
When it comes to us and our hair, if there are two things that I wish could be retired and thrown in the back of the dumpster, never to return, is the term "good hair" (what in the world?!) and the misconception that we can't grow our hair, just as long as other ethnicities do. It's not that our natural crowns aren't glorious or that we can't gain inches, right along with the best of 'em; it's that, because our hair is a different texture, when it comes to hair care and maintenance, we simply have to take a different approach. Otherwise, we could end up with breakage and never reach our ultimate hair goals.
On the hair tip, that's what we're gonna tackle today. 10 reasons why a lot of us experience more breakage than we ever should, along with some food for thought on how to avoid it in the future, so that we can come to love every inch of the GOOD HAIR that God has richly blessed us with.
BREAKAGE CAUSE #1: You’re Not Aware of Your Hair Type

When it came to me figuring out this hair of mine, probably what kept me from gaining inches the most was not knowing exactly what my hair type is. It's kind of a long story but basically, our hair ranges from straight (type 1) to super curly (type 4). Aside from whatever number your hair is, it also consists of the letters A, B or C (because there are different levels of curly within each curl pattern). Knowing what your hair type is helps you to determine what kind of products and overall hair care approach that you need to take; in part, because the straighter your hair is, the easier it is for the natural oils from your scalp to go down your hair shaft and moisturize your tresses. The curlier it is, the more difficult it is for the oils to move about; not compensating for that can lead to dryness and brittleness, if you're not careful.
When it comes to figuring out what your hair type is, a lot of people figured theirs out via what is known as "the water test" (check it out here). You can also take a hair type quiz (do that here). I've also got an overall video breakdown for you to learn more about your hair here.
BREAKAGE CAUSE #2: You’re Not Deep Conditioning Your Hair
Personally, unless I'm trying to get rid of a ton of product in my hair (which isn't often because I typically don't use much), I don't use a shampoo that has sulfates in it. Sulfates are a lot like a detergent and, if you apply them too much to your locks, they can end up drying your hair out. A sulfate-free shampoo is much gentler. But whether you go with a sulfate or non-sulfate shampoo or not, it's always important to follow washing your hair up with a conditioner.
Honestly, something that I used to really underestimate is how important it is to do more than just leave a regular ole' conditioner on my head for a couple of minutes. What I mean by that is, my hair actually started getting a lot softer and more manageable once I made a point to deep condition it. Doing that gives your hair more elasticity, more moisture and even more sheen.
What I personally do is mix some Chebe powder into a rich conditioner (one that I've recently been really enjoying is Tropic Isle Living's Strong Roots Red Pimento Conditioner; its growth oil is actually pretty bomb too). I apply it to my hair and let it sit for a couple of hours (sometimes overnight if I've really got time). Once I rinse it out (with lukewarm water; hot can also dry out your hair), my locks are super soft and actually remained that way until my next wash day (which, on average, is 10 days later). Yeah, never skip the deep conditioning step. Your hair won't be nearly as healthy as it could/should be, if you do.
BREAKAGE CAUSE #3: You’re Not Dusting Your Ends

While it is sho 'nuf a myth that trimming your hair makes your hair grow faster, if you do make a point to get rid of your raggedy ends, that can help to keep split ends away. Know what else? It can also reduce the amount of snagging that happens when you comb or brush your hair due to the tangles and fairy knots that can happen when your ends aren't trimmed enough. While I personally think that the "every 4-6 weeks rule" for trimming your hair depends on how well you care for it, dusting your ends that often can be a really good idea. Dusting is when you simply trim a very little bit of your hair; so little, in fact that, so long as you've got a good pair of shears (dull ones can also snag your ends), you can dust your ends yourself. For tips on how to do that, check out this video.
BREAKAGE CAUSE #4: You’re Not Using a Thermal Heat Protectant
In the article, "Top To Bottom: 10 Tips To Strengthen Your Hair Follicles & Protect Your Ends", I talked about how you should towel and blow dry your hair. I also lightly touched on the importance of applying a thermal heat protectant, but I want to go into a little bit more detail about why it's also such a smart thing to do. Back before I was using it, sometimes I would notice that my hair was frizzy or that I'd have an increased amount of split ends. Basically, what thermal heat protectant does is seal in the moisture that your hair needs while smoothing your cuticles so that the heat from your styling tools doesn't zap out your moisture which can lead to dryness, frizzing and breakage. A heads up—if you've got thick hair like I do, it's best to go with a cream-base thermal heat protectant than a spray. Otherwise, your tresses may laugh at the product and still you could still end up with all of the frizz that you're trying your best to avoid.
BREAKAGE CAUSE #5: You’re Dyeing Your Hair Too Much (or the Wrong Way)

Back in the day, I used to change my hair color, just about as much as I changed my clothes. But now that I care more about the health of my hair (and my health overall) than the hue, I don't do it as much. I also avoid permanent hair dyes and stick to rinses (because they are far less damaging) or hair wax for fun. Still, if you're someone who likes to go the more permanent route, while some people seem to have no problem with using box brands of dye, in order to get the results that you want with less breakage, I recommend going to a beauty supply store and selecting a color and developer and mixing the two. Anyway, the bottom line here is that dye swells up your cuticles (especially when you choose to go lighter due to the peroxide that's in it) which can definitely lead to dryness, damage and hair breakage over time. That's why it's important that you always deep condition color-treated hair, that you don't touch up your roots less than every 4-6 weeks (longer, if you can stand it) and that you follow all directions when applying to dye.
Side note, real talk, I really think it's smarter to go to a professional stylist if you've got length that you want to keep. But if not, make sure to baby your hair as much as possible. Dyed hair is mad fragile and needs all of the TLC that it can get.
BREAKAGE CAUSE #6: You’re Overstretching Your Locks
This might be the "something new for the day" revelation for some of y'all. Oftentimes, when you hear people offer up no-nos when it comes to blow-outs and flat ironing, heat is the reason. But did you know that there is actually such a thing as overstretching your own hair?
Word on the street is, if we constantly stretch our natural curl pattern beyond 30-35 percent, it can start to damage our hair's cuticles over time and ultimately lead to breakage. This is something to keep in mind if you're someone with natural hair who is constantly doing whatever you can to stretch your locks out and reduce shrinkage.
Oh, and when you do decide to stretch your hair (whether it's blow drying, braiding or even threading), make sure not to do it when your locks are wet; it's super fragile in that state and you could definitely cause breakage. It's best to stretch your hair after it has air-dried about 70 percent. That way, it will be strong—and still flexible—enough to handle your stretching techniques (so long as you use them sparingly).
BREAKAGE CAUSE #7: You’re Always Styling Your Hair the Same Way

Tension is something that our hair, especially the roots of it, do not need. But whenever we settle on a fly hairstyle that we just can't seem to get enough of, that is oftentimes just what our hair follicles have to put up with. Something that I personally like to do is wrap my hair up in a bandana and put a knot in the front. It's cute and y'all can't tell me nothing, but I had to start switching things up a bit when I realized that I was experiencing a bit of breakage, right where the knot would go. Black hair is dope because it's versatile as all get out. Reduce breakage possibilities by changing up your look, at least a couple of times each week.
BREAKAGE CAUSE #8: You’re Not Drinking Enough Water
Not too long ago, I wrote an article for the site about the oftentimes overlooked signs of being dehydrated. While I did happen to mention dry skin, what I didn't talk about is dry hair. The reality is, no matter how many moisturizing products that you may put on top of your tresses, it's not gonna matter much if your system isn't getting enough water too. Matter of fact, what a lot of people don't realize is when you're not drinking enough water, your hair can end up becoming dry and frizzy because your scalp is parched and your hair follicles aren't getting enough fluids to properly disperse the vitamins and nutrients that they need in order for your locks to thrive. So, if you're not a huge water lover but you definitely want longer hair by the new year, perhaps this point is what will inspire you to take a few more glasses in, on a daily basis.
BREAKAGE CAUSE #9: You’re Not Tying Your Hair Up at Night

Friction is nobody's hair's friend. Yet when you're tossing and turning around in bed, for 5-9 hours every night, that can literally wear your hair out and ultimately result in breakage. That's why it's so important to make sure that you tie your hair up at night with either a silk or satin scarf or bonnet (you can check out a DIY bonnet video here). While we're here, it's also a good idea to give your hair a break from bobby pins, barrettes, clips, etc. First, dab some oil onto the ends of your hair and then either braid or twist your hair or put it up into a pineapple. The oil will prevent your hair from losing extra moisture while you sleep and the braids, twists or pineapple will help to keep your ends from taking a real beating (from all of your moving around) at night.
10. Your Diet Sucks
Your hair follicles need nutrients, just as much as the rest of your body does. When you want to keep your hair moisturized, so that it breaks less, it's important to consume the kinds of foods that will give your hair the moisture that it needs. In walks the article, "These Foods Will Give Your Skin & Hair The Moisture They Crave". When you get a chance, check those out. Also, try and avoid eating a lot of the foods that are literally bad for your hair. For starters, sugar is bad for your locks because your hair is made up of mostly protein (keratin); when you've got a lot of sugar in your system, that can prevent your body from absorbing all of the protein that it needs. This means that white starches pretty much suck too because they turn into sugar whenever we eat them. Oh, and try and limit your consumption of alcohol while you're at it. A nutrient that your hair needs in order to thrive is zinc and, while alcoholic drinks like red wine have lots of health benefits, a not-so-good thing that they can do is slow down how zinc is processed in your system; plus alcohol can also dehydrate you which, we already discussed can wreak all kinds of havoc on your hair.
Yeah, this was kind of a lot. No one said that growing long beautiful hair was exactly easy, but best believe it is very possible. Start with setting hair goals and avoiding breakage-causing patterns. Then watch how your hair shows out on you, in the best ways possible, once you do!
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Featured image on Shutterstock
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
'You Both Are Going To Change': Tabitha & Chance Brown On Their New Body Collection & Successful Partnership
Tabitha and Chance Brown are the epitome of Black love. They've been married for 22 years after first meeting in middle school and share a beautiful blended family. The beloved couple is no stranger to talking about their journey to the altar and the ups and downs they've faced together on their show, Fridays with Tab & Chance. Now, they have taken the name Fridays and expanded it into a body collection.
The new collection, which dropped on November 14, features a body wash and a body lotion that complement their fragrances, Her Business and His Business. "We had such a huge success with the fragrance launch, and it’s because of our customers and fans," Tabitha shares in an exclusive interview with xoNecole.
"They asked for body products and we wanted to make sure we listened. But also layering fragrance begins with the body routine." The body wash is $33, and the body lotion is $35. Keep reading below to hear more about Tabitha and Chance's new collection, their body rituals, and what makes their partnership successful.

Fridays with Tab and Chance body collection
Marcus Owens
xoNecole: How did you come up with the scents for the collection?
Tabitha Brown: We love warm scents that make you feel sexy and loved. [We’re] both fans of gourmand [scents], including bergamot, vanilla, tonka and chocolate.
xoN: If you could describe your working relationship in one word, what would it be and why?
Tabitha: It's our first time building a product line together and our first time working with fragrance. So having patience with the process and each other has been the best way to build.
xoN: What is your body care ritual?
Tabitha: Exfoliate with a scrub a few times a week, but using a moisturizing body wash daily. After a shower, I spray a body mist that compliments what scent I am choosing for the day. Most times vanilla mist wins because it’s a perfect base for layering. I then hydrate [my] skin with lotion. Then, once dressed, I layer my favorite fragrance, Her Business, first and then His Business on top.
Chance: [I’m] way more simple. Just body wash and lotion and then my cologne and I’m good to go.
xoN: We enjoy watching you two together online, whose idea was it to start 'Fridays with Tab & Chance'?
Tabitha: It actually happened by accident. Back in 2018, my fans had just been asking about how we met, so we did a video answering questions one Friday and people in the comments [asked], will y’all do it again next Friday? And so we did and the next thing you know Fridays with Tab & Chance was born.
xoN: In what other ways do you plan to expand Fridays? Restart the podcast? TV show?
Tabitha: We are working on a lifestyle content show vs the traditional Fridays podcast. More to come soon.
xoN: You do many things together, but what would you say is your favorite quality time activity and why?
Tabitha: We are really simple. We love watching movies or TV series together on the couch or in bed. It’s really one of our favorite things to do together.
xoN: What is your favorite thing about the other person?
Tabitha: I love that he makes me feel safe and how hard he works to be an amazing father.
Chance: I love that she is crazy enough to pursue her wildest dreams.
xoN: What is the key to a successful partnership in business and personal?
Tabitha: The key is knowing that you both are going to change, and giving each other grace, patience, and understanding during those changes.
See more on tabandchance.com.
Feature image Marcus Owens









