Quantcast
RELATED

One of my favorite things about the beauty industry is that there are no rules. There just aren't. There's always a hundred ways to do something, and then a better way to do those hundred ways too. Makeup looks are subjective per person, and you can have as much fun as you want to have to live your best creatively expressed life. Because of this, the internet is filled with experiments or new hacks to keep our juices flowing.


And listen, I recently came across one that made me question everything I ever knew about applying makeup, pull up a chair, let me explain.

Giphy

It all started when I came across beauty influencer Yasmin Buachie's IG page, where she often shows off her beauty content to her followers. In a video, she was applying her beat for the day and testing out a hack that she learned from another influencer. In the end, after she finishes her makeup, in the oxymoron move of the century, she dunks her face in water to give herself a matte look. Yes, water. Again, to set her makeup, she dunked her full face in water. Science gods, make it make sense!

The video was captioned:

"So I was sent this makeup hack by one of my friends which was done by @makeupbyalissiac and I had to try it. First things first this actually made my skin look flawless no cap like I am shook but also I don't think I'm going to dunk my head in water every time I do my make up haha maybe for a long day out or something. MC was complimenting my makeup all day tho so haha who knows."

And ladies listen, her makeup was beautifully in place when all was said and done.

In fact, the trick has been around for years, hailing from South Korea. It's called 'Jamsu' and it's made its way from South Korea to, well, everywhere else, popping up on TikTok, IG, and even getting mentioned by celebs. Jamsu has been a "thing" since 2017, but has re-emerged this year, thanks to social media discovering the technique and ultimately the pandemic making us bored enough to try whatever we need to do for flawless skin.

The instructions were simple: following base application (foundation, concealer, and powder), dunk your head in cold water three times for about ten seconds. Make sure to use a bowl big enough that you can move your face around in. And as to why it works, Maree Kinder, founder of Beauty & Seoul says:

"The water repels the powder and presses it to set on your skin, which is why powder is the critical step."

And by now, if you're like me, your jaw is on the floor and you're questioning everything you ever thought you knew about makeup application. Yasmine's comment section was amazed as well.

From those that were mind blown:

Instagram

To those who fell in line to give it a try:

Instagram

--

Yasmin hasn't said if this is a practice that she still does after completing her look, but sis, if we need to add water to the regimen, then just say that.

Ladies, would you try this hack?

Are you a member of our insiders squad? Join us in the xoTribe Members Community today!

Featured image by Getty Images

 

RELATED

 
ALSO ON XONECOLE
Eva Marcille

Eva Marcille has taken her talents to the stage. The model-turned-actress is starring in her first play, Jason’s Lyric Live alongside Allen Payne, K. Michelle, Treach, and others.

The play, produced by Je’Caryous Johnson, is an adaptation of the film, which starred Allen Payne as Jason and Jada Pinkett Smith as Lyric. Allen reprised his role as Jason for the play and Eva plays Lyric.

KEEP READINGShow less
These 5 Simple Words Changed My Dating Life & Made It Easier To Let Go Of The Wrong Men

Dating in 2025 often feels like meandering through an obscure tropical jungle: It can be beautiful, exciting, and daunting, yet nebulous when you’re in the thick of it. When we can’t see the forest for the trees, we often turn to our closest friends, doting family, and even nosy co-workers for advice. While others can undoubtedly imbue a much-needed fresh perspective, some of the best advice you’re searching for already lies within you.

My dating life has been a whirlwind to put it mildly, and each time I’d heard a questionable response or witnessed an eyebrow-raising action from a potential beau, I’d overanalyze for hours despite the illuminating tug in my spirit or pit of my stomach churning. And then I’d hold a conference call with my trusted friends just to convince myself of an alternative scenario, even though I’d already been supernaturally tipped off that he was not in alignment with me.

KEEP READINGShow less
LATEST POSTS