Gina Prince-Bythewood On 'The Old Guard' & Creating Space For Black Women In Hollywood
Since commanding our attention with Love & Basketball 20 years ago, Gina Prince-Bythewood has been laser-focused on creating space for Black women in Hollywood. That mission doesn't change now that she has made history with Netflix's latest action film, The Old Guard.
As grand as this moment is, Gina isn't impressed by the fact that she is the first Black woman to direct a major comic-book film. She questions why it took all this time instead. "I hate that we're still having firsts in 2020," she tells xoNecole. "It's like, at what point does it stop?"
THE OLD GUARD Aimee Spinks/NETFLIX
The Old Guard, which zooms in on an intimate camp of immortal mercenaries, isn't a mere win for Gina. In her eyes, it's a chance to ensure that Black women both in front of and behind the camera are no longer denied the shot to display the full scope of their talent. "I had a no-fail policy because I know how Hollywood works," she stresses. "There's such a spotlight on the few of us here that we have to succeed because in our success, others will get the opportunity."
In this xoChat, Gina reflects on cementing her name with Love & Basketball, overcoming rejection in Hollywood, and making room for KiKi Layne to shine in The Old Guard.
xoNecole: This year, you celebrated 20 years of 'Love & Basketball'. How has it been taking in how deep of a mark your first feature film has made?
Gina Prince-Bythewood: It really is amazing. It never gets old to hear that people dig the film. It's surreal that a film that was so hard to get made, that was such an incredible fight, that was such a personal story, has had longevity and that people still share it with family and friends after all this time. As an artist, that's what you dream about, of having your work sustain itself and affect people, so I'm blown away by it. It inspires me to keep doing what I'm doing.
Aimee Spinks/NETFLIX
What lesson from those early moments in your career do you keep close to the heart?
Overcome "no". That's the biggest thing. You only need one "yes".
When considering obstacles you’ve faced on your path, what keeps you from being jaded two decades into your career?
I'm acutely aware of the things that Hollywood has done wrong [and] how they're complicit in what is happening right now during this national reckoning, but what keeps me in this is I love to tell stories, I love what I do, and I know how important TV and film can be in shaping perception and changing culture. That sustains me. I only do things that I'm passionate about, and there are so many stories I want to tell, so there's always that excitement for me to get this into the world. The thing that creeps in every once in a while is knowing how hard it is to get some of these stories out there, but because I'm so passionate about it and know the game after 20 years and know that at some point somebody is going to say "yes", that absolutely keeps me going.
"I'm acutely aware of the things that Hollywood has done wrong [and] how they're complicit in what is happening right now during this national reckoning, but what keeps me in this is I love to tell stories, I love what I do, and I know how important TV and film can be in shaping perception and changing culture. That sustains me."
Aimee Spinks/NETFLIX
Thinking about the power that TV and film has, what on screen impacted you the most, especially when you think about why you decided to become a filmmaker in the first place?
There were two moments. When I was younger, I remember my family used to always sit down and watch M*A*S*H [together]. Then, one day I happened to turn the channel and Diff'rent Strokes was on, and it was the first time I felt like I saw myself reflected in this box, and I just became obsessed with it. Then in high school, when I was 17, I went to the movies and a trailer came up for She's Gotta Have It, and I got that same jolt of seeing a Black woman up there, and it affected me deeply. I wanted to give us that same jolt and give us the opportunity to see ourselves in ways that we can be inspired by.
With 'The Old Guard', you’ve become the first Black woman to direct a major comic-book film. How do you feel about that?
I hate that we're still having firsts in 2020. It's like, at what point does it stop? But, I'm proud of the fact that I got this opportunity to do it. I certainly worked hard to get it, and once I got it, I had a no-fail policy because I know how Hollywood works. There's such a spotlight on the few of us here that we have to succeed because in our success, others will get the opportunity. I carried that with me every day. That pressure fueled me as opposed to making me run away from it. I know that there are so many dope sisters out there that are as capable and eager to do the same thing, so I'm looking forward to them getting the shot.
"There's such a spotlight on the few of us here that we have to succeed because in our success, others will get the opportunity. I carried that with me every day. That pressure fueled me as opposed to making me run away from it. I know that there are so many dope sisters out there that are as capable and eager to do the same thing, so I'm looking forward to them getting the shot."
Aimee Spinks/NETFLIX
'The Old Guard' is an adaptation of the Greg Rucka comic book of the same name. What was it about this story that you gravitated to the most?
The [part I gravitated to] most was the fact that one of the old guards is a young, Black female hero. I was like, "Yeah, I need to put this in the world." I dug that she was naturally a warrior. There was such a normalcy to that. There wasn't some traumatic event that happened to her that forced her to find her strength. She was a Marine. She had it in her. It was innate in her. I love that narrative, and I love that it was two women at the forefront of the story with that same warrior mentality that I think that we all have, but we haven't always been given the encouragement to tap into. I also really dug the story. I liked what it had to say about finding your purpose and the importance of that, which was something very personal to me, and I felt the audience could connect with that despite the fantastical premise. I love that it was about the tragedy of immortality as opposed to the aspirational aspects. Prior to this movie, I used to think, I wish I could live forever. You think about the courage that would give you if you knew you couldn't die, but in doing this [film], you understand what that really means.
In our recent chat with KiKi Layne, she commended you for not allowing the action in the film to overpower the heart of the characters. Why was this so important to you?
What I love about the genre is the direction that it's really been going in the last couple of years where they feel more like action-dramas. That's what I love. I want to be able to care about the characters and not just watch action. If you don't care about the characters, if they're not furthering the story, then it gets monotonous to me. What I wanted to bring to this film was story first and character first, so that you, as an audience, are invested in and care about these people that you're spending two hours with.
You’ve dedicated your career to creating space for Black women to live on screen. What do you hope viewers take away from KiKi’s embodiment of Nile?
KiKi rocked it. I really want us to be able to look up on screen and see ourselves in a way that's inspiring. The best moment of this process was when we had an audience screening, and this sister, 22-years-old, commented that she wished she had Nile when she was 12-years-old. That was so dope to me. If we can see it for ourselves, we can start to live in that type of truth. The thing that makes Nile so badass is not just her strength and her swagger and her courage, but also her empathy and her vulnerability. I think that Nile and KiKi really embody all of that, and I think that she is definitely someone that we can aspire to be.
"If we can see it for ourselves, we can start to live in that type of truth. The thing that makes Nile so badass is not just her strength and her swagger and her courage, but also her empathy and her vulnerability. I think that Nile and KiKi really embody all of that, and I think that she is definitely someone that we can aspire to be."
Aimee Spinks/NETFLIX
With one superhero film down, where do you go from here?
As soon as I finished [The Old Guard], I was exhausted. It's a lot to shoot a film like this. I just kept thinking that I can't wait to get to another movie in my head that I want to write that's smaller and more personal. I was going to take six months off and just relax and write and shoot that, and then this script came to me that's just so dope. It's going to be announced very shortly. It just felt like everything I've done in my career, including The Old Guard, put me in a position to be able to make this film for us, so that little movie that's still in my head is going to have to wait another two years (laughs).
For more of Gina, follow her on Instagram. The Old Guard is now streaming on Netflix.
Featured image by Getty Images
Shanice Davis is a writer from New York, dedicated to illuminating women of color and Caribbean culture with her pen. Follow her on Instagram and Twitter: @alwayshanice.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Megan Thee Stallion On Artistic Freedom, Nicki Minaj & No Longer Looking For Black Men To Protect Her
With the chart success of her first album as an independent artist and her third album Megan, a triumphant headlining tour debut with Hot Girl Summer, a bevy of lucrative brand partnerships, and a tequila brand called Chicas Divertidas underway, Megan Thee Stallion is proving she's the moment. Not only that, but sis gets money. Plus, she's a star.
Megan Thee Stallion is hosting the forthcoming 2024 MTV Video Music Awards for the first time and will be acting as a host, a performer, and possibly an award recipient as the Houston Hottie is nominated for seven awards in various categories. It all goes down on September 11. But preceding those festivities, the "Hiss" rapper has managed to stun in other ways, one of them is gracing the cover of Billboard's September issue.
Read on for some noteworthy gems from her cover story.
On being her own boss as an independent artist:
"Being independent is hard. When you got a label that does everything for you, all you got to do is wake up and be the celebrity. That’s a very easy life. I have to do s–t other people aren’t doing. I do work as my own label. I do fund a lot of my own things. There’s a lot of things I’m still learning as I go. The s–t is not just handed to me in my lap — I really got to go figure out, 'Okay, now I’m doing it by myself.'
"Not that I’m doing it only by myself, but I’m in a position to be my own boss, so I got to figure out how to be the boss and how to be the employee. It’s tough, but I like figuring it out. I like doing things on my own. I like working. I’m not going to stop. The more I know, the better I’ll get."
On what owning her masters means to her:
"I’ve been fighting for my freedom my whole rap career. I just couldn’t take no for an answer. I don’t ever want to be in a situation where somebody got their foot on my neck ever again. You got to do things to make yourself be your own boss."
On that seemingly one-sided beef with Nicki Minaj:
"I still to this day don’t know what the problem is. I don’t even know what could be reconciled because I, to this day, don’t know what the problem is."
On no longer needing others to feel safe and happy:
"At this point in life, I really don’t care. Maybe if you would’ve asked me this last year or two years ago, I would’ve wished I had more Black people in general in my corner. It would’ve felt nice to be protected by some Black men in this instance, but the more I wasn’t getting it, the more and more I realized I wasn’t going to get it. Who should feel safe and important at the end of the day is me, and I was going to have to make myself feel that way. I wasn’t going to find it in people I don’t know at all. Now I don’t care. As long as I make myself feel happy, then that’s what matters to me."
"Who should feel safe and important at the end of the day is me, and I was going to have to make myself feel that way. I wasn’t going to find it in people I don’t know at all. Now I don’t care. As long as I make myself feel happy, then that’s what matters to me."
On the difference between Megan and Megan Thee Stallion:
"I feel like Megan and Megan Thee Stallion are the same person. When I’m Megan Thee Stallion, I’m having to wear armor. I definitely got to go on stage and get in that mode, but I’m still the same person. Just when I’m not in public, I can really decompress and slouch, and I could watch anime all I want. I can play with my puppies, I can talk on the phone with my cousin, I could be with my best friends in peace. I don’t have to worry about being too strong. I could just be me."
Read the full cover story on Billboard.com.
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Featured image by Theo Wargo/WireImage