As I age, my interest in clean and effective skincare products continues to grow as I'm becoming more aware of my health and appearance. A few years ago, I finally discovered super affordable and easy products that would solve my overly oily skin, changing my skincare routine forever. Now that I have the basics down, my quest for radiant skin continues as I'm determined to achieve the perfect summer glow. While I love my current cocktail, I'm interested in new products that can do more to enhance my natural complexion during warmer weather.
Due to the advancements of skincare, there are countless products and tools on the market specified to help certain skin types. Not only is it important to know which products are made for you but it's also important to know the products to wear during seasonal weather changes. With so many formulas promising to revitalize and rejuvenate our skin, it can be difficult navigating which are actually worth our time and money. On the hunt for inclusive products for melanated women of all skin types, I enlisted the help of skincare expert Simedar Jackson for advice on her favorite must-haves this summer.
Simedar Jackson, NYC Aesthetician/Founder of Skinfolks
Courtesy of Simedar
An NYC-based esthetician, Simedar is the founder of Skinfolks, a service to help people of color feel seen within the world of skincare by sharing new and award-winning products while dispelling common myths within the black community.
Check out Simedar's suggested products as well as a few that I stumbled upon on my own that are lightweight and perfect for women with darker skin tones this season.
1. Sunscreen
It's true the more melanin within our skin, the less likely we are to experience sunburn. But one of the biggests myths is that black people don't need sunscreen. The darker the skin, the more it protects us from sunburn, but our melanin shield doesn't protect against harmful UV rays. If enduring continuous long-term exposure to the harmful rays, then damaged skin will surely follow.
"We don't need a special sunscreen," Semidar explains, "What we need are sunscreens that cater to our skin. Bad sunscreens will leave you looking like a ghost, leaving a white cast. SPF products that include zinc oxide or titanium dioxide are for people with oily/sensitive skin by controlling oil."
Black Girl Sunscreen is gaining popularity because of its sheer application perfect for enhancing melanin. With a strong SPF 30, BGS was created for everyday use and filled with natural ingredients that will protect skin from the sun while doubling as a moisturizing lotion.
Shahirah Ahmed/xoNecole
Product Recommendations for Sunscreen:
For a dewy look, everyday application.
Unseen sunscreen, Super Goop for oily skin acts like a primer.
For a cheap yet effective quality sunscreen, found at any drugstore.
2. Self-Tanner
As a black woman, the thought of paying for a tan seemed counterproductive until recently. As the idea became less far-fetched, I began to speak with more Black women who don't shy away from the experience of tanning or using self-tanner.
"For black women, we think tanning is only white women. A sunless tan leaves us with no burn and irritation from the sun. Black people get sun burned too, so this product creates sunkissed skin without the sun which damages the skin," Simedar explains about the Dr. Dennis Grossman Alpha Beta Glow Pad. "The self-tanning glow pads build a natural looking tan over time blending perfectly into your natural complexion. Another one of my favorite benefits is the natural, makeup free foundation or concealer acting as a replacement. I'll use gradually once a week for a smoother, glowier look."
She continues, "For a hydrating moment with a no makeup/no filter effect apply pads to head and neck applying with full coverage like foundation just below the jaw." She advises this however is not a treatment for hyperpigmentation.
Shahirah Ahmed/xoNecole
Product Recommendation for Self-Tanner:
3. Pore Perfecting Cleansing Gel
The basis of every facial routine is the perfect cleanser. When it comes to removing excess oil, I prefer cleansers that are created to be soft and gentle on the skin, getting rid of dirt with ease. After applying the Dr. Dennis Gross Alpha Beta® Pore Perfecting Cleansing Gel for the first time, I instantly knew this product was a gem.
Soft and moisturizing, the gentle gel is like no other. Simedar seconds that thought as she adds, "Pore Perfecting Cleanser is one of my favorites for everyday use and is gentle enough for sensitive skin."
Shahirah Ahmed/xoNecole
Product Recommendations for Cleansers:
4. Alcohol-free Toner
This cool and calming alcohol-free toner by Revision Skincare is made with ingredients that hydrates and refreshes after cleansing. A blend of plant and algae extracts, this is a toner that won't leave your skin feeling dry or tight. Soft and gentle yet strong enough to remove excess makeup and dirt, this is one of the best toners I've tried for those with all skin types. I'll be ditching my old toner for this new favorite.
Shahirah Ahmed/xoNecole
Product Recommendation for Alcohol-free Toner:
5. Moisturizing Body Bar
A soft peachy souffle, this moisturizing bar by The Body Butters was more lustrous than expected. The handmade nature of the bar adds a specialized touch to the incredible moisturizing experience. Described as a spa at your fingertips, I can attest to the sweet yet relaxing aroma instantly boosting my mood in the process. Don't forget the exfoliant glove as it completes this magical skincare treatment.
Product Recommendation for Body Bar:
6. Body Exfoliator
Natural Radiant Life's Body Exfoliator is made of a captivatingly sweet aroma, taking body therapy to a whole new level. Activated when the combined ingredients are rubbed all over your body, dead skin and toxins are gently removed while adding moisture and much-needed oxygen to your skin helping the skin look bright and plump. I can tell with consistent use, I will have healthier, softer and more radiant skin.
Shahirah Ahmed/xoNecole
Product Recommendation for Body Exfoliator:
Featured image courtesy of Simedar Jackson
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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