Black really is king and we are so happy we are gang! As we inch back into our new normal, we can't help but gush over the events we missed last year. The BET Awards is at the top of the list because of its Blackity, Black, Blackness. Since 2001, Black Entertainment Television has made it their business to highlight the achievements of our people in music and entertainment overall. This year marks the 20th year of the awards show that has always shown up and shown out as a true custodian of the culture.
In a press release, EVP of Specials, Music Programming & Music Strategy, Connie Orlando, shared, "As we return LIVE with culture's biggest night, this year's show marks many firsts-including the highest number of performers in 21 years of BET Awards; and viewers can expect several surprise moments. Some of today's hottest talent will join us for our return to LA for an unforgettable night celebrating Black excellence."
This year's theme: The Year of the Black Woman. The stars are aligning to "honor and celebrate the immense cultural impact of Black women." From the ultimate cheerleader Taraji P Henson as the host, to showcasing the magic of superheroes like Stacey Abrams and Lifetime Achievement Award recipient, Queen Latifah, the motif couldn't be more accurate for this year and every year.
Of course, we are here for any celebration of Black women and we are also here for the lewks! After a year of no glam, this feels like Christmas. Keep reading for some of our favorites from this amazing show of Black excellence.
Taraji P. Henson
Paras Griffin/Getty Images for BET
We love a hostess with the mostest and this multi-hyphenate boss came to slay dripping in Versace. The high-slit showing off her gorgeous gams, the cutouts, the colors – it's everything. The platform heels and long, silky-straight hair creates a true Hollywood getup ideal for tonight's show.
As the quintessential girls' girl, Taraji told People that she's so thrilled "that young Black and brown girls have a large selection of successful women to look up to like politician and activist Stacey Abrams and historic Vice President Kamala Harris."
Lonnie Chavis
Paras Griffin/Getty Images for BET
Somebody tell Lonnie Chavis that we aren't ready for him to grow up because he isn't Lil Randall anymore. Especially in this Dior fit because he looked fire in the matching silk suit. When he's not making us cry on This is Us, he's apparently showing us Black Boy Joy is so real.
Zendaya
Bennett Raglin/Getty Images for BET
Leave it to the red carpet slayer, Zendaya, to give us all the BET Awards nostalgia we didn't even know we needed. Wearing vintage 2003 Versace, the style icon paid homage to Beyonce by wearing the same dress she donned at the 2003 BET Awards during her unforgettable "Crazy In Love" performance. Zendaya's stylist, Law Roach, always understands the assignment and tonight was no different.
Giveon
Amy Sussman/FilmMagic
It's not our Heartbreak Anniversary but we are fawning over Giveon's black on black outfit. God took his time with this Black man and we just want to stop and say thank you father!
Saweetie
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Our unproblematic queen, and bestie, Saweetie pulled up to the awards in the most queenly Dolce & Gabbana gown. Please get into this makeup look also because she is glowing like never before. It may have something to do with the way she minds her business and drinks her water but that's just our theory.
Lil Nas X
Paras Griffin/Getty Images for BET
"MONTERO" singer, Lil Nas X, glided down the red carpet in a beautifully structured gown. He is living his Cinderella dream and we are so honored that we get to experience his light.
H.E.R.
Amy Sussman/FilmMagic
We can always depend on this songbird to serve up a crazy, sexy, cool lewk. Her take on the classic suit matches the star-studded night. Fun fact: H.E.R. is celebrating her birthday today at the BET Awards. What better way to celebrate than at the biggest night for the culture celebrating the amazingness of our Blackness.
Sevyn Streeter
Paras Griffin/Getty Images for BET
Aaliyah is definitely smiling down from heaven looking at Sevyn Streeter in this pearl-embellished ensemble. From her body giving what it's supposed to had gave to the matching headscarf, Sevyn was definitely a style stunner on tonight's carpet.
Chloe Bailey
Paras Griffin/Getty Images for BET
One thing about the elder half of Chloe x Halle, she's going to break the internet when she leaves the house. Wearing a lace netted frock with leather undergraments, she is proof that Black girls are straight magic. Even her locs perfectly drape her face because they know their place on an angel's face.
Ciara
Paras Griffin/Getty Images for BET
Alexandre Vauthier must have sewn this onto CiCi's bawdy because it is perfection. She has always been a vision in her lewks but she has really stepped it up as of late; it's safe to say this is a Ciara stan account.
Tyler, the Creator
Amy Sussman/FilmMagic
Oh, Tyler. Thanks for being you. We need little Black boys to see your quirkiness and know that it's OK to try different things. We are not a monolith and that's what makes us.
Ashanti
Paras Griffin/Getty Images for BET
Baby, baby, baby, baby, babbbbbyyyyyyy... Ashanti always reigns supreme whenever she graces us with her presence. This Julien Macdonald gown exudes whimsy on the Long Island native's melanated skin. The high pony paired with the plunging neckline deserves its own award.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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