Beauty And Fashion Influencer Candace Marie Shows Us How To Turn Braids Into A Work Of Art

"Episode 1 Hair Me Out"

This post is in partnership with Ulta Beauty.

Candace Marie, like many Black women, has been on a journey with her hair. From hot combs to cornrows, she’s tried and done it all. As fate would have it, hair has become her signature ingredient, and if you follow her, you know her style switch-ups are anything but basic (trust me, she never disappoints!)

During the very first episode of our “Beautiful Soul” series in partnership with Ulta Beauty, xoNecole founder Necole Kane sat down with Candace as she puts a sweet spin on her cornrows. Before braiding the top of her braids into a heart pattern, Candace shows us how she preps her hair, adding a surge of moisture and scalp protection. Once the braids are complete, she’ll then walk us through how she maintains and wraps her hair to keep the style protected and looking fresh.

The social media consultant and influencer has an impressive career in luxury fashion, having lent her talents to big brands like Prada, Parkwood, and Barney’s New York. She eventually took a leap of faith and became an entrepreneur, launching her own brand. She’s also giving back through her organization Black In Corporate, which aims to create a safe space for Black women and men who seek relief, support, and a sense of community within their jobs. Candace is one of Ulta Beauty’s MUSE 100 honorees, which celebrates 100 inspiring Black voices in beauty. Ulta Beauty recognizes Candace as a luminous leader. She’s taking her years of experience in corporate luxury fashion and sharing it to help other Black creatives succeed.

Watch as Necole and Candace chat through their most cherished hair memories and can’t-live-without routine in this fun “Get Ready With Me” segment.

Scroll through the gallery below to shop the Ulta Beauty products Candace’s used in her tutorial.

Extreme Anti-Snap Anti-Breakage Conditioner

Redken's Extreme Anti-Snap Anti-Breakage Leave-In Conditioner is a leave-in hair treatment that smooths the cuticle and helps fortify damaged or brittle hair that is prone to breakage. This professional product leaves hair healthy, shiny, and resilient.


Jojoba Oil Serum

Ulta Beauty

Smelling like heaven, PATTERN's Jojoba Oil Hair Serum helps to create a sacred space for your scalp. It's a super lightweight, residue-free blend of beautiful oils like Safflower Oil, Jojoba Oil, Rosehip Oil, Olive Oil & Lavender Oil.

Pattern Beauty

Soft Hair, Don't Care Haitian Moringa Oil Sleek + Chic Edge Gel

Soft Hair, Don't Care Haitian Moringa Oil Sleek + Chic Edge Gel

Kreyòl Essence's Soft Hair, Don't Care Haitian Moringa Oil Sleek + Chic Edge Gel helps to "lay your edges" without flakiness and drying agents that damage the delicate hairs at the temple.

Kreyol Essence

Edge Tool

Ulta Beauty

Pattern Beauty Edge Tool

Super solid yet perfectly delicate, the PATTERN Edge Tool is the new essential to add to your routine for endless swoops and swirls.

Pattern Beauty

Charcoal + Tea Tree Scalp Treatment

Briogeo's Scalp Revival Charcoal + Tea Tree Scalp Treatment Serum is a soothing and detoxifying scalp treatment clinically shown to increase scalp hydration by up to 142%.


Mousse + Volumizing Foam

Nexxus Mousse+ Volumizing Foam helps to maintain full-bodied styles, lifts fine hair and retains hair's natural movement.


Multi-Use Pure Oil Blend

This non-greasy, lightweight formula by Melanin Haircare is designed to soften, nourish and seal your hair in the seemingly violent heat. These oils were specifically curated because of their ability to penetrate the hair shaft in order to nourish and rebuild.

Melanin Haircare

Biolage All-In-One Coconut Infusion Multi-Benefit Spray

All-In-One Coconut Infusion Multi-Benefit Spray

Biolage All-In-One Multi-Benefit Spray infused with coconut oil is for everyone, everywhere, and every time. No matter the hair texture or hair moment, this multi-tasking spray is your new go to for controlled, healthy looking hair.


Sign up today and be the first to get notified on new updates, exclusive events, retreats and giveaways!

More Posts

As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.

Keep reading...Show less
Breadwinner Politics: What To Do When You Earn More Than Bae

While Black women still face the issue of unequal pay and systemic challenges to upward mobility, there’s still apparently a pretty significant number of us who are making more than our significant others. A 2023 Pew Research report found that Black wives are “more likely than wives from other racial or ethnic groups” to be the breadwinner in their marriage. Almost one in four Black wives (26%) out-earn their husbands.

Keep reading...Show less
12 Women Speak On Signs That You're Getting Married For The WRONG Reasons

If there’s one saying that low-key irks me, it’s “Everything happens for a reason.” Duh, and you don’t say. I don’t even know why that is supposed to come off as being any type of profound, do you? Nah, to me, I think life should be about “everything happening with a purpose,” — and that’s why, when it comes to my own life purpose (which has a lot to do with covenant-based relationships), I am so intentional about doing everything that I can to make sure that people don’t just get married for the right reasons; they need to choose the right person too.

Keep reading...Show less

There’s a lot of discourse around single motherhood. To keep it brief, people will let you know all the ways you could’ve chosen better for you and your child. I’m not here to argue that down…today.

But. There’s this hatred that single moms have been getting lately for having the audacity to choose better in finding the right one after having a baby with the wrong one. And there’s something about the online hate that just feels so misplaced to me. Almost as if the men spewing it never intended to treat any women worth a damn.

Keep reading...Show less

Goodness. I know that I can’t be the only one who is tripping out that spring is literally days away. Even as I’m typing all of this out, I’m trying to figure out where January and February went because it has pretty much all been a blur. Anyway, since time couldn’t care less about what we think of it (LOL), if there’s one thing I’m learning, the older I get, is to simply accept that it’s gonna move, sometimes faster than I would like — and so, I need to prepare for it: mind, body, and spirit.

Keep reading...Show less