Rihanna. Ryan Destiny. DeWanda Wise. Jill Scott. Kelly Rowland. Nicole and Bria Murphy. Kelis. Tika Sumpter. Yara Shahidi. Meagan and L'Myia Good. Janelle Monáe. Toni Braxton. Leela James. Karen Obilom. Nia Long. Lynn Whitfield. Lauren London. Sanaa Lathan. The late Aaliyah. Kerry Washington (especially in the movie She Hate Me). I could go on and on, Lord knows, but when I think of celebrity women who are also quite sexy (at least to me), those are some of the ones who immediately come to mind.
What's dope about the list is they're all different when it comes to their look, their style and their age. At the same time, what they each have in common is there's a hint of mystery and exoticness about them.
Regardless of your sexual preference, when you see them, you tend to do a double-take and, if you were the type to share your WCW (Woman Crush Wednesday), they are the kind of women who would be on your list. They are appealing. They are exciting. Yep—they are sexy.
The reason why I listed them is because if I threw out the names of some of my friends or the woman who does my nails or this chick that I always see whenever I go to a particular mall, you wouldn't have a point of reference. My point in saying that is, a lot of women exude sexiness regardless of size, economic status or platform. Not only that, but just by being a woman alone, there are simple things that we can do to turn the volume up on our own sexiness in 10 minutes or less.
If you've got days when you don't feel your best but you want to feel a little more sultry, risqué or even glamorous, I think if you try some of the following hacks, you'll start feeling intensely excited about your own damn self. After all, the sexiest women radiate from the inside out, not the outside in. That is the foundational key for all things sexy.
1. Invest in Some Sexy Underwear
GiphyI'll be working on an article about the expiration dates of various things soon enough. But for now, just know that if you haven't gotten new bras and panties within the past 6-12 months, you are seriously overdue. If you know that some of your underwear has been in your drawers for at least three Christmases, treat your body to some new stuff. Then make sure that some of what you get is on the sexy side—lace bras, high-cut panties…things that make you feel like you've got a hot date with the finest man alive whenever you put that kind of stuff on (even if you don't).
Oh, and if you're like me and, because your "girls" are on the super-big-and-full side, it's hard to find sexy brassieres, one of the other writers here wrote about some of the sexy bras that she loves. Also, an overseas brand that I've come to adore is Figleaves. I can personally attest to the fact that the way you move changes when your undies are on the sexy tip.
2. Paint Your Nails (a Blue-Based) Red
Red is a fascinating color. As far as color psychology goes, it represents love, passion, fire and desire. What's really cool about the hue is it's something that women of any shade or ethnicity will look amazing in. If you're a woman of color, the key is to look for one that has a blue-base to it. It's more sophisticated and will complement your complexion better. As far as red lipstick goes, The Zoe Report has a list of 'em. But if you want to give your fingers and nails a bit of a red sexy pop, Red Diamond Crushed Diamonds Patent Shine 10x Nail Lacquer is a great-high end nail polish while China Glaze's Heart of Africa is a pretty awesome department store find.
3. Curl Your Eyelashes
Something that all of us should have in our possession is an eyelash curler. It has a way of opening up your eyes and extending the length of your lashes simultaneously. With curly lashes and a coat or two of mascara on them, you can flirt all day long without saying a single word.
4. Apply a Shimmery Lip Gloss
Anyone who knows me knows that if I've got an addiction to anything, it's lip gloss. I really can't tell you how many tubes that I have; it really is low-key a problem. I think what I like so much about gloss is I can put some on real quick, with or without lipstick, and my lips will instantly have a sexy pout to them.
If you really want your lips to stand out, go with a gloss that has some shimmer in it. Some brands that I think work pretty well include C.O. Bigelow Mentha Shimmer Bare Mint, sweetnectarbeauty's Vegan Lip Gloss and Maybelline New York Lip Studio Electric Shine Prismatic Lip Gloss Makeup, Lunar Gem. To tell you the truth, you can easily make some of your own too. All you need is some coconut oil, make-up grade glitter and a couple of other items and you're all set. Get the walk-through on how to do it here.
5. Also Apply Some Bronzer to Your Skin
GiphyRemember how I said that actor Ryan Destiny is super sexy to me? One of the things that I find to be so alluring about her is her deep chocolate skin that seems to have no pores or flaws. Yeah, smooth skin is definitely all-the-way-up sexy.
I wasn't blessed with that kind of skin, but I will say that exfoliation, sulfur soap (it's great if you've got acne) and using sweet almond oil as a moisturizer has done wonders! Also, when I want my skin to have a radiant glow, bronzer makes that happen.
Girl, if you've never gone out with some bronzer on your skin, words can't express how much you're missing out! Forget what others will think; you'll have a hard time walking past a mirror and not staring at your own self! So yeah, make an investment into your complexion and cop some.
(By the way, this is something else that you can make at home. For step-by-step instructions on how to make shimmering body lava, click here.)
6. Rub an Essential Oil onto Your Hair
OK, so you do have a favorite scent, right? How often do you put it on? Me? I'm an essential oils gal myself. Usually I blend two or three of them together to come up with a signature smell. Anyway, while putting a fragrance on your wrists and neck is all good, don't sleep on rubbing some of it onto your hair. For one thing, it will linger there longer than most other places. Plus, it has a way of leaving a trail wherever you go.
Oh—if you're kind of new to the whole essential oil thing, some scents that are really sexy include rose, jasmine, sandalwood, patchouli and cinnamon.
7. Then Pin Your Hair Up (or Put on a Necklace)
One of the most powerful erogenous zones for us is our neck. You know what else? A lot about our age can be revealed on that particular part of the body too (which is why we need to keep it well moisturized at all times). What's more is, when I asked a few fellas that I know about what part of a woman's body really drew them in, they also mentioned the neck; they went so far as to say that's why they love a woman whose hair is up in a ponytail or messy bun, or a woman who has a mean short 'do. For all of these reasons, that's why this particular point made the list.
If you're not feeling your best and you've got long hair, pull it up, add a pair of hoops, then see how you feel. If your hair is on the shorter side, layered charm or medallion necklaces are currently all the rage. Adding a bit of shine on your neck is another way to feel sexy and subtly draw attention to one of the sexiest parts of your body.
8. Put on a Pair of Heels
A pair of heels can do a lot of things—correct your posture, make your butt look amazing and, as Fabolous once said (in his song, "You Be Killin' 'Em"), make a woman "slow strut like she walking to the altar." Whether you're in a little black dress or you've got on a T-shirt and jeans, your entire energy is gonna shift over to being seductive and sexy if you've got the right pair of heels on.
9. Rock Some Glasses (Whether You Need Them or Not)
A couple of years back, for about six months or so, I had to wear some prescription glasses so that they could correct a mild astigmatism that I had (one that existed, apparently since birth, that made itself known after I turned 40). But with all of the frames I've got in my bedroom, you'd think I was blind as a bat! I've always liked how a good frame looks on my face. On both men and women, I think glasses are uber sexy.
It appears that I'm not the only one; glasses seem to have a psychological effect on all of us. They frame our face, show off our personality, give off a vibe of confidence, intellect and a bit of quiet reserve, and they definitely offer up a hint of mystery.
That's why you should treat yourself to a pair of glasses (prescription or not optional); not because your vision necessarily needs them, but because wearing frames is another easy way to look and feel sexy in a matter of moments.
10. Wear an Oversized Men’s Button-Down Shirt
A couple of years ago, a popular fashion trend was women wearing a man's button-down dress shirt. To me, it's not a "trend" so much as a classic go-to. It's empowering and feminine. It looks great on all body types. And, it's the kind of thing that you can wear with a tailored business suit or just to lounge around the house in. And, if you've got a significant other, he's probably gonna find that to be as seductive as any lingerie number you own. It's a win/win all the way around. Stay sexy, sis!
Featured image by Getty Images
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.
Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."
Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."
Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."
Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."
Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."
Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."
Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."
Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.
Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."
Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."
Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.
Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.
Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."
Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.
Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."
Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"
Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."
Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.
Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.
Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.
Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.
Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.
Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.
Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."
Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."
Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff