This AI-Powered 'Bold Glamour' Filter Has Us Asking, Should Filters Be This Good?
Scrolling through TikTok in recent weeks, it has been almost impossible to not come across the new Bold Glamour Filter. This filter has new AI capabilities, unlike the TikTok filters we are accustomed to. The past filters map your 2D face onto a 3D model, resulting in glitches with movement allowing the viewer to clearly identify that a filter is being used.
The Bold Glamour Filter is the first introduction to how transformative AI-powered tools are and how much harder filters of their kind will be to detect. The new filter adds fluffy symmetrical brows with sharp contouring to the sides of the face and the nose. The complexion gives a flawless smooth matte base, with an enhancement of the lips allowing them to appear plump and full.
The hype with the Bold Glamour Filter comes from the filter's ability to move with your face and adapt and adjust even when a masculine face is presented. This filter barely distorts with movement garnering shocking first impressions videos across the platform.
Filters like Bold Glamour raise the question of whether should filters be this good. With over 10 million videos shared since its introduction, the reactions present two opposing opinions. On one end users find the filter “terrifying” discussing the impact filters this transformative can have on self-perception and mental health. While the majority of users seem enamored with the capabilities and elated at how difficult it is to detect.
Courtesy of Jorine Dorcelus
While I love a good filter, personally I prefer not to use them in an effort to mitigate reliance on them. The videos recreating the Bold Glamour’s soft glam look stuck out to me the most. I had to see if it was possible to achieve the same soft glam look and recreated the Bold Glamour Filter on myself, pictured above. The image on the left is solely makeup application and the right is using the Bold Glamour Filter.
Would you use this filter and do you think that filters of this caliber are what we can now expect as the new norm across social media platforms?
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Featured image courtesy of Jorine Dorcelus
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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ItGirl In Motion: Paige Shari Addison Shows Us Why She's The Hostess With The Mostess
Paige Shari Addison is the epitome of an ItGirl, which is why she is one of 100 ladies on xoNecole's inaugural ItGirl 100 list in partnership with Hyundai. Hailing from Atlanta, Georgia, Paige started her journey as a host in high school by hosting parties. Since then, she has made a career in hosting, from parties to big-name events, and she launched Strictly RNB, a platform for new artists and R&B lovers. Paige reflects on her creative path in the limited video series "ItGirl in Motion."
“My first curated event at Criminal Records was incredible. It was all for up-and-coming artists,” she says. “I needed a platform for us as a collective to be able to give ourselves the platform instead of asking for it, instead of looking for it. I was like, I want to make sure I let people get this experience that I would give as a performer but enjoy the experience with them. It was a dream come true.”
The Atlanta native also has her own line of acai bowls called Soulfull Bowls. She started it during the pandemic after events and parties shut down. But it was her love for eating acai bowls and the reactions others had to them that made her want to make it her next business move. Being open to creating new ventures in the midst of uncertainty is a bold move and one of the reasons why Paige has the “it” factor.
“Being an ItGirl means you’re just authentic. There’s an air to us. We have confidence that exudes from the way we speak, the way we put our lip gloss on, the way we walk, the way we talk. I show up as myself everytime I walk into a room. I’m hospitable, I make sure everybody’s good,” she says.
Get to know more about the hostess with the mostess in the video above.
See our ItGirl 100 list in full here. Click through the gallery below for some BTS moments of Paige and our partnership with Hyundai.
Director: Mikkoh @mikkoh
Production company: @polly___studio
Producer/AD: Samuel Cho @choboi90
Producer/Tech: Paul Nguyen @paul__winn
DP: Cristian Bernal @cristianbernal
Editor: @30inthemorning
2nd Cam: Paul Nguyen
1st AC: AJ Paug @ajpaug Gaffer: Dennis Albert @dennisalbert_
Audio Mixer: Victor Chavez @vic_the__
PA: Rick Carreno @ispeakrick
PA: Tiffany Do @tivani.doee
BTS Photo: Prime @theartofprime
Car Detail: @sud_studs @slugglobal
Creative Director @hellobosco
Team Lead @kevgumbo3000
Project Manager @zakk_jullot
Creative Producer @iamkingsheyla
Designers @miacolemxn @noelspiva
@xoNecole
Director, Integrated Marketing @_vang
Campaign Manager @kingchachiii
Talent Lead @kaylawalker
Feature image by Prime/ @theartof prime