
How We Met is a series where xoNecole talks love and relationships with real-life couples. We learn how they met, how like turned into love, and how they make their love work.
Take one look at Skylar Marshai's Instagram feed and you'll see all of her loves meeting in the most exquisite symphony of visual pleasure. Chances are, you're captivated by her aesthetic, her knack for storytelling, and her luxurious travel excursions around the world. What you'll also notice is the man behind the lens, her beau Temi Ibisanmi.
As a creative duo and an embodiment of Black love, Skylar Marshai and Temi have effortlessly racked up miles as they've made their way across the globe, creating memories in Hawaii, Morocco, Barbados, Italy, and Mexico to name a few. For the couple, travel has acted like a love language and a cornerstone of their relationship. In just a year, Skylar and Temi have managed to give so much of the world to each other, undoubtedly an ode to the one-of-a-kind love they've found. But don't get it twisted, Skylar worked hard for her love story.

Just two years ago, Skylar was featured in a conversation with content creator Bobo Matjila. In the video interview, the two chatted about Skylar's impressive trajectory from fashion student to entrepreneur as the designer behind the lingerie brand As You Are Intimates. After broaching the subject of her love life, the then 21-year-old shared, "It would be nice to see what this Skylar looks like in a relationship because I know I shed off the immaturities of my 18-year-old self. There's still certain things about me that I know I need to tweak but I can't do that unless I'm in a relationship, going back and forth, sharing parts of myself and being faced with them."
Little did she know, she'd soon meet the love of her life, a love her time alone had prepared for. When Temi met Skylar, it was through DMs, and at the time, there were several states separating them. What bridged the distance was their instant virtual connection. While Skylar was unsure if a relationship was what she wanted, Temi was steadfast in his pursuit, knowing that there was something special about her. What would solidify their union and quiet any doubt was their official first date a month later. The rest of which is history and they've got the passport stamps to prove it.
In this installment of xoNecole's How We Met, the social media strategist and the technical account manager walk us through their beginning, their courtship, and their boundless commitment to one another.
How They Met
Temi: I was out at dinner with some of my fraternity brothers catching up and talking about what we wanted in our futures. I was scrolling through Instagram and Skylar popped up in a linen two-piece fit and a high pony. I automatically felt an energy just looking at her photos. I knew I had to dive into her DMs and at least talk to her so that's what I did.
Skylar: Every time I get this question, I hear, "It goes down in the DMs it goes...down," playing in the back of my head, which is, essentially, where it all started. Temi slid in my DMs September 2018 and who woulda thought? But I fell. I just didn't know it yet. He slid, I fell, here we are.
First Impressions
Temi: My first impression of her didn't really come with any words. They were all feelings that I was still trying to figure out. Here I was seriously trying to pursue a woman I'd never met before, who lived over 800 miles away. I didn't know much about her at the time either. I only knew that her friends had all gone to California to celebrate one of their birthdays and I thought that was pretty dope that they'd go above and beyond for one another like that. I could tell from the few [Instagram] stories that were on her page that she had the type of aura where it seemed as if the sun rose when she woke up and set when she decided the day was done. A contagious energy that warmed those around her.
Skylar: I said, "Who is this fine Black man in my requests?!" (Laughs) I hardly got DMs from guys, so it was refreshing and exciting. I did the casual IG profile stalk, you know the one where you scroll all the way back and see what's going on. It was a light impression, though, as there's only so much you can get through Instagram and I also peeped he wasn't in NYC so I didn't think too much into it. My previous relationship had been long-distance and I wasn't rushing to be in another. I just knew I wanted to flirt back and so I did.
"I could tell from the few stories that were on her page that she had the type of aura where it seemed as if the sun rose when she woke up and set when she decided the day was done. A contagious energy that warmed those around her."
Instant Attraction
Temi: I was instantly attracted to Skylar and everything that came with her. It was weird because I felt like I found love for the first time with her. You know that high school first love that'll have you laying on the couch upside down, feet towards the ceiling talking about your favorite music genres at 5:30 am love. Everything just flowed so naturally, there was no forcing it and as time went on I think that only made me fall even deeper.
Skylar: I was attracted to him instantly, hence me allowing the DM slide to take place to begin with. (Laughs) But I will say that it took some time for me to get out of my own way and allow him in. I wasn't looking for a relationship, nor was I ready for one, but you don't plan these things. They kind of seek you out and you've gotta love yourself enough to let them.
First Date
Temi: Our first date was also our first time meeting each other. We had been talking for about a month and a half at this point, so I flew up to New York to spend some time with her. Around this time we understood that just because you can gel with someone virtually doesn't mean that things will be the same in person, so we were fully prepared to just stay friends if the vibes weren't the same in person. Our first date was really one calm weekend. We spent our first weekend together walking around the SoHo District of New York. I remember we stopped to eat at Digg In and just sat on some stairs outside of a building and talked about anything and everything until day turned to dusk. The date was natural. It was different. I was used to going out for nice dinners or excursions for first dates, but this was a nice outing with a good friend, and I think that's what I valued most about it. Everything we did felt like I was just hanging out with someone I'd known my entire life.
Skylar: Our first date was actually when we met! I got the side eyes from my girls (who were otherwise quite supportive), and I was hella nervous but I felt more secure in that Temi and I had such a great bond already. I'm also not one to encourage lavish dates to start, there's too much pressure and he had come to visit me so I kind of planned the weekend out. We spent our first real date in SoHo, aimlessly wandering the streets doing the whole 20 questions thing. I think we'd talked so much about ourselves prior to the date that it ended up being more about how we felt in the presence of one another. I always ask myself when dating, "How does this person make me feel? How do I feel when I'm with this person?" If it's healthy, positive, natural, it's something I pursue. And in this case, it absolutely was.
Making It Official
Temi: The courtship was interesting. With me still living in DC at the time we would mostly text all day and fall asleep with each other on FaceTime at night. We'd alternate going back and forth between taking buses/flights to see each other. Around this time, I'd sold all of my DJ equipment and was beginning to express my creative side in photography. I'd purchased my first camera and came home one day to a package at my door. She'd bought me a really good off-camera light and I really appreciated it. Not that she'd gotten me a gift but that we weren't even official, and she was investing in my creative advancement. When it came to finally making things official, she was the one who actually asked me out.
Skylar: He courted me, to START. But I'd like to think I was the catalyst in allowing things to really progress, primarily because of how stubborn I was to let him push things along. Once we moved out of my DMs and broke the ice with our first FaceTime conversation, we were basically inseparable–or as inseparable as two people in a long-distance flirtationship could be. Eventually he came to visit me and we had to have a very mature conversation about what would happen if we met and it didn't hit the same in person. But it did, and we decided there was no rush. He had decided long before I did that he wanted to be with me, that I was his. The thing is, because he was so confident in it, he didn't pressure me to be ready. He waited until I was ready and we went from there.
"We decided there was no rush. He had decided long before I did that he wanted to be with me, that I was his. The thing is, because he was so confident in it, he didn't pressure me to be ready. He waited until I was ready and we went from there."
The One
Temi: I knew I wanted to commit to a relationship with Skylar when I realized that we weren't in one sometime in mid-November. Everything between us was so natural and fluid that it felt like we were already together and had been for quite some time. During our first date in New York, she had told me that she wasn't ready for anything super serious and I wasn't going to try to pressure her into something she wasn't ready for so we just enjoyed each other whenever we could. She had traveled down to DC to be my date for a company holiday party and before we left, she asked me if I wanted to be her boyfriend, real girlboss (laughs). The rest is history.
Skylar: I honestly think he committed to me very early in our relationship. He made it very clear he had no intention of being with anyone else and that when I was ready we could make it exclusive. I, on the other hand, decided to commit once I realized that I had subconsciously cut ties to my dating life, when I realized I was already moving as if he was mine and I was his. I was saying one thing and doing another. I swore I was going to take it slow, not rush, continue to date until I felt confident in us. I think that stemmed from rushing in too quickly in past relationships, not knowing who it really was that I was falling for. I've found this slow, creeping love to be much more satisfying. And even still, I was already his long before I made that decision.
"I've found this slow, creeping love to be much more satisfying. And even still, I was already his long before I made that decision."
The “L” Word
Temi: I knew it was love when days where we would talk less felt a bit more dull or less sunny if that makes sense. She brought a new type of light into my life that quite frankly I couldn't get enough of. At some point while we were dating we started to have conversations about pain, baggage, and regrets. It's one thing to love all the good that a person might have, it's another to love them through all of their faults and blemishes. I remember how I felt after we'd have these conversations—the same. I still wanted to hold her, kiss her, and protect her from the world. That's when I knew it was love.
Skylar: Temi actually told me he loved me first, and I was SHOOK. The second he told me, he immediately followed up by saying that he wasn't saying it to hear it back. He was saying it so I knew he did. By that point, he had learned me well enough to know that I couldn't be rushed into anything. I respected him for being so gentle with such a stubborn individual. Days later, I took a bus to spend some time with him in DC and as we were leaving our hotel room and walking down the hall, I remember looking at him and just loving him. I was overwhelmed by my adoration for his kindness, his empathy to my feelings, his intelligence, and tons of other qualities about him. I swear it was God, I've only had that feeling twice before. I stopped him right there in the hallway and said, "Hey, I love you," and he said, "I know that girl!"
The Sweetest Thing
Temi: My favorite thing about Skylar is that she doesn't finish all of her food. Literally (laughs). When we go out to eat, I know that I'll have a nice little second portion of food waiting for me when I'm done eating every time. My five love pillars are God, Family, Skylar, Food, and Food so there you go. The fact that she leaves me a little something on the side, a little Razzle Dazzle if you will, really melts my heart.
Skylar: Easily his selflessness when it comes to me. I've found myself moving over so often in my past relationships with no return being made on my account, where in this one room is made for me. From day one, he's created space in our relationship for me in the same way that I do him. He grants me grace, forgiveness, where others have not. And he does it so easily! Honestly, he doesn't think twice about hearing me out, talking things through, admitting his wrongs. When your partner moves in such a way, it makes it hard to not want to do the same for them. It's funny because I'm being deep here and he'll probably say his favorite thing about me is that I don't finish my food or that I'm always cold (he's always warm) When I say we balance each other I mean it).
"I've found myself moving over so often in my past relationships with no return being made on my account, where in this one room is made for me. From day one, he's created space in our relationship for me in the same way that I do him. He grants me grace, forgiveness, where others have not."
Love Lessons
Temi: It probably sounds cliche but 1 Corinthians 13:4-8 "Love is patient, love is kind. It does not envy, it does not boast…." really is a staple for what we've learned through loving each other. We've decided to pour our all into one another and put our blinders on in our love life the same way we do our professional life. We've learned not to compare but uplift. Not to brag, but to teach, not to hold grudges or blow up on one another but instead take a step back and process our feelings before coming back to communicate. Through our love, we've learned how to love life itself and the people we hold dear.
Skylar: I think love allows room for understanding. We've put so much work into communication and grace. One time when Temi and I were arguing, I mentioned how something he did was of such an inconvenience to me. He asked me, "But if it doesn't hurt you, and if it helps me, why can't I be your exception?" And damn, I felt that. I was complaining about something so small in the grand scheme of our love, something that was only an inconvenience to me because it was against my preference, not my morals or values. He's helped me love him better and thus love better. If I'm going to make exceptions for anyone (healthy exceptions), it'll be for those I love.
"He's helped me love him better and thus love better. If I'm going to make exceptions for anyone (healthy exceptions), it'll be for those I love."
Baggage Claim
Temi: I had to learn how to understand her as a feminist. Personally I'm the type of person that doesn't care what someone studies, practices, or believes as long as it does not harm another person. With Skylar I had to unlearn that way of thinking because it put an energy of complacency in the air. Instead of sitting on the sidelines cheering, I needed to actively use my privilege to support my girlfriend in her goals, dreams, and visions: of promoting a world where women have control over their own bodies, are caretakers on their own, make the same wages as their male counterparts (as they should have been), etc etc.
Skylar: Whew! I've had some work done on ME. My entire idea of a healthy relationship was so skewed that a lot of this process has been about my unlearning of toxic traits that we're sometimes unaware of in relationships because they seem so subtle. For instance, rather than being problem-focused, I'm now solution-based within Temi and I's relationship, as we've encouraged each other to get to the root of a thing rather than solely call it out (although that's step one). I've learned to define Temi by who he is rather than by what he does. This helps me easily brush off small mishaps or misunderstandings. He is not the sum of his mistakes. I've also had to really get it together as Temi is a man of action where I am one of big pictures and planning ahead, and while it's beautiful, it can easily be lost. I've learned to respect the present.
"To be Black, in a relationship, and traveling the world is a blessing. To share that travel and love with the world is an honor. One of my biggest boxes to tick is being able to love my partner in different spaces, travel has only further affirmed our love and the flexibility that exists in it."
Travel Goals
Temi: It feels absolutely amazing to see the world with Skylar. Each time we travel, I feel like we learn something new about one another that we hadn't known before. Travel allows us to grow closer in unique ways. My favorite place so far has been Tulum, Mexico. It was our first 'real' trip with each other. We had gone to Puerto Rico prior just as a tester because it's one thing to travel with someone you love. It's another thing to travel with someone you love and actually enjoy the trip. Everyone differs so we just wanted to make sure that we didn't differ too much.
Once we figured that we loved being out of the States with one another, we decided to start off with Tulum because it was a place that Skylar had always wanted to visit. It's my favorite trip because it really kicked off the life that we live now. Appreciating each other in different spaces, with the love growing rather than burning out. It warms your heart in a way that can only be described as love.
Skylar: To be Black, in a relationship, and traveling the world is a blessing. To share that travel and love with the world is an honor. One of my biggest boxes to tick is being able to love my partner in different spaces, travel has only further affirmed our love and the flexibility that exists in it.
My favorite place to travel so far has been Marrakech. It was one of our last-minute trips and also one of the most beautiful we've been on. It was my first time stepping onto African soil, and we felt so seen. Many of the places we've traveled have gotten us all kinds of stares, as we're usually the only Black people around. Morocco was rich with culture and warmth, we kept talking about how easily everything fell into place. It was surreal to experience and capture, and even more special to do it with him. I always think, "Wow, there's no one else in the world I'd rather be here with."
For more of Skylar and Temi, follow them on Instagram here and here.
Featured image via Skylar Marshai/Instagram
Originally published on February 26, 2019
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
One thing that will never go out of style is the pride Black women take in showcasing and adorning our crowns. From sculpting braids to sleek bobs and curls for days, the girls are always playing with texture, color, and undeniable creativity—switching up our hairstyles like we do our moods. This season, hair is less about what's trending and more about expression. We're experimenting, evolving, and embodying every version of ourselves.
In partnership with SheaMoisture, this year's It Girl 100 celebrates the beauty of "Yes, And," an ode to the women who wear every side of themselves with confidence. These innovators remind us power and softness, heritage and reinvention, can beautifully co-exist. It's a call to own every layer of who we are. Because being an It Girl isn’t about choosing one version of yourself. It’s about saying yes to all of them.
Below, the women featured in xoNecole's It Girl 100 Class of 2025 are doing that—and then some—eloquently showing us how to say "Yes, And," to hair looks that always serve.
Luxe Layers x Serena Page
From braids and twists to platinum wigs, Love Island season six winner Serena Page continues to prove she can do it all, and do it all flawlessly. No matter the style, her hair game is undefeated. The softly layered middle-part with just the right amount of bounce is a classic Black girl hairstyle that gives inches without sacrificing body. It's a style that gives soft glam with a finish so seamless it could pass as a silk press—the kind of just-left-the-salon ease we all crave.
The Remix Cut x Ruesworld
When it comes to a short cut with attitude, Ruthann Palacios does not come to play. Known on social media by the moniker @ruesworldd, the content creator keeps her foot on our necks with the way she remixes her short cuts time and time again. Her recent sculpted, asymmetrical style is less of the "pixie" we're used to and more of a power move as she channels the bold innovation of '90s icons like Missy Elliott. This time, with extra length through her crown and right side, a sharp shorn left etched with box designs, and added length in the back, the hairstyle is equal parts edgy and architectural while being a look that's completely her own.
"I just told my stylist I wanted something cool and let them have full creative control with it," Ruthann told us of the hairstyle. "It channels my It Girl energy because I’m not afraid to take risks and show up boldly as myself, no matter the look." As a resident It Girl, it's clearly Rue's world—we're just living in it.
Fulani Flow x Kayla Nicole
Founder and podcast host Kayla Nicole's face card never declines, and neither do her statement hairstyles. One such look was her Fulani braids, a style that looked like it was made to be her signature. Originating from the Fulani people of West Africa, this traditional style features cornrows braided down the center of the head, with smaller plaits framing the face and beads or accessories woven throughout. Kayla's take on the tradition complete with center cornrows once again proved what we all know to be true: when it comes to heritage and repping for the culture, an It Girl never has to choose.
Top Tier Knot x Yana C.
Known to her followers online as @goldynaps, Yana C. is the queen of turning hair into her favorite art form. One of her latest looks feels like a love letter to '90s Black hair creativity. With Fulani-inspired cornrows braided flat and finished into bantu knots that line the center of her head like a crown, paired with a sleek straight sew-in flowing in the back, the style is equal parts nostalgic and next-level. And, of course, her signature ash blonde locks takes it all up a notch.
"This style was inspired by the ’90s—my favorite era for artistry in Black hair!” Yana shared with xoNecole. “My hair has always been such a notable part of who I am, and I love to express myself through it and make it an extension of my personal style. This style channels my It Girl energy because it’s a reminder that Black hair isn’t just hair—it’s art."
The look, which racked up major views on TikTok, is giving everything it needs to give. Because for Yana, self-expression will always make her the main character.
Sculpted Braids x Shema Love
Let Black girls be whimsical.
For content creator and creative visionary Shema Love, this hairstyle encapsulates that mood perfectly. The intricate, symmetrical design captures both the power and the playfulness defining this season's resident Black girl hair renaissance for It Girls everywhere. "I loved the whimsy of this hairstyle. I want to see Black women be allowed to experiment more with whimsy with our hair," Shema shares with xoNecole. "I love the symmetry of it and a look that shines from every angle. And of course, no style ever feels complete to me without my baby hairs laid."
Boho Boss Braids x Toni Bravo
Toni Bravo may be the "CEO of Blush," but she is also a resident slayer of hair looks. Whether she's rocking a custom install or a silk press, the content creator is making a hair moment just as often as she's putting us on to the latest beauty finds. But when she debuted her boho box braids earlier this year, she reminded us that every new hair alert hits just a little different.
Loose, free-flowing curls woven through intricate box braids add movement and softness to the tried-and-true style, creating a look that’s equal parts effortless and elevated. "I wanted something a little messy but just as intentional, and it was perfect. It channels the part of me that loves to have fun and switch it up while trying something new," Toni tells us about her look. "An It Girl knows that the best things are right outside of your comfort zone."
The low-maintenance meets high-impact style is one that channels Toni's booked, busy, and bossy era to a T.
Black Girl Bob x Maya Allen
Whether asymmetrical, curly, or blunt, there's something irrefutably It Girl about rocking a bob. With quiet confidence, it's a cut that commands attention. Beauty editor and expert Maya Allen has worn different iterations of the bob throughout the years, but this one—styled with a deep side part and cut just below her jawline—frames her face and enviable bone structure to perfection. In an interview with Cosmopolitan, Maya dubbed her signature bob "a power cut." "It’s like a power suit for my hair," she added. "It makes me feel fierce and effortlessly chic without ever having to try too hard."
Fro The Culture x Zaynah
The afro will forever be a cultural statement. It's a style that represents the most natural state of our hair, a crown that often defies gravity whenever we choose to wear it. Content creator Zaynah understands the fro's power as a symbol of Black beauty and can be seen wearing her type 4 hair unapologetically in much of her viral social media content. Whether achieved through twist-outs, braid outs, wash n' gos, or perfectly picked, Zaynah's take on the afro hairstyle is full, stretched, and beautifully shaped. With it, she embodies not just It Girl energy with pride and confidence, but the freedom to take up space.
Pony Up x Kirah Ominique
As far as we're concerned, nobody does a ponytail quite like Kirah Ominique. The It Girl's It Girl has made the sleek, added-hair ponytail as signature of hers when she's not sporting braids or a slick-back bun. With her baby hairs laid, and every strand of her hair smoothed and locked into place, the hairstyle is a clean, sculpted serve that's as chic as it is fierce. The content creator and beauty influencer's ponytails are the perfect blend of playfulness and precision, a put-together staple in every It Girl's hairstyle arsenal.
In Her Copper Era x Keke Palmer
If "blondes have more fun," then the ladies deciding to rock copper are rewriting the rules. In recent years, copper has had a bit of a resurgence as a warmer, richer take on going lighter, and nobody's been owning that energy lately quite like Keke Palmer. This year, the host and actress debuted her now-signature hue in its boldest form yet: a tousled face-framing pixie that gives the timeless allure we've come to associate with '90s icons like Nia Long and Halle Berry.
As Byrdie put it best, "We've seen the shade at every length and in every style, but this one is truly something special."
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list here.
Featured image courtesy of Ruthann Palacios







