
Can y'all believe that we're actually back here again? I know I can't. To say that 2020 has been weird AF, I'm well aware is the ultimate understatement but man—I don't recall there ever being a year where it seemed like days stood still while months flew by. Yet since we're here, actually at the end of another October, and also since this is the month when cuffing season officially starts (word on the street is that it ends right around Valentine's Day), I knew I couldn't let us all go into November without first offering up a few tips on how to handle cuffing season, as we're in the midst of a freakin' pandemic—one that is actually predicted to only get worse during the fall and winter months (SMDH).
While some of you might automatically say that such a dire forecast is reason alone to sit this particular cuffing season out, I'm pretty sure there are others who are like, "If there was ever a time when I wanted some cozy companionship to get through a six-month block of cold weather, the time would be now." For those who happen to fall into Column B, this is written with you in mind. If cuffing is what you plan to do, please do it as responsibly as you possibly can, OK?
Don’t “Cuff”, Just for Tradition’s Sake

Lawd, do I have some friends who get as excited about cuffing season as they do about football season. And before you turn up your lips and assume that they're all men, that is absolutely not the case. Several women in my life like cuffing (and football) because this is the time of year when their life slows down a bit more. The inclement weather keeps them from wanting to go out as much as they do during the spring and summertime. Plus, I don't know what it is about those damn Hallmark movies, but they're like emotional catnip when it comes to wanting to have a boo, even if it's just until after those films stop incessantly rolling. Then if you add this year's pandemic into the mix—since those of us who still have some common sense are acting like COVID-19 can kill folks ("us" more than "them", by the way), this means that holiday parties and outings are basically a bust. So, since there's less out-of-the-house socializing going on, that makes cuffing all the more…intriguing. Tempting even.
If what I just said sums up exactly how you're feeling, don't feel bad or even guilty about that. You're human and no man is an island. At the same time, if cuffing season didn't really cross your mind until this article came across your monitor or cell phone screen, don't pressure yourself to participate in it either. If you've been doing just fine with, whatever it is that you're doing—and have been doing—then it's probably best to continue on. Remember that the only person you are constantly around is yourself. Bringing another person into your home and private space comes with a certain amount of risk. Especially in the time of COVID-19.
Keep Your Guard Up. A Lot of Folks Are Crafty Out Here.

That said, if you're still like, "Nah. I gotta get me a cuddle buddy", please make sure to operate from a place of total discernment. I've shared before that while I personally don't do social media, I will tiptoe into platforms to see what folks are up to from time to time and man—I saw this one Twitter thread where guys were sharing the stuff that they were telling women, just so they could lock a cuffing partner down this year. And boy, are they upping the ante on the bullshishery! It all actually reminded me of what an elder once said. She said that women are sitting on a million dollars and giving it all away for a Happy Meal (chile).
I know what it's like to feel lonely and/or horny. It's important to keep in mind that, whenever you're in either headspace, you're not actually prone to make the wisest decisions. I liken it to going grocery shopping when you're hungry; suddenly everything looks delicious. So please be really careful out here, especially if you're considering linking up with someone new as your cuffing partner this year. For one thing, six months of constant bonding with someone, even if you both claim that it's gonna be temporary, comes with some emotional risks that we oftentimes aren't mentally prepared for. And with this pandemic also being factored into the mix, based on where you live, COVID-19 testing isn't as easy to come by (financially or otherwise) as you might assume. Getting sick on top of potentially getting relationally disappointed is definitely not a good look.
Wanting companionship and attention is understandable. But please don't let any form of desperation guide you. It's a surefire way to end up a helluva lot worse than lonely and horny. And why make any decisions that will start off 2021 to be a hot mess (because we all got enough of that this year, right)?
If There Was Ever a Time to “Recycle”, this May Be It

I once heard someone say that getting back with an ex is like putting old underwear on after taking a shower. Gross and, oftentimes, yes. At the same time, a cuffing partner isn't always or necessarily an ex, now is it? In fact, I actually know a few people who have a longstanding cuffing partner. Because they don't really want a serious relationship (at least, not for now), and also because it's typically during the warmer times of the year that they are focused on their careers and/or doing a lot of traveling, they've actually made adding the same cuffing partner into their life, each and every year, a part of their lifestyle routine. For them, it's not always or necessarily about sex either. They've simply found someone who enjoys the same things as they do and actually likes the idea of being around another person who they like and trust without all of the pressure—and, let's be honest, sometimes drama—that comes with being in a "traditional relationship".
I was just talking to a friend of mine who is getting their coins together to fly their cuffing partner in for a couple of weeks. Since they both work from home, their partner can work anywhere. Once Thanksgiving rolls around, that person will go back home. Happily so.
A "recycled" cuffing partner might seem a little unconventional but, let me tell it, that is right on-brand with 2020. At least you'll know what you're getting into and sometimes, predictability is truly a blessing in disguise.
Keep Your Immune System Up

One of the reasons why a lot of health professionals are sending out so many warnings about this fall and winter seasons is because, as I'm sure you well know, not only do we have this pandemic to deal with, but this is peak cold and flu season as well. Not everyone is down with getting a flu shot, there is no vaccine for COVID-19 (yet) and, honestly, when it comes to COVID-19's symptoms, they are currently all over the place, with a lot of them mimicking a cold or flu. This is why it's so important to keep your immune system up.
For starters, check out articles on our platform like, "Ready To Try 10 Quick & Easy Immune-Boosting Hacks?", "7 Herbs To Get You Through The Winter Season", "Naomi Campbell Dropped Her Immunity-Boosting Vitamin & Supplement Routine" and "10 Hot Drinks To Keep You Warm This Fall & Winter". Also, just because it's cold outside and you can layer your clothes (to hide any extra weight gain), that doesn't mean that you should slack on exercise. Even as something as simple as a walk around your neighborhood can help to keep your heart strong and also give you a break from the indoor air pollution in your home (which is 2-5 times higher than what's outdoors, by the way). Also, make sure that you're intentional about eating healthy and, should you decide to order out, that you also check out our "10 Safety Practices For Ordering Takeout (During A Pandemic)" write-up.
Oh, and one more thing. I know that this current administration is rather coo-coo for cocoa puffs on the mask-wearing thing, but watching this tweet right here about how easily (and far) COVID-19 particles can spread should be enough of a reason for you to keep yours on and actually keep your distance from those who don't—including a potential cuffing partner. You've always heard that, if you're single, you should use a condom at all times, right? Well, during the time of COVID-19, mask-wearing and handwashing should be just as much of a qualifying criteria in order for someone to boo up with you. In other words, don't let a man in—or "in"—if he's not wearing his mask on a consistent basis. Don't say that I didn't warn you, sis.
It’s Cool to Take Things Slow(er) this Year

While online dating isn't personally my thing, I certainly don't knock it. With approximately 40 percent of heterosexual couples actually meeting their longtime partner these days, clearly it's effective for some. Plus, I recently read an article on PBS.org that said, for many, online dating has been a really great experience this year. Why? Well, with sex not really being on the table for a lot of individuals, they are able to find someone they really like as a person; not just a sex partner.
That's actually really cool because, contrary to popular assumption, cuffing partner doesn't automatically mean that you have to have sex with an individual. Especially this year, cuffing season can also be about simply being intentional about meeting (or getting to know) someone who you'd like to spend more time with—even if it's just online and long-distance (for now). With any luck, come spring, there will be a real connection and you can feel more confident about letting your cuffing partner more into your life. That is, if you want them to be.
Cuff with Someone Who Takes COVID-19 As Seriously As You Do

One more point. Back when I was out in this streets (metaphorically-speaking) and having sex (and sometimes getting my heartbroken too), if there's one pearl of wisdom that I wish I had listened to was, "Make sure that men take you as seriously as you are taking them." This includes my emotions, my time and my health. Well, that gem is actually what I'm gonna conclude this piece with.
On the personal tip (you know, outside of my landlord and folks I pay bills to), I can literally count on one hand, how many people know where I live or even have my address, for that matter. A big part of it has to do with how much of an ambivert I am. Anyway, one of the people in my life who has the privilege of being in my home space is well on their way to being banned. Why? Because they are out here going to restaurants, hopping from house to house and, the last time they came through to check on me, they didn't have a mask on (they told me they took it off in the car, so I let it slide). It's not that they don't believe that COVID-19 is real; it's more like their ego has them out here believing they are Superman or some ish. (Again, SMDH.)
Y'all, I don't care how much you want to cuddle on the couch or get it on in your bedroom, there is no amount of attention or orgasms that is worth you ending up in the hospital (or worse).
So, when it comes to my last tip about partaking in cuffing season during this pandemic, love yourself enough to choose a partner who is just as serious about not getting COVID-19 as you are. If they're not taking care of themselves, if they're not wearing a mask, if they're not washing their hands and/or if they're out here acting like nothing is going on—they don't care enough about themselves to even deserve the pleasure of spending some less-than-six-feet-away quality time with you.
Cuffing season is cool but there are other seasons that immediately follow. Make decisions that will keep you safe and healthy, well past Valentine's Day. And prayerfully, well past this pandemic too.
Join our xoTribe, an exclusive community dedicated to YOU and your stories and all things xoNecole. Be a part of a growing community of women from all over the world who come together to uplift, inspire, and inform each other on all things related to the glow up.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









