Melanin Moi Is A One-Stop Shop For Black Women In Beauty
Close your eyes and imagine a combination of your favorite websites all-in-one: Pinterest for inspiration, Google for credible information, and YouTube for visual examples and informative demonstrations. When you open your eyes, you'll find Melanin Moi, a platform for discovery, specifically for Black women.
Back in 2016, Fanta Dicko desired to simplify how Black women find relevant, accurate, and inspiring content centered around beauty, fashion, and wellness. Fanta found it was an extremely difficult process to find resources and cosmetic products that were catered to her hair type and skin tone. Melanin Moi's mission to change the way content reaches and represents Black women catapulted the platform's popularity and turned it into a content platform to share beauty tips and tricks.
Image courtesy of Melanin Moi
After launching MM, Fanta brought on her bestie, Chanee Hylton as co-founder. Together they have cultivated a community of over 8,000 followers and garnered partnerships with some of the largest brands committed to uplifting Black women like Fenty, Black Girl Sunscreen, Mented Cosmetics, and Curls. "We both grew up in New Jersey and met through a mutual friend in high school," Fanta told xoNecole. "Our relationship blossomed throughout college and only got stronger from there! We spent holidays together, traveled the world, and went through life moments with each other by our side."
As Fanta's best friend, Chanee was consistently sharing cool ideas to Fanta for what Melanin Moi could do next so it was only right that they join forces.
Image courtesy of Melanin Moi
How they both saw themselves in the beauty industry was a driving force in building their empire. Because of the lack of representation they once experienced, they now see themselves as the dot connectors and educators for Black women. "We want to share resources with our community, such as products that work well for melanated skin, trusted regimens that result in healthy hair and skin, as well as new things to try. We want to bridge the gap between inspiration and knowledge in our community. Melanin Moi is not only focused on helping Black women find relevant content, but we also hope to change the way brands create content specifically for Black women."
An essential factor: community. Because what is the beauty realm without community and what is Black Girl Magic without community. Fanta and Chanee believe that online beauty platforms will soon outrank other media such as magazines and TV as the main source for beauty product information. Melanin Moi's market research says the power of community has a huge role in that. For these Black women, community means you are part of a group that shares things in common, cares about each other, and works closely toward a common purpose.
"In the Melanin Moi Community, our audience trusts each other's opinions and recommendations because they are based on the real-life experiences of real people who look like them," says the co-founders.
Image courtesy of Melanin Moi
Beauty manifests as true happiness in the eyes of Fanta and Chanee. It's unapologetically and fiercely loving yourself whether you've got a full face of makeup and six-inch heels on or not. As melanated women, they understand the power of our beauty. They shared, "What makes us most beautiful is how we are all so naturally unique. No hair type is the same, our rich skin tones vary from shade to shade, and we all express our Blackness in so many different ways. Our uniqueness sets us apart and makes us stand out in any crowd."
Featured image courtesy of Melanin Moi
Joce Blake is a womanist who loves fashion, Beyonce and Hot Cheetos. The sophistiratchet enthusiast is based in Brooklyn, NY but has southern belle roots as she was born and raised in Memphis, TN. Keep up with her on Instagram @joce_blake and on Twitter @SaraJessicaBee.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Sheila Rashid's Androgynous Approach To Unisex Clothing Is A Lesson In Embracing Individuality
The ItGirl 100 List is a celebration of 100 Black women who aren’t afraid to pull up their own seats to the table.
For Sheila Rashid, it all started with some free-hand drawings and a few strokes of paint.
The Chicago-based clothing designer and creative director of Sheila Rashid Brand recalls using her spare time in high school to hand paint designs on t-shirts and distressed hoodies, distributing them to classmates as walking billboards for her art.
Rashid sought to pursue fashion design at Columbia College in Chicago but eventually took the self-taught route to build upon her knack for crafting one-of-a-kind, androgynous pieces.
Courtesy
Thanks to the mentorship of local designers taking her under their wings, Rashid was able to gain valuable experience in putting together collections and creating patterns; equipping her with them with the necessary skills to pursue her own collections.
After two years of living in New York, Rashid returned home to the Chi and uncovered the unique flair she could offer the city. “I moved to New York after that because I wanted to be in the fashion capital world,” she tells xoNecole. “That's when I really got a leg up. I found myself when I moved back to Chicago after moving to New York.”
For the Midwest native, inspiration comes from her time around creative peers and the city’s notorious winters — known to be a main character in many Chicagoans stories. “It's a different perspective and mindset when I'm making stuff because of the weather here,” she explains. “When we get summer, it’s ‘Summertime Chi’ — it's amazing. It's beautiful. Still, I find myself always making clothes that cater to the winter.”
"I moved to New York after that because I wanted to be in the fashion capital world. That's when I really got a leg up. I found myself when I moved back to Chicago after moving to New York.”
Courtesy
Many designers have a signature aesthetic or theme in their creations. In Rashid’s design story, dancing between the lines of femininity and masculinity is how she’s been able to distinguish herself within the industry. Her androgynous clothing has garnered the eye of celebrities like Zendaya, Chance the Rapper, WNBA star Sydney Colson, and more — showing her range and approach to designs with inclusivity in mind.
“I think I do reflect my own style,” she says. “When I do make pieces, I'm very tomboyish, androgynous. My work is unisex because I feel like everybody can wear it. I cater to everybody and that's how I try to approach my clothes.” From denim to overalls, and color-drenched outerwear, Rashid has mastered the structure of statement pieces that tell a story.
“Each collection, I never know what's going to be the thing I'm going to focus on. I try to reflect my own style and have fun with the storytelling,” she shares. “I look at it more like it's my art in this small way of expressing myself, so it's not that calculated.”
"My work is unisex because I feel like everybody can wear it. I cater to everybody and that's how I try to approach my clothes."
Courtesy
Still, if you were able to add up all the moments within Rashid’s 20-year career in design, one theme that has multiplied her into becoming an “ItGirl” is her confidence to take up space within the fashion industry as a queer, Black woman. “Being an ItGirl is about being yourself, loving what you do, finding your niche, and mastering that,” she says.
No matter where you are on your ItGirl journey, Rashid says to always remain persistent and never hesitate to share your art with the world. “Don’t give up. Even if it's something small, finish it and don't be afraid to put it out,” she says, “It's about tackling your own fear of feeling like you have to please everybody, but just please yourself, and that's good enough.”
To learn more about the ItGirl 100 List, view the full list here.
Featured image Courtesy