As far as outer beauty goes, the two things that I've personally committed to doing over the next 12 months are to be intentional about pampering my skin and to also do what it takes to gain more inches when it comes to my hair. Two items that are proving to make both of those things happen are MSM and Chebe powder. In fact, both of these are so bomb that I've been doing more research so that I can feel confident in recommending them to other people.
In the process of all of the stuff that I've been reading on MSM and Chebe, I've also discovered some other natural beauty trends that I thought you should know about. What's cool about all of the things on this list is they are about using less chemicals and being more natural. As a direct result, they're good for your health, the environment and—when it comes to the last trend on here—our community too.
If you're someone who is all about beauty trends and you want to know what kind of tip 2020 plans to be on, here are some natural-related beauty trends that you can definitely feel good about. I know that I do.
A “Wake Up” Face
One of the cool things about dating artists is you're sure to be the muse for at least one song. To this day, my last boyfriend is one of the most talented producers I know. Anyway, one of the tunes that he penned for me was called "Wake Up Face"; it was literally about how he prefers to see me au naturale. Maybe he was prophetic because, this year, as far as beauty trends go, one of the most popular ones is women who wear as little make-up as possible. You know what that means, right? In order to pull this one off, your skincare has to be seriously on-point. If you'd like a few pointers in this area, check out "This Is Why Your Skincare Routine Isn't Working", "I Cleared Up My Hyperpigmentation Thanks To This 5-Step Method" and "All-Natural Ways To Keep Your Skin Super Soft This Fall & Winter". Then, at least a couple of times a week, try going out with as little make-up as possible. Your pores will love it, and you just might end up liking it more than you thought you would as well.
Brow Lamination
Recently, I met a guy whose eyebrows were flawless. As his brother was teasing him about "getting them arched", ole' boy gave the death stare and then said, "No, I get them done." I should've asked him if they were "laminated" since that is currently all the rage as far as brow care goes.
If you've never heard of brow lamination before, the long short of it is, it's a semi-permanent brow procedure that provides the results of microblading without the use of any needles.
Since it straightens brow hairs with a solution that contains keratin (a protein that our hair is made up of), a lot of people are finding it to be their favorite brow care technique, by a long shot. If you want to attempt it at home, check out a DIY tutorial here.
“Transparent” Labels
A wise person once said, if we can't eat whatever it is that we're putting on our hair, skin or nails, we probably shouldn't use it. While it's pretty close to impossible to follow this rule to a "T", many cosmetic companies are making it easier to hit the mark, now more than ever. That said, if when you're out looking for some toner, shampoo or any other beauty item, you look at the label and you can't pronounce even one-third of the words on it, you might want to take a pass and search for something else. Our body absorbs the chemicals that we use, and with recent headlines like "Here's One More Reason Black Women Should Stop Processing Our Hair: Breast Cancer", a beauty trend like transparent labels is something that we all should get behind and support.
Water-Free Products
With Americans using around a trillion gallons of water each year, and something as simple as a leaky faucet resulting in 10 gallons being wasted a day, it would make sense that caring for the environment would include being proactive about our water consumption. Some cosmetic companies are addressing this by making water-free products. Aside from the fact that it can help to preserve something that we all need in order to stay alive, water-free cosmetics make it easier to travel with. Plus, they tend to have a longer shelf life. A great example of water-free skincare is an article that we featured last year—"Everyone's Raving About The 10-Step Korean Skincare Routine". Check it out when you get a chance to see if it's something that could possibly work for you.
Sensitive-Skin Items
If you've ever wondered if you have sensitive skin, here are some telling signs—your skin is always dry; beauty products always tend to create a rash, burn or sting; your skin doesn't react well to fragrances or artificial coloring; you breakout easily; your skin is sensitive to the sun; your skin is constantly itchy and/or your skin "reacts" to extreme weather like sun, cold and wind. If this is the case, it's best to use beauty products that are customized for sensitive skin. Luckily, this is your year because these are the kind of items that will be heavily marketed. If you want to give a few of 'em a shot, some brands that could relieve your symptoms are Cetaphil, Aesop, Josie Maran, Physicians Formula, Glow Recipe, Clinique, Bliss, Eucerin, BE GENTLE and REN.
Phthalate-Free Perfumes
Who doesn't like to smell good? At the same time, who doesn't want to be healthy too? If your goal is to accomplish both things, you might wanna rethink the kind of perfumes that you wear.
Although a lot of us don't read the ingredients that are on the back of perfume and cologne packages, the reality is many of them are pretty toxic; especially if they contain phthalates. What are those? It's kind of a long story, but the short of it is they are chemical substances that help things to last longer. Problem is, they can also cause problems with your reproductive and endocrine system (for starters).
So, in 2020, make reading perfume labels and opting for phthalate-free perfumes an absolute must. Hello Glow has a list of some of them here.
Naked Manicures
Something that was big a few years ago and is making somewhat of a comeback is naked manicures. These are more about making sure that your nails are as healthy as possible than focusing on any kind of shape, color, or nail design. The benefits that come from getting a naked manicure are they can fade any type of nail discoloration you might have, smooth out any ridges, make your nails stronger and more flexible, increase hydration to your nail beds and cuticles, and provide an overall healthy tone and finish to your nails.
Some of us are so caught up in different nail styles that we don't give our nails a break. Luckily, thanks to naked manicures, you can go a few weeks without powder dipping or gel polish, let your nails breathe, and still be totally on trend.
Products with (More) Essential Oils in Them
Something that I'm a big fan of is essential oils. On the smell tip, they are potent and long-lasting. More than that, every single one has at least five health benefits to them. That's why I smiled when I checked out "Products Featuring Essential Oil Claims to Rise in 2020". If you're someone who only dibbles and dabbles into essential oils every now and again, make this the year that you are intentional about adding them to your health and beauty regimen.
Wyndmere Naturals published one of the most helpful essential lists that I've seen in a while to give you the benefits of various oils ("A-Z Guide of Essential Oils"). Oh, and if you're wondering which oils are going to be pretty popular this year, the list includes anything citrusy along with ginger, patchouli, jasmine, vanilla, sandalwood, rose, and amber.
Natural and Glossy Lips
Now this is a beauty trend that I can definitely get on board with. I honestly can't tell y'all how many tubes of lip gloss that I have in my possession. All I know is if there was a support group for lip gloss addicts, I'd need to attend. Since minimalism is big in 2020, lip gloss over lipstick will be pretty popular for the next several months. Oh, and even if you choose to wear your brightest red lip stain (which is also a current beauty trend), still apply a layer of gloss over it since the matte look is currently out.
Speaking of gloss, lips aren't the only thing that should have it. "Glossy" eyelids and cheeks will be a big trend too (which you can create with a little bit of sweet almond or avocado oil, by the way).
Inclusion and Diversity
Your grandma can tell you about the days when Fashion Fair was basically the only make-up option for Black women. These days, there are many more items to choose from thanks to companies like Rihanna's Fenty Beauty. As more brands like Mented Cosmetics, Urban Skin Rx, EveryHue Beauty, Thrive Causemetics, and Makeup for Melanin Girls all continue to roll out products that complement various ethnicities and skin tones, it is becoming easier and easier to find what works for you and what enhances your natural beauty seamlessly. Definitely something to get hype about as far as enhancing our natural beauty goes, I think. How about you?
Feature image by Shutterstock
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023