This Content Creator Said Goodbye To The Social Media Industry In The Ultimate Pursuit Of Joy
In this special Women’s History Month Boss Up series, we talk to women who are redefining what leadership looks like. They’re deciding, on their own terms, to tap into a fulfilling career, walk their own paths, and embrace the fullness of the impact of Black women when they decide to unapologetically take up space and disrupt in business.
It’s always empowering to hear about anyone willing to throw fear to the wind to do… well, anything that makes them happy and fulfilled. And when that fear comes attached to a paycheck and a sense of stability, the story is that much more intriguing and inspiring.
Jayde Powell, an Atlanta-based marketer and content creator, decided she was tired of working in environments that threatened to irreversibly destroy something very important to her: her joy. She’d built her career cutting her teeth at major brands (one being a major airline) and agencies (some small in size but not in clientele), managing social media and marketing campaigns that pushed narratives and led to growth in consumer engagement and sales.
“I had been working for other companies for about nine years and throughout my career, I really enjoyed the experiences I had, however, I will say that I did a lot of suffering as well,” Jayde recalls. “I had a lot of experiences where the work environment wasn’t very healthy for me—incredibly toxic.”
Thriving in a toxic workplace can be tough—almost impossible—and constantly living in survival mode while at work can ultimately have long-term negative effects. “There were times when I was working under leadership that didn’t really have the capacity to do their job effectively, thus impacting my job. I was really suffering from a lot of burnout, partly because the work that I was doing— social media management—is very intensive, but also because of the types of brands I was working for—startups and smaller agencies,” she adds.
“Oftentimes, you have your job you’re hired for but you’re doing work outside of your job description. Earlier on, I was young in my career and didn’t set boundaries. And that had a detrimental impact on my life in the long run simply because of how I was dealing with stress. There were times where I was crying under my desk. I was so sad.”
"I had a lot of experiences where the work environment wasn’t very healthy for me—incredibly toxic.”
Courtesy of Jayde Powell
In November 2021, like many who are a part of what is now being called 'The Great Resignation,' she chucked the deuces to the madness. Jayde decided she would not only rock out with her own personal brand, but partner with a friend and former colleague, Gbemi Maiyegun, who came to her with an opportunity she just couldn’t pass up. That’s when Weed for Black Women was birthed. (Gbemi lives and works in Texas, balancing duties of both running a budding business and other professional pursuits related to her personal brand.)
“We’d worked together at a cannabis company, and I really enjoyed working with her. She was incredibly professional and even after I left the company we were able to retain that relationship and friendship,” Jayde says. “The idea for Weed for Black women was actually out of her mind. She came to me with this vision about a space for Black women to talk about cannabis unapologetically. We realized there wasn’t a lot of representation of Black women. We both have this passion for advocacy and education in the industry. This stigma around cannabis use holds people back from seeing how helpful the plant really is. I mean, women healers and spiritual guides have been using cannabis for centuries.”
Through the platform, Jayde and her co-founder provide a place where Black women, who experience judgment and shame when it comes to anything associated with cannabis, can find avenues that allow them to be their “best selves through weed,” and enjoy a “warm and welcome” community to “indulge and learn.” This includes offering online content that not only talks about the Black experience and innovations with the plant but the still-prevalent injustices associated with the laws that disproportionately affect Black women.
Courtesy of Jayde Powell
“In everything we do, of course, we’re thinking about cannabis but we’re also keeping Black women at top of mind—the issues that particularly impact Black women. The lifestyle choices that Black women make, that is the priority for us. It’s just a matter of, 'Okay, how does cannabis support, or how can cannabis be infused into the conversation?' ”
The journey to going from a 9-to-5 worker to a full-time entrepreneur, influencer, and cannabis advocate was not linear nor was it without planning, though. Jayde had been saving part of her paychecks and had a bit of a cushion in order to be able to take the leap. “I don't think I would have felt as comfortable quitting my job had I not had savings. It was like, ‘If I quit my job tomorrow I’ll be okay for a couple of months.’ And then, let’s say, I crash and burn, and I can’t do the entrepreneurship thing anymore. I can get a job eventually.”
She has also been able to take on freelance projects via her own professional platform as a consultant and influencer, adding more to the financial cushion she’d built up over the years. “People pay me to be me online, which is nice. I get to show up as myself,” she says.
"I don't think I would have felt as comfortable quitting my job had I not had savings. It was like, ‘If I quit my job tomorrow I’ll be okay for a couple of months.’"
Another important step in the process that helped her ease into her career change was taking a month off to simply strategize, get better prepared for the transition of not having to clock in every morning, and pool her resources. “I forced myself to literally relax—probably the first time I’d done that in a very long time— and I wasn’t working, wasn’t trying to aggressively find ways to make money. I hired an amazing marketing manager to support me, and she and I got to planning.”
For Jayde, the true reward in all of it has been retrieving and protecting the priceless things in life that really matter more than a salary or a title. “I think a lot of people who are aspiring entrepreneurs come out the gate like, ‘I’m going to grow this multimillion-dollar business.’ I just thought, ‘If I just make the salary I had last year, I’m good.’ Entrepreneurship looks different for everyone. It’s not about being a multimillionaire, but about doing the work that allows me to have the most happy and fulfilled life, and if that means I’m only making a couple thousand a month, I’m very much okay with that. My joy is what’s important to me.”
To find out more about Jayde and Weed for Black women, visit her website or follow her on Instagram.
Featured image courtesy of Jayde Powell
- The 'Great Resignation': Black Women Share Why They Left Their ›
- 11 Black Female Entrepreneurs To Follow - xoNecole: Women's ... ›
- EveryStylishGirl CEO Nana Agyemang Says Don't Quit Your ... ›
- These 3 Women Boldly Quit Their Jobs & Changed Careers ... ›
- How Black Women Can Find Fulfillment In Career - xoNecole: Lifestyle, Culture, Love, Wellness ›
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
'Finding Tony' Director Raven Magwood Goodson And Star Stephen Bishop On Telling Authentic Stories On Screen
In cinema, stories often serve as mirrors reflecting the complexities of our experiences. Finding Tony, the latest cinematic gem from millennial director Raven Magwood Goodson, takes us on a profound journey of trauma, redemption, and resilience. With the magnetic performance of lead actor Stephen Bishop, this film shines a light on the struggles and triumphs we face daily. Through the lens of mentorship, community, and self-discovery, Finding Tony invites audiences to journey alongside its characters as they navigate the complexities of life, love, and everything in between.
In the process, it sparks conversations, challenges assumptions, and inspires viewers to embrace their own stories with pride and authenticity. As the film prepares to make its mark on the cinematic landscape, it serves as a reminder of the importance of representation and the power of storytelling. Executive-produced by NBA star Anthony Davis, Finding Tony not only adds another layer to the tapestry of Black narratives in cinema but also reaffirms the significance of our voices in shaping the cultural conversation.
Crafting Calm in the Creative Storm
As Black women, it's crucial to carve out moments of self-care amidst the demands of our daily lives. Raven Magwood Goodson, the visionary behind Finding Tony, embodies this ethos with unwavering grace and determination. In our conversation, she shared her strategies for nurturing her well-being amidst the whirlwind of filmmaking, offering valuable insights into the importance of prioritizing self-care in pursuit of creative excellence.
"While shooting, I was all into the film. No one knew, but I was pregnant and 2-3 months along. After production, you have a long period of post-production, and we spent months editing, going back, rewatching, and adding music,” Raven explains. “During that time, I was able to prioritize myself and my family. It’s a matter of being intentional for me and knowing these are the things I have to do for the film or for other businesses I have. I'm very intentional about whether it's work or play and making sure everything gets my attention.”
Amplifying Black Narratives in Cinema
Anthony Davis (L) and Raven Magwood Goodson (R).
Courtesy
Our stories matter, serving as the heartbeat of our collective experiences. Authentic representation on screen is not just a desire but a necessity, and Finding Tony emerges as a powerful testament to the importance of reclaiming our narratives. In our dialogue with Raven, we delved into her vision for the film and its profound impact on Black stories in cinema.
"I just want to be able to be an advocate, whether it's through the actual storytelling or my own life, for individuals that look like me. I know the importance of being able to watch TV and have an example because, being a brown-skinned girl growing up, sometimes you look and you don't see those examples,” Raven says. “To have women and little girls come up to me and say how much I've motivated them and that they want to write a book or a movie because of me means the world to me.”
Authorship Amplified: Raven's Journey to Filmmaking Mastery
Black women are no strangers to wearing many hats, navigating various roles and responsibilities with unparalleled grace. Raven epitomizes this multifaceted brilliance, seamlessly transitioning from author and motivational speaker to director. In our conversation, she shared how her experiences in these diverse domains equipped her with the skills and perspective needed to lead with confidence and creativity in the realm of filmmaking.
"I get the distinct opportunity to speak to a lot of different types of people, young people, women, men, and athletes about their experiences. I got the inspiration for Finding Tony. I've met a lot of different individuals, youth, whether that's in high school or college, that had similar experiences to [the lead character] Destiny and the film,” Raven shares. “I've also spoken to a lot of mentors, and people have gone through adversity and found themselves in a Tony space as well. My experience in speaking, writing, and getting to know different audiences shaped my viewpoint to be able to write this story.”
Game Plan to Script: Stephen's Playbook for Acting Success
Stephen Bishop
Courtesy
In a world that often underestimates our abilities, the Black community continues to excel in diverse arenas. Stephen Bishop's journey from professional athlete to actor resonates deeply with our own experiences of resilience and adaptability. As a former Atlanta Braves player, Stephen talked about how his background in sports equipped him for the challenges of portraying a complex character in Finding Tony.
“In sports, you learn a lot of life lessons and can use a lot of those to help inform your characters when you're in different roles. But specifically, this role, it helped because I’ve been an athlete who's had to retire,” Stephen says.
“I am a current coach, so I know what the transition was like. I know a lot of the emotions you go through and things you battle with when you're looking at athletes that you're trying to get to level themselves up. It was a very fortunate coincidence that I happened to be an ex-professional athlete who was going to play this role. It played a big part in me being able to be as comfortable as I was in the role.”
A Role Written in the Stars: Stephen's Path to 'Finding Tony’
Raven shares that her decision to cast Stephen in the lead role of Tony was a moment of intuitive certainty, sparked by his compelling performance in Terminal List alongside Chris Pratt. Upon witnessing his talent, she knew without hesitation that he was the perfect person to capture the essence of Tony Greene. The very next day, fueled by conviction, she reached out to her casting director, passionately advocating to do whatever it took to secure Stephen for the pivotal role. This bold move speaks volumes about Raven's unwavering commitment to bringing her vision to life with authenticity and excellence.
As Stephen reflects on this pivotal moment from his perspective, he shares, "They told me about it and sent the script. [My team and I] all read it the same day, and then the next day, we all got back on the phone, and I said, ‘I really like this.’ A lot of times in my career, by the grace of God, I've played the love interest, and I've been in a couple. I've been really wanting to move into roles where I could just be a standalone character and have my storyline drive the film or the television show without it being at the whim of the relationship. And this role came along and it was not only that, but it was an opportunity for me to really show myself and others what kind of chops I really have because there's a huge emotional arc.”
L-R: Raven Magwood Goodson, Stephen Bishop, and David Banner on set of "Finding Tony."
Courtesy
As today marks the release of Finding Tony, it's not just a film hitting the screens; it's a testament to the power of determination. Shot in a mere 17 days, this cinematic gem shows the sheer dedication and grit of its creators. Director Raven Magwood Goodson, amidst her battles, led the charge with unwavering strength and grace, proving that obstacles are merely stepping stones to greatness. Through late nights and unforeseen hurdles, her unwavering vision shone bright, guiding the cast and crew through the rollercoaster ride of production.
Finding Tony reminds us that even in the face of adversity, there's beauty to be found, strength to be discovered, and purpose to be fulfilled. So, as we prepare to immerse ourselves in Tony's journey, let's raise a glass to the triumphs of creativity, resilience, and the unbreakable bonds forged in the pursuit of art.
Finding Tony - Official Trailer
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image courtesy