Yeeeeeah. I'm not sure what any of us were actually expecting 2020 to be like as the clock struck midnight on January 1, but I'm fairly confident when I say that this was certainly not it. I don't need to tell you what, barely six months into this year, has been like. Not only can you read articles like "Covid-19 Is Killing Black People Unequally—Don't Be Surprised", "Few Minority-Owned Businesses Got Relief Loans They Asked For" and "The Coronavirus Was an Emergency Until Trump Found Out Who Was Dying" if you wanna get a semi-brief media recap (SMDH), but most of us personally know someone who has passed away from the pandemic, lost their job and/or is battling some level of depression (if that "someone" isn't us). Not to mention all of the regular day-to-day stuff that can straight stress a sistah out, even without COVID-19 being all up in our space.
It's been rough. I'm not going to patronize you by trying to act otherwise. But if you've ever heard the quote, "Sometimes when things are falling apart, they may actually be falling into place" before, you'll get why I believed it was so important to pen this piece. It's definitely not written with the intention of making light of any of the challenges or struggles you and yours may be facing. It's simply something to offer up a perspective that will hopefully remind you of how resilient you actually are and how, even bad times, can refine you in ways that ultimately make sticking things out and going through the rough patches worth it in the end.
Are you ready to see some of the silver linings of this pandemic quarantine? Believe it or not, there are some truly priceless ones.
1. You Can See Who Your True Friends Are
Years ago, a filmmaker by the name of Molly Secours once said to me, "I'm in a season of being still and seeing who and what comes to me." That resolve has always stayed with me because, as a recovered codependent, I used to be notorious for doing the very opposite of that when it came to relationships, both romantic and platonic.
I'm telling you, sometimes you can be so busy in your dynamics with people that you don't even realize how much of the load you are carrying until…you…stop. And something that this pandemic has done has forced a lot of us to do just that. In many ways, it has forced us to get still, be quiet and pay attention to who is truly as invested in our lives as we are in theirs.
For me, it's really been something to see who has checked in, who has offered help, who has been "intentionally consistent" about making sure that I'm good. It's also been fascinating to see who hasn't done those things. The processing of both has provided me with some real—and what I believe to be lasting—clarity about who my peeps really and truly are; especially in this season. And believe you me, when you know who is fully in your corner, that brings forth a peace of mind and clarity that is nothing short of incomparable. Life-affirming, even.
2. You Can Push “Reset” on Areas of Your Life (That Aren’t Working)
The one and only time when I got fired from a job, while financially it sucked to have it happen, in hindsight, it was one of the best things ever. For one thing, I hated being there. For another, the gig had absolutely nothing to do with my purpose, passion or calling. I know some people who have lost their job in this season. Ugh. But what has been truly remarkable is to see how it has pushed them to cultivate a dream, write a screenplay or hop on a Masterclass or Skillshare's website so that they can learn a skill that they can…"expand" is the word that comes to mind.
Sometimes, life has us so caught up that we're too busy to step back and ask ourselves, "Is this really what I want to be doing with my gifts, talents and time?" Then, seemingly out of nowhere, something like this happens to slow us down and help us realize that the answer is not just "no", but HELL NO. The beauty in that answer is that you can give yourself permission to reset your life. Reset is a cool word because it means "to set, adjust, or fix in a new or different way".
Sis, just because you've been working—working at a job, working at a relationship, working at keeping things going—that doesn't mean that "it" has been working for you. Take this time to ask yourself if it's time to do something different or new. Thankfully, you've got the gift of time and space to set some things right so that you can thrive rather than simply…exist.
3. You Can Become More Responsible with Your Money
GiphyHow crazy is this? Did you know that only 67 percent of Americans actually have a financial budget? What. In. The. World? You know what they say—if you fail to plan, you plan to fail. Even if you've been fortunate enough to where not a lot has dramatically changed on the financial tip, I think we all can agree that it would be beyond foolish to be out here maxing out credit cards or blowing stimulus checks. Whether money is tighter than it's ever been or this pandemic is simply reminding you that a whopping 78 percent of us are literally living paycheck to paycheck, hopefully this time has served as either a reminder or a confirmation to get (or keep) your coins in order. Remember, budgeting can help you be accountable of your money, to plan for the future, and to even save up for some special things that you want. Times are tight, that's for sure, but this is when you can become more financially savvy than ever; if you want to be. That's definitely an upside. (By the way, if you need a little help in this area, feel free to check out our article, "10 Budgeting Apps That Will Get Your Coins All The Way Together".)
4. You Can SLOW DOWN and (Better) Nurture Yourself
Something that a single female client and I are currently working on is making sure that her closet reflects the type of dates that she wants to go on. What is that all about? I'm sure you've heard the saying, "If you build it, they will come." Well, after she shared with me a lot of her relationship history, I wasn't even remotely impressed by what her dating life has looked like. And so, I suggested to her to invest into her dating wardrobe and then to only accept dates that will match it. It's one way to "upgrade" when it comes to setting a new set of standards for herself.
Meanwhile, I'm over here purchasing stuff on Etsy that will re-mineralize my teeth (you can DIY this type of toothpaste by checking out this recipe), deep condition my hair (Chebe powder is that one) and keep my skin super smooth. I'll be honest—I didn't think as hard about doing all of this until the world shut down and I got to meditating on how I could take better care of myself. So yeah, here's another reason why I think this pandemic has been a blessing in disguise. It's given me—and the people I've been working with—some time to make time for ourselves; to really self-nurture (and pamper) in ways that we hadn't been as thoughtful or thorough prior to the quarantine.
Nurture is actually a favorite word of mine. On the self-nurture tip, it speaks to protecting oneself, supporting oneself and cherishing oneself. What have you been doing, right through here, to make sure you are doing these things for your own mind, body and spirit? If the answer is "nothing", there is no time like the present to start.
5. You Can Emotionally Connect with Your Partner on Another Level
One of the reasons why I wrote "8 Hacks To Keep You & Your Boo From Falling Out (During A Quarantine)" is because I already knew that this pandemic—and more specifically, this pandemic's quarantine—was going to take quite the toll on a lot of relationships. It really is kind of a trip how, a lot of people don't even realize how little time they spend with their significant other until something like this reveals that it's not much at all (on average, married couples engage one another only two hours a day). If you live with your partner, this quarantine can help you to relearn your significant other, strengthen your communication skills and figure out ways to reprioritize your relationship. If you are quarantined away from your partner right now, while it can be really—and for some, really, really—hard to not be able to physically connect, watching Lives like the ones between Karrueche Tran and Victor Cruz can remind you that cultivating and then solidifying your emotional bond are very precious and special. It can help you to see what your relationship is truly made of so that when the two of you do come back together, physical intimacy will truly be the icing, not the cake.
6. You Can Make the Time for What Matters Most (to You)
You know what they say. It's not about what we have time for; it's about what we make time for. And, as author M. Scott Peck once said, "Until you value yourself, you won't value your time. Until you value your time, you will not do anything with it." I've shared, a few times before, in my writings on this platform, that I firmly believe that not only is it possible to waste time, but that a lot of us do it. Waste means "to consume, spend, or employ uselessly or without adequate return", so if we're doing things that we deem are not ultimately giving us an "adequate return", by definition, they are wasting our time.
Listen, there is only so much Netflix and Hulu that you can watch. Make the time to write yourself a love letter, to do some sex journaling, to ponder the patterns you've got with your family, friends and co-workers (check out "The Relationships In Your Life That Are Desperately In Need Of Boundaries" and "The Art Of Saying 'No' To Things You Don't Want To Do"). Think about what you're spending your money on, what you're doing with every moment of every day, and if you're actually planning out your future in a way that will truly benefit you. In short, ask yourself if you're doing what really and truly matters most to you and your life. The quiet of this season might scream to you that you are not. The good thing about that is, there is no time like the present to make a change; to stop wasting what you can never—ever—get back.
7. You Can Make Rest (More of) a Priority
If this quarantine has had you climbing the walls with boredom, I get that; especially if you're an extrovert. Just make sure that you know the difference between being bored and being a busybody.
Remember that job that I mentioned earlier. While I was unemployed, broke and trying to figure out what the heck I was gonna do with the rest of my life, someone who was close to me at the time said, "You better enjoy this time, Shellie. Something tells me that you won't get this kind of pace ever again." That was about 20 years ago. That individual was right.
The famous Vietnamese monk Thich Nhat Hanh once said, "We humans have lost the wisdom of genuinely resting and relaxing. We worry too much. We don't allow our bodies to heal, and we don't allow our minds and hearts to heal." Did you catch that? Resting helps us to heal. To become healthy. To become whole. To cleanse ourselves. To free ourselves. To pray, meditate and shoot…sleep (be honest, when's the last time you've been able to get eight hours a night in, consecutively so?). So, if this pandemic quarantine has got you in the position where you are resting more so that you can heal more so that you can flourish more, give thanks. Praise the Lord that pandemics don't come around every day and the world doesn't shut down like this often. Use this time to take long baths, to sleep in and incorporate practices that will teach you how to become more calm and relaxed.
It might not feel like it right now, but nothing lasts forever; including COVID-19. Let this season teach you whatever the Universe wants you to learn, so that you can come out stronger and better than ever, as the direct result of choosing to see all of this as being a bit of a blessing; even if it's sometimes in disguise.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
I've Got Some Ways For You To Start Pampering Your Soul
10 Things Marriages Need On A Daily Basis
Featured image by Shutterstock
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023