I make it no secret that, back in 2015, I went on what I call my "Get Your Heart Pieces Back Tour". Men who I felt I had some unresolved issues with, I purposely sought them out so that I could finally make peace with them and, more importantly, myself. When I think about where I currently am as a person overall, it truly is one of the best things that I've ever done.
I thought about that lil' tour of mine when one of the latest episodes of The Skin Deep popped up in my YouTube feed recently. It featured exes Steven and Krystal. After three years of not seeing or speaking to one another, they met up, face to face, to ask each other questions like, "What do you remember about the last time we spoke face to face before reconnecting?", "Do you miss what we had?" and "Would you ever consider dating again? Why or why not?" I don't want to give away too much of the dialogue or outcome; if you want to see how it all panned out, Part One is here and Part Two is here. What I will say is there is a line that was shared that was extremely insightful—"Once you realize you were the toxic person, everything changes." Sometimes, "interviewing an ex" can reveal a lot—about them, you and the relationship overall.
Although I know that some people would never dream of hittin' up their ex just to pull out a deck of cards with semi-uncomfortable questions on them, what the episode did remind me is how important—and necessary—relational interviews can be. I mean, who said that they should only be for professional purposes? After all, an interview is defined as being "a formal meeting in which one or more persons question, consult, or evaluate another person".
So yeah, I definitely think that exit interviews for couples who break-up can be helpful (so that clarity, healing and hopefully peace can manifest). More importantly, I think that pre-commitment interviews should transpire; just so, if two individuals are seriously contemplating taking things to the next level, they can be certain that they are both on the same page.
And just what kind of questions should you ask—and be willing to be asked—in said interview? Let's start here.
“Do you want a serious relationship?”
Something that will spare you tons of potential heartache and wasted time is not assuming that just because you've been giving a guy a lot of your time, heart and, quite possibly your parts, that you're both on the same page about where your relationship is headed. While you're thinking that three months of steady dating is going to lead to something long-term, he might be thinking that you are simply a cool person to spend time with. So yeah, right off the rip, the first thing that should be discussed is if you both want to be in a serious relationship. If he says "yes", the next question is what needs to immediately follow.
“If so, what does ‘serious’ mean to you?”
Definitely one of the hardest things about being in, just about any kind of relationship, is coming to a happy medium when it comes to different perspectives on things. Things like what? Things like words. Take the word "serious", for example. While you might think that serious means exclusivity and working towards marriage, the guy you're seeing might be more on the tip of seeing you more than once a week and making your phone calls a priority.
The reason why I know this is because I know a guy right now who's been seeing a woman for almost five years. Although he's not having sex with anyone else (according to him, anyway), he has absolutely no intention on popping the question; not just any time soon but probably ever. Meanwhile, she's out here believing that since they talk on the phone every day and spend holidays together, she's got a proposal in her future. SMDH. When it comes to dating, many times "serious" is relative. Get clarity on where you both are coming from so that neither of you are disillusioned or end up being disappointed (if not straight-up pissed).
“How do you think it would benefit us both to go to another level?”
Remember how I said that one definition of an interview is to evaluate another person? To evaluate is "to judge or determine the significance, worth, or quality of; assess". That said, even though all of us have great worth, that doesn't mean that all of us are designed to be highly significant in the lives of the people we come across. If you're going to go up a notch in your relationship with someone, you need to determine if they show the qualities and traits of being able to be significant and purposeful for you. What I mean by that is, by going beyond where the two of you are now, how will that benefit you both mentally, emotionally and spiritually? If you're not sure, maybe you need to take out the time to get to know each other a little better. Because, if someone can't help you to be better than you are without them, on the intimate tip, why exactly do you need them to be any closer to you?
“What are your personal relationship deal-breakers?”
Anyone who has ever been in a session with me knows that one of the things that I always recommend is them "knowing what their line is" in a relationship. I'm not talking about when it comes to things like abuse; hopefully, it's a given that you won't stand for that. No, what I mean is what are the things that are up for negotiation, to a point? Maybe you're willing to date someone who is still trying to figure out where they stand when it comes to their religious beliefs. Maybe you're open to testing out a long-distance relationship for a certain period of time. Maybe dating a broke guy while he's completing his education or is getting his business off of the ground is something that you're open to. At the same time, maybe these are things that you're willing to deal with for a season but not forever.
There are a lot of people who end up feeling blindsided, one year into a relationship, because they assumed that their partner was gonna be down with certain things about them for the long haul while their partner thought that it would be a temporary type of situation. Again, deal-breakers are things that people try and find a middle ground on but, if they can't, the deal is off. For you—and him—what exactly would those types of things be?
“What are your personal relationship expectations?”
I've got a girlfriend who absolutely hates the word "should". I get why too. Should tends to come with a whole lot of assumption and presumption. He should know to make a big deal about Christmas. He should know that he should pay for every date. He should know that after six more months, I want to be proposed to. Oh yeah? Why should he think that? Because that's the way you tend to process things?
It's not fair to expect anyone to meet expectations that you haven't verbally expressed. So, while you're in the process of your pre-commitment interview, while you might not want to hit him all at once with the 50 things on your list, it is a good idea to at least express the first 10. While you're at it, ask him what his "10" are as well. Expectations aren't a bad thing. Unspoken and/or unreasonable ones are. You can't come to a decision of what fits that list in your relationship without discussing them, upfront, as much as possible.
“Do you feel like you’ve had enough time since your last relationship?”
I'm not exactly sure who came up with the whole "You need half the amount of time of your relationship to heal from it" rule. To me, I think that knowing whether or not you're truly over someone depends on how profound the connection was and how/why it ended. But what I do know is you don't want to be out here being the rebound.
Another guy that I know? Although he's in total denial about it, he's been in an emotional affair with his first love, ever since they broke up, close to 20 years ago. I call it that because even though he's single, she's married. Plus, whenever they communicate, they sneak around in order to do it. Them still communicating is not only unfair to her spouse, it is keeping my friend emotionally stagnant to the point where he is unable to fully give himself to another person.
Some people, they don't even know they are still hung up on their ex until they are confronted with the notion (see "6 Reasons Why You STILL Can't Over Your Ex"). Even deeper than that, some people don't realize that they are not able to have a fulfilling present-day relationship because they are still hung up on their past (the second episode of David Banner's new podcast touches on some of this). The best way to enlighten someone to this kind of revelation is to ask. The best way to know that you are ready to be in something new is to have them to ask you in return as well.
“What would you expect to change should we decide to officially get together?”
Even with as much as I study and observe relationships, I'm not exactly sure why giving things a title or "making things official" can automatically alter the dynamic of two people. Maybe it's because whenever someone hears "boyfriend and girlfriend", "fiancé and fiancée" or "husband and wife", there are already preconceived notions about what comes with those words.
Whatever the case may be, during your pre-commitment interview, it's really important to not assume that just because the two of you decide to become something more that you both are on the same page about the "day-to-day duties" that come along with that.
I know my fair share of couples who end up feeling super frustrated, a few weeks into their commitment, and it's all because one thought that things were going to go one way while the other had something completely different in mind. While we're on this point, here's a heads up to my sistas—oftentimes a guy thinks that the only thing that should be different is what you will refer to him as in the future. That's it. So yeah, if you all are going to go up a notch, make sure you discuss what you both think should come with that. It will spare tons of WTF moments, moving forward.
“Are you cool with us being in the same place a year from now?”
A journalist by the name of Sydney J. Harris once said, "The greatest enemy of progress is not stagnation, but false progress." Although I'm personally not a fan of stagnation either (have you ever left a cup of water standing for like a week? It starts to stink), I totally get where he is coming from. What my 45 years on this planet have taught me is, one of the worst things that you can do to someone is waste their time. When it comes to relationships, one of the ways that can happen is give someone the impression that committing on one level will eventually lead to another one.
Translation—if you are currently dating someone, you desire marriage someday, and you both decide to be boyfriend and girlfriend, please don't assume that it automatically means you'll be engaged next Christmas. If you want to know where the two of you are headed in the next 12 months (take or leave a few months), ask your partner what their relationship goals are.
Just as sure as I'm sitting here and typing this, I can promise you that the answer to this one question can almost instantaneously help you to determine if you should commit to this guy—or not. Because if you are all about progress and he's not, why even get committed in the first place? Amen and hallelujah! Good luck on y'all's interview, sis.
Did you know that xoNecole has a new podcast? Join founder Necole Kane, and co-hosts Sheriden Chanel for conversations over cocktails each and every week by subscribing to xoNecole Happy Hour podcast on Itunes and Spotify.
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."
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On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."
Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."
Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image courtesy