What's The Difference Between Being 'Religious' And Being 'Spiritual', Anyway?

Callings in life can be a funny thing. Take mine, for instance. I'm a firm believer that I am here to speak on three biblical covenant principles—sex, marriage and the Sabbath (not necessarily in that order) and yet, January 9 marks 13 years of not having sex (even though I talk and write about it all of the time), I've never been married before (even though I'm a marriage life coach) and the Seventh-Day Sabbath isn't the popular day of spiritual rest; Sunday is. Whenever folks try and interject some level of cynicism into any or all of these things, I typically share what my name means. Shellie is actually Hebrew (an Israeli told me that about eight years ago); it means "Mine; Belonging to Me". I then talk about what Ezekiel 16:8 (NLT) says—"I made a covenant with you, says the Sovereign Lord, and you became mine." After that, I pretty much follow that up with the phrase "watch the fruit". That basically means, things don't always have to look the way you think they should for them to be the way they're supposed to be (Matthew 12:33).
Since I live in the South (Nashville, to be exact), it's common for the follow-up question to then be, "So, what church do you go to?" 9 times out of 10, people are even further thrown off when I say, "I've been out of church as long as I've been abstinent." Then I pause and say, "That's quite the commercial for church, isn't it?" (For the record, I am not anti-church; it just doesn't serve a real purpose for me in this season of my life. I always try and do things that are purposeful. Habit and purpose are not synonyms.) While some go on to tell me how borderline blasphemous I'm being, more times that not, the next question is, "Oh, so you're spiritual instead of being religious?" What I then say might surprise a few of you—"Actually, I try to be more biblical than anything which means I'm a little bit of both."
To me, I think that religious and spiritual are thrown around so much that they could stand to be unpacked more before we casually profess to be either one. If you're curious to know what I mean by that, I've got a few thoughts below.
What It Means to Be “Religious”

Be honest. When you think of the word "religious", what immediately comes to mind? If it's church or even "being churchy", you are certainly not alone.
With studies like "Most Teenagers Drop Out of Church as Young Adults" and "U.S. Church Membership Down Sharply in Past Two Decades" coming out more and more, clearly a lot of people feel the same way. When it comes to what the actual definition of religion is, a pretty basic one would be "a specific fundamental set of beliefs and practices generally agreed upon by a number of persons or sects". Based on this definition, while there appear to be 12 major religions— Baha'i, Buddhism, Christianity, Confucianism, Hinduism, Islam, Jainism, Judaism, Shinto, Sikhism, Taoism, and Zoroastrianism—the most practiced one, especially within the United States, continues to be Christianity (with Islam and Atheism placing second and third).
Keeping all of this in mind, I would think that when most people say, "I'm not religious", what they mean is they've applied the Walt Whitman quote that I shared up top; that there is something—or a set of things—within a specific faith that insults their soul to the point where they can't full-on say that they are a Christian, Muslim, Jew, Buddhist, etc. That's it's not just about not attending a certain place of worship every week; it's that there are certain principles that they can't honestly say that they agree with either. Hmph. Let me tell it, that's why there are over 200 different denominations within Christianity alone. Although all Christians profess that they believe that Christ is the Son of God, many can't get on the same page beyond that point. And so, there are religions within their own religion. For some, that is not only confusing but draining. So…they bail. Not Christ but the denominations (and yes, there is a difference).
Then there are what my mother refers to as "the walking wounded"; people who don't consider themselves to be religious, not so much because they disagree with a certain a set of principles so much as the people who teach them or sit in the pews and listen to them. Actor Meagan Good (who is married to movie executive and minster DeVon Franklin) comes to mind. Last year, we ran a piece where Meagan said this:
"If I'm being completely honest, my experience with some church folks has not been that positive. It's unfortunate because we're supposed to be the biggest lovers. And it's like even if you disagree with someone or you don't think what they're doing is right, you're supposed to mind your own business and pray for that person. Other times, you're supposed to correct in love if that's what God told you to do. And there was no correction in love. It was like a complete assault."
She's right. While there is a Scripture in the Bible that encourages us to "exhort daily" (Hebrews 3:13), we're also instructed to "speak truth in love" (Ephesians 4:15). Not either or. Both. But that's kind of my point. When I took the time to "Walt Whitman" my own journey, one book that was a game-changer was Pagan Christianity?: Exploring the Roots of Our Church Practices (Frank Viola, George Barna). As I paid closer attention to what I had been taught while growing up vs. what the Bible actually says and what I actually felt at peace within my spirit about, I could no longer say that I was a part of the religion that I was born into. Why? Because I could no longer get down with all of the "beliefs and practices generally agreed upon by a number of persons or sects".
Peep how it says that people create religions…people do and people are flawed. For instance, Christ did once tell a group of people that if they are without sin, that they should cast the first stone. In that same story, he also told the woman the folks were ridiculing to go and sin no more. Not either or transpired. Both. (John 8:1-12) Unfortunately, a lot of times religion involves people picking and choosing what to preach, teach and model. That's what happens when flawed folks create principles.
Still, that doesn't mean that I'm personally not religious, though. Why do I say that? Because of what I said at the very beginning of all of this. What I do rock with is the Bible (which is an eastern not western culture book; don't let these Americanized religions fool you); it has a very clear definition of religion—"Pure and genuine religion in the sight of God the Father means caring for orphans and widows in their distress and refusing to let the world corrupt you." (James 1:27—NLT) Caring for those without parents or who have lost their beloved? Trying not to let this crazy world jack me up? If that is being religious, oh, I strive to be very religious.
This view of being religious doesn't only apply to Bible followers (who aren't only Christians, by the way). This applies to people who honor other holy books too. If the faith you are most comfortable with has its own definition of religion, don't allow "people's principles" to keep you from applying it to your life; especially since another definition of religious is "a set of beliefs concerning the cause, nature, and purpose of the universe, especially when considered as the creation of a superhuman agency or agencies, usually involving devotional and ritual observances, and often containing a moral code governing the conduct of human affairs".
If you've got a set of core beliefs that are centered around a Higher Being and it helps you to be a (more) moral individual, by definition, you are religious. You just don't subscribe to man-made religion. See the difference there?
My overall point is this. "Religious" isn't a bad word. Succumbing to the pressure to practice what man expects of you over what your spirit says is best for you is the issue and challenge. Which one are you currently doing?
What It Means to Be “Spiritual”

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Spiritual. OK, so whenever someone tells me that they aren't religious but they are spiritual, I tend to ask them to clarify where they are coming from. While I personally do believe that a Satan exists, I know that many don't. At the same time, I think the majority feels that there are forces of light and forces of darkness all around us. Scripture puts it this way—"For we do not wrestle against flesh and blood, but against principalities, against powers, against the rulers of the darkness of this age, against spiritual hosts of wickedness in the heavenly places." (Ephesians 6:12—NKJV) Spiritual hosts of wickedness. Spiritual and wicked. Did you notice that?
Just recently, I listened to a really great podcast featuring Andre 3000 and Rick Rubin. As I was listening to Andre 3000 candidly share his feelings on isolation and loneliness, you can't convince me that he hasn't been battling with some dark spirits. Actor Mack Wilds recently spoke of how grateful he was to have a child on the way after being in "a really dark place"; to me, that's another example of dealing with some "dark spirits". I know a lot of other words and terms were deemed the most popular in 2019, but I personally think that "social anxiety" tops just about all of them. Some "darkness" comes with feeling too paralyzed to create or perform.
So yeah, it should go—and stay—on record that "spiritual" isn't automatically synonymous with good, light or beneficial. Any DC or Marvel comic will show you that.
That's why I encourage folks to break down what they mean when they say, "I'm spiritual". Are you saying that you don't subscribe to a specific religion? Are you saying that you acknowledge that you are a spiritual being? Are you specifying that while you don't go to a place of worship or use a title (like Christian, Muslim, Jewish, etc.) that you're intentional about nurturing your spirit or soul? Just being spiritual isn't good enough. Evil is spiritual.
When I acknowledge that a part of me is spiritual, I think more in line with a quote that is usually attributed to the late author C.S. Lewis—"You don't have a soul. You are a Soul. You have a body." The Hebrew word for soul is "nephesh". It's a dope and multi-layered word. It means "a soul, living being, life, self, person, desire, passion, appetite, emotion". Oh, the irony. Peep how when you are nurturing your soul, you are tapping into some of the very things that many religions try and get you to ignore like your desires and your passions. Do these things need a moral compass and some self-control? 100 percent. But, at the same time, if you're not pouring into them as well, you are abandoning the very core of what you are—A SOUL. When John 4:24 tells us that "God is Spirit", and I think of a definition of spiritual being, "of or relating to the spirit or soul, as distinguished from the physical nature", it's a reminder that being spiritual is a good thing—so long as your spirit is ever surrendered to a Higher Being.
So yes, on some levels, I do think there is a difference between being religious and being spiritual. Yet more than that, I wholeheartedly also believe that the two things can co-exist, in harmony. How? It's when man is pulled out and the Source of Love is put in.
In other words, if being religious is about applying a moral code based on a supernatural source of Light and being spiritual is about tapping into that same source in order to fulfill one's desires and passions—it shouldn't be assumed that just because you don't conform to a certain set of practices that you're not religious or that being spiritual means that you're not disciplined or even that you don't apply a holy book to your life. It simply means that you've moved man out of the way so that you can learn more about the Spirit.
And that? That is something to be really at peace, confident and happy about. So, if that's where you are, sis, be that. It's a good and purposeful thing. The truly religious and spiritual individuals will totally agree.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
I Grew Closer To God After I Left The Church
These 8 Scriptures Are Spiritual Game-Changers For Single Women
5 Signs You're Experiencing A Spiritual Awakening
How To Ground Yourself Spiritually
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
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Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









