As amazing as it is to be feeling ourselves (cue Beyonce), it's more beneficial to know ourselves first above anything. When it comes to masking a fake smile and having our "pretty on fleek", we as women have our male counterparts beat when it comes to wearing a disguise.
In order for an individual to master the art of leveling up, they have to fully understand how the decisions we make affect every facet of our lives. That's in body, mind, spirit and them good ol' finances too. The process of introspection can be a pain in the bum, but it's necessary if we want to excel to higher heights.
Your life could either be a vibe or a downright disappointment. That's all based on you and how you choose to live it.
We've all heard the phrase, "what you place your focus on, you magnify" and, as cliché as it may be, it couldn't be truer. Our perspective shapes our reality and being cognizant of our choices, surroundings, situations, and people in our corner can put you on another level of boss babe. It's not always easy to stay focused, but being able to identify the who, what, where, when, and why can help us remain on-track and bossed up like never before. Here are 3 surefire ways to keep your self-awareness in-check.
1.Be Present
Far too many times, we place our focus on the would've, could've, should'ves when we are missing out on the lesson being presented to us right here and right now. To be truly present in the moment, we have to place our attention on what's currently at hand. Take, for instance, if we are always rushing to get up to go to work and are in an even bigger rush to get off work, we miss the opportunity to fully live in what happened during our day.
We're unable to analyze how our day was, how it made us feel, what triggers it may have brought up, and what we could have accomplished or done better. It's all about recognition baby. You have to make a conscious choice to live in the now. When it comes down to being present, we have to allow ourselves literal breathing room so that we can take a step back and assess what's going on in our lives.
2.Embrace Change
Boyz II Men said it best, "It's so hard to say goodbye to yesterday." But we have to realize the longer we hold on to the past, the longer we stunt our own growth in the areas we wish to prevail in. Every chapter in our life requires a different version of you to show up. You can't expect the 18-year-old version of you to understand the moves that you make now at 30-something. That's simply due to the fact that you've changed and grown due to life experiences. Some for better and some, unfortunately, for worse.
Change is bound to happen and there's nothing we can do to prevent that. But what we can do is assess what changes were made for better or worse and use the process of elimination to decide whether or not those changes you see are the ones you wish to exist.
3.Explore Your Emotions
Life can make you clap your hands, wanna dance, or just outright stomp (Kirk Franklin said that). Our emotional states tell us a lot about what areas need to be tapped into more. Learning through our emotions allows us the opportunity to reflect on what challenges we need to overcome or simply if we are in a good space at the time. You don't have to shout it out to the moon and sky above, but you do need to have a conversation with yourself about what's going on inside of that mind and body of yours.
The more we ignore how we are feeling, the more trapped we become in our own mind. Open communication with self and with others can really help with letting go of our fears and make room for peace within.
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RELATED
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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