Marriage is a subject in our society that has followed women everywhere since the beginning of time. We can't even be out here living our best lives because someone, somewhere, is going to ask about it. And for single, accomplished women everywhere, the subject of marriage usually never goes away.
I think back to a tweet from Necole Kane that had me snapping with the stank face all night:
Man, listen...
We can all likely agree that for women who are out here getting to these bags and minding their business, the subject of marriage is dreaded, it's unwarranted, and it's downright rude. Or at least it can be.
Hear me out.
Marriage rates have declined over the years and actually only continue to do so. That's mostly because years ago, getting married and having children was the expectation. But over the last two decades, those expectations have shifted, with fewer and fewer folks considering marriage a necessity. A 2017 report from the Pew Research Center found one in seven people who've never been married, don't want to get married. One in seven. And another 27 percent of people aren't sure how they feel about marriage.
Additionally, a 2019 Pew report found just 17 percent of people think marriage is essential for a woman to have a fulfilling life (16 percent for men), and three in 10 people think being married is simply not important.
This is a shift that we all see, but don't often consider. And even celebs (some married, some not) with large platforms are vocal about never planning for marriage, and showing us every day that it is absolutely OK not to. For example:
Oprah Winfrey
If we look on the scope of marriage on the infamous scale of marriage vs. success, no other woman comes to mind more than Oprah Winfrey. You see, Oprah comes from trauma. Her entire upbringing was tied to Black pain. This may or may not have had an impact on her decision to never marry her long-term partner, Stedman Graham in hindsight, but either way, that particular license is not something she wants to have.
Winfrey has been open about not being married or having children before, and she said she had no regrets about it. She told People magazine that at the time, her show required 17-hour workdays and she would return home to her dogs and to Graham. She said her partner let her be who she needed to be in the world:
"He's never demanding anything from me like, 'Where's my breakfast? Where's my dinner?' Never any of that, which I believed would have changed had we married. No question about it – we would not stay married because of what that would have meant to him, and I would have had my own ideas about it."
Not to say she never thought about it before, as she has mentioned that at one point, it was a part of her plan. As we know, this never happened and Oprah is OK with her decision.
Instead, she "got to fulfill [being a mom and wife] in the way that was best for me," which of course has been through her partnership and her Oprah Winfrey Leadership Academy for Girls in South Africa.
Meagan Good
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Meagan Good is the actress that we all grew up with since she was 12 years old. And although married now, she never looked to being so as a "goal." She was, or is, even unsure if kids are in her future. During an episode of Established with Angela Yee, the Think Like a Man actress said she never really aspired to marriage or to motherhood.
"I was always very much focused on my career because that's all I knew my whole life and it's what I love."
In fact, her change of heart didn't come until after she married her husband, DeVon Franklin, when she realized that she can be a mother and still maintain who she is, which she never viewed as going hand-in-hand prior.
"I can still be the true identity of who I am and I can also be a mother and be a great one. So, I've just now gotten to that place and I'll be 40 [this] year and I'm like, 'OK, it's about that time!'"
Shonda Rhimes
Shonda Rhimes is another culture giant who has said that marriage was never for her. And sis literally means never. When Shonda isn't taking over our screens and securing the $100 million Netflix bag, she is perfectly fine with being the Rich Auntie that we all secretly have inside. The screenwriter has previously spoken out about how she doesn't intend on ever tying the knot with someone. She revealed to Entertainment Weekly:
"I was seriously dating somebody and I was like, 'I don't want to do this.' We're all so conditioned to want it, I felt like there must be something wrong with me. But the minute I said it out loud to my family, it was fantastic. Now if somebody says, 'Are you looking for that?' I say, 'Nope, looking for a boyfriend, not a husband.' And there's a freedom to that. There's no pressure if you're not looking for it."
Eva Mendes
Eva Mendes, who's starred in movies such as Training Day and Hitch, declared her disinterest in marriage during an appearance on Chelsea Lately in 2011.
"I actually think it's really sexy to be with someone in your 50s and 60s and be like, 'That's my boyfriend.' I think husband and wife is just . . . very unsexy."
In fact, like Meagan, Mendes revealed she never even wanted kids or saw herself as a mother.
"I don't wanna have kids. I love the little suckers; they're so cute but I love sleep so much and I worry about everything."
However, this all changed the moment she met her partner of over almost a decade, The Notebook's Ryan Gosling. Mendes even credits Gosling for her change of heart in regards to becoming a mom because although the couple have yet to marry, she knew he was her soulmate. Now a mother of two kids, she told Women's Health:
"Ryan Gosling happened. I mean, falling in love with him. Then it made sense for me to have…not kids, but his kids. It was very specific to him."
Whew.
Mindy Kaling
Mindy Kaling's story is the opposite as she went from overly desiring to wed, to never entertaining the thought. The Office star told Good Housekeeping:
"When I was younger, I wanted so badly to be married and have kids in a rush. I loved my parents' relationship. The way my father was with my mother when she was dying was so moving. It was such devotion. I don't know that that will happen for me, but I like it."
But sis also doesn't want you to confuse the two. She adds:
"I don't need marriage. I don't need anyone to take care of all my needs and desires. I can take care of them myself now."
The actress now has two kids, though she's not revealed with who--not even to close friends.
The evolution of marriage for women has slowly become a highly-debatable lifestyle, and the trend is only gaining steam. In fact, women who truly never aspire to marriage shouldn't be considered normalized because for some, not wanting to marry is normal. And in my best and loudest Auntie Tabitha voice: and that's they business.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
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xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
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xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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