How We Met: Serial Entrepreneurship And Travel Are At The Center Of This Couple's Love Story
How We Metis a series where xoNecole talks about love and relationships with real-life couples. We learn how they met, how like turned into love, and how they make their love work.
Oftentimes, people say love and business don't mix, but this couple is one another's yin and yang in a journey to live their best life and achieve financial freedom through entrepreneurship. James and Deanna Robinson connected on ambition, confidence, and go-getter initiative from the very start. Both serial entrepreneurs have seen success in their respective fields and have even partnered up for joint ventures where each brings their unique strengths to the table.
"I can bring the deal to the table," James said.
"And I’m the closer," Deanna added.
"I’m not the type to send out the emails and things like that. She’s on top of that part. When we’re out, she’s quiet. I’ll be there networking. I feel like that’s where I’m strong," James continued.
"We almost missed the interview today," Deanna added with a laugh. "I gotta be in the field," James said.
Deanna launched FabBody Fitness more than a decade ago, empowering a lucrative market via her Maryland-based women's-only gym. The founder of the FabBody Retreat now works as a health and wellness advocate with corporate and private clients. James got skin in the game as a chef and went on to launch three of his own KitchenCray restaurants. He also recently launched Technology Partners LLC, which offers construction, demolition, IT, and other related services. Beyond their individual ventures, they're also real estate investors and own a black car service.
The couple, who met in 2013 and wed in 2017, shared how they manage running multiple businesses while still keeping the fire alive in their marriage, the challenges they've faced as balancing love, businesses, and parenting, and why they're the ideal partners in ventures and in life.
Serial entrepreneurs James and Deanna Robinson share why they're the ideal partners in ventures and in life.
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How We Met
Deanna: I used to do these client appreciation pool parties. We actually met at one of my pool parties. His company was doing a sponsorship of some of the food items. This is when I had my gym, so it was for all my personal training clients.
James: The thing that attracted me was that she had her own business, she was doing something so I could learn from her. And I thought she looked good.
Deanna: I had known about him before we met. At that time he didn’t have any restaurants. He was doing catering and pop-up events. What attracted me to him was that he was a businessman and that he was very ambitious and that I could learn from him as well.
First Date
Deanna: It was to this French restaurant called La Diplomat in D.C. The most memorable thing about that date to me was we ordered a dish called foie gras and I wasn’t a foodie then. Quite different to now. I had no idea with foie gras was, but I was still open to trying stuff. I tried it and hated it. Now, I actually really like it. That always sticks out to me, when we sit down at a restaurant now to order it, we think about that first date when I had that with him and I despised it. After that, it was one of the things I admired about him as well is that he opened up my palette for food.
James: I didn’t know she didn’t like it. I didn’t know if she was a foodie or not. I’ve been a chef for 21 years, always into food so I just took her somewhere I know nobody was taking her. That stuck out to me—that she wasn’t a foodie.
Deanna: [Laughs] I was into oxtail and curry goat.
"The thing that attracted me was that she had her own business, she was doing something so I could learn from her," James explained.
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The One
Deanna: What sticks out to me is we started really dating in September–the pool party was that August—and that’s always a rough time around the holidays because you just never know, like, ‘Are we gifting each other?’ or ‘What level of gift should we do?’ I had decided I was not going to get him a gift. I always felt like in relationships I was always the one doing too much.
The first time I decided not to do too much, was the time he decided to give me a gift. I felt horrible because he got me a really cute gift. It was, like, some perfume, or something. I didn’t get him anything. That’s when I knew. I had actually scaled myself back from being the kind person I was when all along I should’ve just continued to do what I do and the right person would accept it and it would be reciprocated.
James: I probably got it just by listening to her. She’s a real family-[oriented] person and holidays are important to them.
Deanna: His love language is acts of service and mine is quality time.
Favorite Way To Spend Quality Time
Deanna: We like to plan trips so that we have something to look forward to, so even when one or both of us are really busy, we know that in the next few weeks, we’re going to this place and it’s just going to be us. And it’s even better when we plan a long haul trip to a totally different time zone so that means when we’re up and doing stuff, everybody else might be sleep, so we won’t be on our phones or people won’t be calling as much for business. So really travel has been one of the ways we can kind of do the work-life balance.
Travel’s definitely one [way to keep the spark alive], and I think, going out to eat— trying new foods.
James: And we’ve got the baby. When we go places, we’re trying to call her on FaceTime. I remember when we went to Italy and our friend had a baby and we were so annoyed, like, ‘She keeps talking about the baby,’ and now we do that. [Laughs]. You’ve got that little 2-year-old baby that you love, so that’s one of the hardest parts, too, with entrepreneurship and us working. We’re not depending on a steady [9-to-5] check. We have to create something to go out and get, and we’re spending time away from the wife and your kid, and they want their own individual time as well. Building a family is not easy.
"We’re not depending on a steady check. We have to create something to go out and get, and we’re spending time away from the wife and your kid, and they want their own individual time as well. Building a family is not easy."
"We like to plan trips so that we have something to look forward to," Deanna shared about the couple's love for travel.
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Overcoming Challenges As Married Entrepreneurs
Deanna: It's about making sure we prioritize that quality time. As a business owner, especially when your business is still in the growth stages, it’s important that we’re both grinding—especially for him. He’s got businesses in different states and events in other countries. He’s got to travel a lot. So it’s really important for us—and really tough for us—to make sure we’re carving out that time for family and making sure that we are spending quality time.
Even just being present is not always necessarily quality time—trying to stay off our phones when we have business on our phones and we need to answer that text message and send this invoice. So that’s been a challenge. It’s something we have gotten better at.
James: I like to make money and live a certain lifestyle now, and I have to be the one speaking the truth, like ‘Hey, you want this quality time, but we’ve got bills to pay.’ So, we have to figure [out] what’s going to work. If we’re going to live like this, one of us is going to have to be out in the field working and putting stuff together—building stuff up. I’m not saying we’re going to be doing that forever, but at least we gotta build a foundation, and make sure things are in place and systems are in place that work. That doesn’t happen overnight.
I feel like the older you get, more things start to change. In the beginning you can have one vision and later you can have another vision. Or 10 years later you might [say], I’m done. So, you just gotta learn and grow, because nobody’s going to stay the same every year. You have to communicate and be vocal and let the person know, ‘These are my goals, too.’
The more you stay together, the more you have to communicate and [talk about] the direction.
Favorite Traits
Deanna: He has a great sense of humor and I really like his swag. It’s a confidence. Even just his fashion sense—it’s very different and he doesn’t care what other people think about it. Of course, his ambition goes into that swag-iness as well.
James: I wish I had that way [of how] she’s close with her family. She's [very caring]. She grew up with her parents and around love. I didn’t. I’m learning from her to really be a super family-loving person. I’m not the same person I was when I met her.
I [grew up] in foster care. My grandmother took me in. I grew up in shelters. She didn’t have to go through all that stuff. I can be like ‘Forget this. I’m done. On to the next,’ but she has that trait where she can be patient and understanding. One of the things I learned is giving people the benefit of the doubt. I used to cut people off. … As I grew, I learned to give more benefit of the doubt to people. That trait of hers rubbed off on me and made me a better person.
For more information on Deanna and James Robinson and their businesses, follow their respective pages on Instagram @deannarobinsonfit and @kitchencray.
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Reset Your Relationship: How To Start 2025 Strong With Your Partner
As the calendar turns and a new year unfolds, many of us are laser-focused on our career goals, fitness resolutions, and vision boards that outline the journey to our best selves. But amidst all the planning and self-improvement, have you made room for another important part of your life? Your relationship.
It's easy for couples to fall into a routine, going through the motions and letting their connection sit on autopilot. While comfort is natural in a long-term relationship, it’s important to remember: that what you don’t nurture, eventually fades. So, why not make 2025 the year you reset your relationship? Here’s how to start the year with a renewed bond, reigniting the spark that brought you together.
Step 1: Schedule Your Reset Meeting
The first step to hitting the reset button is a State of the Union meeting with your partner. This is your chance to take a pulse on the relationship, discuss what's working, and identify areas that need attention. It’s all about creating space to reflect, without distractions.
Grab a pen and paper (or open a shared note on your phone) and come prepared to share your top 2-3 desires for your relationship.
What do you both want to feel more of in 2025? Maybe it’s feeling more appreciated, or perhaps you want to reignite the passion you had when you first started dating. Whatever it is, get clear about it, and make sure both of you are on the same page.
This isn’t just about listing your own wants, it’s also about discussing ways to nurture each other’s needs. Relationship goals should be focused on fostering deeper intimacy, trust, and mutual respect. Use this time to check in, not only with each other but with your individual feelings and expectations. Set the foundation for a fulfilling year ahead.
Step 2: Set A Date (Or Multiple!)
Having the meeting is only the first step. Now, it’s time to take action. One of the simplest ways to breathe new life into a relationship is by reintroducing consistent, intentional time spent together. For many couples, life gets busy, and date nights fall by the wayside. But dating doesn’t stop when you say "I do"—in fact, it’s even more essential.
During your reset meeting, lock in a regular date night that works for both of your schedules. This could be a weekly dinner date or an every-other-week adventure—whatever keeps things fresh. The goal is consistency. It’s easy to push date nights aside when life gets hectic, but if you set a specific date each week or month, you’re making your relationship a priority.
If you’re unsure what to do for your date nights, don’t worry! The key is creating new experiences together. This is what sparks excitement and brings you closer as a couple. Whether it’s cooking a new recipe together, trying a dance class, or exploring a nearby town, it’s about creating shared memories that build your connection.
Step 3: Find an Accountability Partner
Just like you might have a personal trainer to help you crush your fitness goals, an accountability partner for your relationship can do wonders for keeping both of you on track. Consider hiring a marriage coach or therapist—someone who can meet you where you are and guide you in strengthening your relationship.
When selecting a professional, it’s important to choose someone who truly wants the best for your marriage and can provide actionable advice.
Don’t be afraid to set high standards for your relationship, and seek guidance on how to keep it thriving for the long haul. In your reset meeting, discuss your commitment to growth, and be honest about areas where you may need support.
Marriage isn’t a set-it-and-forget-it endeavor—it’s an ongoing process. Regular check-ins with a professional can help keep your relationship in tip-top shape and “divorce-proof” by addressing issues before they become insurmountable.
Step 4: Try Something New Together
Stale routines can easily make a relationship feel monotonous. Spice things up by trying something new! Couples that explore new activities and create new memories together have stronger, more fulfilling bonds.
My husband and I host one of the top luxury marriage retreats, A Weekend For Love, designed to help couples experience new things together. From couples' workshops to outdoor adventures, the retreat provides a platform to rediscover each other and reconnect on a deeper level.
The element of surprise can reignite your connection. It’s exciting, fresh, and shows your partner that you’re committed to growing together. This doesn’t have to be a huge commitment—it could be as simple as trying a new hobby or planning an impromptu weekend getaway.
Your Relationship Should Be A Priority
As you start the year with personal goals in mind, don’t forget the importance of nurturing your relationship. It’s easy to get caught up in work, fitness, and family obligations, but your bond with your partner deserves to be at the top of your list. Resetting your relationship offers an opportunity to reignite that spark and remind each other why you fell in love in the first place.
In 2025, make a commitment to prioritize your partnership, to nurture it daily, and to invest in its growth. Take time to celebrate each other’s victories, support one another’s dreams, and build a foundation of love and respect. When you start the year with a clear focus on your relationship, you’re setting it up for success.
So, before you start mapping out your new workout plan or work goals, do yourself a favor: put your relationship at the top of that list. Your love story deserves a fresh start, too.
Happy New Year, and here’s to a love-filled 2025!
Couples, if you are ready to do the work and invest in your relationship register for A Weekend For Love: Heart Retreat Feb 21-23, 2025.
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Yara Shahidi Shares Her Formula For Manifesting The Career Of Her Dreams
Yara Shahidi is a walking testimony of what it looks like to live out your wildest dreams, and she has managed to do it all in the harsh limelight of Hollywood without selling her soul. From acting and producing to hosting The Optimist Project podcast with SiriusXM to being a full-time college student at Harvard, now graduate, the 24-year-old has built a career that inspires while staying true to her values.
But how does she balance such a demanding yet "well-rounded" life while continuing to manifest new opportunities?
In a recent episode of The School of Greatness podcast with Lewis Howes, Yara opened up about her unique formula that has been instrumental to her success: following her curiosity. When asked how she manifests things in her life, Yara explained to the host, “There are many different ways. For some of the bigger things, it really is kinda getting downloads and moments of like, ‘Oh, I think that’s next.’”
She added, “Chasing curiosity means that my purpose is constantly unfolding in front of me. All I have to do is pay attention.” She described these intuitive “downloads” as waves of excitement or curiosity, deeper than that, as moments that spark her interest and give her clues about what to pursue next.
"Chasing curiosity means that my purpose is constantly unfolding in front of me. All I have to do is pay attention."
“A lot of what I think I’m interested in tackling comes from a wave of curiosity,” she said. “Like, for some reason, this is grabbing my attention, and I really couldn’t tell you why.” For Yara, those seemingly random sparks often turn into something deeper and more meaningful for the Bloom actress. She even recalled her podcast The Optimist Project flourishing as a result of a seed planted in her mind as a result of those waves of curiosity.
Whether it’s exploring new roles in her career or partnerships in the world of fashion and endorsements, her method of following the lead of those curiosities has led to incredible results.
One story Yara shared illustrated the power of curiosity-driven manifestation. Seemingly out of nowhere, she wrote down every endorsement deal she thought of having, not as a goal-oriented thing, but more so just writing down on a whim different brands that came to her head as a result of the sparks she is often led by.
Two years later, she realized she and her team had accomplished every single one. “It truly starts as this vision board,” she explained as she recounted the power of her and her team’s alignment on their curiosities. By letting her curiosity guide her, she’s been able to align those visions with the right opportunities. “What do we see?” she asks herself and her team, emphasizing the importance of shared alignment and intention in calling in the right opportunities for her life.
Curiosity is more than just a passing feeling for Yara, in fact, it’s a practice. From her TED Talk on the subject to her daily approach to life, she’s made it clear that tuning into what sparks joy and excitement is her formula for success. She noted that the curiosities are the true start of it all and the analytics or the “how” of achieving the goal comes later.
For Yara, it’s simple: let curiosity lead and trust the path to reveal itself.
Her journey reminds us that curiosity is often the key to uncovering our true purpose. By paying attention to what excites us, we can create a life that aligns with our values and dreams. As Yara’s story shows, following our curiosity might just be the first step toward manifesting the career and life we’ve always imagined.
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