It has been almost four years now (y’all, where does the time go?!) since I wrote a piece for the platform entitled, “I Was 'Ghosted' By My Best Friend.” Although I personally don’t do social media, I do check in on different accounts from time to time and I recall some people saying in the comments of one of ours that if a BFF ghosted me, we were never friends, to begin with. Yeeeeeah, I beg to differ because I know parents who have “ghosted” their children, spouses who have “ghosted” their partners, long-term people who have "ghosted” their relationships, and yes, friends — genuine friends — who have “ghosted” their friends.
Telling Signs of a Serial Ghoster
To me, the thing that I think isn’t discussed enough is the kind of people who are serial ghosters (folks who run more from and avoid situations rather than dealing with them head-on). Because when the traits of ghosting are in you, it really doesn’t matter what kind of relational dynamic you are in — more times than not, when it gets to be too much for you (whatever “it” might be), you’re gonna “get ghost” regardless. Therefore, it’s up to the rest of us to know what the signs of ghosting look like, so that we can decide how deep we want to go with these types of individuals.
That said, it is from both my personal experience along with the observation of other individuals and their relationships, that I’ve come up with seven pretty spot-on indicators of a serial ghoster — ones that can spare you a lot of pain or at least shock, should someone like this decide to up and ghost you one day (hey, it happens to the best of us).
1. Vagueness
Just so we’re all on the same page of what I’m talking about here, one definition of ghosting is “the practice of ending a personal relationship with someone by suddenly and without explanation withdrawing from all communication.” And you know what? If someone has done this to you before, I’m willing to bet some pretty good money that, whether it was when you were first getting to know them or towards the end of the relationship, you picked up on signs of them being vague. You’d ask questions that wouldn’t get direct answers. You’d inquire about things that, while they were all for you talking about them, they had little to say.
While in some areas, you felt close to them, in others, the two of you couldn’t be more distant. And if you really think about it, wouldn’t a ghoster being vague about stuff make a lot of sense? Because if you’re not being clear or direct about your feelings, thoughts, or actions, that typically means that there are some walls up. And if that is indeed the case, that makes it easier to up and one day just…vanish.
2. Inconsistency
People who know me know that if there is one thing that I loathe — LOATHE — it’s inconsistency. Shoot, I’d rather you be consistently mean as a bat than sweet as pie on Monday only to drastically switch up on Wednesday. Consistent people can be trusted (even if that means, as Regina King’s character said in A Thin Line Between Love and Hate, “trusting you to be you”) because you know what you’re dealing with and there is something that is super refreshing about that. That said, serial ghosters lack consistency. One day, they are “all in” the relationship, and the next, they are trying to gaslight you into thinking that you are “doing the most.”
What you need to always remember when it comes to this particular point is consistency speaks to character and reliability. If you can’t say, without absolute certainty, that someone is reliable in your eyes, something is “off” and ghosting is definitely a possibility.
3. Selfishness
How selfish people have friends is beyond me, chile. Because, how are you able to maintain anything if the only thing you really think about is yourself? And yet, I bet if you really “sat in it” for a moment, you could think of at least three people in your world — whether it’s personally or professionally — who are selfish like a mug. Case in point — I know a guy who knows how to charm the pants off of just about anyone to the point where, until you really get to know his core, do you even pick up on how selfish he really is? But boy, be in a jam where you need his help and watch him go from kind and funny to a total assh--e if he can’t find a way to rationalize helping you to benefit him (for instance, posting on social media what he did, so that everyone can think he’s a hero).
Those of you who are fans of ghosting may not choose to see it this way (and that’s fine), but I don’t see how ghosting isn’t a selfish act. If you are in a personal relationship with someone and you suddenly remove yourself from the situation, surely you don’t think that the other person is benefitting from that; surely, the only person who you’re actually considering is yourself. And while you might want to rationalize that it’s a form of self-preservation, stating where you stand,setting boundaries, and/or removing yourself from the situation is the far more mature approach. If you don’t believe me, tell me how mature you would think it would be of someone to up and, out of nowhere, ghost you.
4. Non-Committal
The former friend that I referred to at the beginning of this? After doing some shady stuff in her marriage and then telling me during that time that she’s not sure if she’s ever really loved anybody, I really should’ve taken all of that to heart because what she was really saying is she struggles with commitment — and someone who rolls like that? They most definitely have the potential to ghost you. And here’s the thing — anyone can feel the wrath of a commitment-phobe. I mean, just think about it. Commitment-phobes run from deep emotional attachments. Commitment-phobes don’t like making long-term plans. Commitment-phobes never really let you know where you stand with them. Commitment-phobes act like accountability is “suffocating them.” Commitment-phobes are hot one day and cold the next. If just reading this caused you to immediately think of someone in particular, that’s not by happenstance. Your conscience is trying to alert you to the fact that you just may have a serial ghoster in your world. For the sake of your heart, don’t take that lightly.
5. Perfectionist (Kinda)
You might not’ve seen this one coming, but just hear me out. Have you ever paid attention to how people who ghost others talk about the situation? It’s usually something along the lines of, “I don’t have time for that BS. I deserve better.” Yeah, one day, sooner than later, I’m gonna write an article about how deserve is earned, by definition of the word (“to be worthy of, qualified for, or have a claim to reward, punishment, recompense, etc.”) and a lot of people are out here talking about what they “deserve” while thinking that they shouldn’t treat others in the way that they would like to be treated. And you know what? Anyone who says that they would prefer to be ghosted is lying. I don’t care how much a ghoster ghosts other people, it’s usually not until it’s done to them that they realize how utterly disrespectful it can be.
Anyway, let me get on to my point about this trait of serial ghosters — watch out for people who hold others to a bar that they don’t even keep themselves. It’s like, no matter what you do and how hard you try, to them, it’s never good enough; yet somehow, you should accept whatever crumbs or fickleness the ghoster offers you. Yeah, don’t even get me started on how a lot of ghosters are also narcissistic as hell (check out “3 Warning Signs You're In Love With A Narcissist” and “What If It's Your Parents Who Happen To Be The Narcissists?”). For now, I’ll just say that some ghosters will justify ghosting on the grounds of someone not being “good enough” to them when they are actually not all that impressive in the relationship their damn selves. Yeah, people who are ego maniacs or who lack humility typically have no problem with ghosting folks. Watch out for them. That kind of arrogance is dangerous.
6. “Passionately Shallow”
Another trait of a serial ghoster is the fact that they tend to be quite charming. Yet, strangely enough, at the same time, no one can really say that they know them. Not when it comes to anything of any real depth or relevance. A part of that is because, again, oftentimes ghosters have huge ego issues which is why they don’t want to face issues head on — they would rather run than really deal with things because dealing requires revealing.
Also, serial ghosters don’t usually care for anything deep and meaningful. As long as stuff can remain on the surface, that’s comforting for them because shallow doesn’t require very much intimacy. So, while they may be all about making sure that you have a good time, if you are looking for something heartfelt or long-term, they are probably going to disappoint you — more times than not.
7. Reactive Instead of Proactive
Which One Are You Reaction GIF by Dr. Donna Thomas RodgersGiphyLast one and this is a biggie. Because of all of the other traits that I just shared about serial ghosters, please hold close the fact that they usually are not very proactive as it relates to maintaining relationships. They aren’t spending a ton of time trying to figure out how to support you, meet your needs or keep the relationship going for the long haul. They would rather disappear and come back and apologize (usually when they want something else or more from you) than show up on the front end of…just about anything. And because they are this way, it means that, with a ghoster, 8.5 times outta 10, you are going to be doing most of the work. And you know what? 9.5 times outta 10, it’s never worth it in the long run.
An author by the name of J.M. Darhower once said, “Worse is loving someone who disappears and never knowing if they’ll come back. Because how do you move on if you’re not even sure they’re gone? The answer is—you don’t. When you spend most of your life chasing ghosts, eventually, you become one.” This is absolutely why I wrote this article — so that you don’t allow the destructiveness of serial ghosters infect you to the point that you become one of them.
There are other more mature and responsible ways to handle relationships, even when it’s time for them to come to an end, than ghosting. If you’re constantly being ghosted, please raise your bar. If you are a serial ghoster, please seek help. There’s nothing admirable about vanishing outta people’s lives and karma tends to handle ghosters with a vengeance. Never say that you weren’t warned.
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Different puzzle pieces are creating bigger pictures these days. 2024 will mark a milestone on a few different levels, including the release of my third book next October (yay!).
I am also a Professional Certified Coach. My main mission for attaining that particular goal is to use my formal credentials to help people navigate through the sometimes tumultuous waters, both on and offline, when it comes to information about marriage, sex and relationships that is oftentimes misinformation (because "coach" is a word that gets thrown around a lot, oftentimes quite poorly).
I am also still super devoted to helping to bring life into this world as a doula, marriage life coaching will always be my first love (next to writing, of course), a platform that advocates for good Black men is currently in the works and my keystrokes continue to be devoted to HEALTHY over HAPPY in the areas of holistic intimacy, spiritual evolution, purpose manifestation and self-love...because maturity teaches that it's impossible to be happy all of the time when it comes to reaching goals yet healthy is a choice that can be made on a daily basis (amen?).
If you have any PERSONAL QUESTIONS (please do not contact me with any story pitches; that is an *editorial* need), feel free to reach out at missnosipho@gmail.com. A sistah will certainly do what she can. ;)
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Exclusive: Dreka Gates Talks Farm Life, Self-Mastery, And Her Wellness Brand
Dreka Gates is making a name in wellness through authenticity and innovativeness. Although we were introduced to her as a music manager for her husband, Kevin Gates, she has now carved out her own lane outside of music as a wellness entrepreneur. But according to Dreka, this is nothing new.
In a xoNecole exclusive, the mom of two opened up about many things, including starting her wellness journey at 13 years old. However, a near-death experience during a procedure at 20 made her start taking her health more seriously.
“There's so many different levels, and now, I'm in a space of just integrating all of this good stuff that I've learned just about just being human, you know?” Dreka tells us. “So it's also fun because it's like a journey of self-discovery and self-mastery. That's what I call it. So it's never-ending.”
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If you follow Dreka, then you’re familiar with her holistic lifestyle, as she’s no stranger to promoting wellness, self-care, and holistic living. She even lives part-time on a Mississippi farm, not far from her grandmother and great-grandmother’s farm, where she spent some summers as a child.
While her grandmother and great-grandmother have passed on, Dreka reflects on that time in her life and how having a farm as an adult is her getting back to her roots. “So the farm was purchased back in 2017, and it was like, ah, that'll just be a place where we go when we're not touring or whatever,” she said.
“But covid hit, and I was there, and I was on the land, and I just started remembering back to going to my grandmother's during the summertime and freaking picking peas and going and eating mulberries off the freaking tree in the bushes.
“And she literally had cotton plants. I know some people feel weird about picking cotton and stuff. She had cotton plants and I would go and pick cotton out of her garden. And she had chickens, and I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.”
I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.
You can catch glimpses of Dreka’s farm life on Instagram, which shows her picking fruit and vegetables and loving on her animals like her camel Eessa. Her passion for growing and cultivating led her to try and grow all of her ingredients for her wellness brand, Dreka Wellness. However, she quickly realized that she might be biting off more than she could chew. But that didn’t stop her from fulfilling her vision.
Watch below as Dreka talks more about her business, her wellness tips, breaking toxic cycles, becoming a doula, and more.
- YouTube
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