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In 2017, Nielsen Report put Black buying power at $1.2 trillion, with black women having majority ownership in more than 1.5 million businesses with over $42 billion in sales. Understanding this fact makes it important to support and shop brands led by women of color. It's also a great reminder that what we buy matters.

If you're looking to get in formation, here's a great starting point to support black-owned businesses led by women of color. For Us, by us.

The Wrap Life

African head wraps are all the craze right now. Get cute wraps plus a wide range of inspo and tutorials from The Wrap Life. I can't get enough of the new addition of turbanettes to the brand and I love that these headpieces can be used to channel our best Wakandan selves or to preserve protective styles. Get creative with multiple colors and pattern options that make a standout statement

Featured image by The Wrap Life; Originally published July 31, 2018

 

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