In xoNecole's Finding Balance, we profile boss women making boss moves in the world and in their respective industries. We talk to them about their business, and most of all, what they do to find balance in their busy lives.
I remember waking up and turning on my TV to catch a new episode of Everybody Hates Chris in high school. If you would have told me that I would be interviewing Imani Hakim, who played Tonya, the little sister of Chris on the show, I wouldn't have believed you. Now in 2021, Imani Hakim is a grown woman and is making her mark in the TV/film industry. Since the show, Imani has landed roles such as portraying Olympic Gold Medalist Gabby Douglas in Lifetime's award winning TV movie, The Gabby DouglasStory and a role in 2017 film Burning Sands.
Currently, you can watch her on the AppleTV+ series Mythic Quest. A series that explores life at a top video game company within a set of an overworked and determined team of programmers and coders. Being a person that is interested in gaming herself, Imani couldn't have been more thrilled when casted for the role on Mythic Quest. Imani is proudly showing representation and bringing much-needed awareness to Black women entering the video and STEM world unapologetically.
Now, I can talk all day about Imani's amazing career growth and her contributions to society. But what I wanted to know more about was how she is taking care of herself on a daily basis. We are all human, after all. And as humans, we need certain things to keep moving, to keep grinding, and to keep our inner peace.
Courtesy of Ruben Badua
When I was able to chat with Ms. Hakim, we couldn't have been more aligned with understanding the importance of prioritizing self-care. As Imani has navigated through the industry since being a child actor, she has learned to always show up as herself authentically. Part of that is to pour back into yourself when it is necessary. We can get lost in the day to day sometimes and we should remember to take a beat.
After my chat with Imani, she expressed, "I really love that I had the opportunity to reflect. I think that it's important because actors and entertainers are put on a pedestal. People forget that we are still human. So when you are asking the deep questions, it reminds people that life is happening to and for us as well. We also have to find moments of self-care."
In this installment of Finding Balance, we talk to Imani Hakim about being authentically yourself, love languages, and the importance of taking a break.
xoNecole: Since your role in 'Everybody Hates Chris', how has it been navigating through the television and filming industry as a Black woman?
Imani Hakim: Well, the industry was different when I first got started. I think I was very lucky with kicking off my career the way that I did. I booked Everyone Hates Chris within three months after moving to Los Angeles and that is not a common thing. So my view of what the industry was like was skewed compared to what it actually was. As I was transitioning from that role and getting older, I was faced with some challenges like colorism and seeing a role I auditioned for being given to someone who is white. I really had to check-in with myself because it does something to your confidence. You try to make yourself more palatable for the industry, but I learned that I ultimately had to show up to the table authentically and not as someone else. It was a bumpy ride, but it was a necessary ride I had to go through.
With your current role as Dana in the AppleTV+ series 'Mythic Quest', what has it taught you about the importance of black women in the STEM field?
Imani: Fun fact about me is that I consider myself a nerd (laughs). I write myself and one of the first pilot scripts I have ever written was about a female gamer. So when Mythic Quest came, I was like WOW, this is perfect (smiles). To be able to play a role like Dana, who is a black female gamer, is so vital and important. Representation in the STEM field matters. There are plenty of young girls and boys who watch this show and can say to themselves, "I can be that!" I didn't have that kind of representation growing up and I feel honored to be that representation for others.
What piece of advice would you give other black women who are pursuing the acting world that you wish someone told when you were starting out?
Imani: Be yourself. Do not feel like you have to water yourself down for anyone. Authenticity is your superpower and be unapologetic about it. One thing that I've learned as I got older is that once you do that, it will get you further than you think.
At what point in your life did you understand the importance of pressing pause and finding balance in both your personal and professional life?
Imani: It is so important to me to press pause. A few years ago, I had that moment of 'this isn't everything'. I had just gotten out of a long-term relationship. I realized that I put my focus on my relationship and I made myself available for my career. I didn't take breaks, I missed out on events with friends and family, etc. I was burnt out. I told myself that I had to find some sort of balance. I made a commitment to myself to allow myself to live my life and still be successful. I can have it all! When I am able to take those breaks and communicate that to my partner or my team, I am a better person and I am a better actor because of it.
"As I was transitioning from that role and getting older, I was faced with some challenges like colorism and seeing a role I auditioned for being given to someone who is white. I really had to check-in with myself because it does something to your confidence. You try to make yourself more palatable for the industry, but I learned that I ultimately had to show up to the table authentically and not as someone else."
Courtesy of Ruben Badua
What are your mornings like?
Imani: So a typical morning for me is I wake up and I do not touch my phone. I make sure I give myself time to stretch and move my body. I give gratitude to my body and I am intentional about being present. After that, I brush my teeth, grab some coffee, do some reading, and then I work out. If I have time to include meditation, then I do that as well.
How do you wind down at night?
Imani: With literal wine (laughs). I like to watch anime with my partner or a movie we haven't seen. I also like to play chess if I'm feeling frisky (laughs).
Do you practice any types of self-care? What does that look like for you?
Imani: My favorite type of self-care practices are things like skincare or moisturizing my hair. I really make a thing out of it. I will light some candles, pour some wine, change the lighting, and really set the mood. I take my time with it and it's such a good vibe.
"I made a commitment to myself to allow myself to live my life and still be successful. I can have it all! When I am able to take those breaks and communicate that to my partner or my team, I am a better person and I am a better actor because of it."
Courtesy of Ruben Badua
How do you find balance with:
Friends?
Imani: When my friends talk, I listen. It starts there. I think sometimes when we are with the people that we love, we don't give them our undivided attention. So I try to be intentional about that. I also make sure I book out, so I am able to show up for my friends and attend different events with them.
Love/Relationships?
Imani: One of my favorite things is knowing about your love languages. Once you figure out how to show them love through that, it is really easy to fit those moments into your life. What my partner and I do is communicate how the other wants to be loved. My top love language is physical touch and his is acts of service. So without saying a word, I will clean the apartment or cook him a meal to let him know that I care. I think for any relationship, whether it is romantic or platonic, you should discover the love languages for the people in your life.
Exercise?
Imani: During the pandemic, I really got into walking because it was really hard to find the motivation to be active. As I kept walking, one mile turned into miles. Then three miles of walking turned into four miles. I think people underestimate the benefits of walking, I know I did. We really need that Vitamin D. Walking feels really good on my body and for my mental as well. It's a time to just be with myself, sweat a little bit, move my limbs, and listen to a podcast or something.
When you are going through a bout of uncertainty, or feeling stuck, how do you handle it?
Imani: The way that I tend to handle those moments is I take a moment. I struggle with anxiety and depression. I really practice asking myself, "What do I need right now?" If I can't find the answer and I am too in my head about it, then I give myself a break to gain some clarity. I also like to talk to my partner and vent about how I am feeling to him. At the end of the day, it's about taking a beat. I think sometimes when we are feeling uncertain or feeling doubtful, we have a tendency to jump into action. When in actuality you need to breathe into it. Sometimes, do nothing and the answer will come to you.
"I think sometimes when we are feeling uncertain or feeling doubtful, we have a tendency to jump into action. When in actuality you need to breathe into it. When in actuality you need to breathe into it. Sometimes, do nothing and the answer will come to you."
Courtesy of Ruben Badua
And honestly, what does success and happiness mean to you?
Imani: Success means to me stability, joy, and passion. If I am stable and I am able to give myself the essentials, then that is success. Happiness is peace and acceptance of what is.
To learn more about Imani Hakim, follow her on Instagram here.
Featured image courtesy of Ruben Badua
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"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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