Being a #BAWSE nowadays may not be easy. Waking up early, staying up late, working that corporate job, that side hustle, or even that dream job, supporting your tribe and being there for everyone while also taking care of yourself? Yeah, not always the easiest.
Despite its challenges, there's nothing like waking up and slaying your day in style and grace! For me, nothing gets me into "go mode" and ready to tackle the day like finishing my makeup off with my favorite lipstick. Seriously, think about it: have you ever noticed how you just instantly look more put together once you throw that lipstick on? There's just something about lipstick that ties your makeup look together - heck, even when going out bare face, it instantly elevates you.
These days, you may be looking for some color inspiration to add to your beauty arsenal. I grabbed 10 women killin' it in their industries to share what's their go-to lip shade:
Renae Bluitt
What She Does:
Founder of InHerShoes / Executive Producer of SheDidThat / Beauty PR Consultant
What She Wears:
"Boy Trouble" by The Lip Bar & "Ruby Woo" by MAC
Why She Loves It:
"My favorite winter (spring, fall, and summer) lip combination is The Lip Bar's 'Boy Trouble' mixed with 'Ruby Woo' by MAC. I rarely step out into the world without a lippie and have always loved statement-making colors against my brown skin. There's something about a bright and bold lip that makes me feel pulled together in any and everything from sweatshirts to sequins. My approach to life has always been put on some bold lipstick and handle it!"
Karleen Roy
What She Does:
Founder of The Vanity Group
What She Wears:
"Toosie" by Scoobie West & Company
Why She Loves It:
"I love this color because it's the color of fire! It makes me feel like the fly women in the 70's/80's who always wore red lipstick and wore long red nails. Bianca Jagger style! Even if you do not have on a full face of makeup, red lipstick instantly pops and give you a polished look."
Delina Medhin
What She Does:
Celebrity Makeup Artist
What She Wears:
Why She Loves It:
"I love a dark lip in the winter! One of my favorites is this pigmented brown lipstick. It's a creamy consistency that glides on to the lip and wears comfortably. To give this lip longer wear, pair it with Mac Cosmetics lipliner in the color 'Chestnut.'"
Dana Oliver
What She Does:
Beauty Director at Yahoo Lifestyle
What She Wears:
"Rock With You" by NARS Powermatte Lip Pigment
Why She Loves It:
"During the cold-weather months, I like to accessorize my cool gray and crisp black winter outfits with vampy matte lipsticks. And NARS Powermatte Lip Pigment in 'Rock With You' is my new favorite for four fabulous reasons: 1) This is one matte lip product that doesn't dry out my lips. 2) It goes on super smooth — I don't even need a mirror to apply flawlessly, thanks to the precise doe-foot applicator. 3) The rich mulberry pigment is long-lasting, even with drinking several cups of almond chai. 4) The name reminds me of my favorite Michael Jackson record."
Shantel Rousseau
What She Does:
Style, Travel & Beauty blogger / YouTuber
What She Wears:
Why She Loves It:
"I'm pretty exclusive to either Red or Nude lips and, in the winter, it's no different. I like to give it more depth during the cooler season by opting for a richer red than a typical bright one. 'Icon' is one I've been using for 7+ years!"
Africa Miranda
What She Does:
Actress / Spokesmodel / Founder of Beauty by Africa Miranda
What She Wears:
Why She Loves It:
"I LOVE a dark lip in the winter. 'Media' gives great coverage and doesn't dry out your lips, which is a huge plus in the cold. I also love that it is both edgy and glamorous."
Leila Noelliste
What She Does:
Founder of Blackgirllonghair.com & BGLH marketplace
What She Wears:
Why She Loves It:
"I rarely ever wear makeup. And that isn't, like, a stance or anything. It's because I never learned. But 2017 was the year I decided to step out of my comfort zone, and that included doing a photoshoot in my new Bed Stuy storefront. My publicist asked how I wanted my makeup to look, so I browsed Tumblr and saw a woman wearing this beautiful shade of maroon. I instantly knew that was what I wanted. When the MUA arrived, she brought a bunch of maroon lippies and I picked 'Goldie' by Colourpop. When the pictures came back, I was amazed at how incredible I looked!"
Camara Aunique
What She Does:
Celebrity Makeup Artist & Beauty Expert
What She Wears:
"#NoFilter" by AJ Crimson Beauty
Why She Loves It:
"The color works on all women of color! It's the perfect nude that lasts and keeps your lips conditioned, oh, and it's perfect for kissing!"
Ylorie Taylor
What She Does:
Vice President at Eden Bodyworks
What She Wears:
"Oh Lady" and "High Drama" by MAC
What She Does:
"As a working wife and mom with a very full life, when I have the opportunity to get glam, I allow the makeup artist to make me her palette. I trust her judgement to bring my lips to life! I am always pleasantly surprised at the final look and very appreciative because it accentuates me so well. I rarely wear makeup, but when 'in front of the camera' work calls or a special occasion arises, I make sure to treat myself to a glam session. It's just one more way I take care of me (#selfcare) to put my best foot forward."
Kéla Walker
What She Does:
TV Host / Producer Style Authority
What She Wears:
"Bawse Lady" by The Lip Bar & "Berry" by Kami Cosmetics
Why She Loves It:
"I'm never without a red lipstick. I love it year-round. It's a part of my signature style but, in the colder months, I prefer it to be a little deeper, with a warm undertones like 'Bawse Lady.' Save the bright reds with cooler undertones for the warmer month.
"There's nothing like layering on a deep plum color in the winter. This oxblood berry color provides just the right amount of warmth to the season's cool styles and trends. I love wearing the dark bold color with neutral tones for a great contrast. I also love the edge it gives any look. Either way you pick it, both colors require you to wear in confidence."
Want more stories like this? Sign up for our newsletter here to receive our latest articles and news straight to your inbox.
Originally published January 7, 2018
- Best Nude Lipsticks Black Women, POC - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- Best Signature Scents To Wear This Spring - xoNecole ›
- How To Do Winged Eyeliner Like A Boss Beauty Blogger | more.com ›
- Beauty Products Every Woman Should Own | Real Simple ›
- Black Owned Beauty Brands To Support In 2017 | Essence.com ›
- NastyGal Founder Sophia Amoruso on How to Become a #GirlBoss ›
- I Followed French Beauty Tips, And Now I Only Wash My Hair Twice ... ›
- Meet The Lipstick That'll Convince You To Stop Hating Lipstick ›
RELATED
“Your circle is everything,” Reginae shares with a smile, and she’s not wrong. She’s all about creating spaces where we can come together, let our hair down, and vibe with like-minded women. “We deserve spaces to meet, uplift, and vibe with each other. BLK is making that happen,” she adds.
A New Era for Friendships—Social Mode Is Here!
Gen Z is all about building meaningful connections, whether it’s with a date or a new brunch buddy. That’s why Social Mode is such a big deal. Research shows that 65% of Gen Z values friendships just as much as romantic relationships. With BLK’s new feature, users can easily toggle between “Dating” and “Social,” opening up a world of platonic connections—no swiping right required.
Bahja Rodriguez, Reginae Carter, Breaunna Womack, Lourdes Rodriguez and Zonnique Pullins attend OMG Girlz "Make A Scene" Single Release & Video Viewing Party at Trap City Cafe on March 27, 2025 in Atlanta, Georgia
Photo by Prince Williams/WireImage
Reginae Carter Hosts the Ultimate Girls’ Night In—Powered by BLK Social Mode
What better way to show Social Mode in action than with an exclusive Girls’ Night In, hosted by Reginae? The event brought together top influencers, tastemakers, and press for a night of luxury, self-care, and real talk about love, sex, and relationships. From tarot readings to perfume-making and signature cocktails, the evening embodied the “soft life” vibe that many Black women are embracing in 2025—peaceful, intentional, and full of joy.
Guests mingled, laughed, and bonded over the importance of finding a tribe that supports you. It wasn’t just about fun (although there was plenty of that!)—it was about creating a circle of inspiring, strong women. “We need to stick together. We need to be each other’s village,” Reginae says, emphasizing the power of community over competition.
Sisterhood: The Real MVP
For Reginae, it’s all about friendship—and not just the surface-level kind. “We need friends who keep it real with us. The ones who can tell us when we’re right, when we’re wrong, and when we need to calm down,” she says. As someone who navigates the spotlight, she’s got the best of both worlds: friends who understand the grind and those who can give her an honest, grounded perspective.
Her advice for building strong, intentional friendships? “Be confident in yourself and know your worth,” she explains. “Also, hurt people hurt people, so make sure you’re coming from a good place when you’re building relationships. It’s not always about being nice—sometimes it’s about being real.”
Reginae couldn’t have summed it up better: “When you have the right circle, the right tribe, everything just feels easier. And that’s exactly what BLK is giving us—space to connect, laugh, and grow with each other.”
To learn more about BLK’s Social Mode, download or update the BLK app in the App Store or Google Play Store today. Who knows? You might just find your new bestie or your next brunch crew.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image by Prince Williams/WireImage