Quantcast

The Telfar Bag Is A New Cult Fave For A Reason

Here's the 411 on 2020's IT-bag.

Beauty & Fashion

By definition, cult favorites are the identification of a certain preference, product, or vibe; a sense of ownership, or buy-in. There's an emotional component to cult favorites and in the age of social media, it can happen quicker than ever. Historically, there are few brands who have experienced this sort of cult phenomenon; even fewer that achieved that during a pandemic. For the Telfar bag, though, that's the narrative of 2020 but it doesn't seem to be changing any time soon.

Telfar is a New York-based unisex line established by designer Telfar Clemens in 2005 with the mission of perfecting accessible luxury. An item described as "A Bag For Everyone", the Telfar bag is equal parts function and fashion. The vegan leather bags are aptly named Shopping Bags, a signature piece of the Telfar brand. The top-handles and long-line strap are roomy and perfect for everyday wear while the recognizable logo elevates it to a status item. The colors range from silver to oxblood to fur-line (their newest UGG drop); the sizes range from small to large. Nicknamed the "Bushwick Birkin", coined by makeup artist Xya Rachel, it ironically has become as difficult to procure as its Parisian namesake.

Make no mistake though, the Telfar bag was well on its way to cult status pre-2020. Since the introduction of the Shopping Bags to the label in 2014, the notoriously arduous bags were the perfect combination of quality, price, and rarity. For Telfar, it's "not for you, it's for everyone." A sense of community is a significant thread that is weaved through this bag; the more, the merrier.

While word-of-mouth was the driving force behind the success of Telfar, celebrities like Kate Moss and Solange are noted fans of the brand.

Telfar

After a series of unexpected events for the brand this year, including but not limited to a GAP collaboration that fell through and international bots overwhelming the website on launch days, the Telfar bag skyrocketed to a level of exposure only previously occupied by the Dior Saddlebag. For the better part of 2020, every month the anticipation would grow as a new launch would drop. Then, minutes later, Twitter would be flooded with tweets from sad consumers who were too slow to add to the cart.

But unlike its luxury counterparts, when consumers voiced their concern, Telfar pivoted and provided a solution. Enter, The Bag Security Program - giving a new meaning to "securing the bag". The 24-hour event allowed anyone to purchase any color, size, or quantity they desired, with guaranteed delivery in December and January. The program was a success and used in the new collaboration: UGG x Telfar - which sold out pre-order in minutes.

This continues the narrative that black designers are the blueprint within the fashion industry.

stylecaster.com

The ability to remain flexible has been a trait of the successor in 2020, and that's the chemistry to Telfar's success. Instead of building a luxury brand on snobbery and classism, Telfar doubles down on providing beautiful products that are affordable without sacrificing quality. It's extraordinary to see a black designer gain this sort of popularity and continued success, especially since we know how underrepresented the fashion industry can be.

Telfar was recently awarded the 'American Accessories Designer of the Year' by the Council of Fashion Designers, amongst black talent like Pyer Moss and Christopher John Rogers. While this is certainly a top award for the brand Telfar, it is only just beginning.

Are you a member of our insiders squad? Join us in the xoTribe Members Community today!

Featured image via Telfar

Your October 2022 Horoscopes Are All About Finding Flow & Alignment

October is a month of balance. With some energy moving direct and some energy moving retrograde, there is a middle ground to find this month between what is unfolding and what you are letting go. The month begins with Mercury officially moving out of retrograde and going direct in Virgo. Mercury this month is cleaning house and sprucing things up after the somewhat tyrant energy it’s brought over the past few weeks. Now that Mercury is direct, there is less interruption when it comes to daily flow and plans, and this is a good month to start setting things into motion.

Keep reading...Show less
The daily empowerment fix you need.
Make things inbox official.
The Myth Of The Sex Drive & How Libido Changes From Your 20s, 30s, 40s & 50s

No one prepared me for how horny I would be in my late 30s. All the elders in my life prepared me for random chin hairs, weight gain, and menopause but no one said a mumbling word about my sex drive. Something happens the closer you get to forty. I went from wanting sex here and there to wanting it all the damn time. Is there a support group for this? I can’t be the only one who has the sex drive of the Energizer Bunny. Upon my research to figure out why I felt like a cat in heat, I discovered several theories surrounding women and our sex drives–including one that says the concept of having a sex drive is a myth altogether.

Keep reading...Show less
Exclusive: Da’Vinchi On Protecting His Peace & Why He Prioritizes Mindset Over Looks In Dating

Da’Vinchi has appeared in many television series such as All American and Grown-ish but it was his role in BMF as Terry Flenory that helped propel his career forward. Since starring in BMF, he made his Broadway debut with Thoughts of a Colored Man and is currently shooting an undisclosed movie in Vancouver. The 26-year-old actor is beginning to see the fruits of his labor and so it’s hard to imagine that he almost went in a different direction. Da’Vinchi spoke with xoNecole’s Dana Blair for our xoMan series about acting, being a sapiosexual, and protecting his peace.

Keep reading...Show less
Black woman with an afro and tube top laughing

If you have been on social media for any significant amount of time this year you may have come across women saying that they are in their “villain era.” For these women, being a villain means embracing the negativity and judgment from others that comes when you say “no” to people, and living your life unapologetically. For them, being a villain means letting the chips fall where they may when you no longer allow other people’s ideas about you to restrict you from living the life that you want and deserve.

Keep reading...Show less
Niecy Nash Says Her Relationship With Jessica Betts Is The First Time She Has Felt 'Fully Seen'

When Niecy Nash-Betts announced she was married to musician Jessica Betts, many people were surprised. The Emmy-nominated actress has a history of dating only men and was even married twice prior to meeting her wife. However, Niecy has become an example of the saying “love is love” and she and Jessica have been open about their relationship ever since.

Keep reading...Show less
Exclusive Interviews
Latest Posts