This Entrepreneur's Love Story Inspired A Wedding Business That Doubled Her Salary

My daddy always told me that you should never spend more than you earn. But anyone who's ever owned a business knows that this simple rule can be easily offset by the day-to-day financial responsibilities of being an entrepreneur.
From administrative and marketing management to profit and loss, there's no expense too expensive when it comes to making your dream come true and while these obligations may put some pressure on your pockets Just Elope CEO Jennifer Allen knows that investing in yourself always pays off.
To date, Jennifer and her husband Tavarous have officiated 80 weddings, married dozens of happy couples all over the country, and maintained full-time jobs at the same damn time and she recently sat down with xoNecole to share the secret to her entrepreneurial success.
Jumping The Broom
In 2017, this Dallas-based pop-up wedding expert used her own elopement as an opportunity to launch a business that has more than doubled her income in 12 months, and according to Jennifer, it all started with her ability to meet a need.
After a surprise engagement to her soon-to-be deployed husband, the couple was left with little-to-no options when it came to finding a last-minute wedding planner and a seed was planted. Desperate to jump the broom, Jennifer was left to resort to her last (and honestly, most regrettable) option. She explained, "Our experience at the courthouse was very cold and that right there is what made me say, 'OK, something has to be different. It can't be either go to City Hall or run off to Vegas. There has to be a medium that can be met.'"
Little did Jennifer know, she would be the person to fill the void she so blatantly saw in the industry.
Taking The Leap
The mother-of-two shared that it wasn't until years after tying the knot that she decided that planning a wedding wasn't half as lucrative as launching a business. Jennifer told xoNecole, "One day, I was sitting in my living room, and it just clicked: 'Girl, let it go.' Stop trying to force this. Stop trying to plan a way to spend additional money––you need to figure out a way to make additional money."
In that moment, Just Elope was born and the rest, Jennifer says, is history. After designing a marketable brand and portfolio from scratch, Jennifer and her husband hit the ground running and it wasn't long before the couple snagged their first, second, and eventually, 80th client and this duo has no plans of slowing down anytime soon.
Although Jennifer and her husband may have chosen to take the road less traveled with the launch of their unconventional bridal business, this couple doesn't have all of their pennies in one bank. According to Jennifer, one of the most valuable lessons she's learned as an entrepreneur is the importance of keeping your day job. "Working full-time for me has allowed me to, number one, not be a slave to my business––in the sense of chasing the money, having to take on any and everybody because I jumped out there too quick. It has also allowed me to start building up that emergency fund."
"Working full-time for me has allowed me to, number one, not be a slave to my business––in the sense of chasing the money, having to take on any and everybody because I jumped out there too quick. It has also allowed me to start building up that emergency fund."
Jennifer said that because her children didn't sign up to have entrepreneurs as parents, it's up to her and her husband, who is currently in school to become a pediatric nurse, to make sure the bag is secured regardless, and working full-time jobs has allowed them to do exactly that. "I don't know what leap everybody is taking, but we have kids who depend on us and who depend on the stability that they are accustomed to. Man, I'm not gonna jeopardize their childhood and they have to grow up to be rappers and talk about how they struggled," she laughed. "That truly is our push."
Building The Empire
While today may not be the day that Jennifer and her husband quit their day jobs to pursue their business full-time, they are preparing diligently for when that time comes. Jennifer told xoNecole that along with maintaining multiple streams of income, setting healthy boundaries has been a superpower when it comes to developing her business acumen.
In the last year, Jennifer has more than doubled her salary and according to her, the secret to her success lies in her ability to unapologetically say, "Nah."
You will never be all things to all people, so you should pick who you want to be and stop apologizing for it. This, Jennifer, says, was a lesson that she learned early on in her career. She explained, "When we first started, I was chasing the money. But I quickly realized that the money is going to come as long as you are consistently putting out quality work and I could not put it out quality work and be my best self if I was not consistent in what the services were that I offered."
"When we first started, I was chasing the money. But I quickly realized that the money is going to come as long as you are consistently putting out quality work and I could not put it out quality work and be my best self if I was not consistent."
Jennifer shared that as soon as she found the courage to set boundaries for both herself and her business, she finally became confident in her ability to build an empire. "I set those boundaries and I got the confidence, that's the key, is getting the confidence to stick to your boundaries. My business flourishes so much because these are the rules."
She continued, "I'm a wife and a mom of boys [aged] seven and five. I cannot and will not allow myself to become emotionally invested in the back and forth that goes along with, 'Well what about this or what about that? This is what we offer. And our business was set up that way because I do have other obligations. So I had to make a business that works for me and my family. The couples that we've married have no complaints, all five-stars, all great reviews because we were for them. Right? And that's what made it work."
Solidifying The Legacy
Now that Jennifer has jumped the broom, taken the leap, and began building her empire, she is doing what it takes to solidify her legacy and create an environment for generational wealth. Self-sabotage is a creative entrepreneur's best friend, but Jennifer says that accountability might be the protection against deflection you didn't know you needed. "Be accountable for all of your actions. If you don't let yourself down, you can get so much done. We self-sabotage more than we know. And that's what keeps people from truly reaching the goals that they have set for themselves."
"Be accountable for all of your actions. If you don't let yourself down, you can get so much done. We self-sabotage more than we know. And that's what keeps people from truly reaching the goals that they have set for themselves."
According to Jennifer, her New Year's resolution is to become her own accountability partner and this year, she refuses to take excuses for an answer. "If I set a goal, I'm not going to let myself down by not accomplishing it because how can I expect to run a lucrative business If I'm not intentional––if I'm not intentional with my time, with my learning, with my surroundings? There's a lot of women out there that have great ideas and they are making excuses as to why they cannot get them done."
For more of Jennifer, follow her on Instagram @IAmJenniferAllen!
For more Jennifer, follow her on Instagram @IAmJenniferAllen!
Featured image courtesy of Jennifer Allen.
This Is How To Keep 'Holiday Season Stress' From Infecting Your Relationship
Hmph. Maybe it’s just me, but it seems like there is something really weird happening in the fall season air (because winter doesn’t officially begin until December 21) that cuddle season is in full swing while break-up season is as well. In fact, did you know that break-ups are so popular during the holiday season that December 11 is deemed Break-Up Day?
The reasons why relationships shift around this time vary; however, I did both roll my eyes and chuckle when I read that a very popular one is because it’s an easy way to get out of getting one’s significant other a Christmas present. SMDH.
Anyway, I personally think that the less shallow folks out here may contemplate calling things “quits” or they at least distance themselves a bit from their partner (and what I’m referring to is serious relationships) due to all of the stress and strain that oftentimes comes with the holidays whether it be financial, familial, due to their tight schedules or something else.
Listen, I would hate for you and your man to miss the fun and happiness of experiencing this time of year, all because you are so overwhelmed or irritated that you can’t really enjoy it. That’s why I have a few practical tips for how to avoid allowing the typical holiday season stress from INFECTING your relationship.
Manage Your Expectations
GiphyUnmanaged expectations. If there is a main reason why the holiday season tends to be so stress-filled for so many people, I’d bet good money that this is the cause. And when you’re in a long-term relationship, expectations can manifest themselves in all sorts of cryptic and/or unexpected ways. You might have relatives who assume that you are going to be with them for Thanksgiving or Christmas when you have other plans in mind. You might be thinking that you are going to spend one amount for presents while your man is thinking something totally different. When it comes to scheduling, your signals may be crossed.
And you know what? To all of these scenarios, this is where clear and consistent communication come in. Don’t assume anything. Don’t dictate anything either. From now until New Year’s, mutually decide to check in once a week, just to make sure that you are both on the same page as it relates to the holidays and what you both are thinking will come along with it. The less blindsided you both feel, the less stressed out you will be. Trust me on this.
Set (and Keep) a Budget
GiphyOkay, so I read that last year, 36 percent of Americans incurred some type of holiday-related debt. Hmph. Last year, there was still some sense of normalcy in this country, chile, so I can only imagine what finances are gonna look like over the next several weeks. That said, since I don’t know a lot of people who don’t find being broke stressful, make sure that you and your bae set a budget and then stick to it this year — no ifs, ands or buts.
Because really, y’all — it doesn’t make sense to deplete savings and/or max out credit cards for a few days of giggles only to be damn near losing your mind because you don’t know how to make ends meet come Dr. Martin Luther King, Jr. Day.
And by the way, this tip doesn’t just speak to things like food and gifts; I also mean travel. If it doesn’t make a ton of sense (or cents) to be all over the place this year — DON’T BE.
Keep Matthew 5:37 at the Forefront
GiphyIf off the top of your head, you don’t know what Matthew 5:37 says, no worries, here ya go: “But let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No.’ For whatever is more than these is from the evil one.” That verse right there? Oh, it’s a boundaries lifesaver! I say that because do you see “maybe” or “I’ll think about it” in there? Nope. LOL. It says that you should tell people “yes” or “no” and leave it at that — and that complements Anne Lamott’s quote, “’No’ is a complete sentence” impeccably well. Yeah, you’ve got to remember that anything beyond a yes or no to a request is privileged information; you don’t owe anyone details or an explanation.
Besides, if you are really honest with yourself, when someone asks you something and you give a “Umm, let me think about it” kind of reply, more times than not, you already know what your answer is going to be — so why not let you both off of the hook? Give your response. Commit to that. And let everyone (including yourself) get on with their lives and schedules.
I promise you that when it comes to those holiday parties, you are pissing more folks off by not RSVP’ing or doing so and not showing up than just saying, “Thank you but not this year” off the rip.
Remember That Your Personal Space Is Privilege Not a Right
GiphyA friend of mine recently bought a new house and invited me over to come see it. He’s a single man with no children, so as I was taking in all of the space that he had, especially as I walked through his finished basement, I joked about relatives coming to live with him. “Hell no” and “absolutely not” were pretty much his immediate responses as he went on to say that some folks even had the nerve to be offended when he told them that he had no intentions on taking DNA in.
Ain’t it wild how people think that your stuff is their right? And yes, that brings me to my next point. Your home is your sanctuary space. If you want to host folks this year — cool. If not, ALSO COOL. Please don’t let folks (family included) guilt you into how they want you to act or even into what they would do if the shoe was on the other foot. You are not them — and as one of my favorite quotes states, “If two people were exactly alike, one of them would be unnecessary.” (A man by the name Larry Dixon said that.)
Hell, my friends? They know that I am good for sending them random things that they need or even want all throughout the year. Coming over to hang out at my pace, though. Uh-uh. Chalk it up to being a card-carrying member of the ambivert club yet I like keeping my living space personal — and I sleep like a baby, each and every night, for feeling that way.
Always remember that your space, your time, your resources, your energy and shoot, yourself period (including your relationship), are all things that are your own. You get to choose how, when and why you want to share them. The holiday season is certainly no exception.
Cultivate Some “You Two Only” Traditions
GiphyIt’s not uncommon for some couples to hit me up after the holiday season to “detox.” Sometimes it’s due to the financial drama (and sometimes trauma) that they experienced. Sometimes it’s because they allowed their relatives (especially in-laws) to get more into their personal business than they should’ve. More than anything, though, it tends to be because they didn’t get enough quality time together and so ended up feeling “disconnected.”
Please don’t let that happen. Listen, I’m not even a holidays kind of woman and yet, I will absolutely sit myself down with some hot chocolate and chocolate chip cookies to enjoy a Hallmark holiday film or two. Aside from the fact that most of them are lighthearted and sweet, I also like that they usually focus on couples loving on each other amidst all of the holiday beauty and ambiance — which is something that all couples should set aside some time to do.
Maybe it’s a vacation. Maybe it’s a staycation. Or maybe it’s my personal favorite, A SEXCATION. Whether it’s for a few days, the weekend or even overnight — don’t you let the holidays go by without setting aside time for you and your man to celebrate one another. Don’t you dare (check out “Are You Ready To Have Some Very Merry 'Christmas Sex'?”).
GET. SOME. REST.
GiphyI once read that 8 out of 10 people get stressed out over the holidays and 3 out of 10 lose sleep during to it — and when you’re stress-filled and sleep-deprived, that can absolutely lead to hypersensitivity, making mountains out of molehills and even not being in the mood for sex.
Your relationship can’t afford to go through any of this, so definitely make sure to prioritize rest. I don’t care how unrealistic it might seem during this time, sleep should never be seen as a luxury; it will always and forever be a great necessity.
That said, try to get no less than six hours of shut-eye in (check out “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand”) and even ask your bae to take a nap with you sometimes (check out “Wanna Have Some Next-Level Sex? Take A Nap, Sis.”). Not only will sleep help to restore your mind, body and spirit but, when it’s with your partner, it’s an act of intimacy that can make you both feel super connected, even in the midst of what might feel like chaos.
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Holiday season stress is real. Still, never give it the permission or power to throw your relationship off. Put you and your man first and let the holidays be what they are gonna be, chile.
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It’s probably been over the past 2-3 years that I’ve become hyper-focused when it comes to applying certain chemical exfoliants known as acids to my skin. Personally, I’ve come to really appreciate ones like mandelic acid and hyaluronic acid because they have a way of softening my skin, brightening it up and really evening out my complexion overall.
In fact, on my skin, they have been so effective that they have caused me to wonder what would happen if I applied some of them to my hair too — and boy, was it an experiment that paid off big time!
If, while on your continual journey to get the best out of your own tresses, you’d like to learn how to get them healthier than it’s ever been, I’ve got seven acids that are typically known for skin use that can be just as beneficial to your hair as well.
1. Salicylic Acid
When it comes to your skin, salicylic acid is beta-hydroxy acid that is great for your skin if you’re looking for something that will exfoliate it, clear out your pores and dissolve dead skin cells. In fact, this is why it’s an acid that is quite popular when it comes to treating acne.
Your hair will enjoy salicylic acid because, if you’re looking to remove product build-up, you want to soothe an itchy or irritated scalp or you’ve got some dandruff flakes that are totally driving you up the wall, salicylic acid has the ability to treat all of this. Either purchasing a shampoo that contains this ingredient or adding it to your favorite scalp scrub is probably the most effective way to get the most out of it.
Just make sure that if your scalp is sensitive or dry that you approach with caution. In these instances, it could end up irritating your scalp more than helping it out, so use a very little bit in the beginning to make sure that it vibes with you.
2. Lactic Acid
Lactic acid is an alpha hydroxy acid that can help to even out your skin tone as well as slow down the signs of aging. The properties in it help to do this by reducing hyperpigmentation and boosting collagen production in your skin as well as keeping it hydrated.
Why is it great for your locks? For one thing, lactic acid is considered to be a humectant. This means that it pulls water from the air so that your hair is able to remain moisturized.
Another thing that makes it a winner is the fact that lactic acid breaks down dead skin cells on your scalp (so that your hair follicles are able to flourish), it can help to soften and detangle your hair (making it a helpful addition on your wash days) and it also helps to protect your tresses from heat styling tools and UV damage. Applying a hair rinse that’s made up of part lactic acid and part water can work wonderfully (so long as you apply it once a month, tops; more than that might be too “intense” for your hair strands).
3. Glycolic Acid
Glycolic acid is a water-soluble alpha hydroxy acid that is actually made from sugar. Your skin will adore it because it smooths the appearance of fine lines and wrinkles, improves the texture of your skin, gently exfoliates, clears your pores and brightens up your complexion overall.
The reasons why you should consider this acid for your hair is because it helps to keep your scalp youthful (and yes, there is such a thing; check out “Your Scalp Ages Six Times Faster Than Your Face. Why It Matters.”), removes excess sebum (that could be clogging up your hair follicles) and it helps to keep your hair moisturized. Your best bet here is to make it a part of your pre-shampooing ritual.
4. Succinic Acid
Succinic acid is an acid that is made from sugar cane and contains antimicrobial and anti-inflammatory properties. Although it doesn’t exactly exfoliate (like many of these other acids do), it can still be beneficial to your skin when it comes to reducing the kind of irritation that is associated with eczema, decreasing the bacteria that leads to breakouts and keeping your skin pretty hydrated.
As far as your hair goes, this is an acid that is worth trying out because it helps to balance the sebum that is on your scalp, remove dead skin and product build-up that can irritate your scalp and clog your hair follicles and, succinic acid is also beneficial when it comes to reducing dandruff and helping to prevent hair loss. Most people tend to apply this as a serum.
5. Hyaluronic Acid
I’ve officially sung the praises of hyaluronic acid on this platform before. One example is via the article, “Why Your Skin, Hair, And Nails Need Hyaluronic Acid Like...Yesterday.” On the skin tip, hyaluronic acid is great because it deeply hydrates your skin, contains anti-aging properties and can even bring relief to vaginal (including vulvar) dryness.
Your hair will adore this particular acid because it aids moisture to it (including your hair follicles), will help to improve your hair’s texture and it also soothes scalp dryness, nurtures the cuticles of your tresses and decreases frizz. Using a serum rich in this acid as a pre-poo or as a leave-in conditioner is recommended.
6. Azelaic Acid
If you’ve never heard of azelaic acid before, this is your lucky day. It’s a dicarboxylic acid that, when it comes to skincare (and hair care) products, is usually synthetic. Anyway, if you are looking for a way to reduce inflammation, even skin tone after a breakout or if you want to use an exfoliant that will improve the texture of your skin overtime, you might want to give this acid a shot.
This one makes the list as far as your hair is concerned because, if achieving more inches is your current focus, azelaic acid might come in handy. That’s because it is able to strengthen your hair, thicken your strands and also stimulate hair growth from within your hair follicles.
7. Glutamic Acid
Glutamic acid is actually a type of amino acid. Skin-wise, it’s great for deeply hydrating your skin as well as protecting it from pollutants and damaging UV rays. Also, if you’re looking for an acid that treats skin dryness or “tightness,” this could be the answer to your prayers.
Since glutamic acid is also considered to be a humectant, it’s another acid that can moisturize your hair. As a result, it can decrease breakage while helping your hair to feel smooth and look shiny.
BONUS: Amino Acids
Speaking of amino acids and hair, please try to keep some amino acids in your diet at all times. The reason why is because, since your hair is made up of mostly protein (keratin, to be exact), amino acids are pretty darn effective when it comes to helping you to maintain the overall health and well-being of your hair.
Ones to prioritize include proline (it boosts collagen so that your hair strands can maintain flexibility); arginine (it increases blood flow to your hair follicles so that they can receive the nutrients that they need); cysteine (it helps to keep your hair follicles healthy); alanine (it helps your system to produce more collagen), and isoleucine (it strengthens the tissues that help to make up your hair strands). All of these are available in supplement form or you can use Google to see which foods contain them.
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Although it might initially seem odd to apply acid to your hair, as you can see, certain ones will work miracles for it. So, test them out to see which one tickles your fancy.
Hell, since they work for your skin as well — it’s a two-for-one deal that is worth every penny!
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