ItGirls From The West
Culture & Entertainment

ItGirls From The West

The West is in the building! From music to entertainment, beauty, and bolder-than-bold content creators. Whether she moved to the West to chase her dreams or came from the soil, these women treat the West as their playground. They’re not just chasing dreams, they’re walking it like they talk it, all while ensuring our beloved West’s commitment to progress and preservation.

Read about five of our ItGirls here, but be sure to check out the full ItGirl 100 List.

Char & Lani Edwards

@love.char, @lifeoflanie


Sisters, Char and Lanie Edwards launched Black on the Block as a premier monthly celebration of Black-owned excellence in California. Their goal was to elevate the festival experience and showcase a carefully curated selection of over 100 Black-owned businesses spanning diverse industries and offering attendees an unforgettable experience that focuses on community.

DJ Red Corvette



Red Corvette is a DJ, Music Director, and co-creator of the women empowerment platform Women Sound Off. With a 10-year journey as a thriving DJ, she is the epitome of a multi-format DJ with real-time troubleshooting skills as she has cultivated an unforgettable musical experience.

Ivy Coco Maurice



Ivy Coco Maurice is a stylist and community organizer. She serves as the vice president and creative director of WalkGoodLA, a family-driven nonprofit uniting diverse communities to pursue racial equity through wellness.

Kaylin Cotton



Kaylin Cotton is the Head of Operations and Strategy at HOORAE. Previously, she worked at Shondaland, building out the company’s brand guidelines and events. Her career focuses on creative leadership strategies and advancing organizations with a contemporary and inclusive approach.

Storm Debarge



Storm has been dancing since she was a baby and has always aspired to be a leader in the dance industry. Storm worked with some of the largest brands in the world including Nike, Pandora, Snapchat, Red Bull, BET, NFL, and Def Jam. Storm has also worked with award-winning artists including Ciara, Blxst, Busta Rhymes, and Megan Thee Stallion.




As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.


InAbout Face, xoNecole gets the 411 on IGers who give us #skincaregoals on a daily. Here they break down their beauty routines on the inside and out, as well as the highly coveted products that grace their shelves and their skin.

Brianna Ellis captured our hearts with her witty humor and endless love for travel. Her energy captivated 20,000 viewers while sharing her outlook on life. Today, we get to know her views on beauty, which are entirely left-field from what she typically shares online. Ellis arrives on the Zoom call, like how she shows up on her socials, fresh-faced with a smile. The content creator radiates as she opens up about navigating the world of beauty. “My relationship with makeup especially hasn’t always been the best,” shares Ellis.