
This Company Is Using T-shirts To Empower Black Women & Promote Excellence

With messaging like, "Self Love is the Most Important Kind of Love", "Dear Black Girl, Do Not Be Afraid to Embrace Your Roots", "Black Girls are the Purest Form of Art", and "My Skin is Absolutely Gorgeous", Legendary Rootz is using t-shirts and its network of supporters to empower black women one t-shirt at a time.
Legendary Rootz Creator, Raven Nichole.
Inspired to do something about the mistreatment and twisted narratives and stereotypes of black women, Raven Nichole founded, Legendary Rootz, a black culture clothing company (which has now expanded to include a number of products ranging from swimsuits and crewnecks to phone cases and backpacks) that is shaking up the status quo and demanding the world see black women for the gawdesses we truly are.
Recently, xoNecole had the opportunity to catch up with Raven to discuss her inspiration behind creating Legendary Rootz, the importance of branding and social media marketing, her wins and losses, and her advice to budding entrepreneurs. "Legendary Rootz celebrates black culture and beauty," she said.
"I want every black woman and girl to know they are the purest form of art."
Originally from Phoenix, Arizona, Raven developed an early passion for t-shirt design in high school after being chosen time and time again to create shirts for her various organizations. After graduating and receiving a full ride to attend Arizona State University, she put her talents to good use to counter the rhetoric and accompanying stereotypes regarding a number of the racially divisive incidents occurring across the country.
"During this time, racially motivated events were happening around the country and it struck something in me. The mistreatment of the black community and preparing to attend a PWI inspired me a lot. I felt it was necessary to represent myself on campus and show pride. It was important for me to create something positive for black people; myself included. I didn't see many black women who looked like me in media and wanted to change the narrative on how black women are portrayed."
Motivated by her family and the events around her, Legendary Rootz was the product of her efforts and created to be a celebration of black culture and excellence. With over 46,000 Instagram followers and an active Twitter following, the message and products of Legendary Rootz frequently grace our timelines and are often found in the wardrobes of famous influencers and celebrities like Danielle Brooks and Chloe x Halle. Despite the widespread social media attention, Raven claims that at her core, her motivation is truly black female empowerment and mental health.
Danielle Brooks, from Orange is the New Black, wearing the "Brown Suga Babe" tee
"When I created this brand, my intention was not to make money or to gain fame. My ultimate goal is to utilize my company to help others. Right now I'm working with my sister on a community called Brave Space Project, which is an open space for black girls to express themselves safely. Black mental health is something I find truly important, and Legendary Rootz has afforded me the opportunity to help those who struggle with asking for help. It's important to me to connect black women and men to organizations that support them."
However, Raven does mention the critical importance of social media marketing and the Legendary Rootz brand to its overall success.
"Without social media, I believe it would've been difficult to achieve success. My sister Jazz sent me a screenshot of Legendary Rootz Instagram [when it was first] at 10 followers. Those 10 followers were my family members. I never knew it would grow to the size it is now — that's the power of social media. It is a great tool to help any business to flourish. My first post was on Facebook and I slowly began to receive orders. While scrolling on Tumblr one day, I found a photo set of my designs. The set had more than 7,000 notes. I was shocked at the amount of people who liked my ideas. Soon after, my following grew and I received more orders. Branding, on the other hand, is the foundation of a successful business. Currently I am rebranding and working on expansion. I create all the graphics for the business like the logo and business cards. I'm all about improving my brand and there's a lot of helpful information out there [available to everyone on the internet]... I feel like my brand has been successful because I adapt and value growth."
"Being adaptable in my opinion produces longevity."
Despite her widespread success from Legendary Rootz' original founding, Raven shines light on her most pressing challenges as a entrepreneur and growing business.
"Copyright infringement – I've had my designs stolen many times. Once, I remember seeing my design connected to a TED Talk. I was so excited and decided to email the individual, but the person didn't care to understand my position as a businesswoman. So, they stole my design. It's frustrating because you expect other creatives to respect your design and it's not always the case. I'm currently working on strengthening and getting my copyright together. I want to take ownership of my designs. It's essential to protect your work; something I've learned while running my business."
Raven's advice to other aspiring entrepreneurs is the importance of recognizing the power and manifestation of your thoughts and your words.
"There is power in the tongue. Whenever I speak about on my company, I speak positivity. I wake up every morning and speak positivity over my business. I feel that when you're hopeful your able to accomplish more. On the flip side, be okay with failing; if everything goes the way you want, you won't learn. Failures has helped not only my business improve, it has helped me become a better person. Embrace your creativity and stand on it."
To shop and learn more about Legendary Rootz, checkout their website: www.legendaryrootz.com. Use the code "xoNecole" for a 20% discount through the end of September!
Lydia is a recent Ivy League graduate who is passionate about using her voice to enact change in minority and female communities. Dubbed the "Intern Queen," she has worked 8+ internships in diverse industries, including Wall Street firms and the Obama White House, and is now bringing her career and lifestyle tips to you! Meet Lydia on Instagram @queen_of_anglin and Twitter @its_lit_dia.
Claudia Jordan, Demetria McKinney & Jill Marie Jones On 'Games Women Play' & Dating Over 40
What do you get when you mix unfiltered truths, high-stakes romance, and a few well-timed one-liners? You get Games Women Play—the sizzling new stage play by Je’Caryous Johnson that’s part relationship rollercoaster, part grown-woman group chat.
With a powerhouse cast that includes Claudia Jordan, Demetria McKinney, Jill Marie Jones, Carl Payne, Chico Bean, and Brian J. White, the play dives headfirst into the messy, hilarious, and heart-wrenching games people play for love, power, and peace of mind. And the women leading this story? They’re bringing their whole selves to the stage—and leaving nothing behind.
From Script to Spotlight
The road to Games Women Play started over 20 years ago—literally.
“This script was written 20 years ago,” Jill Marie Jones said with a smile. “It was originally called Men, Money & Gold Diggers, and I was in the film version. So when Je’Caryous called me to bring it to the stage, I was like, ‘Let’s go.’” Now reimagined for 2025, the play is updated with sharp dialogue and modern relationship dynamics that feel all too real.
Demetria McKinney, no stranger to Je’Caryous Johnson’s productions, jumped at the opportunity to join the cast once again. “This is my third time working with him,” she shared. “It was an opportunity to stretch. I’d never been directed by Carl Payne before, and the chance to work with talent I admire—Jill, Claudia, Chico—it was a no-brainer.”
Claudia Jordan joked that she originally saw the role as just another check. “I didn’t take it that seriously at first,” she admitted. “But this is my first full-on tour—and now I’ve got a whole new respect for how hard people work in theater. This ain’t easy.”
Modern Love, Stage Left
The play doesn’t hold back when it comes to the messier parts of love. One jaw-dropping moment comes when a live podcast proposal flips into a prenup bombshell—leaving the audience (and the characters) gasping.
Demetria broke it down with honesty. “People don’t ask the real questions when they date. Like, ‘Do you want kids? How do you feel about money?’ These convos aren’t happening, and then everyone’s confused. That moment in the play—it’s real. That happens all the time.”
Jill chimed in, noting how the play speaks to emotional disconnect. “We’re giving each other different tokens of love. Men might offer security and money. Women, we’re giving our hearts. But there’s a disconnect—and that’s where things fall apart.”
And then Claudia, of course, took it all the way there. “These men don’t even want to sign our prenups now!” she laughed. “They want to live the soft life, too. Wearing units, gloss, getting their brows done. We can’t have nothing! Y’all want to be like us? Then get a damn period and go through menopause.”
Dating Over 40: “You Better Come Correct”
When the conversation turned to real-life relationships, all three women lit up. Their experiences dating in their 40s and 50s have given them both clarity—and zero tolerance for games.
“I feel sexier than I’ve ever felt,” said Jill, who proudly turned 50 in January. “I say what I want. I mean what I say. I’m inside my woman, and I’m not apologizing for it.”
Demetria added that dating now comes with deeper self-awareness. “Anybody in my life is there because I want them there. I’ve worked hard to need nobody. But I’m open to love—as long as you keep doing what got me there in the first place.”
For Claudia, the bar is high—and the peace is priceless. “I’ve worked hard for my peace,” she said. “I’m not dating for food. I’m dating because I want to spend time with you. And honestly, if being with you isn’t better than being alone with my candles and fountains and cats? Then no thanks.”
Channeling Strength & Icon Status
Each actress brings something different to the play—but all of them deliver.
“I actually wish I could be messier on stage,” Claudia joked. “But I think about my grandmother—she was born in 1929, couldn’t even vote or buy a house without a man, and didn’t give a damn. She was fearless. That’s where my strength comes from.”
For Jill, the comparisons to her iconic Girlfriends character Toni Childs aren’t far off—but this role gave her a chance to dig deeper. “If you really understood Toni, you’d see how layered she was. And Paisley is the same—misunderstood, but strong. There’s more to her than people see at first glance.”
Demetria, who juggles singing and acting seamlessly, shared that live theater pushes her in a new way. “Every moment on stage counts. You can’t redo anything. It’s a different kind of love and discipline. You have to give the performance away—live, in the moment—and trust that it lands.”
Laughter, Lessons & Black Girl Gems
The show has plenty of laugh-out-loud moments—and the cast isn’t shy about who steals scenes.
“Chico Bean gets a lot of gasps and laughs,” Claudia said. “And Naomi Booker? Every scene she’s in—she’s hilarious.”
But the play isn’t just about humor. It leaves space for reflection—especially for Black women.
“I hope we get back to the foundation of love and communication,” said Demetria. “A lot of us are in protector mode. But that’s turned into survival mode. We’ve lost softness. We’ve lost connection.”
Claudia agreed. “We’re doing it all—but it’s not because we want to be strong all the time. It’s because we have to be. And I just want women to know: You can have peace, you can be soft. But stop bringing your old pain into new love. Don’t let past heartbreak build walls so high that the right person can’t climb over.”
Final Act: Pack the House
If there’s one thing this cast agrees on, it’s that this play isn’t just entertainment—it’s necessary.
“Atlanta is the Black entertainment hub,” Claudia said. “We need y’all to show up for this play. Support the arts. Support each other. Because when we pack the house, we make space for more stories like this.”
Games Women Play is more than a play—it’s a mirror. You’ll see yourself, your friends, your exes, and maybe even your next chapter. So get ready to laugh, reflect, and maybe even heal—because the games are on.
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Patricia "Ms. Pat" Williams has always marched to the beat of her own brutally honest drum — and that’s exactly what makes her so magnetic to watch. Whether she’s making us laugh until we cry on The Ms. Pat Show or now laying down the law on her courtroom series Ms. Pat Settles It, the comedian-turned-judge proves time and again that there’s nobody quite like her. Unfiltered, hilarious, and real to the core, she’s made a name for herself by turning her life’s journey — including the pain — into purpose.
Now in her second season of Ms. Pat Settles It, airing on BET and BET+, she’s not only delivering verdicts — she’s dishing out life lessons in between the laughs. The show feels less like your typical courtroom drama and more like your outspoken auntie running a court session at the family cookout, complete with celebrity jurors, petty disputes, and a whole lot of real talk. xoNecole sat down with Ms. Pat to talk about her wildest cases, balancing motherhood and fame, and why sleeping in separate bedrooms might just be the key to joy.
CASE CLOSED, BUT MAKE IT CHAOS
If you’ve ever tuned in to Ms. Pat Settles It, you already know the episode titles alone deserve awards. But when we asked Ms. Pat which case stood out most, she didn’t even have to think twice. “There was this one woman — Shay — who got out of federal prison and was working for her old bunkmate. But the bunkmate didn’t want to pay her!” she says, chuckling. “That girl came in the courtroom like a firecracker.”
It’s moments like those that remind viewers Ms. Pat isn’t just bringing the laughs — she’s giving people a platform, even if it’s a little messy. And if her court ever gets turned into a real-life franchise, we need Shay on the promo posters immediately.
WHEN THE CELEBS SHOW OUT
It’s already hard enough to get a word in with Ms. Pat running the show, but throw in a celebrity jury featuring Tamar Braxton, Ray J, TS Madison, and Karlous Miller? Whew. “I don’t even try to control them,” she laughs. “Thank God we have something called editing.” According to her, behind the scenes, things get wild — but that chaos is part of the magic. “People only see the cut-down version. What you don’t see is all of us losing it in real time.”
Still, Ms. Pat makes it work. The courtroom becomes a stage, but also a safe space for guests and jurors to show up as their full, unfiltered selves. “It was a wild season,” she explains. Let’s be honest — if your jury looks like a BET Awards afterparty, you might as well let it rock.
IF FAMILY COURT WAS REALLY A THING
Ms. Pat might wear the robe on screen, but at home, she’s still managing her own wild bunch. When asked what kind of case her kids would bring into her courtroom, she burst into laughter. “Oh, they’d be suing my oldest son for eating their food,” she says. “You know how you have that one roommate that eats up everybody’s food? I can see my oldest son getting sued for that..”
And let’s face it, we’ve all either been that sibling or have one. Ms. Pat says moments like that — the everyday family squabbles and real-life irritations — are what make her courtroom show so relatable.
THE VERDICT SHE WISHES SHE COULD REWRITE
Ms. Pat is known for keeping it real, even when the conversation turns serious. When asked if there was one “verdict” in her real life she’d change, she pauses for a second before answering. “I wish I had graduated high school,” she admits. “All my kids went to prom and I took all of their high school diplomas.”
“I wish I had graduated high school,” she admits. “All my kids went to prom and I took all of their high school diplomas.”
It’s a rite of passage in most Black households — your diploma doesn’t really belong to you, it lives at your mama or grandma’s house like a family heirloom.
HOW SHE STAYS GROUNDED
Between filming TV shows, headlining comedy tours, and running a household, Ms. Pat makes it very clear: she will find time to rest. “People swear I don’t sleep, but I do — I just knock out early and wake up early,” she shares. “And sometimes, I’ll just sit in my car.” She’s also a big fan of solo naps and mini getaways when things get overwhelming.
But one of her favorite forms of self-care? Separate bedrooms. “Me and my husband don’t sleep in the same room. That way, when I don’t feel like being bothered, I go to my space,” she laughs. She’s also found a new love for facials. “They’re addicting! I don’t need a lot — just sleep, a facial, and a little quiet.” Honestly? That’s a self-care routine we can get behind.
FROM PAIN TO PURPOSE
Ms. Pat’s story is one that’s deeply rooted in resilience — and she’s always been transparent about how her journey shaped her. Her advice to other Black women trying to turn their pain into purpose? Speak up. “You have to tell your story,” she says. “Because once you tell your story, you realize you’re not the only person that’s been through that situation.”
She adds that sharing your truth can be one of the most powerful things you do. “When you give a voice to pain so many other people who have that pain gravitate to you,” she says. “To heal, you have to speak out loud about it. What you keep inside is what eats you up.” Coming from someone who built an entire brand on truth-telling? We believe her.
WHAT’S NEXT FOR MS. PAT?
While Ms. Pat’s got her hands full with Ms. Pat Settles It and her comedy show, she hints there’s much more to come. “I got some stuff poppin’ that I can’t even talk about yet,” she teases. “But just know, like Kendrick [Lamar] said, we about to step out and show ‘em something.” That multi-genre deal with BET and Paramount is clearly working in her favor — and she’s not slowing down anytime soon.
She says one of her proudest moments in this chapter of her career is seeing things she once dreamed of finally come to life. “In this business, you never know what’s gonna work or what’s gonna stick. But now I’m working with a network that really understands me — and that’s special,” she says. “I feel seen. And I’m just getting started.”
Whether she’s in the courtroom cracking jokes or catching up on rest in her own sanctuary, Ms. Pat is living proof that success doesn’t have to come at the cost of authenticity. She’s rewriting the rules in real time — on her terms, in her voice, and for her people. As she continues to turn pain into purpose, laughter into legacy, and everyday mess into must-see TV, one thing’s clear: Ms. Pat is in her prime. And we’re lucky enough to watch it unfold.
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