sweat-resistant wear," Glideline is that girl. And there's no question about it. In fact, one reviewer states about the product, "The ink is really deep and bold. The tip is precise and perfect."
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While speaking to xoNecole, Eva shares that she’s a lot like the beloved 1994 character in many ways. “Lyric is so me. She's the odd flower. A flower nonetheless, but definitely not a peony,” she tells us.
“She's not the average flower you see presented, and so she reminds me of myself. I'm a sunflower, beautiful, but different. And what I loved about her character then, and even more so now, is that she was very sure of herself.
"Sure of what she wanted in life and okay to sacrifice her moments right now, to get what she knew she deserved later. And that is me. I'm not an instant gratification kind of a person. I am a long game. I'm not a sprinter, I'm a marathon.
America first fell in love with Eva when she graced our screens on cycle 3 of America’s Next Top Model in 2004, which she emerged as the winner. Since then, she's ventured into different avenues, from acting on various TV series like House of Payne to starring on Real Housewives of Atlanta.
Je-Caryous Johnson Entertainment
Eva praises her castmates and the play’s producer, Je’Caryous for her positive experience. “You know what? Je’Caryous fuels my audacity car daily, ‘cause I consider myself an extremely audacious woman, and I believe in what I know, even if no one else knows it, because God gave it to me. So I know what I know. That is who Je’Caryous is.”
But the mom of three isn’t the only one in the family who enjoys acting. Eva reveals her daughter Marley has also caught the acting bug.
“It is the most adorable thing you can ever see. She’s got a part in her school play. She's in her chorus, and she loves it,” she says. “I don't know if she loves it, because it's like, mommy does it, so maybe I should do it, but there is something about her.”
Overall, Eva hopes that her contribution to the role and the play as a whole serves as motivation for others to reach for the stars.
“I want them to walk out with hope. I want them to re-vision their dreams. Whatever they were. Whatever they are. To re-see them and then have that thing inside of them say, ‘You know what? I'm going to do that. Whatever dream you put on the back burner, go pick it up.
"Whatever dream you've accomplished, make a new dream, but continue to reach for the stars. Continue to reach for what is beyond what people say we can do, especially as [a] Black collective but especially as Black women. When it comes to us and who we are and what we accept and what we're worth, it's not about having seen it before. It's about knowing that I deserve it.”
This interview has been edited for length and clarity.
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Fortunately, five simple words have simplified my dating process and ushered in clarity faster: “Would my husband do this?”
A couple of years ago, I met an entertainment lawyer who was tonguing down a twenty-something-year-old woman for breakfast while I slurped my green smoothie and chomped on a flatbread sandwich. Okay, Black love, I grinned and thought as I sauntered out of the Joe & The Juice. As soon as I stepped down from the front door, a torrential downpour of Miami summer rain cascaded and throttled me back inside to wait out the storm.
I grabbed a hot green tea and vacillated between peering out the wet door and anxiously checking my watch. My lengthy agenda started with attending the Tabitha Brown and Chance Brown’s “Black Love” panel, and I was already late. That’s when the lawyer introduced himself to me, after he made a joke about neither one of us wanting to get soaked by the rain. His female companion had braved the storm, leaving us to find our commonalities.
We both lived in L.A. and had traveled to the American Black Film Festival to expand our network. He represented various artists, including entertainment writers, while I was working as a writer/creative producer in Hollywood.
While there is no shortage of internet advice on how to strategically meet a prominent man at conferences, if I spend my hard-earned funds on career growth, I have tunnel vision, and that doesn’t include finding Mr. Right. So, I stowed his contact details away as strictly professional.
Keep It Cute Love And Hip Hop GIFGiphyAs the humidity and mosquitoes were rising around L.A., two months later, another suitor-turned-terrible match cooled off after three unimpressive dates and a bevy of red flags. I posted what some of my friends called a thirst trap, but it was really me wearing a black freakum jumpsuit with a plunging neckline to my friend’s 35th birthday soiree despite feeling oh, so unsexy and bloated on my cycle.
I’d been waiting to post a sassy caption and finally had the perfect picture to match: “You not asking for too much, you just asking the wrong MF.”
That’s when the entertainment lawyer swooped into my DMs and asked me to dinner. I was quite confused. Is he asking me on a date? Or is this professional? Common sense would’ve picked the former. Once it clicked that this would in fact be a date, I told my mentor, who’s been happily married for over twenty years and has often been a guiding light and has steered me away from the wrong men.
Upon telling him about how we met, he emphatically stated, “He ain’t it.” He followed up with a simple question, "You have to ask yourself: Would my husband do this? Would you tell others that you met your husband, tonguing down another woman, and later married him?"
Aint It No Way GIF by UFCGiphyOuch. The thought-provoking question cleared any haze. Prior to going out with the lawyer, the first thing I inquired about was the woman.
“You saw that?” He said, taken aback that I’d witnessed his steamy PDA. Surely, anyone with two open eyes peeped him caressing her backside as he kissed her in the middle of the coffee shop.
He brushed her off as a casual someone he’d gone on a couple of dates with but had since stopped talking to. He said he hadn’t been in a serious relationship in over three years. Though I was still doubtful, dating in L.A. is treacherous and ephemeral. Making it past three months is considered a rarity.
With my antennae alert, I dined with him at a cozy beachside steakhouse restaurant where we were serenaded by a live jazz band. I’d emphasized forming a platonic friendship first.
Break Up Friendship GIF by TLCGiphy“I’ll come to you,” he obliged. I liked that he had made me a priority by driving over 50 miles to see me. I also liked the effort he made to check in with me daily. But I still couldn’t wrap my head around the fact that he initiated on a professional pretense and then alley hooped through the back door on a romantic venture, which bombarded me with confusion.
If there’s one thing I’ve learned in my dating life, God is not the author of confusion; any man who brings confusion, rather than clarity, is simply not The One. It doesn’t matter how many boxes he checks–eventually, that confusion will manifest itself into bigger problems, in time.
After diving into deeper conversations on the phone, post our first dinner date, I quickly realized this man was indeed not The One for me. But I’m grateful for the valuable lesson I learned.
I don’t expect some unattainable fairytale of a husband; we all have our own flaws and conflict is inevitable, but after dating for two decades, through failure and success, I’ve realized that the person I ultimately marry must mirror the values I exert into the world. He must reciprocate kindness, patience, and respect. He must be quick to listen and slow to respond. He needs to be forgiving and trustworthy, practice healthy communication, and be a man of his word at the bare minimum.
If I’d had “Would my husband do this?” in my toolbox when I was dating and floundering in stagnant relationships, in my twenties, it would’ve saved me a lot of precious time. But now that I’m equipped with the reminder, it’s allowed me to ground myself in my non-negotiables and set/maintain the standard for the special person, I’ll one day say, “I do,” to.
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