Bolden Co-Founder Ndidi Obidoa On Keeping Her Skin Bold & Beautiful
In About Face, xoNecole gets the 411 on IGers who give us #skincaregoals on the daily. Here they break down their beauty routines on the inside and out, as well as the highly coveted products that grace their shelves and their skin.
If there's one thing I've always had a love-hate relationship with, it's my skin. Some days, she wakes up and she's happy, glowing and soft. And other days she's mad as hell and takes it out on me via extra oil production and random breakouts. Luckily for me though, this tumultuous tug of war is something Bolden co-founder Ndidi Obidoa knows all too well. After a day dedicated to some serious fun in the sun turned into a beach day gone bad due to a batch of melanin-averse sunscreen, Obidoa and her beauty partner Chinelo Chidozie were left fed up with the lack of skincare products made for darker-skinned women. Thus, Bolden was born.
Instead of begging brands for products that worked better for melanin-rich skin, they decided to create their own and in an effort to change the dynamic of the industry from within. Since launching, they've created several award-winning products and have become a cult favorite among skincare enthusiasts like Jackie Aina. xoNecole recently got the chance to chat with the 42-year-old Bostonian where she put us on to the importance of having a skincare routine as Black women, the best beauty lesson she's ever learned, and her self-care must-haves. Here's what she had to say...
Courtesy of Ndidi Obidoa
My morning routine consists of...
"Oh gosh, my current COVID morning. I have a six-year-old who I'm homeschooling, so I have to spend like about four-and-a-half to five hours every day with him. My typical morning really starts at 6:30. I try to get an hour workout. I luckily have a treadmill in my house and I have a group of friends where we track our steps daily so I get that out in the morning. I take a shower after that and usually I try to make myself spend five minutes on my face in the morning which is to wash my face for at least a minute, then tone. And then [I] put on my SPF.
"By the time I'm done walking out the shower, I grab coffee, grab like a cup of yogurt. If I have time for breakfast, I grab some and I'm at my desk by 8:30. I work with my son right in front of me while I'm also replying to emails. So it's like back and forth. And by 1-1:30, he's done and out of my office. And then I focus on work."
My AM skincare routine looks like…
"I have my cleanser in the shower. I wash my face. I really try to stick to the rule that we've been sharing with [our Bolden] customers, which is to wash your face for up to one minute. Because that's how long it takes for all the great ingredients we have to work well together. So, I cleanse with the cleanser and when I get out of the shower, I use a brightening toner. It's a product that exfoliates gently and it helps to tighten your pores. I think that's really what has helped me achieve my face. And then next I apply a SPF moisturizer, which I love because it's a 3-in-1 product. It protects your face from the sun. It's a great moisturizer because it keeps your skin soft. And then also it includes Vitamin C. So it helps you manage hyperpigmentation. I do not step out of my house without a SPF moisturizer. I use about four pumps, which might seem like a lot but it adds up very quickly."
Courtesy of Ndidi Obidoa
My evening routine consists of...
"I try to spend some time with my sons. I try to stay with them until they fall asleep. Sometimes we read, sometimes we watch a movie. They really like to cuddle and fall asleep with me, then I have to carry them back into their beds. But I've trained them to go to bed by 8:30 at the latest. I usually try to have dinner with them but if I can't, after 8:30 I'll usually try to have dinner with my husband. We eat and after that I watch Asian drama. I discovered it at the beginning of COVID and it's a whole other world."
My PM skincare routine consists of...
"I repeat the first two steps: the cleanser and toner. And then I just add our nighttime repair serum. I always use mine with a Shea oil because I just like that. People always have this fear that if they apply oils, your skin will get oilier. But that has nothing to do with it. Oil production is controlled by a whole different process, but yeah. And then twice a week in the summer, well like once a week, I use a glow hydrating mask to hydrate. I'll skip one of my nighttime steps and just use the glow mask instead. And that really just keeps my skin well-hydrated."
Courtesy of Ndidi Obidoa
How my skincare routine changes for the seasons...
"Living in Boston, it's cold out here [and] it gets drier in the winter months. What I do is I tend to use more Shea oil in my routine. In the morning, I apply the Shea oil and then do my cleanse after that. My skin gets really dry, like it itches and I have to take Zyrtec sometimes. So it's that kind of dryness, you know? I just use Shea oil and I only use Bolden products. We're actually working on some new cleanser for dry skin. So we hope to launch it by the new year."
My go-to makeup look consists of…
"Since COVID happened, I've only worn makeup once on my birthday. Everyone was calling me, FaceTime-ing me. So I had to try to look a little cuter than normal. But I have a powder that just sort of gives me a little matte look. And then I play up my eyes and my lips. I always have lipstick but I'm still learning how to apply eye makeup because that is really what dramatically changes my look. So it's simple.
"But I no longer have to use foundation, I don't use those big powders. I find that sometimes they really irritate my skin and my skin has gotten so healthy. I tend to use the glow mask before I apply makeup because it just makes my skin supple and beautiful, just like a glow."
Courtesy of Ndidi Obidoa
How I approach beauty from the inside-out...
"I made a commitment when I turned 40, and I revisit it every year, but I really wanted to make exercising my lifestyle--not just something I do to lose weight. I've done bootcamps and stuff. I've even 'wowed' myself with the weight loss. It's just not sustainable, I wanted something that I could do that is sustainable. So I walk, jog for like an hour a day. I really love it. It makes me feel lighter, it just makes me feel good. And I find that I'm less emotional about things that happen to me. And by being less emotional, I feel good. I feel good on the inside, you know? I have less negative thoughts about everything. My mind is clearer and I can make new, fantastic Bolden products."
What self-care looks like to me...
"I love my girlfriends. For my 40th birthday, me and eight of my friends went to Mexico and it was the best time I ever had. They're women who won't lie to me, they're my support system. That's my number one. I also love a bottle of wine. I indulge on weekends, only because I have to wake up early, so I'll try to have a glass then. The other thing is hope! We all have to have something that we're hopeful for, something that we can look forward to. I was also going to say massage, but I haven't had a massage since February. I love massages, I miss it. I was getting them at least once a month until COVID started."
Courtesy of Bolden
My earliest beauty memory...
"I grew up with my single mom. She was a banker, so she had to dress up every day in suits, and wear makeup and go to work. But she was really fastidious about taking off makeup at night, you know, mornings were a little crazy in our household back then. But in the evening, I would just sit by her bedside table and just watch her get rid of her makeup. That's my earliest memory in terms of beauty and skincare and having a routine or something you do every day to care for your skin."
How my views on skincare and beauty have evolved...
"Well, as I've gotten older, I definitely think that in skincare, I understand my skin a lot better than I did in my twenties. I know what my dry skin really is or if it's a little too oily, what things could be affecting the texture of my skin. So now, I just believe that you must have a skincare routine, you should have a routine that you follow every day. People have several routines, I know I have two routines that I go through every week, but you need something basic in good ways to care for your skin. In terms of beauty, now when I look at people and look at the symmetry of their face--it doesn't mean as much like it maybe did when I was younger. Now I think of beauty as the totality of who you are."
For more of Ndidi and Bolden, follow them on Instagram @boldenusa.
All images courtesy of Ndidi and Bolden Beauty.
Writer. Empath. Escapist. Young, gifted, and Black. Shanelle Genai is a proud Southern girl in a serious relationship with celebrity interviews, The Fresh Prince of Bel-Air, and long walks down Sephora aisles. Keep up with her on IG @shanellegenai.
These Newlyweds Found Love Thanks To A Friend Playing Matchmaker
How We Met is a series where xoNecole talks love and relationships with real-life couples. We learn how they met, how like turned into love, and how they make their love work.
Jason and Elise Robinson’s union is a reminder that kind people still get their happily ever after. The pair had their first date in October of 2021 and tied the knot on June 15, 2024. Both of them have dedicated their lives to celebrating and supporting Black culture so it was only fitting they get married in what's considered the Black Hollywood of America during the Juneteenth celebration weekend. From the florists to Elise and Jason's gown and suit designers to the table signage and so much more, everything was Black-owned. It's no wonder their love for Black culture was the jumping-off point for their love story.
When they met, Jason had just moved to Atlanta for a new job opportunity, and Elise was living happily in her career and had put dating on the backburner. But luckily, a mutual connection saw something in both of them and thanks to a yoga-themed baby shower and a chance text message, they found their forever. Check out their beautiful How We Met story below.
I’ll start with the easiest question. Can you both tell me a little bit about yourself and your background?
Elise: Sure, my name is Elise. I’m actually from Atlanta, GA – not a transplant. I grew up here and left right after college to pursue my career. Now I’ve been back going on eight years, and I’m in my early 40s.
Jason: And I’m Jason. I’m originally from Racine, Wisconsin. I went to school at Florida A&M University, so I am a rattler. I went back to the Midwest for a period of time, in Indianapolis. Now, I’ve been in the Atlanta area for a little over two and a half years.
Jason and Elise Robinson
Photo by FotosbyFola
Wow, that’s nice because Atlanta gets a bad rap when it comes to relationships. So you have to give us the deets. How did you two find each other?
Elise: So I work in TV and I was on-air for a number of years and then transitioned into being a producer and then a manager. As a producer, I’d always have guests on. And there was a woman who came on frequently named Rosalynn (@Rosalynndaniels, often referred to as The Black Martha Stewart), and we connected instantly. Anyway, she got pregnant right before COVID and invited me to a “modern-day yoga baby shower.” I came to support, but was also just curious about that theme.
I had an amazing time. And when it was over a few of us stuck around and convos got personal. She ended up asking me the infamous ‘Are you dating’ question. When I told her no, she decided to set me up. So I should tell you, in both of my only two serious relationships, I was set up – so I was like no.
But she pointed at her husband, who was folding up chairs, and said that another friend set her up with him. Sometimes, it takes people outside of us to see what we need. A few months later, she reached out and said she had family relocating and thought I’d really like him. So she gave him my number, and I reached out with a text. He responded with a call, and that night, we talked for about 2-3 hours. So that’s how we met. I was a little nervous because me and Rosalynn were starting a friendship, and here I was, talking to her family!
Jason: It was new for me too. Remember, I was new to the area, and I had heard so many “stories” about how people have been done wrong in the dating world. Whether it’s by theft or scamming (laughs). Plus, I had just got a new job and wanted to focus on that. But I did want to be able to date someone in a more personal way and see where it led. I felt like who better than someone who I trust to connect me. Rosalynn knows I’m private, about business life, and my personal life is important to me.
So let’s get into your courtship. What was your first date like?
Elise: We had our first convo on a Monday, and he asked me out the next day. I didn’t have any plans, but I still said no. I was just playing hard to get (laughs). But we were talking every day, and he told me he wanted to take me somewhere I’ve never been. And I’m like, you’re in my city! But he sends me three options, and sure enough, two of the places I hadn’t gone to. So, our first date was October 1, 2021, and somebody was 45 minutes late.
Now Jason, why were you 45 minutes late?
Elise: It was me – in my own city. I just got turned around, and the traffic was horrible. I kept calling him and giving him permission to leave. Full transparency: I probably wouldn’t have waited if the shoe was on the other foot. But this was my first sign of what I now know and love the most about him. It’s his patience. When I got there, I was frazzled and everything, but he was just super calm. It ended up being a great first date.
Jason: I remember just waiting and being concerned for her well-being. Because I know how traffic can be, especially when someone is rushing. I was just scrolling through my phone and looking through the menu. It was cool.
Elise and Jason Robinson
Courtesy
That’s beautiful. Now let’s talk about the “what are we” convo? Did you have one of those and if so, who initiated it and how was it?
Elise: I initiated it. Jason was dating me – and still does. But by this time, we had been on a number of dates. We were on our way to a winery, and we had a bit of a drive. So I decided to state my intention. We were just a few weeks in, but we were spending a lot of time together and we are people of a particular age. So I told him, I know Atlanta can be a Black man’s playground. There’s so many beautiful professional women here. But I’m dating with intention. I don’t want to kick it or hang with a good guy even though he’s not my person. I was done with all of that. So I’m “laying down the law” in my eyes, and he didn’t flinch. He let me finish and basically let me know we were on the same page. He was not trying to sow his royal oats.
Jason: Yeah, I was not trying to be Prince Akeem. But also, it was more so about setting a tone and goal for myself. My mama always told me to set my goals. And having a family was always one of mine. I think the biggest thing of it all, was I felt blessed – in terms of moving for work and meeting Elise, now being married. There’s victories being placed in my life.
I love that you both shared that because sometimes I get feedback on these stories and it seems like sometimes we’re afraid to really voice what we desire, no matter what that looks like.
Elise: Yeah, I think sometimes women feel like they don’t want to put pressure on their partner. But it’s not pressure. Look, Jason and I are based in faith, and what is for us is for us. Being upfront and honest is best – and early makes sense. You don’t have to convince someone to be your person.
Jason: I think her sharing those values resonated with me, and hearing her “lay down the law” was fine because I was there, too. I would say to millennial women, don’t be afraid to tell a mate what you want. You never know what that would lead to. Time is a precious commodity. Elise saying that early on showed me that she values both of our time. It showed her heart, character, and integrity, and I was drawn to that and the mature conversation. In the social media world, we don’t have those pointed conversations face-to-face. I would challenge readers to have those conversations in person, and you would get more from that convo than any post or reel. Because you see body language reactions and have deeper communication.
Yeah, I think sometimes women feel like they don’t want to put pressure on their partner. But it’s not pressure. Look, Jason and I are based in faith, and what is for us is for us. Being upfront and honest is best – and early makes sense. You don’t have to convince someone to be your person.
You both have mentioned time, family, and integrity. I’m curious what other core values do you both share?
Elise: Early on, our faith. Not just do you believe in God. It had to be deeper in that. I needed someone who would lead me, our home, and our family. I didn’t want to be in a push-and-pull relationship about prayer, church, or have conversations about being better people. Also, we discussed finances. That doesn’t just mean going to work. We chatted about ownership and what it looks like for us. How do we support each other individually and together? I know I like having my hands in a few different pots, and I needed someone who was supportive of that and likewise.
Jason: My background is that I was raised in the church. My father is a deacon and my mom is a deaconess. They've been married for 55 years. Faith was very important to me and it was crucial that my wife have that relationship as well.
Elise and Jason Robinson
Photo by FotosbyFola
Can we talk about challenges? Big or small, what are some things you had to grow through together?
Elise: I have never lived with anyone – not a roommate, a sister, friend, boyfriend or anything. Now, I’m in my 40s and I'm living with someone. When you’ve been by yourself for so long that was a challenge for both of us. We weren’t pulling each other's hair out but I’m a bit extreme. Things are color-coded in my closet. For me, working in news is chaotic so I want my home to be peaceful and organized.
Jason: I’m a man, and she’s a woman. That dynamic alone adds a flair to it. She wants things a certain way. She’s a Capricorn. But just in terms of how she wants to keep a home was a big adjustment for me. It took time.
On a smaller level, what are some of the things you disagree about day-to-day?
Elise: Cleanliness and systems. Like, he recycles and I do not. But sometimes I just have to decide if it really needs to be a thing or if I can just take care of it.
Jason: This is where my organization takes over (laughs).
What are your love languages? Do you know?
Elise: Jason’s is an act of service which works because I love cooking for him. It doesn’t feel like a chore to me. I love when I’m out, picking up his favorite juice. The other day I saw he needed t-shirts while folding clothes. So I just like doing small things for him that he doesn’t expect. He’s very much that guy that will ask to help so it doesn’t bother me.
Jason: I’d say Elise is all of them, but physical touch would probably be the biggest one. I had to get used to that. She’s taught me it in a number of ways. I remember we actually talked about love languages, and I sent her this song called “More Than Words” by Extreme. That explained to her how I felt.
Finally, can we end with the proposal? Tell us everything!
Jason: It was at a restaurant. And again, I was trying to find somewhere she hadn’t been. Also, I didn’t want to do it on our anniversary because that would have been too obvious. I contacted one of the restaurant’s staff and decided to change up the dessert menu. Each item was something special to us.
Elise: We go on so many date nights, so I just thought it was a regular night. We had finished eating, and I had to go to the bathroom. They had a nice mirror, girl. So I’m in there taking videos and stuff.
Jason: While she’s in the restroom, I’m getting everything in place with the waitress.
Elise: So as I’m reading the menu, I realize it’s telling our story and he eventually proposed. It was so special; I actually had the menu framed! It was so beautiful and thoughtful.
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Feature image by FotosbyFola
Cancer is the moonchild of the zodiac. They are the only astrological sign ruled by the moon and have an intuitive, creative, affectionate, and compassionate nature. They are known for their sweet and caring approach to life and deeply value their loved ones and close relationships.
Don’t confuse Cancers with being emotional cry-babies who are too soft to stand up for themselves, however. Cancers are tenacious, boundary Queens who know how to stand their ground when necessary. Cancers are the type of people who not only excel in the home but are also quite business- and money-savvy. This dynamic sign brings a lot to the table, and many who have a Cancer in their life, know just how special they are.
Cancer (June 21 - July 22)
CancerKyra Jay for xoNecoleElement: Water
Modality: Cardinal
Symbol: The Crab
Planetary Ruler: The Moon
Tarot Card: The Chariot
Lucky Days: Tuesdays, Thursdays, Fridays, and Sundays
Lucky Stones: Moonstone and Pearl
Colors: Blue, Silver, and Magenta
Cancers feel everything in a more in-tune and in-depth way than most. There are many sides to a Cancer, and they choose which sides they want to show you and when. They are the type of people who can go through many emotions in one day and are often seen as more moody than others. When they withdraw into their shell, it’s usually because emotions are running high for them or they need time and space to process.
Cancers are very self-protective of their energy, and rightly so. They prefer to be at home or in their safe spaces, and most Cancers are homebodies.
This makes sense because Cancer is the ruler of the fourth house in Astrology, which is the area of life that signifies the home, family, foundations, history, the inner world, privacy, and traditions. They are consistent in the way they give love and are some of the most loyal and dedicated people of the zodiac.
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Cancers are “the mother” in Astrology and often make great moms, wives, caretakers, or motherly figures, and they bring this type of nurturing quality to people’s lives effortlessly. They have a service-oriented mindset and are often thinking of how they can be there for others or support people in any way. They thrive when they have a good support system around themselves as well, and are very particular about the type of people they let into their lives. Once you’re in a Cancer’s inner circle, however, it’s usually forever, as the crab doesn’t easily let go of anyone.
Cancer Likes and Dislikes
Cancers love hosting, being around friends and family, building a legacy for themselves, all things cozy and comfortable, and being in more intimate settings. They value deep conversations and undivided attention, and their love language is quality time. A comfortable atmosphere is everything to a Cancer, and they love to feel safe and nurtured and to be giving this type of energy to others as well.
This is not to say that Cancers don’t like to travel and explore, but if they do so it’s usually to visit someone they know, to do something creative or inspiring, or it’s something they already have a stable plan for. Some of Cancer’s dislikes are large crowds or groups, unemotional people, instability, rejection, and isolation. They aren’t the best with change, and they don’t like anything that disrupts their routine, foundation, or familiarity, and can be stubborn in that way.
Career Life for Cancer
Cancers have a creative soul and love all things that are soul-expressive. They deeply value time and history, and have a sentimental heart that gives them a good eye for art, antiques, interior design, and real estate. They would also excel in careers as a teacher, doctor, nurse, chef, architect, social worker, and more.
Cancers overall thrive in professions that allow them to work with others in more team settings and that give them an outlet to be supportive or encouraging of another’s growth.
Security and financial stability are very important when it comes to a career for Cancer as well, and they need a career they feel safe in and one where they can see the opportunity for continual growth within the company or business. Cancers are a cardinal sign and they are more ambitious and hard-working than most people recognize or give them credit for when they think of Cancer. They are also very money-savvy and tend to be good at saving and acquiring assets for themselves.
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Compatible Zodiac Signs for Cancer
Cancers are devoted lovers. They wear their heart on their sleeve, and will always let you know where they stand with you and how much they care for you. In partnerships, Cancers often take on a more submissive role, and they truly just want to nurture and care for their partners in any way they know how to. They are highly emotional individuals, and being honest with them on how you are feeling and what you love about them, does wonders to the relationship with a Cancer.
Cancers find the most compatibility with water signs and earth signs. Scorpio and Pisces make great partners for Cancer because they understand where Cancer is coming from. The emotional world of this sign is not too much for a fellow water sign, and they often form a deep, unbreakable bond with one another.
Earth signs Virgo, Taurus, and Capricorn also make great matches for Cancer. Earth signs provide a stable, safe space for Cancer that they yearn for, and these two signs balance each other out well. Taurus specifically, is a great match for Cancer, as these two are a lot alike and can build a great life together.
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