
How Leaning Into Feminine Energy Helped Maat Petrova Manifest Her First Million Dollars

Tapping into and embracing your feminine energy has been a hot topic as of late, thanks to social media. If you type in "feminine energy" in TikTok’s search bar, you will be inundated with endless videos of women giving tips about how to harvest your feminine energy and its importance in dating. But what is feminine energy, and how is it different than femininity?
Maat Petrova, the founder and owner of the feminine care company FemMagic, teaches about feminine energy and helps to empower women through her social media posts, Instagram Live meditations, and products such as her Coocheewaa feminine wash and Vagelixir. In our conversation, she broke down this essential question.
“Femininity can be like wearing the red lipstick and having your nails done and, you know, the way you carry yourself. I see femininity as more so an external thing and an external derivative of feminine energy. Feminine energy is the source,” she tells xoNecole.
Photo by @islandboiphotography
“Many women can look feminine or have femininity, display femininity but are completely tapped into their masculine [energy.] They got the look, they got the clothes, they got the hair, the nails, and they’ll even have the tone, but they are broken, in their masculine energy.”
When it comes to feminine energy versus masculine energy, Maat says everyone has both and describes it as yin and yang. As women, we should be feminine with a speck of masculine. However, due to circumstances such as our environments and careers, we often get so consumed by our masculine energy that we forget to be in our feminine energy. Maat experienced this growing up in NYC, and it took her moving to Atlanta to make changes.
“Sometimes you change from the inside out. Sometimes you change from the outside in. There’s no method or specific way that anyone’s journey is supposed to be. So for me, when I moved to Georgia, it was an outside-in journey, where my environment changed me,” she explains.
However, both energies work in harmony to manifest the life you want. “The characteristics with feminine and masculine energy is masculine is more assertive where feminine is just being, masculine is doing—feminine is more nurturing, masculine is more logical,” she says. For example, when it comes to accomplishing business goals, doing the physical work, such as networking or creating an LLC, is masculine, and the mental work, such as visualizing it and thinking of creative ideas, is feminine.
Manifestation is often described as the act of attracting something tangible into your life, whether that be a romantic partner, a new career opportunity, or meeting a financial goal. A popular manifestation method is the law of attraction, which according to thelawofattraction.com, means like attracting like. Another method that Maat has successfully used is meditation.
Photo by @islandboiphotography
Maat shares that she had a goal of making a million dollars in a year, and so one of the first things she did was meditate every morning, specifically using visualization meditation. From there, she began meditating on Instagram Live at 6:45 a.m. each day, and she was joined by many others who had similar goals. Positive Psychology states that visualization meditation is a positive image or guided imagery visualized in the mind’s eye, and it can help “strengthen focus,” “enhance creativity,” and “improve self-image.”
“Manifesting is an extremely feminine energetic thing. The work you have to do to support the manifestation is the masculine,” shares Maat. “So again, feminine is being, and masculine is doing. So, when I manifested my first million dollars– when I say manifested... I was already making high six-figures with my company FemMagic, and I started a meditation called ‘Manifestation Meditation’ in Feb 2020.”
She continues explaining how a workshop inspired her to start daily meditation. “I went to a workshop. The workshop was like, do something every day. Commit to one thing and just do it every day, and I chose meditation. I’m like, I already have my diet on point, I’m already working out all the time, what else can I do to increase myself?”
According to Maat, more opportunities began coming her way, and she gradually began seeing a financial increase without having to do extra labor, such as filling more product orders. “I didn’t make more products. I wasn’t working physically. I was working mentally and spiritually,” she explains.
Meditation is a centuries-old spiritual technique that can help ground you and connect you with your feminine energy. But if meditation isn’t your thing, Goop listed a few more ways you can achieve similar results. This includes journaling, breathwork, yoga, and drinking tea.
If you don’t know where you fall on the scale of masculine energy and feminine energy, Maat has some suggestions.
“Look at the definition of feminine energy. Feminine energy is nurturing, it's patience, it's grace, it's being, it's allowing, it's receiving. Do a scale from 1-5 or 1-10 and rate yourself on each of that,” she says. “Look at the list of feminine characteristics and rate yourself. Then, get the list of masculine, assertive, aggressive, action-oriented, angry, doing, and rate yourself on that.”
For more information about Maat, check out her websites Femmagic.com and Maatpetrova.com. Maat is also having her third annual Feminine U Goddess conference on October 28, 2023 in Atlanta, Georgia.
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Feature image by @islandboiphotography
London Alexaundria is the contributing editor for xoNecole. She is an alum of Clark Atlanta University, where she majored in Mass Media Arts and has worked in journalism for over ten years. You can follow her on Instagram and TikTok @theselfcarewriter
Eva Marcille On Starring In 'Jason’s Lyric Live' & Being An Audacious Black Woman
Eva Marcille has taken her talents to the stage. The model-turned-actress is starring in her first play, Jason’s Lyric Live alongside Allen Payne, K. Michelle, Treach, and others.
The play, produced by Je’Caryous Johnson, is an adaptation of the film, which starred Allen Payne as Jason and Jada Pinkett Smith as Lyric. Allen reprised his role as Jason for the play and Eva plays Lyric.
While speaking to xoNecole, Eva shares that she’s a lot like the beloved 1994 character in many ways. “Lyric is so me. She's the odd flower. A flower nonetheless, but definitely not a peony,” she tells us.
“She's not the average flower you see presented, and so she reminds me of myself. I'm a sunflower, beautiful, but different. And what I loved about her character then, and even more so now, is that she was very sure of herself.
"Sure of what she wanted in life and okay to sacrifice her moments right now, to get what she knew she deserved later. And that is me. I'm not an instant gratification kind of a person. I am a long game. I'm not a sprinter, I'm a marathon.
America first fell in love with Eva when she graced our screens on cycle 3 of America’s Next Top Model in 2004, which she emerged as the winner. Since then, she's ventured into different avenues, from acting on various TV series like House of Payne to starring on Real Housewives of Atlanta.
Je-Caryous Johnson Entertainment
Eva praises her castmates and the play’s producer, Je’Caryous for her positive experience. “You know what? Je’Caryous fuels my audacity car daily, ‘cause I consider myself an extremely audacious woman, and I believe in what I know, even if no one else knows it, because God gave it to me. So I know what I know. That is who Je’Caryous is.”
But the mom of three isn’t the only one in the family who enjoys acting. Eva reveals her daughter Marley has also caught the acting bug.
“It is the most adorable thing you can ever see. She’s got a part in her school play. She's in her chorus, and she loves it,” she says. “I don't know if she loves it, because it's like, mommy does it, so maybe I should do it, but there is something about her.”
Overall, Eva hopes that her contribution to the role and the play as a whole serves as motivation for others to reach for the stars.
“I want them to walk out with hope. I want them to re-vision their dreams. Whatever they were. Whatever they are. To re-see them and then have that thing inside of them say, ‘You know what? I'm going to do that. Whatever dream you put on the back burner, go pick it up.
"Whatever dream you've accomplished, make a new dream, but continue to reach for the stars. Continue to reach for what is beyond what people say we can do, especially as [a] Black collective but especially as Black women. When it comes to us and who we are and what we accept and what we're worth, it's not about having seen it before. It's about knowing that I deserve it.”
This interview has been edited for length and clarity.
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Why I’m No Longer Feeling Guilty About Moving Home To Be A Stay-At-Home Daughter
What is a dream deferred in 2025 with the rising cost of living, a trash job market, and an administration that is determined to make my life a living hell? Chile, let’s get into it.
For as long as I can remember, I have had dreams of being the Black Carrie Bradshaw, prancing around New York City as a fashion writer. The stylish apartment, the popping dating life, the impeccable wardrobe — that was all I wanted. (Lucky for me, the impeccable wardrobe has always been a constant.)
Bishop Carrie once said, “In New York, they say you’re always looking for a job, a boyfriend, or an apartment. So, let’s say you have two out of three, and they’re fabulous. Why do we let the one thing we don’t have affect how we feel about all the things we do have?”
What a powerful question.
Concrete Jungle Where Dreams Are Made Of
In 2022, I made the exciting move to New York City. Everything seemed to fall into place effortlessly: I secured a comfortable apartment and found myself immersed in a thriving freelance market. I even embarked on a new romantic relationship, a first for me. However, the tide began to turn by mid-2023. The once-abundant freelance opportunities dwindled as various platforms faced funding cuts and the media industry experienced a downturn.
Fast forward to 2024, and my mom, the woman who gave everything to raise me, is experiencing some health challenges. It felt as though the universe was pushing me towards a change. Around the same time, I began to question my career path as a fashion writer. The continual need to be "on" and present everywhere was exhausting, and the ups and downs of the job application process, including interviews and rejections, took a significant toll on my mental health.
The allure of New York City, with its bustling streets, towering skyscrapers, and the promise of endless possibilities, was beginning to fade.
The vibrant and exciting metropolis of the past now felt overwhelming and chaotic. The constant noise, the crowds, the fast-paced lifestyle – it all started to feel like a suffocating burden. The city that never sleeps had become a source of anxiety and restlessness, and the charm of the New York state of mind was slowly giving way to a sense of disarray and unease. There was always this sense of living in a dream coupled with overstimulation.
Given the current state of the world—rising costs of living, shifting career landscapes, and the emotional weight of supporting aging parents—it was time for me to be so real with myself. Did I really need to be in New York to be a fashion writer? Because opportunities have been presenting themselves that aren’t tied to location or a timeline.
The answer became so clear to me — it was time to go home.
Shifting the Narrative: Embracing the Return Home as an Empowered Woman
For generations, the concept of moving back home has been shrouded in negativity, often perceived as a regression, particularly for women who have strived for and achieved independence.
I want to challenge this outdated narrative and reframe the return home as a conscious, empowered choice. This exploration delves into the multifaceted emotions associated with moving back home, dismantling the guilt that often accompanies this decision, and embracing the evolving role of a daughter as a source of strength and support for my family.
From a cultural standpoint, returning home is also a radical act of preservation.
In a society that often devalues Black familial bonds and misrepresents our communities, choosing to be close to kin is an assertion of our values. It’s about honoring the aunties who raised us, the cousins who feel more like siblings, and the grandparents who built legacies from scratch. Our family structures are ever-evolving, stretching to support and uplift in ways traditional Western models don’t always understand.
When we come home, we’re not just coming back to a place—we’re coming back to a lineage of resilience and love.
In This Economy…
The economic realities of today make this decision even more practical. Skyrocketing rent, stagnant wages, and inflation have forced many of us to reconsider what independence really means. Living at home, or closer to home, can offer the breathing room to save, strategize, and build with intention. But beyond the numbers, there’s an emotional currency we gain too.
Home can be a sanctuary—a space where we don’t have to code-switch, perform, or constantly explain ourselves.
In a world that often demands our labor but rarely affirms our humanity, returning home can be the most freeing, grounded choice of all. And in full transparency, there’s a part of me that felt shame about going back home to Memphis out of concern for how others would see it. Memphis isn’t as bright and shiny as Denver and New York, these big cities where I had created a life and made a name for myself.
But why should I care? No one is paying these bills and dealing with the ups and downs of working in fashion with me. It’s just me. I’ve finally come to a point where I realize that I can no longer live for the cheers because if I do, I will die by the boos.
I am most concerned with the way my life feels instead of how it looks.
I Thought I Was Failing — But I Was Finally Healing
With that said, I am now rebranding myself as a "stay-at-home daughter."
More than ever, I want to highlight the ways in which women can contribute to their families while also pursuing personal growth and fulfillment. This exploration feels like a way to inspire and empower women to embrace their decision to return home, shedding societal expectations and redefining what it means to be a modern daughter.
I have the deepest feeling that this chapter is going to be healing for me and my mother, and we deserve.
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Featured image courtesy of Joce Blake