In About Face, xoNecole gets the 411 on IGers who give us #skincaregoals on the daily. Here they break down their beauty routines on the inside and out, as well as the highly coveted products that grace their shelves and their skin.
For the past two years, I've been at xoNecole telling y'all all of my business and I don't regret any of it because you are my good sisters and I love you. You've never known me to not keep it real with you, but I wouldn't be me if I didn't admit that I've been keeping a secret: I just got out of a toxic relationship.
No matter how hard I tried, how much time I invested, or how much money I spent, my skin has relentlessly been disrespecting me and it was upsetting me and my homegirls. My trouble began about six months after relocating from Louisiana to Colorado, and soon, my acne got so bad that I was too embarrassed to be seen in public without makeup.
Pretty Honore/xoNecole
Holidays, birthday parties, and congratulatory gatherings all took a backseat to my cystic acne, which seemed to only get worse by the day, and after spending hundreds of dollars on products that I read about online that didn't work, I felt hopeless, insecure, and alone. It wasn't until this year when I decided to visit an aesthetician for the first time, who gave me all the tea on exactly how I was sabotaging my own face.
According to her, along with using products with pore-clogging ingredients, my fabric softener and B12 pills may have also been the culprits of my cystic conundrum. Together, we formulated a skincare routine that has helped keep my cystic acne all the way under control and my self-esteem on 10.
I could sit here and tell you that the secret to true beauty is confidence, but it's hard to have that when you have a skincare routine that's working against you.
Scroll below for the skincare routine that is helping me say goodbye to cystic acne and kick hyperpigmentation's ass one day at a time:
My earliest beauty memory...
"My late, maternal grandmother from Baton Rouge is responsible for my earliest beauty memory. I remember getting ready for bed with her at night as a child, and after we changed into our silky pajamas, she would always sprinkle Estée Lauder Beautiful Perfumed Body Powder on her chest and the bedsheets."
"At the time, I didn't grasp that the special bra that she removed before bed was the result of a mastectomy, but she had a quiet confidence about her that confirmed that she was special and her scented bed sheets made me feel special, too."
"I also remember applying liquid eyeliner to my bottom eyelid at one point and… yikes."
For my skincare routine in the AM...
Pretty Honore/xoNecole
"For my cleanser, I use Face Reality Mandelic Face and Body Wash, or Nolaskinsential Clarifying Cleansing Foam if I'm feeling extra dry, and rinse with cold water. I tone using Face Reality Sal-C Toner, which also works as a great exfoliant, and Thayers Witch Hazel. I hydrate and moisturize using Nolaskinsentials Hyaluronic H2O Creme, which seems to be getting my hyperpigmentation all the way together. For my serums, I'm currently using Face Reality Mandelic Serum and Nolaskinsentials Brightening C Serum. Last but certainly not least, I add a layer of Black Girl Sunscreen for the ultimate UV protection. While some skin experts say it's best to stick to one skincare system, I've found that my skin responds best to a special mix of products from two or three brands."
My morning routine looks like...
"For the most part, I depend on the SAVERS morning routine to keep me focused and grounded throughout the day, but things don't always go as planned. If I oversleep or just feel 'off' in the mornings, I call my mom, listen to a sermon, or watch a Ted Talk to get my mind right. I've struggled with IBS since I was 16 and have major anxiety in the mornings but I found that switching out my caramel machiatto for peppermint tea has been effective AF."
For my skincare routine in the PM...
Pretty Honore/xoNecole
"My skincare routine at night is the same except I eliminate sunscreen and add in Face Reality Acne Med 2.5% three to four times a week. I rarely wear makeup, but when I do, I make sure it's completely removed before bed using Garnier SkinActive Micellar Cleansing Water All-in-1 and Equate Sensitive Skin Face Wipes from Walmart (they are the only ones I've found that don't make my skin feel sticky). When I'm in the mood for masking, I use vinegar to create a DIY Aztec Clay Mask or take a few minutes to apply Nolaskinsential Pumpkin Enzyme Mask."
How the seasons change my skin and routine...
"Living in Denver has been extremely taxing on my skin and my bank account. I frequently switch up my skincare routine to coordinate with the weather, which can be difficult when you experience all four seasons in a day. During the summer, I lighten up on the oils and serums and amp up my cleanser game. During the winter, I spend all of my coins on moisturizers and serums that cater to my combination skin type."
My go-to makeup look consists of...
"While learning to manage my fussy skin, I've discovered that less is more when developing a makeup routine. While I used to spend hours blending a full-face, I later found that a low-maintenance, easily removable beat is perfect for hiding blemishes and adding a natural glow. When I do use foundation, Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation is the only product I can count on to give me full coverage, but I feel like Bareminerals BarePro Performance Wear Liquid Foundation is lighter and better for my skin.
"I usually opt-out of foundation altogether and apply Fenty Beauty Pro Filt'r Instant Retouch Concealer to my dark spots and under my eyes, using Tarte Cosmetics Rainforest Of The Sea 4-in-1 Primer and Setting Spray to keep it in place and Fenty Beauty Killawatt Highlighter in Trophy Wife for a shimmery glow. Before I begin my brows, I set them with Benefit Cosmetics 24-Hour Brow Setter. I bought Anastasia Beverly Hills Brow Pencil during Ulta's 21 Days Of Beauty Sale and although I'm normally a pomade girl, I can totally believe the hype. As for my eyeshadow, I love Tarte Cosmetics Rainforest of The Sea Limited Edition Palette (which I also use for highlight and blush), but I recently ordered The Matte Book from The Crayon Case and it's slowly but surely becoming a personal favorite."
What self-care looks like to me...
"Alexa, play 'Mary Jane' by Rick James. As a workaholic, self-care can feel like a chore, but I know that it's necessary, so nevertheless, I persist. Binge-watching a sappy sitcom and playing The Sims while masking my ass off sounds like a perfect day to me."
How I approach beauty from the inside-out...
"My mom always told me, 'Pretty is as pretty does,' and I've carried that with me. I look good when I feel good and I feel good when I'm being kind––both to myself and others. Along with being mindful of the way I treat others, I approach beauty from the inside-out by managing my gut health. Living with chronic stomach issues is a pain, but as much as I want to eat junk food and cheese all day, my digestive system isn't having any of it. The way I eat affects my mood, my energy level, and even my skin, so I have to be intentional about my choices."
How my beauty routine changes when I travel...
"#MarieKondoTaughtMe that one woman's trash is another woman's travel container and I felt that in my spirit. I save old bottles from sample-sized skincare products to meet all of my skincare needs on-the-go."
To keep up with me, follow me on Instagram @PrettyHonore!
Shop Pretty Honore's Beauty Staples:
Featured image by @PrettyHonore for xoNecole.com.
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023