Is there ever a season when herbal tea isn’t an excellent option? In my opinion, not really. During the spring and summertime, you can make iced herbal tea, and when it’s fall and winter, there is nothing like a warm cup of tea with a teaspoon of honey (and perhaps a bit of almond or oat milk) in it. And you know what? The truly wonderful thing about all of this is that every time you consume herbal tea because it has lots of herbs in it, it’s something that you can feel good about — from the inside out.
There really is no telling how many tea articles I’ve written for the platform over the years (you can check out a few here, here, and here), yet I’m not sure if I’ve ever mentioned ways that consuming herbal tea can improve your beauty goals. So today, I’m gonna do just that. Below, I’ve got 10 teas that can bring about the best in your natural looks, along with some ways that you can use tea that you may not have ever considered before.
1. Jasmine Tea for Acne
If you want a tea that helps to keep your heart in good shape (which is important for Black women since we have the highest risk for things like hypertension, strokes, heart failure, and coronary heart disease), will help to boost your brain and can lower your risks for certain cancers as well as type 2 diabetes, you definitely should sip on some jasmine tea.
As far as your skin goes, between the antioxidants in it that help to fight off free radicals in your system along with the fact that it contains anti-inflammatory properties, this is why jasmine tea can also be a great dietary addition if you’re looking for an all-natural way to keep breakouts at bay.
Beauty Tea Hack: Make a toner for your skin by steeping two tea bags in a half gallon of water for 15-20 minutes. Add a teaspoon of honey (honey contains anti-inflammatory and antioxidants that can speed up the healing process of pimples) and then let it cool. Add 5-7 drops of tea tree oil and then apply it to your skin after washing it 2-3 times a week.
2. Licorice Root Tea for Hyperpigmentation
During the cold and flu season, pretty much everyone should have some licorice root tea in one of their kitchen cupboards. That’s because it’s been proven to soothe a sore throat, it can bring relief to upper respiratory issues (including asthma-related ones) and it can help to speed up the healing process of bacterial and viral infections.
What can licorice root tea do for you on the beauty tip? Aside from being an all-natural approach to eczema, some studies say that this tea also contains phytochemical properties that can reduce hyperpigmentation. As a bonus, it’s good for preventing tooth decay, which means it can help your smile remain brilliant.
Beauty Tea Hack: Place tea bags over your eyes to reduce eye puffiness and eye circle discoloration over time.
3. White Tea to Slow Down Aging
White tea, green tea, and black tea are all related; what makes them different is how they are processed. That said, white tea is a great tea addition because it is rich in antioxidants, can help to fight off heart disease, is able to reduce free radicals and chronic inflammation, and can also help to prevent cavity-causing bacteria in your mouth, and white tea can even help you to shed a few pounds.
Something else that’s dope about white tea is it has compounds that can slow down the aging signs in your skin. That’s because white tea has chemical compounds known as polyphenols that help to keep the fibers of your skin from being damaged (especially prematurely).
Beauty Tea Hack: Steep 2-3 tea bags, then place your face over the steam so that your skin can absorb the moisture as well as the properties that are within the tea.
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4. Rooibos Tea for Hair Follicle Strength
If you like your tea to have a robust taste to it, rooibos is what you’re looking for. A tea that hails from South Africa, rooibos is bomb because it’s caffeine-free, contains the type of antioxidants that reduce free radicals and heart disease, can help to keep your blood sugar where it needs to be, and can also help with digestion-related issues.
Something else that I should mention about this particular tea is if you happen to be anemic (or borderline anemic), this tea is also a good option for you because it’s low in tannins. Since tannins can sometimes affect how your body absorbs iron, if low iron is a personal health concern, you want to select a type of tea where that won’t be an issue for you.
This tea is a nice beauty addition because it also contains ingredients that can help to soften the appearance of wrinkles; plus it has been proven to keep your hair follicles in good condition so that you can maintain more length retention.
Beauty Tea Hack: 3-Ingredient Hair Tea Recipe
5. Black Tea for Hair Color Depth
Speaking of hair health, if that is what you’re after, you also need to add black tea to your collection. Let’s address some other health benefits that it brings first, though. What makes black tea different from, say, green or white tea is it goes through a pretty intense oxidation process. The end result is the kind of tea that is very dark in color and, again, is rich in antioxidants. It’s also the type of tea that is good for your heart, can help to reduce your risk of having a stroke, can increase longevity, and contains the kind of amino acids that make it easier to concentrate and be more productive throughout the day.
And just why will your hair appreciate black tea so much? Well, studies reveal that the caffeine in the tea can help to block the hormones that are directly associated with hair shedding and loss. Not only that, but if you’re looking to darken your hair color (in a subtle kind of way), black tea is an awesome all-natural hair rinse. I’ve tried it before. I’ll vouch for it in this lane.
Beauty Tea Hack: Hair Tea Rinse Recipe
6. Green Tea for Weak Tooth Enamel
Green tea just might be the most popular tea of all of these. That’s because it contains properties that do everything from helping you lose weight and boost brain power to lowering the risk of lung, breast, and ovarian cancer and increasing your days on this planet. Something else that I really like about green tea is that although it does have caffeine in it, if you happen to feel anxious, research shows that it can actually help to decrease it.
And since a radiant smile completes the look of any woman, if you want to keep your teeth’s enamel strong (which does indeed become an issue as you get older), green tea can help you out. It does this by reducing oral inflammation, strengthening your teeth, helping to prevent gum disease, and even playing a role in remineralizing teeth.
Beauty Tea Hack: DIY Matcha Mouthwash Recipe
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7. Hibiscus Tea for Nail Health
Hibiscus tea literally comes from parts of the hibiscus flower. It’s good for your system because it’s packed with antioxidants, beta-carotene, and properties that help to reduce inflammation as they fight off free radicals, too. If you’ve got some type of bacterial infection, this tea will help to heal it. Hibiscus tea is also great when it comes to helping to lower your cholesterol and blood pressure levels.
Since hibiscus tea is also full of vitamin C, it’s the kind of tea that can help keep your nails nice and strong. The connector here is vitamin C, which is a nutrient that helps to produce collagen within your system, and collagen is a protein that keeps your nails from breaking.
Beauty Tea Hack: Learn how to use a tea bag to “fix” a split nail (I’m not kidding) here.
8. Dandelion Root Tea to Detoxify
If you’ve always wondered if dandelion root tea is as literal as it sounds, the answer is yes. It is made from the dandelion weeds that grow in your yard — and yes, they can be very good for you. Dandelion tea is a good source of vitamins A, C, K, folate, calcium, and potassium. It also has antioxidants that reduce oxidative stress. If you’re looking to lower your blood pressure or blood sugar, dandelion root tea can support you there. It’s also the kind of tea that helps to strengthen your immune system, keep your bones strong, relieve constipation, and support any weight loss goals that you may have.
Beauty-wise, dandelion root tea can reduce some of the fat that is stored around your liver, which makes it a solid detoxifying tea. And when your system is “clean,” that causes your skin to experience fewer breakouts, UV damage, and premature aging — for the record, dandelion root tea is known for assisting with these three things too.
Beauty Tea Hack: 49 Tea Detox Recipes
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9. Chamomile Tea for Stress
Got digestive issues? Drink some chamomile tea. Feeling nauseated? Drink some chamomile tea. Dealing with PMS symptoms that are absolutely driving you up the wall? Drink some chamomile tea. Got some common cold symptoms that won’t seem to go away? Drink some chamomile tea. Yeah, chamomile tea is the kind of herbal tea that is “all things” on so many levels.
Since it’s also a tea that can keep your skin from becoming dehydrated, promotes sound sleep, and it can keep your stress levels at bay — yes, chamomile is another “beauty tea.” The breakdown here is stress increases inflammation, decreases oxygen levels in your body, and can damage your cells and tissues. So, the less stressed out you are, the more youthful you will appear. So yes, sis, drink up!
Beauty Tea Hack: Honey Chamomile Tea Latte Recipe
10. Passionflower for Sleep
It really is kinda wild that if you want to experience uninterrupted sleep, you should stop drinking about two hours before bedtime. At the same time, enjoying a warm cup of herbal tea can give you some of the best rest ever thanks to the amino acid known as L-Theanine that’s in it; that’s because it has the ability to tell your brain to relax and de-stress. And if that tea happens to be passionflower, even better because it also reduces pain and bodily discomfort while also elevating your melatonin levels.
And since 6-8 hours of consistent sleep helps to do things like rebuild body cells, regulate your hormones, help to prevent (premature) fine lines and wrinkles, reduce dark circles underneath your eyes, and even give your complexion a natural glow — if you want to look your best, rest. And if you need help resting, it’s passionflower to the rescue. Tonight.
Beauty Tea Hack: DIY Sleep Time Herbal Tea Recipe
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Hmph. As if you actually needed another reason to drink some herbal tea, right? And yet — here they are. So, the next time you pull out an herbal tea bag, think about how it’s not just comforting your soul, but it’s making you more beautiful too.
As you can see, yes, very much so on the literal tip.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.
Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."
Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.
Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.
FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."
Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."
Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.
Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.
Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.
Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.
Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."
Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.
Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."
Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."
Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.
Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.
CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.
Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."
President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.
Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.
Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff