TikTok has quickly become the go-to platform for all things beauty. With trends like the “clean girl makeup look” and “slugging” filling our “For You” pages, beauty lovers are inspired to level up their routines. As a result, #BeautyTikTok is evolving rapidly with new beauty hacks and influencers rising every day, making groundbreaking impacts on their community. TikTok seems to be the “perfect platform” for beauty influencers to grow, yet there’s still a wide gap for creatives of color, and Black creatives, in particular, to be seen.
Black creatives have been vocal about the recent inequalities on the platform. There has been a clear gap between exposure and opportunity from the algorithm for brand deals. There have also been unfortunate cases of content being stolen from Black creatives without any credit or recognition. As a creative myself, there have been times when I’ve felt like I had to put in more effort than my counterparts just to be noticed and when I've had to advocate for myself in order to be paid my worth. However, I love my community, so I continue to push forward and create, an adage many creatives of color live by.
In an effort to shed light on the Black content creators in the TikTok space, xoNecole chatted with five Black beauty TikTokers about their journey and experiences in the social media landscape.
Finding Your Voice and Pushing Forward
Victoria Azubuike, Beauty and Lifestyle Content Creator
Courtesy of Victoria Azubuike
“My growth as a content creator has been prolonged, and then it dramatically increased recently. I’ve recently understood my voice on TikTok and Instagram and what I want to convey to my audience. I dabbled in a few niches when I first started - mainly fashion and motivational content. Now, I’ve finally learned how to show up for myself and the community I serve. There’s no such thing as an overnight success. This journey is years of trying and sometimes feeling like giving up, there was a point I wanted to quit Instagram, as I just wasn't seeing the results... Then things finally changed. Thankfully, I found my voice.
There’s no such thing as an overnight success. This journey is years of trying and sometimes feeling like giving up, there was a point I wanted to quit Instagram, as I just wasn't seeing the results... Then things finally changed.
"I'm learning to show up as my authentic self daily, and share elements of my journey with my community. I'm learning loads, it's a process and reminding myself not to overthink certain things and think about what I would want/need to hear from somebody else. It’s not easy. However, I’m learning it’s important to still show up as my authentic self. I used to use many filters, and this year, I decided to show up as I am - even with a pimple on my face. Through time I’ve realized people respect that more. My community wants to hear from me, the content creator, and that doesn’t always mean showing up with makeup or being perfect. I’m very grateful for my community. They inspire me to push through and show up no matter my challenges."
Representation and Unity
Damilola Adejonwo, Beauty Content Creator
Courtesy of Damilola Adejonwo
"My journey as a content creator has been incredible, but at the same time, it has come with a lot of responsibility. Due to the racial climate, I always take it upon myself to show people how to respect me as a gay and Black man. Content and representation are important because they show who we are and where we come from. I want to show people that there are people who are gay, Black, and wear makeup. It’s so important to see that. I’m happy that I can show that side of myself. Although it has been a good journey for me, I think we have a lot more to do to feel fully included.
"Whenever you’re honest about your path, it’s always hard. I’ve been through so much in my life, but creating has been so therapeutic for me. Talking to the camera and sharing my story has helped many other people and me. The process allowed me to heal and have the career I have today.
Whenever you’re honest about your path, it’s always hard. I’ve been through so much in my life, but creating has been so therapeutic for me. Talking to the camera and sharing my story has helped many other people and me. The process allowed me to heal and have the career I have today.
"Believing in myself is what helped me overcome my challenges and build community. However, what I learned through that is to take time for myself. Mental health and taking a break are so important. Especially if I want to be the change, I also have to be the action. Remember to take breaks, be inspired, and know what needs to change in our community. In my community, I feel like we’re not always included, so now I make it my responsibility to include everyone for us to be unified. If I don’t take that action, other people won’t either."
Staying Positive and Being True to Yourself
Brinkley, Natural Hair Content Creator
Courtesy of Brinkley
"In the beginning, being a content creator felt easy and came out of nowhere for me. As I put in more work, I felt like I had seen less engagement. I know it’s because I am a creator of color. These days I see those who aren't part of our community do less and blow up because TikTok is showing their content. However, Black creators are constantly getting shadowbanned or not ending up on the #ForYouPage. I have over 200,000 followers, and I’m only getting 1,000 views - something is not adding up. At some point, It was disheartening, and I thought about quitting because I was putting in so much work. I can’t give up on my online community.
"Being a hair content creator, representation is important. People want to see people who look like them. I’ve realized there aren’t many people who look like me on the platform, which explains the lack of views I’m receiving. If my beauty content gets pushed out to a white audience, it will probably not do well because the relatability isn’t there.
Being a hair content creator, representation is important. People want to see people who look like them. I’ve realized there aren’t many people who look like me on the platform, which explains the lack of views I’m receiving. If my beauty content gets pushed out to a white audience, it will probably not do well because the relatability isn’t there.
"My biggest challenge has been staying positive. There are times when I do get discouraged or receive hate comments that make me feel like giving up. These are the moments when it’s important to remember who you are and not let anyone’s opinions define you. The biggest lesson has been staying true to myself. When you’re true to yourself, you can be proud of what you accomplish."
Focusing on Your Joy and What You Can Control
Alyssa Francois, Beauty + Lifestyle Influencer
Courtesy of Alyssa Francois
"My journey as a content creator has been one of the most rewarding experiences, and I'm not referring to money. Being able to cultivate a community, learn from them and offer them value is one of the best feelings. However, so many challenges come with being a content creator of color. It often feels like I have to be working 1000 times harder to get the credit or pay I deserve from brands that reach out to partner with me. This could be discouraging, but I do my best to focus on what I can control. What is in my control is making sure the content I share about healing is inspiring, educational, enjoyable, attainable, and something one looks forward to doing because healing can be ugly at times.
What is in my control is making sure the content I share about healing is inspiring, educational, enjoyable, attainable, and something one looks forward to doing because healing can be ugly at times.
"After being diagnosed with endometriosis in 2021, I embarked on a holistic healing journey because I've learned that healing goes beyond the food on your plate and medications. Taking my community on my holistic healing journey has also helped me find new ways to become and feel beautiful from the inside first. I felt that I was making a positive impact as a Black content creator when women of all walks of life reached out to me, thanking me for sharing my endometriosis journey.
"I didn't know that simply opening up more about my autoimmune disease would be interesting to my community. Being a content creator and sharing my journey to help others brings me so much joy, and I want to make sure it continuously feels this way for me."
The Power of Pivoting and Being the Change You Want To See
Trennei Adams, Beauty Influencer
Courtesy of Trennei Adams
"As a woman of color who hasn’t been in this industry very long, my experience has been great! I love the community I’ve built and continue to grow. However, I felt a lack when building a true community on TikTok. I decided to pivot over to Instagram, started taking it seriously, and posting consistently. That’s when my community started to build and form. Something about Instagram feels more intimate to me; it has now become my main platform.
"I realized I was making more of an impact on Instagram as the messages would come through. Women were thanking me for inspiring them and being transparent. Those messages mean the world to me. People are drawn to what they relate to.More than anything, I believe the world needs more kind souls. Society has made it to where it’s rare to be both kind and attractive. I am here to show that you can be both.
People are drawn to what they relate to. More than anything, I believe the world needs more kind souls. Society has made it to where it’s rare to be both kind and attractive. I am here to show that you can be both.
"I’m unapologetic about being the change I want to see. I want to see more women cheering other women on. I want vulnerability. I want to see women evolving and stepping into their power, loving themselves fiercely and confidently while also holding space for the woman next to them!
"I want young Black girls to see that whatever they want to achieve in this lifetime is possible. You can be poised, classy, well-spoken, kind, educated, have nice things, go to therapy, etc. I want that to be normal for us Black women and not a shock! My platform exudes the change I would like to see more of."
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Featured image courtesy of Trennei Adams
RELATED
One new fun fact we learned was that Nicole was married and Boris was also in a relationship. That didn’t bother Boris though because when you know, you know.
“It started getting tricky when the second year, second season [of Soul Food], I think, when the whole entire crew was over us. The whole crew was like, ‘Y’all mfs, you better get that together because we know. Are you guys blind?’”
He went on to say, “Then one day I walked in a trailer and I said to her, ‘By the way, we are gonna be married with two kids one day.’ And I just walked out. That didn’t go over very well. She was mad. She was mad for three weeks. But think about it—why was she mad though? Why was she mad? Because she was right. If it was just a joke to her, she would’ve just laughed and moved on.”
They decided to take a break from each other over the summer after Soul Food wrapped. But the universe had other plans, just two weeks later, they found themselves working together again on the set of Brown Sugar in New York.
Together, they’ve navigated parenthood, launched business ventures, and become advocates for health and wellness, all while keeping their connection strong. Their journey is a beautiful reminder that true love thrives on teamwork, trust, and a shared vision for the future.
The 'Soul Food' cast members in 2000: Darrin Henson, Rockmond Dunbar, (back row) Boris Kodjoe, Nicole Ari Parker, Vanessa Williams, (middle row) Malinda Williams and Aaron Meeks (foreground)
Ken Hively/Los Angeles Times via Getty Images
2000:
First Meeting: Nicole Ari Parker and Boris Kodjoe met on the set of the Showtime series Soul Food, where they played on-screen love interests. Their chemistry both on- and off-screen sparked a real-life romance. During his interview with Jemele Hill, he said, “When I first got there, I was the newbie. It was my first job. Super excited, super nervous. And she was unbelievable—actress on stage, movies, TV, everything. But she really embraced me. She was super nice to me. I remember that—super heartwarming and nice.”
He continued, “She really helped me a lot—breaking down the scripts, explaining to me what was going on. I had a million questions. When I read the script, half the stuff I didn’t understand, right? Because there were colloquialisms, there were references to old TV shows that I’d never seen in my life. So I would always come to her and ask her about certain things that I was supposed to say, and I didn’t know what it meant.”
2005:
Engagement: Boris proposed to Nicole, marking a significant step in their relationship.
Marriage: The couple tied the knot on May 21, 2005, in an intimate ceremony in Gundelfingen, Germany, Boris's homeland. Kodjoe and Parker exchanged vows in his hometown of Gundelfingen, Germany, in 2005 at a 900-year-old venue. They told People, “We walked from the church to his Oma's house, and it was literally like we were Hansel and Gretel. I thought I was in a storybook.” The newlyweds arrived at the church in a horse and carriage donning traditional German garb.
First Child: The couple welcomed their first child, Sophie Tei-Naaki Lee Kodjoe, who was born with spina bifida. Her condition inspired their advocacy for health awareness.
2006:
Advocacy Work: Boris and Nicole became active in raising awareness about spina bifida and supporting families with children who have special needs. “We have gone through so many different emotional levels with Sophie,” Boris told PEOPLE. “We had the fear of her dying to paralysis. All kinds of different monsters attacked us.” The couple's personal journey led them to establish the Sophie's Voice Foundation.
The organization's mission is to increase awareness about spina bifida and generate financial support for a groundbreaking new surgical procedure trial.
2007:
Second Child: Their son, Nicolas Neruda Kodjoe, was born, completing their family. In 2015, Boris celebrated his baby boy on Instagram saying, “You brighten up the sky for us every single day. When God sought me out to be your dad he blessed me with so much love and light. I'm honored and excited to be in your presence and to witness the evolution of Nico.”
2010s:
Power Couple Status: Nicole and Boris became known as a Hollywood power couple, balancing their thriving careers with family life and public appearances. They often shared insights into their marriage and parenting on social media and in interviews. The Real House Husbands of Hollywood alum shared this advice, “[Treat] your wife like she's still your girlfriend. You have to water the plant every day, not just once a week. [Give her] surprises, little gifts, notes, texts, flowers. Just little things, but do them consistently."
Nicole Ari Parker and Boris Kodjoe in 2010.
Jean Baptiste Lacroix/WireImage
2015:
10th Wedding Anniversary: The couple celebrated a decade of marriage, frequently sharing their gratitude for each other in public forums.
To celebrate, Nicole shared a love letter in German (that we have translated in English) to her forever love:
You are EVERYTHING
Corinthians said it would be.
Patient
Kind
Free of envy
Does not boast
Humble
Not easily angered
Keeping no record of wrongs.
You protect, trust and persevere.
You are EVERYTHING your fans think you are.
Ridiculously fine.
With clothes.
Without.
Takes care of his kids.
Good to his wife.
Respects his Mama.
Handles his business.
You are EVERYTHNG I ever hoped for
Strong.
Deep.
Kind.
Connected to his Spirit.
Funny.
Smells good. (heyy)
Travel companion
Focused on what matters.
Provider.
Good father.
King.
Together we have filled a decade with
Laughter and adventure,
Tears and trials,
Kids and chaos,
Deep connections and communication breakdowns,
Fried Chicken and schnitzel…
Holding each other up and having each other’s back all along the way.
I am so blessed to call you my husband for these past 10 years
and I am so ready for 10 more.
Truly, Madly, Deeply, Your Nicole.
2018:
Fitness Venture: Nicole and Boris launched KOFIT, a wellness app focused on fitness and healthy living, showcasing their shared passion for holistic health. Nicole and Boris Kodjoe's fitness app aims to help families prioritize health and wellness without sacrificing precious time. The app offers quick and easy exercises and meditations that can be completed in as little as five minutes per day, making it accessible for busy families.
The app features instructional videos led by the fit couple themselves, along with contributions from Boris' brother Pat, a certified personal trainer, and his wife, a seasoned yoga practitioner. The Kodjoe-Parker children also make appearances in the app, adding a fun and engaging element for families to enjoy together.
2019:
In a 2019 interview with PEOPLE, Nicole Ari Parker and Boris Kodjoe expressed their admiration for each other. “He's exactly who his persona is, kind, loves being a husband and father. An incredible human being who thinks of others. He's just authentically good.” Boris added, "She's drop-dead, smashingly gorgeous and sexy. She's intelligent. She's confident. The fact that she's so comfortable with who she is, that to me is everything."
Nicole Ari Parker, Boris Kodjoe, and family in 2019.
Rachel Murray/Getty Images for City Year Los Angeles
2020:
Lockdown Life: During the COVID-19 pandemic, the couple’s humorous social media posts about their relationship resonated with fans. Nicole jokingly complained about Boris not flirting with her, sparking a viral discussion about romance in long-term marriages.
2022:
Marriage Wisdom: They shared their secrets with Ebonyto keeping the spark alive in their relationship after nearly two decades, emphasizing communication, mutual respect, and adaptability. The couple attributes “kissing for no reason, surprise daycations, and spiritual check-ins” as tried-and-true tips for keeping the fire alive in your relationship throughout all of the chaos.
2023:
In February 2023, the couple revitalized Gymwrap, Parker's athleisure brand. Originally conceived by the actress years prior as a solution for workout headbands, the brand has since expanded under Parker and Kodjoe's leadership to include a wider range of accessories, jackets, tops, and leggings.
"I admire her and her brain for how creative she is and the ideas that she comes up with. I'm in awe when I just watch her navigate these kinds of environments," Boris shared with PEOPLE. The family collaborated to relaunch the brand, with Sophie contributing her production and photography skills.
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Featured image by Kevin Tachman/amfAR/Getty Images for amfAR