The Real Bobby V: A Conversation On Love, Emotional Safety & His Struggle To Find 'The One'

The VividRich HQ warehouse is abuzz when I walk in. A photographer moves around equipment in one corner of the room, setting up for final shots against a massive white cyc wall, while stylists and assistants move to and fro.
On the other side of a wooden table littered with Chick-Fil-A wrappers, half-finished liquor bottles and the like, Bobby V, dressed in a black-and-gold-foiled long-sleeve shirt, charcoal-colored jeans, and tan suede shoes sifts through a brown monogrammed canvas Louis Vuitton travel bag. Subtle drip.
A look of frustration crosses his face as he searches frantically. He glances up as his manager and I walk in. After she announces my arrival for this exclusive xoNecole interview, his eyes take me in quizzically before he walks over and extends his hand along with a shower of compliments, true to his playboy charm.
"He makes everyone around him feel at ease; he's not like most celebrities that you meet," a friend tells me moments later as we watch him strike poses for his magazine shoot. "He's approachable, but he has that other side where he is who he is and loves the camera." In the distance, Bobby V shifts from one foot to another, doing a rhythmic dance with every shutter click of the camera as his upcoming album Sunday Dinner, which he says is his most heartfelt album, bumps in the background.
Sex, heartbreak, and falling in and out of love is a consistent narrative painted throughout the soundtracks of the artist's life. His hit single "Slow Down" from his debut album Bobby Valentino re-introduced to the world a then-25-year-old singer with catchy pick-up lines and vocal runs as beautiful as the women he chased after. Gone was the baby-faced boy from R&B group Mista singing "Blackberry Molasses" and songs with sweet melodies cascading over honey-laced lyrics. He was a grown man now experiencing the rollercoaster that is relationships, a ride in which he's yet to disembark from.
"Relationships are hard for me," he admits as we sit on a well-worn couch post-photo shoot, his black-and-gold threads replaced with a windbreaker and joggers. "My perspective on relationships...I can tell you all about it, and I can tell you about the person that you're interested in. But as far as me being in a relationship, it's kind of hard because I haven't really been in one in forever."

"It's easy not to get your feelings hurt, and I get my feelings hurt even if I'm not in a relationship with somebody."
Hard to believe from someone who once said in an interview that he's "always been smooth with the ladies." Yet it's not so implausible from someone who has dedicated his career to detailing the nuances of love.
Like many of us, his first lessons on the four-letter word came from his parents. Bobby V, born Bobby Wilson, was raised in a traditional household where papa was a preacher and mama a doctor. His father served as the breadwinner of the family while his mom completed medical school, after which the financial roles reversed. "My dad was still a man—a strong man and a great father to me. So he was still the man of the household."
Bobby V's father would eventually transition into agriculture and co-launch the Metro Atlanta Urban Farm with his wife, a move that put his parents back on the same financial playing field. "I think that's really what makes for a great relationship---when y'all are equal. It doesn't necessarily have to be money-wise, it can be mental. You can have more money but not the brainpower, and you can have a woman; she may not have the money but she got the brains to take your money to another level."
As with all relationships, the marriage didn't come without its struggles. Bobby saw their union put to the test but also watched love bring them through. It's something he feels is lacking in our generation.
"My mama had to be really strong a lot of times, but the new age woman, when it's time to be strong— and I speak of the majority, not particularly you or somebody that does right— it seems like when it goes bad, people are quick to say it's messed up. People don't stick with it anymore. In the older days, there were issues, but they thugged it out and they made it happen."
Success in his early 20s had Bobby V singing a different tune. In 2005, he burst onto the music scene with his self-titled album featuring songs like "Tell Me", in which he boasted of being a "bad boy" that's "sure to please." He also jumped on the hook to Ludacris' "Pimpin' All Over the World" bragging of women and riches, and would later add unforgettable siren sounds to Lil' Wayne's "Mrs. Officer", assuring us that his sex game was a noteworthy symphony of pleasure.
But with fame and easy access to a multitude of women came the realization that everything that glitters ain't gold. His follow-up albums Special Occasion (2007) and The Rebirth (2009) featured tracks fluctuating between love and lust, wanting that special one while still juggling a few.
"When you're young as a man, you're chasing vagina," he says. "Not to say that I still may not chase it occasionally, but the older you get the more you realize that it's more than that. Especially when you're dealing with women because once you do that with her, everything else comes with it. The older you get and the more things you go through with relationships and dealing with people, you realize you know what, I may not need to have sex with her because there's a whole crazy land that comes after that."
He's certainly no stranger to crazy circumstances. In an interview with The Breakfast Club, he detailed an encounter with a flight attendant who attempted to run him over with her Lexus. "I've gone through some things where I knew it might have been wrong and I did it anyway, and I paid the consequences for it. So now I just go with what I already know. I can kind of tell off the dribble that this is going to be a problem."
I ask whether or not he thinks sex clouds judgment. If taking a dip in the pool before you allow a full-course meal of quality time and candid conversation to digest causes relationships to drown.

"Once you have sex, especially in the woman's eyes, she's given herself to you, so she's like, 'OK, what are we doing now?' I feel like women rush men to be in a relationship just because they have sex. Y'all not even cool. Y'all don't know each other. Before y'all even get into a relationship, y'all gotta go through the vesting period and know each other."
So how do you determine if a man's ready for a relationship? He says you'll know, without a doubt. With no pressure comes no games, no gray areas, no ghosting. "Once you pressure somebody to do something, you're not going to get the best out of him versus him wanting to do it. You have to give things a break and let things organically happen. I'm not saying you gotta wait for sex. You can wait six months and it still is nothing, or you can do it on the first or second night, and it can still be nothing— or it can be something real. There's no right or wrong with that. But at the same time, I feel like people rush into a relationship without knowing each other."
I get the feeling that the desire for someone to know the real Bobby V, not the one in salacious headlines, is the root of his relational pursuits. Let his music tell it, he's struggling to find the right woman. As an artist, he can't tell who's really here for him ("there are some professionals out here") and who's here because of the success that he's still grinding to maintain.
It's not like he hasn't tried either. He shares details with me on his latest digital romance with a 21-year-old on Instagram who, through a thorough social media search, he discovered was talking to an up-and-coming pro basketball player, as well as an ex who plays football internationally. "You can't really do nothing with that kind of woman because you already know what she's setting out to do," he says.
The encounter wasn't in vain, though. She served as inspiration for his latest single "Everybody", in which he croons, "I know you gotta lineup on the side / But you say you love me / Do you tell that shit to everybody?" Social media, he claims, is a downfall to relationships.
"All you gotta go do is look at who they follow and what pictures they're liking, and you're going to immediately get something in your mind whether they're doing something or not," he says.
The song echoes similar sentiments expressed in his single "Words" released nearly eight years ago on his fourth studio album Fly On the Wall.
You tell me I'm yo man make me think I'm all that
When I'm not around, do you take it all back?
Words don't mean that much to me girl
I'm a firm believer that love and fear cannot coexist. That fear prevents you from being fully present in a relationship and is an invisible barrier disguised as self-protection, and deflects the one thing we desire most. To love is to be vulnerable. As an R&B singer, he gets to express some of his deeper convictions more than most. But for the average man, when does he feel safe enough to be emotionally free?
"You know when you're safe," Bobby V says. "You know when somebody cares about you and likes you. They're checking on you all day. They're doing things for you without you even asking them to. You're talking to them throughout the day to where you feel so secure with that person. A lot of people will leave gray areas. You call them and they don't pick up. They'll hit you back two or three hours later, or whenever they feel like it. If you have a doubt about somebody, then that ain't right. I've met people that leave me no doubt that they only mess with me and me only. They do everything to make sure that I know, and when you do, that's when you're secure and that's when you open up to them."
Perhaps the issue isn't so much with finding the kind of women he says he wants—a woman he describes as mentally strong, who "wants to learn and wants to research, reads books, exercises, and goes extra hard to go after her goals and dreams." Rather, the problem may be rooted in the women he's choosing. Nonetheless, he's no longer concerned with looking for love.
"If you're out on the hunt you're not going to find nothing special. You've got to really just focus on you and focus on your dreams and your goals and your aspirations, and work towards what you want to do in your life. When you work towards your goals that person is going to find you.

"You're going to find each other because y'all are both working to be better. And when you're working to be better, you ain't even thinking about no relationship. That's when that other person is going to come and both of y'all are going to elevate each other."
It's the same advice he says he'd give his two-year-old daughter. "Chase your career, chase your goals, and everything else will fall into place."
Taking a dose of his own medicine, he's shifted his attention to upcoming album Sunday Dinner scheduled to release on Valentine's Day. He assures that this album is different. Deeper. Real. Sex songs are just dessert. He wants to talk about something that's a little more filling. "I've given you enough sex music. Let's talk about how beautiful on the inside someone is. Let's talk about waking up every day and you being able to walk and see and having all of your limbs and being healthy. Let's talk about karma, things that you've gone through and things that you did that you know ain't right, and karma coming back on you for that. Let's talk about leaving if somebody was in her shoes and if she did what I did to her— I would've left but she stayed."
Bobby V has made it his mission to put out music that reflects the conversations that his family and friends have around the dinner table every Sunday---a place where laughs, jokes, and discussions on life are shared, and where stories of giving back to the community. (Bobby's helped nine students graduate from college.) Talk about current events is also traded. "It's my duty to be thankful to be living and to be healthy, be thankful that I've gone through things that I've gone through and that I'm still here. To grind it out, work hard and continue to persevere and enlighten some people, and even make a blueprint of what R&B should be about."
"I still feel like I've only scratched the surface," he says. "I haven't even reached my potential. You can say that I had a lot of success in the beginning and that it's not as successful as it was, but I feel like life is peaks and valleys. You've got to be able to ride the rollercoaster, and you've got to hold on. If not, you're going to fall off and it's over with. So I really feel like this is the beginning of a legacy right now."
Shedding his player persona, the real Bobby V proves to be a family man desiring the love he sings about. He's figuring out this thing called life just like the rest of us. Maybe soon he'll bring that special woman home to meet mama after all.
Sunday Dinner will be available to stream and purchase on February 14, 2020. In the meantime, follow Bobby V on Instagram.
Special thanks to:
@TheSantiagofirm
@MelindaSantiago
Booking@TheSantiagofirm
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









