TalentX Gaming’s Amber Howard Is Shifting The Narrative Of Black Women In Esports
Amber Howard is the Head of Talent at TalentX Gaming (TXG), a talent management company specifically built for gaming and esports athletes and streamers, and has now made it her mission to shake the rooms of status quo, diversity and inclusion within the gaming industry. While only 45% of all U.S. gamers are women, Amber has already demonstrated her commitment to highlighting diversity in the esports and gaming industry by including a diverse A-list roster of esports athletes, gaming influencers, creators and streamers such as Latina gamer and activist Natalie "ZombiUnicorn" Casanova. Not to mention, the boss babe herself is responsible for executing a brand deal between Converse and PAX West, Univision's multi-cultural creators' network by creating all aspects of the business development and talent procurement model, and brand deals with Apple, Epic Games, and Paramount.
In a recent chat, xoNecole caught up with TalentX Gaming's newly appointed Head of Talent about being a boss Black woman in the esports and gaming industry, bringing diversity to the misogynistic industry, and her vision for the future of esports.
xoNecole: What initially sparked your interest in esports?
Amber Howard: While working at IMG, they announced the hiring of an esports agent. A short time later, Riot Games was hosting a League of Legends championship at the Staples Center. I was completely blown away that they sold out the Staples Center in less than an hour. Thinking back, it had to actually be anywhere from 30 to 45 minutes. As a Lakers fan, I understood the significance, given how big the Staples Center is, it usually doesn't sell out unless it's a Championship or playoff game. My interest was sparked from that moment on, and I started looking into gaming and esports more. Shortly after, I took a job at the biggest gaming multi-channel network (MCN) in the world at the time, Machinima, and it was a great opportunity for me to dive into gaming.
What are you currently doing in your role as the new Head of Talent at TXG to ensure and actively bring diversity into this industry?
Diversity is something that is important to me and it's something I actively strive for in all aspects of life. Growing up, I took an interest in watching Pam Oliver on TV who would interview my favorite athletes. Watching her intrigued me, I knew that there were great opportunities if I could break through. As I've continued in my career, it's been important for me to make sure that representation is always at the forefront…seeing people who look like you doing things you and the world both think are exciting matters. As Head of Talent at TXG, my primary focus has been making sure we're recruiting great talent and making sure that we are bringing diversity to the roster.
I've made it my mission to do so, by signing A-list talent, streamers and creators who are diverse, and using my resources to give them the recognition and spotlight they genuinely deserve. It's very easy to go after the top ten percent of talent within the industry, but in order for us to actually bring in diverse talent, we have to actively search and seek them out. We also need to ensure diverse talent have the tools necessary to be successful, so they can grow and be seen as higher tier talent in the industry. Essentially, it's about finding the talent and giving them opportunities to grow. To be sure we're abiding by this in our recruiting efforts, I'm constantly reiterating to my team that we are a creator-first company and need to include all races, genders and people from diverse backgrounds. To ensure we achieve this, I make it my priority to provide my team with the tools needed to achieve this goal.
Courtesy of Amber Howard
"As I've continued in my career, it's been important for me to make sure that representation is always at the forefront…seeing people who look like you doing things you and the world both think are exciting matters. As Head of Talent at TXG, my primary focus has been making sure we're recruiting great talent and making sure that we are bringing diversity to the roster."
Did you have any reservations when going into this role knowing that there was a lack of diversity and representation?
No, because there is unfortunately a lack of diversity across every industry. The lack of diversity exists in traditional sports and entertainment, so I knew gaming would be no different. It's unfortunate and, for me, sadly pretty common but I'm strong enough and willing to undertake all that comes with the circumstances in order to press on. I know TalentX Gaming and ReTKGlobal have the resources in order to elevate and highlight diverse talent. I had no reservations taking this role, because I'm confident in the resources I have available as well as my skill set to get the job done.
With your career, how have you seen Black women be mistreated, talked down to or sexually harassed in the workplace?
I personally can't speak to that, because I'm typically the only one or one of two! As a woman working with other women, I've witnessed the unequal treatment of other women and for a long time we had to sit back and take it. I'm happy to be in a time where women have a voice and are being heard.
Have you, yourself, ever experienced or been a victim of such?
I've spent the majority of my career in male-dominated workplaces, which did not go without challenges as a female to be heard, recognized and respected. It's unfortunate, but as women, that's something we experience and often told to just accept that's how it is. It's necessary to be strategic about showcasing your value, ensuring that your voice is heard and it has just as much validity as any male or white male counterpart. Being a Black woman certainly does not make it any easier, but I wouldn't trade it for anything in the world. Being a Black woman in gaming is an added perk, and I've learned to position myself in such a way that who I am is seen.
Courtesy of Amber Howard
"It's necessary to be strategic about showcasing your value, ensuring that your voice is heard and it has just as much validity as any male or white male counterpart. Being a Black woman certainly does not make it any easier, but I wouldn't trade it for anything in the world."
What do you believe work environments can do better to protect Black women?
I think work environments can honestly do a better job at protecting every woman, especially Black and minority women. I've seen how Black and minority women, all generally experience a lot of the same pitfalls in comparison to our white counterparts. As Black women, we're sometimes even at a level, that is a step lower than some of our white female counterparts, only because we're Black. So, I believe that more can be done. I believe companies should ensure that there is diversity training throughout their company, from HR to the executive board.
Also, ensuring there are engaging activities and inclusion programs that are organic and a part of the company culture. We see a lot of companies doing so now, because of what's happening in society, but diversity councils were not commonplace until recently. It's also important to not only ensure that more Black women are hired, but they are placed in positions where they are seen and truly valued for their contributions. We need more Black women in leadership roles who are being recognized for their contributions with articles such as this.
What do you hope for the future of Black female executives in esports and gaming?
I think the tide is starting to change and we're seeing a little bit of it. We're starting to see more Black and women of color in gaming and esports. I've worked with amazing women throughout my career. Someone who immediately comes to mind however, is Johanna Faries who is the Commissioner of Call of Duty Esports at Activision Blizzard. We're here, but I'm not sure there has been a lot of publicity, excitement or promotion that we are entering and have held these positions until now.
What advice do you have for young Black girls who are looking to dive into careers in esports and gaming?
My biggest advice that I'd give to young Black girls looking to venture in the esports and gaming industry is that you have to have a passion for what you do. I grew up playing video games, I was that kid on the weekends in my room, playing video games for hours. I had an interest and a genuine passion for it. After that, it's important to understand what role you'd like to play since the gaming and esports industry is so vast. Would you like to be on the representation side, in graphic design, programming, work for a game publisher, or help create a culture to ensure there is diversity? There are a ton of different options. Whatever you decide, it just has to be authentic and true to you.
What is something you wish you knew sooner about the esports and gaming industry before entering? What is something they don't tell you?
Something I wish I knew sooner, was to get into it sooner. I've been interested in gaming for a while, but did not enter the industry immediately. Gaming and esports have been around for over a decade. While I was forging a path at NFL Network in 2010, the gaming and esports industry was just beginning to take shape. If I would've known it was happening, I would have jumped right in. It's like going into any career; there are lots of things that you'll just have to learn on the job and be there to truly understand.
What are some of the biggest lessons you've learned about yourself - professionally and personally - as a Black woman in the esports and gaming industry throughout the years?
The biggest lesson I've learned about myself is my ability to persevere. As gaming and esports have begun taking shape, there were positions that I've had that didn't last; companies that I worked for that were sold. My route was not easy, but I knew it was something that I wanted to continue to pursue. I've come to know that the gaming and esports industry does not come without its challenges and having the ability to push through is a must. I was thankful to find a position as Head of Talent at TalentX Gaming (TXG), which is a joint venture between global esports powerhouse ReKTGlobal and "creator-first" talent agency TalentX created specifically to serve gamers. The role encompasses all of the things that I was really looking to do when I set out into gaming and esports five years ago and they are in support of my mission to highlight the diversity that actually already exists within the gaming community.
Featured image courtesy of Amber Howard
How This New Bond Repair Line Transformed One Mother's Postpartum Shedding Into The Ultimate Curl Comeback
This article is in partnership with SheaMoisture
For Crystal Obasanya, her wash day woes came shortly after her son did. The beauty and lifestyle content creator had been natural for years, but during postpartum, she quickly learned about one reality many mothers can relate to experiencing: postpartum hair loss. “Sis had thinning hair. Sis had split ends,” she shared about her hair changes in a Reel via xoNecole.
Over a year into her postpartum journey, Crystal explained she also had dry, brittle hair, noting that keeping it hydrated before pregnancy had already been “a task.” The 4C natural recalled going from thick hair during pregnancy to a thin hairline due to postpartum shedding as “devastating.” When it came to strengthening and revitalizing her hair, the new SheaMoisture Bond Repair Collection was just the thing she needed to elevate her damaged coils to revive and thrive status and get them poppin' again.
SheaMoisture is providing us with the cheat code for transforming dry and damaged strands into thriving and deeply nourished crowns. By unveiling their 4-step hair system, the SheaMoisture Bond Repair Collection is equipping you with the tools to reverse signs of hair damage caused by protective styling, heat, and color and is uniquely formulated for Type 3 and 4 hair textures.
The haircare system revives damaged natural hair by repairing and rebuilding broken hair bonds through a game-changing combination of HydroPlex Technology and AminoBlend Complex, a unique blend of fortifying amino acids formulated specifically for curly and coily hair. Scientifically proven to reduce breakage by 84% and make your hair six times stronger (vs. non-conditioning shampoo), the collection infuses your hair with the nourishment it craves and the strength it deserves.
All five products of the SheaMoisture Bond Collection are infused with natural strengthening ingredients like Amla Oil and fair-trade shea butter. The collection consists of the 4-step breakage-fighting Bond Repair system, as well as the Bonding Oil.
“When trying it out, I quickly noticed that my hair felt revived and renewed, and my curls were so hydrated,” Crystal said while using the Amla-infused Bond Repair Leave-In Conditioner. “I also felt my hair strands were stronger.” So much so that the influencer felt brave enough to get her hair braided shortly thereafter. “I can definitely say that I will be keeping it in my hair wash routine,” she added in the caption of her Reel about her positive experience using the products.
SheaMoisture Bond Repair Collection is making bond-building a key player in your wash day routines and the purveyor of life for thirsty manes. Because who doesn't want stronger, shinier, happier hair?
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Rejuvenate your hair with SheaMoisture Bond Repair Shampoo, your go-to solution for luscious locks. Packed with hella hydration power, this shampoo adds moisture by 60% while removing buildup without stripping your strands. This shampoo gently cleanses impurities while significantly enhancing shine, smoothness, and softness.
The Bond Repair Collection Shampoo is the first step in the 4-step Bond Repair system, all of which are powered by the uniquely formulated AminoBlend, and HydroPlex, SheaMoisture’s technology that rebuilds hair strength at its core.
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Tailored to repair styling damage, this creamy conditioner locks in 12x more moisture than standard non-conditioning shampoos, boosting damaged hair strength by 1.5x with significantly less breakage. The creamy SheaMoisture Bond Repair Collection Conditioner deeply hydrates, enhances manageability, and leaves your hair looking healthier and shinier.
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This Ultra Moisturizing reparative masque is a moisture-rich game-changer for those dealing with the aftermath of hair damage caused by styling. The SheaMoisture Bond Repair Collection Masque delivers 13 times more moisture compared to non-conditioning shampoos, ensuring your hair feels nourished and soft. Designed to repair and rejuvenate, this masque significantly strengthens damaged hair — making it twice as strong while reducing breakage.
Step Four: Bond Repair Collection Leave-In Conditioner
Elevate your curl game with SheaMoisture’s Bond Repair Collection Leave-In Conditioner. Lightweight and hydrating, the Bond Repair Leave-In Conditioner provides 12x more moisture than non-conditioning shampoos and tames frizz with 24-hour humidity control. Designed to define curls and coils, the leave-in conditioner enhances softness and shine allowing you to detangle effortlessly.
Bonding Oil
The SheaMoisture Bond Repair Collection Bonding Oil is a multitasking all-in-one formula that acts as a heat protectant and provides the hair with moisture, strength, shine, damage protection, and intense nourishment. This lightweight oil not only offers 24-hour frizz and humidity control but also fortifies your tresses, making them up to 5 times stronger with significantly less breakage.
Featured image courtesy
I don’t know where this year is going, but it’s flying right by! Seems like it was just yesterday that I was writing about intimacy for Valentine’s Day, and — ding! — now, Independence Day is right around the corner.
Here’s the thing about this particular holiday, though — whether it’s your favorite one or you could honestly pass on it (because you’re more of a Juneteenth person yourself), I personally think that any time there is an opportunity to get creative in the sex department, we should take full and complete advantage of it.
So, since the Fourth of July is the day when fireworks are in abundance, why not take some of that energy into your bedroom this year by applying some of the following 10 holiday-themed, fully sex-related tips?
1. Create the Mood with Some Confetti Poppers
GiphyLet’s begin with some atmosphere. Although there are sparklers that you can use indoors, if the sex is going to be even a little bit good, if you want to go along with the whole fireworks theme, you should opt for décor that can stick around for more than just a minute or two. In walks,confetti poppers. If you want to give off the fireworks feel in your bedroom, opt for the smaller ones that are traditionally used for baby showers (like thesehere). It’s a unique way to ring in the 4th right before you well…you know. #wink
2. Screw in a Fireworks Light Bulb (No Pun Intended)
GiphySomething else that you can do to create a feel of Independence Day inside of your house is to screw a fireworks light bulb in a couple of places where you plan on creating some sparks. Something that’s cool about a lot of the LED options is they give off subtle light changes without being super bright — if a romantic mood is what you’re after. Some affordable options arehere,here, andhere.
3. Try Some Fireworks Lube
GiphyIt’s kind of a shame that a lot of people only think that lubricant should be used in order to get wet (or wetter) — because no matter how much or well things are flowing down below, lubricant is a welcome addition to a fun evening; that’s why I’ve written articles for the platform like “The Wetter, The Better: 10 Creative Ways To Use Lubricant”. When you get a chance, check it out. Then, once you’ve read it, get yourself someFireworks Female Arousal Gel; it’s a popular lube that contains a good amount of peppermint (the menthol sensation will be sure to be off the chain!) and glycerin. Many satisfied customers have said that it takes orgasms to a whole ‘nother level, y’all.
4. Or Apple Pie Lubricant
GiphySpeaking of lubricants, when it comes to signature foods for the 4th, outside of grilled meat, it doesn’t get too much more American than apple pie, chile. In the spirit of that, you might also want to cop yourself a tube of edible lubricant that comes in the flavor of this particular dessert like this brand here. I checked out several reviews and women said that not only does it taste pretty good, it provides a bit of a warm sensation as well. Hmph. Sounds like a good ole’ slice of apple pie to me (sans the calories and plus the climaxing — a win all the way around!).
5. Play with Some Sweet Tea Ice Cubes
GiphyAs far as signature drinks go — not just on Independence Day but the summer, in general — is there anything more popular than sweet tea? Southern home-brewed sweet tea, at that? This Fourth of July, when it comes to your bedroom activities, pour some tea into a couple of ice trays, freeze them, and then pull aMookie and Tina (shout-out to the Do the Right Thing movie). Temperature play can definitely increase your stimulation levels; plus, since the tea is sweet, it can be a really nice and unexpected foreplay surprise.
6. Invest in a Popsicle Vibrator
GiphySpeaking of temperature play, if you want to bring a sex toy or two into the mix, why not a popsicle (since that’s pretty popular this time of year, too) vibrator like this onehere? Take the thrill up a notch by applying one of the flavored lubes to it, freezing it, and then using it…however you plan to. I bet you'll never see a popsicle quite the same way again! #wink
7. Or a Strawberry Shortcake Egg
GiphyA summertime dessert that many people just can’t seem to get enough of isstrawberry shortcake. On the sex tip, that’s cool to know because, not only are strawberriesin season right about now, but they are also considered to be abona fide aphrodisiac. That’s because the high amount of vitamin C that is in them can help to keep your libido in great condition. Well, as you’re enjoying some shortcake or strawberries and whipped cream in a more creative kind of way (eh hem), another sex toy option is a Strawberry Shortcake Egg (here). It literally looks like a strawberry, it’s waterproof and fast-charging and it has 20 different vibrating functions. Awesome!
8. Get into the Fireworks Sex Position
GiphyI’m telling you, if you’re tired of doing the same go-to sex moves, cyberspace has a ton of sex position options for you to choose from. For instance, did you even know that there is a sex position known as “fireworks”? Now, I won’t lie — you need to be semi-flexible and have some solid upper arm strength (both of you) in order to really pull it off. Yet, from what I gather, the grinding possibilities, coupled with the direct eye contact, could make for a truly memorable time. You can see the position for yourself here.
9. Go Outdoors
GiphyMost Independence Day activities happen outdoors, right? Why not take your sexual escapades out there, too, by either having sex in your car or in a tent in your backyard (so long as it's nighttime, of course)? Or, you could stay inside; the workaround is to book a room at a hotel and get up on a really high floor so that you can engage in some coitus in front of a window without worrying about if someone is (really) going to see you. It’s a surefire way to pull the exhibitionist out in you — that’s for damn sure!
10. And Enjoy a Lil’ “Sex in the Driveway”
GiphyIt’s not a myth that alcohol can play a role in making sex better — so long as it’s consumed in moderation. In fact,many studies say that a drink or two can make you feel sexier, can sometimes make sex last longer, and for some, it can intensify orgasms as well. So, if you’re looking for a creative cocktail for you and your bae to enjoy this coming holiday, have you ever tried a Sex in the Driveway before? It’s a beautifully blue drink that contains vodka, Blue Curaçao, Peach Schnapps, and Sprite (recipehere). Since you’re gonna be outside for a little while anyway, why not consume something that focuses on that very theme? Happy Fireworks and Fourth, y’all!
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Featured image by Giphy