How We Met: Serial Entrepreneurship And Travel Are At The Center Of This Couple's Love Story

How We Met is a series where xoNecole talks about love and relationships with real-life couples. We learn how they met, how like turned into love, and how they make their love work.
Oftentimes, people say love and business don't mix, but this couple is one another's yin and yang in a journey to live their best life and achieve financial freedom through entrepreneurship. James and Deanna Robinson connected on ambition, confidence, and go-getter initiative from the very start. Both serial entrepreneurs have seen success in their respective fields and have even partnered up for joint ventures where each brings their unique strengths to the table.
"I can bring the deal to the table," James said.
"And I’m the closer," Deanna added.
"I’m not the type to send out the emails and things like that. She’s on top of that part. When we’re out, she’s quiet. I’ll be there networking. I feel like that’s where I’m strong," James continued.
"We almost missed the interview today," Deanna added with a laugh. "I gotta be in the field," James said.
Deanna launched FabBody Fitness more than a decade ago, empowering a lucrative market via her Maryland-based women's-only gym. The founder of the FabBody Retreat now works as a health and wellness advocate with corporate and private clients. James got skin in the game as a chef and went on to launch three of his own KitchenCray restaurants. He also recently launched Technology Partners LLC, which offers construction, demolition, IT, and other related services. Beyond their individual ventures, they're also real estate investors and own a black car service.
The couple, who met in 2013 and wed in 2017, shared how they manage running multiple businesses while still keeping the fire alive in their marriage, the challenges they've faced as balancing love, businesses, and parenting, and why they're the ideal partners in ventures and in life.

Serial entrepreneurs James and Deanna Robinson share why they're the ideal partners in ventures and in life.
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How We Met
Deanna: I used to do these client appreciation pool parties. We actually met at one of my pool parties. His company was doing a sponsorship of some of the food items. This is when I had my gym, so it was for all my personal training clients.
James: The thing that attracted me was that she had her own business, she was doing something so I could learn from her. And I thought she looked good.
Deanna: I had known about him before we met. At that time he didn’t have any restaurants. He was doing catering and pop-up events. What attracted me to him was that he was a businessman and that he was very ambitious and that I could learn from him as well.
First Date
Deanna: It was to this French restaurant called La Diplomat in D.C. The most memorable thing about that date to me was we ordered a dish called foie gras and I wasn’t a foodie then. Quite different to now. I had no idea with foie gras was, but I was still open to trying stuff. I tried it and hated it. Now, I actually really like it. That always sticks out to me, when we sit down at a restaurant now to order it, we think about that first date when I had that with him and I despised it. After that, it was one of the things I admired about him as well is that he opened up my palette for food.
James: I didn’t know she didn’t like it. I didn’t know if she was a foodie or not. I’ve been a chef for 21 years, always into food so I just took her somewhere I know nobody was taking her. That stuck out to me—that she wasn’t a foodie.
Deanna: [Laughs] I was into oxtail and curry goat.

"The thing that attracted me was that she had her own business, she was doing something so I could learn from her," James explained.
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The One
Deanna: What sticks out to me is we started really dating in September–the pool party was that August—and that’s always a rough time around the holidays because you just never know, like, ‘Are we gifting each other?’ or ‘What level of gift should we do?’ I had decided I was not going to get him a gift. I always felt like in relationships I was always the one doing too much.
The first time I decided not to do too much, was the time he decided to give me a gift. I felt horrible because he got me a really cute gift. It was, like, some perfume, or something. I didn’t get him anything. That’s when I knew. I had actually scaled myself back from being the kind person I was when all along I should’ve just continued to do what I do and the right person would accept it and it would be reciprocated.
James: I probably got it just by listening to her. She’s a real family-[oriented] person and holidays are important to them.
Deanna: His love language is acts of service and mine is quality time.
Favorite Way To Spend Quality Time
Deanna: We like to plan trips so that we have something to look forward to, so even when one or both of us are really busy, we know that in the next few weeks, we’re going to this place and it’s just going to be us. And it’s even better when we plan a long haul trip to a totally different time zone so that means when we’re up and doing stuff, everybody else might be sleep, so we won’t be on our phones or people won’t be calling as much for business. So really travel has been one of the ways we can kind of do the work-life balance.
Travel’s definitely one [way to keep the spark alive], and I think, going out to eat— trying new foods.
James: And we’ve got the baby. When we go places, we’re trying to call her on FaceTime. I remember when we went to Italy and our friend had a baby and we were so annoyed, like, ‘She keeps talking about the baby,’ and now we do that. [Laughs]. You’ve got that little 2-year-old baby that you love, so that’s one of the hardest parts, too, with entrepreneurship and us working. We’re not depending on a steady [9-to-5] check. We have to create something to go out and get, and we’re spending time away from the wife and your kid, and they want their own individual time as well. Building a family is not easy.
"We’re not depending on a steady check. We have to create something to go out and get, and we’re spending time away from the wife and your kid, and they want their own individual time as well. Building a family is not easy."

"We like to plan trips so that we have something to look forward to," Deanna shared about the couple's love for travel.
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Overcoming Challenges As Married Entrepreneurs
Deanna: It's about making sure we prioritize that quality time. As a business owner, especially when your business is still in the growth stages, it’s important that we’re both grinding—especially for him. He’s got businesses in different states and events in other countries. He’s got to travel a lot. So it’s really important for us—and really tough for us—to make sure we’re carving out that time for family and making sure that we are spending quality time.
Even just being present is not always necessarily quality time—trying to stay off our phones when we have business on our phones and we need to answer that text message and send this invoice. So that’s been a challenge. It’s something we have gotten better at.
James: I like to make money and live a certain lifestyle now, and I have to be the one speaking the truth, like ‘Hey, you want this quality time, but we’ve got bills to pay.’ So, we have to figure [out] what’s going to work. If we’re going to live like this, one of us is going to have to be out in the field working and putting stuff together—building stuff up. I’m not saying we’re going to be doing that forever, but at least we gotta build a foundation, and make sure things are in place and systems are in place that work. That doesn’t happen overnight.
I feel like the older you get, more things start to change. In the beginning you can have one vision and later you can have another vision. Or 10 years later you might [say], I’m done. So, you just gotta learn and grow, because nobody’s going to stay the same every year. You have to communicate and be vocal and let the person know, ‘These are my goals, too.’
The more you stay together, the more you have to communicate and [talk about] the direction.
Favorite Traits
Deanna: He has a great sense of humor and I really like his swag. It’s a confidence. Even just his fashion sense—it’s very different and he doesn’t care what other people think about it. Of course, his ambition goes into that swag-iness as well.
James: I wish I had that way [of how] she’s close with her family. She's [very caring]. She grew up with her parents and around love. I didn’t. I’m learning from her to really be a super family-loving person. I’m not the same person I was when I met her.
I [grew up] in foster care. My grandmother took me in. I grew up in shelters. She didn’t have to go through all that stuff. I can be like ‘Forget this. I’m done. On to the next,’ but she has that trait where she can be patient and understanding. One of the things I learned is giving people the benefit of the doubt. I used to cut people off. … As I grew, I learned to give more benefit of the doubt to people. That trait of hers rubbed off on me and made me a better person.
For more information on Deanna and James Robinson and their businesses, follow their respective pages on Instagram @deannarobinsonfit and @kitchencray.
Featured image courtesy
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Empire Builders You Need To Know
She's a boss, and she's minding the business that pays her. Literally and figuratively.
Whether she's launching her next business venture, turning passion projects into paper, or building her side hustle into a legacy, she's proof that visionary women don't wait for a seat at the table. She builds her own, then pulls up a chair for the next woman. The empire-builders of xoNecole's 2025 It Girl 100 lead with purpose and profit, spinning their "why" into wealth.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.

Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."

Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.

Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.

FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."

Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."

Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.

Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.

Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.

Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.

Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."

Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.

Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."

Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."

Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.

Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.

CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.

Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."

President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.

Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.

Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









