So you've made it through the application process and scored the interview. Great! But now what? Are you ready for the interview?
When it comes to finding the job of your dreams, applying for the job is only half the journey. Think of the interview as your opportunity to solidify a company's decision to hire you. The interview process is their version of saying "maybe," which isn't a "no," so it's important to maximize their interest in you. For those of you intent on securing the dream job bag, the key is in the preparation.
And to help you get prepared, here are three key tips you'll need to rock the interview and get that offer!
1.Research, Research, RESEARCH!
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When you are preparing for an interview, the first major key to success is doing your homework. This doesn't mean just looking at the company website and the "About Us" section. Invest some real time into learning all that you can about the role itself, the company, and the overall industry. Read current news about the company in the press, talk to current and former employees, and gather insight from online forums and review platforms such as Glassdoor. Research industry trends and who the company's major competitors are.
If you are able to get the names of your interviewers in advance, read up on them as well! Take a look at their LinkedIn profiles to get a sense of not only their background and careers, but also any major initiatives they may currently be working on at the company.
Conducting this research will not only provide you with valuable information about the company's culture and values, i.e. "who" the company is, but also what their priorities are and what they look for in the candidates they hire. This helps you to anticipate some of the interview questions you may be asked and prepare confident answers.
In addition, as a segue to Tip #2, doing this research helps you to prepare thoughtful questions to ask your interviewer. It emphasizes that you've done your due diligence on the company and you have command of the industry subject matter.
2.Prepare To Ask The Right Questions
If you don't remember anything else that you read here, remember that you should never leave an interview without asking questions. EVER. Not asking questions shows a lack of preparation and interest. Not exactly the impression you want to leave on your interviewer, right?
But if you want to truly stand out from the other candidates and blow your interviewer away, you will need to ask insightful, thought-provoking questions that show you have done your research and have been diligent in learning about the company (and the interviewer). This means moving beyond the boring questions of "What's a typical day like?" or "What is the company culture?" Essentially, your questions should stimulate meaningful conversation with your interviewer.
Some good focus areas for your questions could be current changes at the company, competitive pressure and industry shifts, expectations for your role and your workgroup, and even the interviewer's career path. Here are a few of my favorite questions:
- What does success look like in this role in the first 12-18 months? What are the first metrics you want to establish?
- What excites you about the future of the company?
- If I was to ask customers about the company, what do you think they would say?
- I recently read about __________ in the news. How do you think that will impact the company's (growth/sales/expansion opportunities) in the short-term?
- I saw that you have been here for __ years. What's the most important characteristic about the company that has kept your career here?
Each of these questions prompts the interviewer to think and deliver substantive answers vs. responding on autopilot.
3.Prepare To Communicate Your Value & Interest
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Not your typical interview tip, but probably one of the most important ones. The two most consequential questions that you will be asked in your interview are: 1) Why should we hire you? and 2) Why do you want to work here?
To clarify, you may not get asked those questions verbatim. But in most cases, your interviewers will find a way to ask those questions in one form or another. The reason is simple: They want to understand what you bring to the table and whether or not you truly want to work for them. So to be sure that you'll give rockstar answers to these questions, you will need to be prepared to communicate the value you deliver and the reason(s) this is your company and position of choice.
If you're wondering, "Well, how do I communicate my value?", this is honestly where you can "humble-brag" about your experience and major achievements. Applying for an Advertising Manager position? Highlight the fact that your last ad campaign increased sales by 25%. Looking to be a Finance Director? Discuss your cost optimization strategy that reduced operating expenses and improved profitability.
No matter the role you are going for, the key is to outline to the interviewer that you not only have the skills (because let's face it all the other candidates probably do too), but rather that you have translated those skills into meaningful contributions and RESULTS. This will help to set you apart from the other interviewees.
When it comes to communicating your interest in the company, you will want to have specific reasons. Vague answers such as "I am looking for a company that provides room for growth" or "I want to work for a diverse company" will not get you anywhere because they can apply to pretty much any other company in the market. The interviewer wants to know why you want to work THERE. So provide concrete, genuine examples based on your company research (there's that research again), and show how they align with your personal values and career goals.
Bonus:
Practice, and then practice even more!
You can prepare all you want, but if you don't practice, you may find yourself entering the interview room still lacking the confidence and poise you need. So take some time to rehearse the questions and answers. You can do it alone in the mirror or enlist the help of family and friends for mock interviews. The more you do something, the more natural it becomes. So the more you practice, the better your responses to the interview questions will flow. Practice will also help you to evaluate your posture and body language to ensure that your nonverbal cues are not off-putting or conveying the wrong message to the interviewer.
Preparing for an interview can feel time-consuming and potentially overwhelming. But remember that you're halfway there! They already like you, or else you wouldn't have gotten the interview. Just put these tips into action, and you'll be able to seal the deal and get the job offer!
For more information about Julia Rock, check out Rock Career Development or follow her on Instagram.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
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Originally published on July 1, 2019
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Featured image by xoStaff
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Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff