While it's not often that I'll write a marriage-related article that is specific to a particular year, after the ride that 2020 has been, I thought it was absolutely necessary to do so. One of the main reasons why is because, I can't tell you how many times I've read articles with headlines like, "US divorce rates skyrocket amid COVID-19 pandemic". The reasons why vary. Some folks aren't used to spending so much time, day after day, with their partner. Other couples are struggling because of the financial stress and strain that the pandemic has caused. Then there are those who are only looking to love to keep them together, when a marriage needs the manifestation of that love to look a lot different than romantic comedies or novels portray.
That's where today's article comes in. Marriage is beautiful. Marriage is beneficial. And, despite what the media may say, marriage is still relevant. But when you're being constantly tried and tested, like this year is relentlessly doing, it's important to know what things you may need to prioritize in your marriage—not just so it will last, but so it can remain really healthy too. You ready to read what makes my top six list?
1. Empathy
2020 has been nothing short of a trip times one billion. Yet, out of all of the things that I've seen that has really caused me to pause, it has to be the lack of empathy that, let's be honest, masses of people have shown. Not wearing masks to protect others? Apathy. Acting like social justice is nothing more than an annoyingly passing trend? Apathy. Misusing Scripture to serve some twisted racist agenda? Apathy. Shoot, overlooking the needs of others when they know that they can do something to help them out? APATHY. Hmph. And don't even get me started on my sessions with couples. While I do most certainly agree with the late Ruth Bell Graham when she once said, "A happy marriage is the union of two good forgivers" (single folks, if you are a grudge holder, stay single. You're not a realistic candidate for marriage if you're not good at forgiving others. Marriage requires A LOT of it. Just ask a married person), something that I think doesn't get nearly enough of a "marriage shout-out" is empathy.
An empathetic person is a really dope individual, to me. The reason why I say that is because, they go beyond merely feeling bad for someone (like a sympathetic person tends to do); they actually are intentional about trying to identify with someone's thoughts and feelings.
Some signs that someone is empathetic? They care deeply about others. They are very proactive about solving problems (because they loathe conflict). Their intuition is pretty on point. No pun intended but, for better or for worse, they are very sensitive. And they listen in order to really and truly understand what is going on.
If you really let all of those traits sink in, I'm pretty sure you can get why I said that husbands and wives need buckets and buckets of empathy in order to make their marriage, not just "work", but last and thrive. That's why, in a year that is filled with so much loss, mayhem and even confusion, I wholeheartedly believe that if there's one way to keep a marriage intact, it's when both individuals are committed to being empathetic towards one another. Not just when they "feel" like it—consistently so.
2. Intimacy
I once read a quote that said, "Intimacy is not who you let touch you. Intimacy is who you let text you at 3am about your dreams and fears. Intimacy is giving someone your attention, when 10 other people are asking for it. Intimacy is about the person who is always in the back of your mind, no matter how distracted you are." OK, let me just say that, while I dig this quote, I TOTALLY disagree with the first line. Well, let me actually put it this way—if a word was added to it, I'd be down with it. "Intimacy is not JUST about who you let touch you." I've written way too many articles on marriage and sex (check out "10 Wonderful Reasons Why Consistent Sex In Marriage Is So Important", "8 'Kinds of Sex' All Married Couples Should Put Into Rotation", "10 Married Couples Share The Keys To Their Totally Off-The-Chain Sex Life", "7 Things Married Couples Do To Damage Their Sex Lives & Don't Even Know It", "10 Simple Ways Married Couples Can Make More Time For Sex", "What 5 Men Had To Say About Married Sex" and "Bible Verses That Remind Married Couples To Explore Their Erotic Sides"…for starters) to act like physical intimacy, including sex, shouldn't be a very top priority in a marital union. Because, after all, who else are you having sex with if you've got a spouse? (A layered question, I know but y'all get my point.)
However, the reason why this particular point isn't a shout-out to just sex alone is because, what I adore about the quote, is it defines intimacy as putting your partner on the very top of your favorite person and to-do list, on a daily basis. It speaks to the fact that, no matter what else may be going on, when your spouse hits you up, has a need, seems disconnected in some way—everything else needs to be put on pause until they are addressed. This kind of intimacy speaks to your spouse being your bestie. This kind of intimacy speaks to cultivating quality time. This kind of intimacy speaks to them feeling safe, comforted and reassured whenever they are in your presence. When two people are truly intimate with one another, especially when the outside world is so disheveled and uncertain, it brings a true peace that passes all understanding into the relational dynamic. An intimate couple is pretty close to unshakable. That's why intimacy—both physical and emotional—is oh so very important; especially in times like these.
3. Humor
I like me a (super) tall, dark and handsome man, just as much as the next sistah. Yet two things that have always been equal turn-ons is intellect (whew, a smart man is sexy AF) and humor—matter of fact, for me, it's more like wit because wit is brilliance with a sense of humor. A funny man can make you smile. A funny man can get your mind off of whatever is stressing you out. A funny man tends to see the silver linings in things. All of that is needed in a marriage, don't you think?
Matter of fact, there is a particular married couple I know who struggles quite a bit. I've observed them enough to know that a huge part of their problem is the husband is hilarious while the wife is a killjoy in basically every sense of the word. There is a substantial age difference between the two (she's older) and so, the things that he finds to be really funny, she patronizes him over (kind of like how Stella was in the movie How Stella Got Her Groove Back). When there are trying times and he tries to shed some light on it with humor, she chalks it up to him not caring. The entertainment that he finds fun and funny, she berates him over. Who wants to live like that?
An indie Black film that I find really cute (partly because Jason Weaver is in it and I've pretty much always been a fan of his, plus I have a bit of a girl crush on Caryn Ward) is He's Mine Not Yours. In the movie, Gabrielle Dennis plays his girlfriend while Carl Payne plays his bestie. When Gabrielle's character realizes that she's at risk of losing her man, Carl Payne's character tells her to "lighten the hell up". AMEN. There are plenty of medical studies which support the fact that humor helps to relieve stress. Not only that but it helps to combat feelings of fear and anxiety and even reduces the physical feelings of pain while boosting one's immune system.
While you can't control all of the mayhem that might be happening right outside of your front door, what you can do is control the energy inside of your own home. Watch some comedies together. Tell— and listen to—some jokes. Avoid always having to have "deep and serious" conversations all the damn time. Like Carl Payne's character said, LIGHTEN UP. Humor is not only a beautiful trait in a relationship, in many ways, it can be a real lifesaver. Again, there is plenty of science to prove it.
4. Spirituality
While I don't have any social media accounts, sometimes I will tiptoe in to see what people are talking about. I think it was on xoNecole's Instagram where someone gave me a compliment that really made me smile. In reference to an article that I wrote earlier this year entitled, "7 Signs You're Spiritually Compatible With Someone", someone said (paraphrased), "I'm not a religious person and I thought this was gonna be really preachy, but it was actually great."
Do I think that God should be a part of every marriage? I am a Bible follower, so yes, I do. Genesis 2, Ephesians 5 and I Corinthians 11:1-16 are just three places in the Word that speak to that very fact. However, even if you're not "big on the Bible" or religion (of any kind because hopefully we all know there is more than Christianity out here), reportedly 87 percent of Americans still believe in God—a higher power who controls things that we simply cannot. The reason why this mindset is so vital in a marriage is because there are gonna be days, weeks, seasons even, when your marriage is gonna try and test you like nothing else. During those moments, if you're solely relying on yourself and/or your partner, at the very least, you're gonna end up being severely disappointed because you're human (which makes you flawed) and your partner is human (which also makes them flawed). If you add to that the fact that, even when both of you strive to do your best, there are still gonna be time when you both are going to miss the mark—there has to be room made for spirituality. Mediation (including orgasmic meditation). Prayer. Devotional time together. Spending time in nature. Both of you mutually deciding to release what is putting pressure onto the relationship, so that you both can put your trust and faith in God.
2020 has thrown us some real doozies and the year ain't over yet. Take some pressure off of yourself, as well as your spouse, by letting spirituality remind you that all you can do is what you can do. A higher power has to take over after that.
5. Accountability
Man, if any year has revealed the true colors and tendencies of folks, 2020 would have to be it. And when you learn how some folks really are vs. how you thought that they were, the disappointment—if not flat-out shock—can shake you to your very core. If you're not careful, it can also cause you to question if you can truly trust anyone; including—and perhaps especially—your spouse. That's why, when it comes to the list of what marriages need more than ever, I thought it was imperative to put accountability on the list.
Accountability is simply about giving an account for what you say and do. While, in the marriage context, it's certainly not about your partner feeling like they should police or parent you, they should definitely feel like they can ask questions and you will give an honest answer, that you will do what you say you are going to do and, that you both can fully rely on one another to celebrate each other's strengths and challenge areas of weakness so that your characters can become better and your relationship can ultimately thrive.
I've shared before that I've got an ex-boyfriend who used to say that marriage should be a sanctuary, a place of refuge—and I totally agree. A part of what comes with feeling safe within a marital union is knowing that, not only does your partner totally have your back, but they are your biggest fan in the sense that they want to see you become your best self—and so, they will hold you totally accountable so that you can be just that. In a world that is currently filled with so much disingenuousness, while accountability doesn't get a lot of credit, it really is a blessing to know there is someone who wants you to be…a wonderful you. Other than yourself, your spouse should be that person. Without question.
6. Endurance
If you've been reading my stuff long enough, you know that, while I am not even remotely the "average kind of Christian" when it comes to how I see things and move about (check out "What's The Difference Between Being 'Religious' And Being 'Spiritual', Anyway?"), something that I am a HUGE fan of is the Bible. That's why, whenever I go to a wedding and a couple is looking all googly-eyed at each other as they recite the Love Chapter (I Corinthians 13:4-8), there are usually two things that come to my mind. One, love says NOTHING about being happy all of the time; still, a leading reason for why a lot of couples end their marriage is because "they're not happy anymore" (we'll have to really unpack that on another day). And two, when they state that love is patient and love endures, I always wonder if they looked those words up, just to make sure that they really mean what they are saying. Hear me when I say that neither of those words are for the weak. Not by a country mile.
I've actually broken down the word "patience" on this site quite a bit. A patient person isn't just someone who knows how to wait; they are also an individual who "bearing provocation, annoyance, misfortune, delay, hardship, pain, etc., with fortitude and calm and without complaint, anger, or the like". According to the Good Book, LOVE IS PATIENT, so if you don't know how to deal with hardship, pain or even annoyances without remaining calm, not complaining (that's a big one) or not popping off all the time—are you as "in love" as you think? (Ouch and amen, right?)
As far as endurance goes, it's a "big boy and big girl word" too. Endurance means "the ability or strength to continue or last, especially despite fatigue, stress, or other adverse conditions". Another way to look at this is, someone who endures has stamina and, according to the Bible, love "…bears all things, believes all things, hopes all things, endures all things. Love never fails." (I Corinthians 13:7-8—NKJV) Does this mean that you're called to endure abuse? Absolutely not. Yet I'll tell you this. In my over a decade of counseling couples, when physical abuse has come into play, it's actually been the wives hitting on their husbands (also another topic for another time) and when it came to affairs, those happened in both directions. Other than that, couples have wanted to end things for a lot less than abuse or affairs. It's been because they are bored, they feel like they've outgrown their partner (or felt like they chose the wrong one) or marriage simply wasn't what they thought it was going to be. In those cases, sometimes the word "endurance" needs to be brought into the equation more than it usually is.
No one said that marriage was easy. Sometimes, it's going to try you like nothing else ever could. Yet when you make the choice to endure because you love your partner, you adore your relationship and you know that seasons come and go—that kind of strength is what matures you, what benefits you and what equips you to handle things like this year in a way that you wouldn't be able to otherwise.
2020 has been something. It continues to be. But I really do believe, with everything in me, that if you and your spouse put these six things into daily—shoot, sometimes hourly—practice, your marriage will make it to 2021…and beyond. Hold each other close, OK? Your partner needs you. You need them too.
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023