If you read our articles often, you know that we are huge advocates of mental health, taking those breaks, and championing our self-care habits. But the fact of the matter is, doing so is damn near impossible with the continuous access to the reality of inequality, the death of our brothers and sisters at the hands of so many variants, and blatant disregard from those who are put in positions to have our best interest at heart.
Add these elements on top of our personal life's challenges, and we can find ourselves in a place where we all suffer from a string of PTSD, or Post-Traumatic Stress Disorder, just from being black. According to the American Psychiatric Association, PTSD is defined as:
"...a psychiatric disorder that can occur in people who have experienced or witnessed a traumatic event such as a natural disaster, a serious accident, a terrorist act, war/combat, rape or other violent personal assault."
Basically, every time we turn on the television, or open our social media accounts, or even while having conversation with friends, we are adding a little brick to our mental barrier.
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But what if instead, we root for as many positive turnarounds as we can and find joy in someone else's triumphs (including your own)? Maybe this means hitting the pavement to march for a cause, or maybe this means organizing a community initiative. Maybe contacting your local legislators and taking them head-on.
Or maybe, you donate.
In comes GoFundMe, the country's most trusted free online fundraising and donation platform that eliminates a third party, securing funds directly to a cause. Some of the most amazing stories rest here, a world where people just hope for the best, and people can directly provide some help for those in need.
So, whether you can donate $1 or $1000, here's a list of a few captivating campaigns that could use some attention during these unsure, but enouraging times.
1.Urban School of Self-Defense
Beneficiary: Zahalea Anderson
Cause: Rebuild Zahalea Anderson's Urban School of Self-Defense.
Since the time Zahalea Anderson was inducted into the Martial Arts Masters Hall of Fame and built her "dojo" (a Japanese word for a place of learning or meditation), she has been working to build upon the popular martial arts training center.
Unfortunately, Anderson's business was caught in the cross-hairs of the Long Beach, CA riots, and her business was burned down on May 31st, the day protests erupted. Her martial arts school, which was located at 120 W. 7th St., had been closed since March due to COVID-19, but was scheduled to re-open the very day it was burned down.
And although she can no longer stay in its original location, Anderson plans to relocate somewhere even bigger and better.
2.Justice for Breonna Taylor
Beneficiary: Bianca Austin
Cause: Justice and support for Breonna Taylor's family, fight, and expenses because she still has no arrests made on her case.
Breonna Taylor was sleeping in her home when it was raided by three officers who barged in and shot her eight times.
Eight times. Eight times.
The officers were at the wrong home. She was killed immediately.
The backstory disgustingly gets worse, but the other real tragedy is that there has yet to be an arrest, or even a mere attempt at one, holding her killers accountable despite the internet's efforts to call for justice.
We will never give up on this one. Rest in peace, sweet girl.
3.Jessica Mahone Recovery Fund
Beneficiary: Debra Mahone
Cause: Support Jessica on her road to recovery.
On February 21, Jessica Mahone was driving with her son, Quest, when they were hit head-on by a drunk driver. Jessica suffered a spinal cord injury to her C-3, C-4 and C-5 vertebrae, which are part of the cervical spinal column that controls the central nervous system, which affects breathing, chest, arms and legs. Although it is miracle that Jessica is alive, she is paralyzed from her neck down.
BUT GOD.
She is now showing major progress, thanks to around-the-clock care, rehabbing, and the highly infectious spirit of her amazing mother, who hasn't left her side.
Jessica has a long road ahead, but we have no doubt that Jessica will conquer this whole-heartedly.
4.Brock's Family Home Fire
Beneficiary: The Brock Family, Shawnniece Brock
Cause: Help the Brock family find a new home and support their family.
During a time where we are suffering a pandemic, riots, and civil unrest, one thing that a family never hopes to deal with is an electrical fire taking everything they own.
Well, that's what happened to the Brock family of Birmingham, AL, when on June 4, they were awaken by screams and flames that engulfed their home and belongings.
The Brock Family is currently residing in a hotel until they can find new living arrangements. All proceeds are going towards continuing caring for their family's needs.
5.Bridgette Brantley's Call to Act-ivisim
Beneficiary: Bridgette Brantley
Cause: Bri Confronts Racism Across America
After she wasn't offered a teaching contract for the 2020-2021 school year, Bridgette Brantley decided to hit the streets and answer the call for activism instead. And with the current state of the country, Brantley is looking to visit five cities across the United States (Richmond, VA; Washington D.C.; Minneapolis, MN; Seattle, WA; and Houston, TX) to examine racism and its aftermath in America.
Her campaign surpassed its goal FIVE TIMES in less than a week, which clearly makes a statement that she is both good at what she does, and the people want to hear what she has to say.
A true passion project from a queen who could use all the support we could offer.
6.Marcus Books 60th Anniversary Fundraiser
Beneficiary: The Marcus Books Family
Cause: Support the oldest black-owned bookstore in America.
Marcus Books is the oldest independent Black-owned bookstore in the country.
Sixty years since its opening, the bookstore has become a literary and cultural hallmark, hosting an archive that is comprised of literary royalty and iconic authors such as Toni Morrison, Maya Angelou, Angela Davis, Terry McMillan, Michael Eric Dyson, Iyanla Vanzant, Nikki Giovanni and so many more of our treasured voices. Just as important are the book clubs, intimate poetry readings, and countless customer conversations that unfold at Marcus.
The Marcus Books Fundraiser will go toward reclaiming a future where Marcus Books doesn't just survive but thrives, evolves, and gives back.
7.Northwest Tap Connection Support Fund
Beneficiary: Melba Ayco | Northwest Tap Connection
Cause: Support this team as they wait to reopen.
The Northwest Tap Connection is a close-knit creative space community of extremely talented black tap enthusiasts based in the south end of Seattle. Like so many, when COVID hit, they were forced to close and somehow sustain business operations to stay afloat.
Since closing, their campaign has raised half of its goal, which they are so adorably grateful for, but they still have a little bit more of a push to go. Regardless, their passionate, eager, and palpable energy will have this group in session for a long time.
8.Teaching Farm for Black Women
Beneficiary: Danita Dani Constable
Cause: Create a farm community in Decatur.
We never received our 40 acres and mule, but our good sis, Danita, doesn't care. She's out here to take it.
Danita, of Decatur, GA is looking to quite literally create a farming community for black women, a skill so incredibly important considering the direction this country is going. Her plans include: purchasing land, buying livestock, farming her land, building housing for those seeking asylum, making a donation to the Farmer's Alliance of Black Farmers, and so. much. more.
Needless to say, she is on a mission--a beautiful mission--and could use our support. She plans to build out this project over the next two to three years.
9.Official Gianna Floyd Fund
Beneficiary: Tiffany Lee of Stewart Trial Attorneys on behalf of Roxie Washington
Cause: The support of Giana Floyd.
Yes he did, baby girl.
For the rest of her life, Gianna Floyd will have access to seeing the death of her father. She will always have access to how the country tried to villainize him for his own murder. Despite this, most of us have taken on a ring of protection to ensure that because of this, she will have the best opportunities afforded to her. It takes a village to take care of all of ours, and nothing is enough.
From Barbara Streisand making her a Disney shareholder, to Kanye West paying for her already competitive college education, hopefully these big gestures can size up to an ounce of the fact that her father was stolen from her.
But at least she knows her daddy changed the world.
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Featured image by stockelements / Shutterstock.com
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023