How To Handle "Purpose Fatigue"
Something that I really love about my inner circle is, I can't think of one person in it who, not only knows what their purpose in life is but, they are totally thriving in it! As I shared in the article "5 Signs You Are Living Your True Purpose", they feel connected to the Giver of their purpose (God—Psalm 20:4); they are truly creative (inventive, original, productive); they use the gifts and talents that come to them naturally on a consistent basis; their purpose is not only benefiting them but many around them, and most of their days are good ones because they are purpose-minded and purpose-driven.
The only thing is, when you are this kind of individual, you either have the tendency to run yourself totally into the ground (even God rested on the seventh day, y'all…geeze) or you have moments when you are totally uninspired. No ideas come to you. If you're any kind of writer, you feel like you've come down with a bad case of writer's block. You're moody, irritable and can't really sleep. For days on end, you feel like you and your purpose are not in sync; it's basically like the two of you are only going through the motions.
If this is something you can relate to and it's driving you totally up the wall because, when you feel disconnected from your purpose on any level, there is a huge void—trust me, I totally get it. I also wouldn't worry too much about it. Sounds to me like you've got a little bit of what I call "purpose fatigue". You love your calling but, at the same time, you're feeling a little weary and drained about it.
It really is an uncomfortable feeling (again, I would know). But the good news is it's a season that will pass and there are some I've-tried-it-before-and-it-works ways to get through it.
Get to the Root of What’s Causing It
GiphyI would venture to say that a part of the reason why a lot of us can't find solutions for certain things in life is because we don't really know what the problem is in the first place. When it comes to something like purpose fatigue, while you may know that you're worn out, you might not be able to articulate exactly what got you there.
So, lie down on your bed, put on some 90s R&B (the slow stuff) and think about it. Is it because you're feeling overwhelmed? Is it because you're burning the candle at both ends? Is it because you're doing a lot of sowing without seeing much reaping? Is it because you don't feel supported? Maybe it's because no matter what you do, you feel stuck or you know that you're in your purpose but you're still struggling to make ends meet.
Or, maybe you just need to accept the reality of what artist John Mayer said in a recent interview with Complex—" Nobody can be a good pilot of their behavior and their creativity endlessly, successfully...You just can't be at the center of your own behavior as the creative director of all your thoughts without saying, 'I'm gonna come to the end of a winning streak here.' You have to get off the field for a minute and take a break and watch the world go by." So that you can recenter your focus and recharge yourself.
For each of these issues, there's a different plan of action that needs to be made. But do you see how, by knowing what exactly is wearing you out, you gain a greater sense of clarity on what you should do—and not do—next?
Avoid Overthinking
I have a client who, more times than not, after we get off of the phone, I have to take a nap. It's not because of their "issues"; it's because they are Olympians when it comes to overthinking. So much to the extent that their thoughts end up superseding the challenges that they have (i.e., making them so much worse).
One day, I'm going to write an entire piece on why overthinking is the ultimate no-no. For now, Inc. has a great piece with studies about how overthinking increases your chances of having a mental illness, totally disrupts your problem-solving abilities and totally jacks up your sleep (more on that in just a bit).
It's kind of common that when we're experiencing purpose fatigue, we're tempted to go down the rabbit holes of "Am I doing the right thing?", "I can't afford to take a break" or "Maybe I've been wrong about this all along", but all that's going to do is make mountains out of molehills. No one makes the best decisions when they're weary. The last thing your brain needs is you to put more stress onto it than it already has. Overthinking will do just that. So…stop.
Have a Change of Scenery
What should you do instead of putting your brain into overdrive? Take a day, weekend or week (if you can) to get as far away from anywhere where you work on your purpose a lot, whether that's your office (including home office), your devices or even your bedroom (you do know that bedrooms should only be reserved for sex and sleep, right? Google it sometime). Not only does a change of scenery give you the opportunity to relax, it actually works for, not against, you getting your purpose mojo back (check out "10 Reasons Changing Your Landscape Can Boost Creativity", "Why a Change of Scenery Is More Important Than You Think" and "Can a Change of Scenery Improve Your Productivity?").
Although taking a vacation would be awesome and ideal, I can speak from personal experience and say that just getting a hotel room for a night, sleeping in your girlfriend's guest room or hanging out in a movie theatre for a day with your phone turned off can make you feel like a new woman.
The same scenery can get boring after a while and boredom can be draining too. Changing your scenery could easily change your life, or at least this season of your life. Don't knock it until you've tried it.
Do Something That Inspires You
When it comes to purpose fatigue, this is a point that a lot of us miss because, if you're like me and you're in love with walking in your purpose, it can be challenging to be intentional about finding other sources of inspiration. For me, when I've had enough of keystrokes, I'll read a book by another author. When I am like, "I can't listen to one more married person's problems", I'll bless a couple with a hotel or B&B stay (if you happen to be a married person reading this, hit me up at shellie@xonecole.com; you never know if you might be next).
Inspiration is all about being influenced in a productive way and doing what makes you feel exhilarated; it's about doing something that reminds you of why you're operating in your purpose to begin with. What arouses you, what excites you, what even reassures you—whether that's volunteering somewhere, going to a concert or hanging out with positive people, make sure you do that. Inspiration is one of the best remedies for purpose fatigue.
Don’t Compare Yourself to Others
Envy has always been and will always be a temptation for us humans (check out "How to Stop Envying Your Favorite Celeb's Life"); but thanks—or, in this case, no thanks—to social media, it's almost impossible to not look at how someone else is movin' and shakin' when it comes to their purpose or passion and not envy them or, at the very least, compare where you are to where they are. In fact, I'm willing to bet good money that this is one of the leading causes of purpose fatigue.
If this is what has you so worn out, what's important to remember is it is super-counterproductive to compare your purpose—including the progress that you're making in it—to someone else's. Why? By definition, your purpose is the reason why you exist. It's connected to your own personality, your own gifts and talents, your own perspective, your own experiences, your own drive and ambition. Just because someone appears to be farther down the road, that doesn't mean they are "better" than you or that you have anything to be ashamed of. It simply means that they are doing them, just like you should be doing you.
Constantly comparing yourself will have you out here never fulfilling your purpose. If anything should "wear you out", it's letting the reality of what I just said really sink in.
Write Your Purpose a Love Letter
Mark Twain once said, "The two most important days in your life are the day you are born and the day you find out why." Again, your purpose, by definition, is "the reason for which something exists or is done, made, used, etc." If you know the very reason for why the Most High has placed you on this planet, you are more self-aware than a lot of folks (#facts). Take that awareness and write it a letter of love.
What do I mean by that? Take out an hour one day and literally talk to your purpose like it's the greatest love of your life. Tell it what draws you to it, what you appreciate about it, what you are willing to do for it and just how committed, until death, to it that you are. Then get it professionally printed and matted and hang it up in your bedroom or home office. In many ways, just like a marriage, you need to remind yourself why you are "in this thing" with your purpose to begin with. So that you can get back up and keep going.
Celebrate Your Progress
I have to admit that I have a pretty bad habit of setting a goal, reaching it and immediately moving on to what's next without taking the time to celebrate what I already accomplished. The reason why this can also lead to purpose fatigue is because if you're fully functioning in your purpose, there is always going to be something to do, goals to reach, higher levels to take on. No one is created to go constantly without taking some breaks along the way. Something that can relax you and refuel you is making the time to pat your own self on the back for the things that you've (already) done.
It's not cocky; it's self-acknowledgement. It's recognizing that you're doing what God put you here to do. If anything is worth commemorating, sis, it's that.
GET SOME SLEEP
GiphyAccording to the Centers for Disease Control and Prevention, one-third of us don't get enough sleep. How much sleep is that? No less than seven hours, each and every night. Those of us who know our purpose and are extremely ambitious also know that we probably fall into this statistic. That ain't good either because sleep deprivation causes all kinds of drama and problems—irritability, anxiety, stress, lack of concentration, disorientation, hunger, weight again…and that's just the tip of the iceberg!
A contributor to this site recently wrote "'Team No Sleep' Is a Ridiculous Concept" and she's right. Not only that, but if you know you're not catching enough z-z-z's, there's a huge possibility that you're not purpose fatigued; you're physically fatigued. If that is the case, apply "10 Simple & Effective Ways to Improve Your Quality of Sleep" to your life for a week and then see how you feel.
I wouldn't be surprised in the least if after a few consecutive nights of rest, you'll look up and realize that this article may not have applied to you as much as you initially thought—and that you should bookmark it for another time. And season. All good. It'll be here.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
This Career Coach Gave Up A $103K Salary To Live In Her Purpose
5 Signs You Are Living Your True Purpose
Letting Go Of Perfection Helped Me Live My Purpose
This Former Stylist Quit Her Job To Follow Her Purpose Of Helping Homeless Women On Their Periods
Different puzzle pieces are creating bigger pictures these days. 2024 will mark a milestone on a few different levels, including the release of my third book next October (yay!).
I am also a Professional Certified Coach. My main mission for attaining that particular goal is to use my formal credentials to help people navigate through the sometimes tumultuous waters, both on and offline, when it comes to information about marriage, sex and relationships that is oftentimes misinformation (because "coach" is a word that gets thrown around a lot, oftentimes quite poorly).
I am also still super devoted to helping to bring life into this world as a doula, marriage life coaching will always be my first love (next to writing, of course), a platform that advocates for good Black men is currently in the works and my keystrokes continue to be devoted to HEALTHY over HAPPY in the areas of holistic intimacy, spiritual evolution, purpose manifestation and self-love...because maturity teaches that it's impossible to be happy all of the time when it comes to reaching goals yet healthy is a choice that can be made on a daily basis (amen?).
If you have any PERSONAL QUESTIONS (please do not contact me with any story pitches; that is an *editorial* need), feel free to reach out at missnosipho@gmail.com. A sistah will certainly do what she can. ;)
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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'Power Book II: Ghost' Star LaToya Tonodeo Doesn't Think Her Character's Mom Is A Toxic Parent
The Power Book II: Ghost finale episodes resumed on Friday, Sept 6, and the Tejadas appear to be in deep trouble. Spoiler alert: Diana Tejada, played by LaToya Tonodeo, is pregnant with Tariq St. Patrick's (Michael Rainey Jr.) baby while simultaneously dealing with her family's new arrangement with dirty cop Don Carter (Michael Ealy).
Diana doesn't want her child near the drug game, but due to her family and her child's father's active roles in that lifestyle, she may not have a choice. In a xoNecole exclusive, LaToya opens up about the reality of Diana's options.
"My advice would be like, girl, you better pray about it and make the best decision. But in actuality, like looking at the circumstances, I don't necessarily think it's best for her right now to leave her support system," she admits.
"She needs all the support she can get. It just doesn't make sense. You're saying you don't want Tariq to be a part of the life, but that's clearly what he is doing in his path. And then you're a Tejada, your family is a part of that life. And then you're in school. How are you going to support yourself and a child off the candy store like it's not going to work.
She continues, "So you need to keep, in my opinion, I would say, keep the family as close as you can, because regardless of who they are and how they operate, it's definitely beneficial for her."
"So you need to keep, in my opinion, I would say, keep the family as close as you can, because regardless of who they are and how they operate, it's definitely beneficial for her."
If you watch Power Book II: Ghost, then you are familiar with the family dynamic between the Tejadas. The family's matriarch, Monét, played by R&B legend Mary J. Blige, groomed her kids to be gangsters and help her run their drug empire.
But her parenting has often caused a wedge between her kids Diana, Dru (Lovell Adams-Gray), and Cain (Woody McClain), especially after she killed their father. This led to Diana and Dru recruiting Tariq to kill Monét, but it was unsuccessful and now, Monét is now trying to repair her relationship with her kids.
While Monét ticks off many of the boxes of what a toxic parent may look like, LaToya has another point of view. "I feel like even though, on the outside, it could look like she's a toxic parent, I believe that we try to show that there's still elements of love there, and there are moments where Diana, for the sake of family, still will forgive all the things that, like if she feels blamed for certain things," she explains.
"Like the time, I think it was last season or season three, when Monét actually went into Diana's dorm room and apologized and all the things-- she's okay with it, because Diana really wants family."
She continues, "And at the end of the day, Diana wants her mother to see her. So it might sound toxic to say that I don't believe she's fully toxic, but Diana is okay with giving chances, and maybe that's to her detriment, but she's okay with giving chances, and the growth between them is a push and pull, but Diana needs it."
Watch the full interview below:
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